• Title/Summary/Keyword: Using motive

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An Analysis on Impact of the Self-selected Reading Program Using Recommended Book Lists to High School Students' Reading Motivation (권장도서목록을 활용한 자기 선택적 독서 프로그램이 고등학생의 독서 동기 유형에 끼친 영향 분석)

  • So, Byoung-Moon
    • Journal of Korean Library and Information Science Society
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    • v.50 no.1
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    • pp.177-198
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    • 2019
  • The purpose of this study is to understand student's reading motivation by laying out self-selected reading program and running it at school libraries. The self-selected reading program based on self-determination theory ensures the autonomy of book selection. The self-selected reading program in this study provided a number of scope and recommended book lists in order to ensure the autonomy of book selection and developed integrated reading and writing. After finishing this program, the author measured 6 domains of reading motivation with participated students who completed this course. As a result, it turned out that autonomous motive domains excessively surpassed heteronomous motive domains. Such autonomy of book selection, one of the key features from self-selected reading programs, is expected to help making the best use of school library collections by recommended book lists and stimulating stable and sustainable reading habits driven by self-motivation.

An Analysis of the Effects of Luxury Brand Consumers on the Re-purchase Intentions, Behavioral and Risk Perception (명품브랜드 소비자의 재 구매의도에 미치는 영향 분석 -온라인 해외직업구매 이용동기, 행동의도, 위험지각을 중심으로-)

  • Yoon, Seonyoung;Lee, Seunghee
    • Journal of Fashion Business
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    • v.22 no.5
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    • pp.1-14
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    • 2018
  • The purpose of this study was to define the purchase behavior of online luxury fashion brand consumers that soon became new luxury consumption trends. To investigate online luxury fashion brand consumer's purchase behavior, three variables were suggested based on advanced researches. These variables include economic value, item variety and pleasure. Purchasing luxury online was not common but as cross-border online shopping market became popular, consumers began to purchase luxury items through online shopping platforms. Preliminary surveys was conducted on 20~40-year-old consumers who have experience in online shopping for luxurious items. Total 238 questionnaires were used for analysis. By using SPSS, frequency analysis, factor analysis, reliability analysis, correlation analysis, regression analysis, t-test and ANOVA were conducted. The results of the study were as follow; first, consumer's purchase behavior appeared to be influenced by the order of pleasure of shopping, economic value and item variety. Repurchase intention appeared to be affected by the order of economic value, item variety, and pleasure of shopping. Second, online luxury fashion consumers perceived that risk does not affect purchase intention and repurchase intention. Third, as purchase intention increases, repurchase intention also increases. Fourth, shopping value, age and channel risk also indicated meaningful differences. As an early study of luxury fashion brand products purchased directly online, the academic significance can facilitate an overall understanding of consumer behavior such as usage motive, risk perception, behavioral intention.

The Influence of Personality Traits on Airline Untact Check-in: Focusing on Mobile Check-in User

  • YANG, Jae-Pil;PARK, Sang-Beom
    • The Journal of Industrial Distribution & Business
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    • v.12 no.1
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    • pp.15-30
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    • 2021
  • Purpose: Year of 2020, COVID-19 has been changing the people's everyday life to ways never been thought of before all over the world. The IT and electronic industry, the methods of supplying goods and services have been changed from contact to un-tact environments based on un-tact systems very rapidly. COVID-19 has been striking the tourism and the travel industry, especially the airline and hotel industry of which services are provided by human. For the passenger service of airliner, automation has been propelled and un-tact style of service has become mainstreams except cabin service since 2000's. For passenger transportation, due to traffic regulations and exclusions etc., switching to new ways is not easy. However, under the new environment made by COVID-19, kiosk check-in, web check-in and mobile check-in has become more important. In this study, the characteristics of airline customers using mobile goods are investigated to find ways to raise the rate of utilizing mobile check-in and to increase the efficiency of boarding process. Research design, data, and methodology: Considering the COVID-19 environment, survey was done by online research company. The research model is designed to integrate the user characteristics and usage/purchase motive and technology acceptance theory. Especially considering infectious diseases prevention, concern of safety is adopted as one of the usage motive variable. Results: Extraversion or conscientiousness characteristics prefers counter check-in(contact service), while openness characteristics prefers mobile check-in(un-tact service). Concern of safety for infectious disease shows strong non-preference on counter check-in. Conclusions: Regarding service type regardless of type of the industry, automation and un-tact have been mainstreams due to high costs of labor, efficiency and standardization issue, etc., and COVID-19 has given impetus to them. For airliner, un-tact service including boarding process service has been more and more important. To raise the rate of un-tact service use, the characteristics of the user should be analyzed first. The study results indicate that for extraversion or conscientiousness, some kinds of methods to induce them to use un-tact service more are needed.

A Study on the Influencing Factors on perceived usefulness and continuous use intention of used trading app's users: Focusing on consumption value and protection motive theory (중고거래 앱(App) 사용자의 지각된 유용성 및 지속적 사용의도에 미치는 영향요인에 관한 연구: 소비가치와 보호동기 이론을 중심으로)

  • Joung, HyunSuk;Kim, MiSook;Hong, KwanSoo
    • Journal of Korea Society of Industrial Information Systems
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    • v.27 no.2
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    • pp.143-161
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    • 2022
  • This study examines the effect of used trading app's consumption value and protection motivation and the perceived usefulness and continuous use intention. The proposed research model and developed hypotheses were tested using structural equations modeling based on data collected from 293 customers with experience in used transaction app's. The results of the study confirm the positive effects of the used trading app's consumption value and protection motive theory is perceived usefulness of customer. In addition, there is a positive relationship between a customer's perceived usefulness and continuous use intention of used trading app's. The study provides On a theoretical level valuable insights into the sustainability of transaction app's after post-COVID 19 and the importance of developing used trading app's consumption value and protection motivation, but there is also a limitation that the region is limited.

Cross-Cultural Study of Tourism Shopping Behavior Based on Escaping-Seeking Theory - Focused on Korean, Chinese, and Japanese fashion consumers - (탈출-추구이론을 중심으로 본 관광쇼핑행동에 대한 비교문화연구 - 한국, 중국, 일본 소비자의 패션쇼핑을 중심으로 -)

  • Hee Jin Hur
    • Fashion & Textile Research Journal
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    • v.24 no.6
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    • pp.744-755
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    • 2022
  • This study sought to verify the shopping values that tourists pursue by purchasing at travel destinations based on tourists' motivation and identify the effects of these values on the types of fashion items preferred by tourists. Furthermore, this study verified the tourist shopping behavior of three Asian countries-Korea, China, and Japan-from a cross-cultural perspective. To obtain a sample that represents tourist shoppers in each country, a survey was conducted on adult men and women in their 20s to 60s, and 986 subjects were collected: 300 Koreans, 385 Chinese, and 301 Japanese. Factor analysis, structural equation modeling, and multigroup SEM were performed on the collected data using SPSS Statistics and AMOS. Based on escaping-seeking theory, tourist intentions were divided into escaping and seeking motivations, and tourist shopping values were divided into functional, emotional, and social. The shopping items were divided into materials and experiential goods to understand the difference between the types preferred by tourists according to the perceived value. In addition, differences in tourist shopping behaviors according to the three nationalities were identified. The findings illustrate that the escaping motive affects emotional and social values, whereas the seeking motive affects all three. Moreover, it was confirmed that functional and emotional values affect preference for material and experiential goods, but social value only affects preference for material goods. For the cross-cultural study, differences in tourist shopping behavior according to nationality were identified.

The Effects of Recruit Training with Havruta on the Satisfaction and Achievement of Trainees (하브루타를 적용한 신병훈련의 효과가 훈련병의 만족도 및 성취도에 미치는 영향)

  • Soo-Yun Kim;Dong-Hyung Lee
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.45 no.4
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    • pp.210-216
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    • 2022
  • The army is concerned about the decrease in enlistment resources due to the low birth rate and the weakening of military combat power due to the shortening of the military service period. Now, the military's quantitative growth is no longer limited and it is a time for qualitative growth. To this end, the Army has been applying the Israeli learning method Havruta to recruit training to improve the quality of training since 2019. After applying Havruta, several scholars have studied the effect of recruit training applying Havruta. As a result, it was verified that recruit training applying Havruta improves the inner motive, creativity, and military service value of trainees. This study investigated how trainees' inner motive, creativity, and military service value affect their satisfaction and achievement. In addition, it was studied whether the effect of recruit training applied with Havruta on achievement differs according to the educational background (high school graduate or higher) and military family (professional soldiers within 4th degree) of the trainees. To this end, a survey was conducted on 472 recruits, and the structural relationship between each variable and the moderating effect were analyzed using the structural equation model. As a result of the study, military service value did not affect training satisfaction. Also, there was a difference in the effect of creativity on training satisfaction according to the educational background of new recruits, and there was a difference in the effect of military service value on training satisfaction and training achievement according to military family members. The purpose of this study is to contribute to the improvement of the army's recruit training development plan and effective training system.

A Study on the Factors Influencing the Satisfaction and Continued Use Intention of the Subscription Economy Service: Focusing on Use Motivations, Platform & Service Characteristics (구독경제 서비스 만족과 지속사용의도에 영향을 미치는 요인 연구: 이용동기와 플랫폼, 서비스 특성요인을 중심으로)

  • Minjung Kim;Tae-eun Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.5
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    • pp.535-542
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    • 2023
  • This study attempted to identify various variables that affect satisfaction and continued use intention of the subscription economy services. Through previous research studies, individual characteristics and service characteristic variables were considered together. Finally, use motivation, platform characteristic factors, and product and service characteristic factors were classified and examined. As a result of the study, the motive for using the service that affects the satisfaction of the subscription economy service was found to be functional hedonic, and economic motive, and platform recency and convenience, economic utility, and perceived personalization had a positive effect. Functional and hedonic motives and convenience showed positive influences on continued use intention, while social motives showed negative influences. In addition, it was confirmed that economic motivation, platform recency, economic utility, and perceived personalization showed a positive influence on the intention to continued use intention by mediating satisfaction with subscription economy services.

Analyse of characteristic of Eddy current sensor using Boundary Element Method (경계요소해석을 이용한 와전류 센서의 특성 해석)

  • Yoon, Man-Sik;Choi, Duck-Su;Yang, Gyu-Chang;Lee, Hyang-Beom;Park, Seung-Han
    • Proceedings of the KIEE Conference
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    • 2002.07b
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    • pp.697-699
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    • 2002
  • In this paper, the characteristics analysis of the eddy current sensor by using boundary element method package is presented. For the boundary element analysis. Faraday, which is the commercial package of the integrated engineering software, is used. To observe the impedance characteristic of the eddy current senor with the sensor position and lift-off, the eddy current testing analysis is performed on the ferromagnetic plate with defect. Considering the skin depth of the ferromagnetic specimen, the 800(Hz) driving source is chosen. The result shows that electro motive force is reduced as the probe moves to near the defect and the lift-off of the probe increases.

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Dynamic Characteristics Analysis on the Synchronous Motor for Propulsion System of KTX High Speed Train (KTX 고속전철 추진제어시스템의 동기전동기 구동 동작특성 분석)

  • Yoon, Cha-Jung;Park, Sang-Woon;Lee, Eun-Kyu
    • Proceedings of the KSR Conference
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    • 2011.10a
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    • pp.3007-3018
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    • 2011
  • This paper describes how to apply to commutate of thyristor efficiently. Thyristor is used for the high power system, as the research to secure domestic technology of the Current Source Inverter(CSI) for the synchronous motor operation which is used for the propulsion system of KTX. It has been composed to be available for the stable switching operation of the thyristor by supplementing problem of load commutation method, according to small Counter ElectricMotive Force(EMF) at low speed area of synchronous motor, via auxiliary commutation circuit using forced commutation method. We also have verified through the simulation using the Matlab.

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The analysis of learning effect in the field of music appreciation using pulse change (맥박변화를 이용한 음악 감상 학습 효과의 분석)

  • Yun, Deok-Un;Lee, Man-Woo;Kim, Soon-Gohn
    • Proceedings of the Korea Contents Association Conference
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    • 2006.11a
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    • pp.792-795
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    • 2006
  • In this paper, we examined the influence for a new learning method using on-line e-learning education model in the field of music appreciation. We applied this loaming method to the field of motive induction, the expectation of learning effect and the increase learning will through mesuring the student's pulse change in the learning class. We analysed the influence of interesting rate and emotional stability in the field of music appreciation.

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