• 제목/요약/키워드: Using motive

검색결과 438건 처리시간 0.037초

권장도서목록을 활용한 자기 선택적 독서 프로그램이 고등학생의 독서 동기 유형에 끼친 영향 분석 (An Analysis on Impact of the Self-selected Reading Program Using Recommended Book Lists to High School Students' Reading Motivation)

  • 소병문
    • 한국도서관정보학회지
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    • 제50권1호
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    • pp.177-198
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    • 2019
  • 본 연구는 학교도서관을 통하여 자기 선택적 독서 프로그램을 설계 운영한 후, 학생들의 독서 동기 유형을 파악하는데 있다. 본 연구의 자기 선택적 독서 프로그램은 도서 선정의 자율성 보장을 위해 다수 영역, 다수 도서의 권장도서목록으로 제공하였고, 읽기와 쓰기를 통합해 개발하였다. 프로그램 종료 후 이수 학생들을 대상으로 6개 영역의 독서 동기를 측정한 결과 자율 동기 영역이 타율 동기보다 월등하게 높은 것으로 나타났다. 자기 선택적 독서 프로그램은 권장도서목록을 활용해 도서 선정의 자율성을 보장하고, 자율동기에 따른 안정적이고 지속적인 독서 습관을 기를 수 있을 것으로 기대된다.

명품브랜드 소비자의 재 구매의도에 미치는 영향 분석 -온라인 해외직업구매 이용동기, 행동의도, 위험지각을 중심으로- (An Analysis of the Effects of Luxury Brand Consumers on the Re-purchase Intentions, Behavioral and Risk Perception)

  • 윤선영;이승희
    • 패션비즈니스
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    • 제22권5호
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    • pp.1-14
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    • 2018
  • The purpose of this study was to define the purchase behavior of online luxury fashion brand consumers that soon became new luxury consumption trends. To investigate online luxury fashion brand consumer's purchase behavior, three variables were suggested based on advanced researches. These variables include economic value, item variety and pleasure. Purchasing luxury online was not common but as cross-border online shopping market became popular, consumers began to purchase luxury items through online shopping platforms. Preliminary surveys was conducted on 20~40-year-old consumers who have experience in online shopping for luxurious items. Total 238 questionnaires were used for analysis. By using SPSS, frequency analysis, factor analysis, reliability analysis, correlation analysis, regression analysis, t-test and ANOVA were conducted. The results of the study were as follow; first, consumer's purchase behavior appeared to be influenced by the order of pleasure of shopping, economic value and item variety. Repurchase intention appeared to be affected by the order of economic value, item variety, and pleasure of shopping. Second, online luxury fashion consumers perceived that risk does not affect purchase intention and repurchase intention. Third, as purchase intention increases, repurchase intention also increases. Fourth, shopping value, age and channel risk also indicated meaningful differences. As an early study of luxury fashion brand products purchased directly online, the academic significance can facilitate an overall understanding of consumer behavior such as usage motive, risk perception, behavioral intention.

The Influence of Personality Traits on Airline Untact Check-in: Focusing on Mobile Check-in User

  • YANG, Jae-Pil;PARK, Sang-Beom
    • 산경연구논집
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    • 제12권1호
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    • pp.15-30
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    • 2021
  • Purpose: Year of 2020, COVID-19 has been changing the people's everyday life to ways never been thought of before all over the world. The IT and electronic industry, the methods of supplying goods and services have been changed from contact to un-tact environments based on un-tact systems very rapidly. COVID-19 has been striking the tourism and the travel industry, especially the airline and hotel industry of which services are provided by human. For the passenger service of airliner, automation has been propelled and un-tact style of service has become mainstreams except cabin service since 2000's. For passenger transportation, due to traffic regulations and exclusions etc., switching to new ways is not easy. However, under the new environment made by COVID-19, kiosk check-in, web check-in and mobile check-in has become more important. In this study, the characteristics of airline customers using mobile goods are investigated to find ways to raise the rate of utilizing mobile check-in and to increase the efficiency of boarding process. Research design, data, and methodology: Considering the COVID-19 environment, survey was done by online research company. The research model is designed to integrate the user characteristics and usage/purchase motive and technology acceptance theory. Especially considering infectious diseases prevention, concern of safety is adopted as one of the usage motive variable. Results: Extraversion or conscientiousness characteristics prefers counter check-in(contact service), while openness characteristics prefers mobile check-in(un-tact service). Concern of safety for infectious disease shows strong non-preference on counter check-in. Conclusions: Regarding service type regardless of type of the industry, automation and un-tact have been mainstreams due to high costs of labor, efficiency and standardization issue, etc., and COVID-19 has given impetus to them. For airliner, un-tact service including boarding process service has been more and more important. To raise the rate of un-tact service use, the characteristics of the user should be analyzed first. The study results indicate that for extraversion or conscientiousness, some kinds of methods to induce them to use un-tact service more are needed.

중고거래 앱(App) 사용자의 지각된 유용성 및 지속적 사용의도에 미치는 영향요인에 관한 연구: 소비가치와 보호동기 이론을 중심으로 (A Study on the Influencing Factors on perceived usefulness and continuous use intention of used trading app's users: Focusing on consumption value and protection motive theory)

  • 정현석;김미숙;홍관수
    • 한국산업정보학회논문지
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    • 제27권2호
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    • pp.143-161
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    • 2022
  • 본 연구는 코로나19의 유행과 함께 증가하고 있는 중고거래 앱의 지속적 사용의도에 영향을 미치는 요인을 찾고자 한다. 이를 위해 지각된 유용성 및 지속적 사용의도에 영향을 줄 수 있는 소비가치 이론과 보호동기 이론을 설명하고 이들 간의 관계를 이론 및 실증적으로 검증하였다. 본 연구를 위하여 중고거래 앱을 이용해 본 경험이 있는 고객 293명을 대상으로 AMOS 23을 이용해 구조방정식 분석을 실시하였다. 본 연구의 분석결과를 살펴보면 중고거래 앱에 대한 소비가치와 보호동기요인은 하위요소 모두 지각된 유용성에 영향을 미치는 것으로 나타났다. 다음으로, 지각된 유용성과 지속적 사용의도는 긍정적인 상관관계가 존재하는 것으로 나타났다. 이러한 결과는 포스트 코로나 시대에도 중고거래 앱의 지속가능성에 관한 이론적 시사점을 제시하지만, 지역이 한정되었다는 한계도 존재한다.

탈출-추구이론을 중심으로 본 관광쇼핑행동에 대한 비교문화연구 - 한국, 중국, 일본 소비자의 패션쇼핑을 중심으로 - (Cross-Cultural Study of Tourism Shopping Behavior Based on Escaping-Seeking Theory - Focused on Korean, Chinese, and Japanese fashion consumers -)

  • 허희진
    • 한국의류산업학회지
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    • 제24권6호
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    • pp.744-755
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    • 2022
  • This study sought to verify the shopping values that tourists pursue by purchasing at travel destinations based on tourists' motivation and identify the effects of these values on the types of fashion items preferred by tourists. Furthermore, this study verified the tourist shopping behavior of three Asian countries-Korea, China, and Japan-from a cross-cultural perspective. To obtain a sample that represents tourist shoppers in each country, a survey was conducted on adult men and women in their 20s to 60s, and 986 subjects were collected: 300 Koreans, 385 Chinese, and 301 Japanese. Factor analysis, structural equation modeling, and multigroup SEM were performed on the collected data using SPSS Statistics and AMOS. Based on escaping-seeking theory, tourist intentions were divided into escaping and seeking motivations, and tourist shopping values were divided into functional, emotional, and social. The shopping items were divided into materials and experiential goods to understand the difference between the types preferred by tourists according to the perceived value. In addition, differences in tourist shopping behaviors according to the three nationalities were identified. The findings illustrate that the escaping motive affects emotional and social values, whereas the seeking motive affects all three. Moreover, it was confirmed that functional and emotional values affect preference for material and experiential goods, but social value only affects preference for material goods. For the cross-cultural study, differences in tourist shopping behavior according to nationality were identified.

하브루타를 적용한 신병훈련의 효과가 훈련병의 만족도 및 성취도에 미치는 영향 (The Effects of Recruit Training with Havruta on the Satisfaction and Achievement of Trainees)

  • 김수연;이동형
    • 산업경영시스템학회지
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    • 제45권4호
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    • pp.210-216
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    • 2022
  • The army is concerned about the decrease in enlistment resources due to the low birth rate and the weakening of military combat power due to the shortening of the military service period. Now, the military's quantitative growth is no longer limited and it is a time for qualitative growth. To this end, the Army has been applying the Israeli learning method Havruta to recruit training to improve the quality of training since 2019. After applying Havruta, several scholars have studied the effect of recruit training applying Havruta. As a result, it was verified that recruit training applying Havruta improves the inner motive, creativity, and military service value of trainees. This study investigated how trainees' inner motive, creativity, and military service value affect their satisfaction and achievement. In addition, it was studied whether the effect of recruit training applied with Havruta on achievement differs according to the educational background (high school graduate or higher) and military family (professional soldiers within 4th degree) of the trainees. To this end, a survey was conducted on 472 recruits, and the structural relationship between each variable and the moderating effect were analyzed using the structural equation model. As a result of the study, military service value did not affect training satisfaction. Also, there was a difference in the effect of creativity on training satisfaction according to the educational background of new recruits, and there was a difference in the effect of military service value on training satisfaction and training achievement according to military family members. The purpose of this study is to contribute to the improvement of the army's recruit training development plan and effective training system.

구독경제 서비스 만족과 지속사용의도에 영향을 미치는 요인 연구: 이용동기와 플랫폼, 서비스 특성요인을 중심으로 (A Study on the Factors Influencing the Satisfaction and Continued Use Intention of the Subscription Economy Service: Focusing on Use Motivations, Platform & Service Characteristics)

  • 김민정;김태은
    • 문화기술의 융합
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    • 제9권5호
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    • pp.535-542
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    • 2023
  • 본 연구는 구독경제 서비스에 대한 만족과 이용의도에 영향을 미치는 다양한 변인을 확인하고자 하였다. 기존 연구 고찰을 통해, 개인 특성과 서비스 특성 변인을 함께 고려하고자 하였으며 최종적으로 서비스 이용동기, 플랫폼 특성요인과 제품 및 서비스 특성요인으로 구분하여 살펴보았다. 연구결과, 구독경제 서비스 만족도에 영향을 미치는 이용동기는 기능적, 유희적 경제적 동기로 나타났으며, 플랫폼 특성요인 중 플랫폼 최신성과 서비스 특성요인 중 편의성, 경제성, 인지된 개인화가 영향을 긍정적인 영향을 미치는 것으로 나타났다. 지속이용의도에는 기능적, 유희적 동기와 편의성이 긍정적인 영향력을 보였으며, 사회적 동기는 부적 영향력을 보였다. 또한 경제적 동기와 플랫폼 최신성, 경제성, 인지된 개인화는 구독경제 서비스 만족도를 매개하여 지속이용의도에 긍정적 영향력을 보이는 것을 확인하였다.

경계요소해석을 이용한 와전류 센서의 특성 해석 (Analyse of characteristic of Eddy current sensor using Boundary Element Method)

  • 윤만식;최덕수;양규창;이향범;박승한
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2002년도 하계학술대회 논문집 B
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    • pp.697-699
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    • 2002
  • In this paper, the characteristics analysis of the eddy current sensor by using boundary element method package is presented. For the boundary element analysis. Faraday, which is the commercial package of the integrated engineering software, is used. To observe the impedance characteristic of the eddy current senor with the sensor position and lift-off, the eddy current testing analysis is performed on the ferromagnetic plate with defect. Considering the skin depth of the ferromagnetic specimen, the 800(Hz) driving source is chosen. The result shows that electro motive force is reduced as the probe moves to near the defect and the lift-off of the probe increases.

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KTX 고속전철 추진제어시스템의 동기전동기 구동 동작특성 분석 (Dynamic Characteristics Analysis on the Synchronous Motor for Propulsion System of KTX High Speed Train)

  • 윤차중;박상운;이은규
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2011년도 정기총회 및 추계학술대회 논문집
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    • pp.3007-3018
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    • 2011
  • This paper describes how to apply to commutate of thyristor efficiently. Thyristor is used for the high power system, as the research to secure domestic technology of the Current Source Inverter(CSI) for the synchronous motor operation which is used for the propulsion system of KTX. It has been composed to be available for the stable switching operation of the thyristor by supplementing problem of load commutation method, according to small Counter ElectricMotive Force(EMF) at low speed area of synchronous motor, via auxiliary commutation circuit using forced commutation method. We also have verified through the simulation using the Matlab.

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맥박변화를 이용한 음악 감상 학습 효과의 분석 (The analysis of learning effect in the field of music appreciation using pulse change)

  • 윤덕은;이만우;김순곤
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2006년도 추계 종합학술대회 논문집
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    • pp.792-795
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    • 2006
  • 본 논문에서는 On-line 상의 교육에 의한 E-learning 학습모델을 이용하여 교육프로그램에 이를 적용하였다. 교육과정에 감상부분을 통해 학습의 동기유발과 학습효과의 기대, 학습의욕증대를 위해 나타나는 각 그룹의 학생의 맥박을 체크하여 정서적 안정성에 대한 연구결과 음악 감상 컨텐츠의 적용에 의한 음악 흥미도를 추출하여 음악 감상이 학생들에게 미치는 영향을 분석하였다.

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