• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.662-670
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• 2016

This study notices that corporate crisis spreading throughout society through SNS, according to the growing influence of online e-WOM on the basis Mobile and SNS. The study will prove that users' psychological tendencies can be affected by online e-WOM and played a role factors of crisis management on Facebook fanpage. This study conducted Facebook Fanpages users' perception of authenticity, Fanpage identification theory and interactivity affected Online e-WOM before a crisis, and authenticity, Fanpage identification theory and interactivity affected negative Online e-WOM after a crisis. The result through the sample of 290 men and women in their 20s and 30s who use a Facebook fanpage. found that Facebook fanpage users' perception of authenticity, Fanpage identification theory and interactivity affect on Online e-WOM before a crisis. On the other hand, the results found that Facebook fanpage users' perception of authenticity, and interactivity affect on Online e-WOM in caused crisis. Based on the results from the present study, suggested authenticity, Fanpage identification theory and Interactivity function in the aspect of the relationship marketing or crisis communication.

• International Journal of Advanced Culture Technology
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• v.12 no.2
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• pp.416-426
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• 2024

This study shows that, in a situation where the influence of the mobile Internet is increasing in all areas of modern society, SNS users' participation in sports has a significant impact on the development of the sports market and the public's exercise methods and sports awareness. Therefore, the purpose of this study is to determine the impact of awareness of sports values through SNS on participation in sports activities. In order to achieve this research purpose, the population of the study was adults who had experience participating in SNS sports communities. The sampling method used was convenience sampling, and a total of 300 people, 150 men and 150 women, were selected as research subjects through sharing the questionnaire link online and via email. The survey tool used was a questionnaire, and it was modified and supplemented for this study based on a questionnaire that had secured reliability and validity in previous studies. The statistical analysis used for data analysis was frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis using SPSS Windows 20.0 Version. The conclusions obtained in this study through data analysis according to these methods and procedures are as follows. First, SNS sports community participants' perception of sports value was found to partially affect their perception of fun. Second, SNS sports community participants' perception of sports value was found to partially affect sports activities. Third, SNS sports community participants' perception of the fun of sports partially influenced sports activities.

• International Journal of Contents
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• v.9 no.1
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• pp.49-59
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• 2013

This study explores how Twitter users perceive their socio-communication attitudes as well as those who users follow. From the theoretical perspective of communication styles in interpersonal communication, this study focuses on the positions and roles of users and their partners in Twitter conversations by conducting a survey and a content analysis. The results demonstrate that the respondents tended to perceive their communication attitudes to be more passive on Twitter than in the real world. In addition, they tended to perceive that their most trusted followees were more likely to show dominant communication attitudes than they did. These results indicate that ordinary users are more likely to play a role as listeners than as speakers on Twitter while entrusting several trusted users with the role of a dominant communicator and that their perception of their own and their followees' communication styles tends to influence their actual behavior on Twitter.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.38-48
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• 2020

Focusing on the situation where there are not many actual users of VR / AR, this study, from the viewpoint of technology adoption and use, explores the adoption-and-use process of AR contents that can be easily accessed by using smartphones. As a result, the factors influencing the necessity of AR contents were 'enjoyment' and 'satisfaction', and other factors, such as 'innovativeness', 'the experience of using similar media', and 'the number of AR usage', did not have significant impact on the necessity of AR contents. In addition, as a result of verifying level differences in 'enjoyment', 'satisfaction' and 'necessity' according to the experience of using AR content, only the 'enjoyment' and 'satisfaction' showed that there are differences. In other words, it can be interpreted that the users in their 20s actively use AR content only when they expect to have fun and satisfaction. To sum up, this study can provide an important implication for understanding the tendency of early AR content users' perception and usage behavior.

• KIEAE Journal
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• v.10 no.2
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• pp.49-55
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• 2010

The recent increase in the number of dogs in high-density urban environments causes conflicts between dog owners and non-dog owners and the access of dogs to urban parks has been controversial among park users. A lack of exercise and socialization, however, can cause canine behavior problems such as aggression and hyperactivity which are potential dangers to people and there has increased demand for a place where people and their dogs can interact and exercise together. In many developed countries, off-leash recreation areas (OLRA) are considered as safe and effective places that dogs can exercise, play, and socialize with other dogs while reducing conflicts between dog owners and other park users. This study aimed to review the issue of dogs' access to public parks and to examine the perception of park users on OLRA to provide insights and guidelines in establishing OLRA in Korea. The survey respondents, even non-dog owners, perceived that it is necessary to provide a separate space for dogs from other park users by providing OLRAs in urban parks and showed the willingness to use. Most of dog owners consider their dogs as companions or family members and feel the lack of places to exercise their dogs. As local government plays a major role in urban animal management which emerge as a social issue at present, more active interventions of municipalities are necessary to support various needs and activities of park users. An experimental OLRAs based on community participations would be a meaningful starting point to effective urban animal management.

• Journal of the Korean Society for Library and Information Science
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• v.45 no.4
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• pp.209-234
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• 2011

The purpose of this study is to verify effects between the place attachment and the place value in public libraries; and also to identify whether frequency and purpose of usage, length of residence, and website use play a moderating role in the influential relationship between users' place attachment and the perception of place value for public libraries. Users' place dependence affected the library's value positively(+) due to moderating effect of usage frequency of the library and the users' length of residence. In order to estimate the moderating effect by purpose of use, the groups were divided by purpose of library use and the relationship between place attachment and place value by groups were analyzed. However, website usage bore no effect on users' place attachment or perception of place value to their local library. This study showed that place attachment as an affective indicator on users is very useful variable to explain the value of libraries as a social and cultural place.

• Journal of the Korean Society for Library and Information Science
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• v.45 no.4
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• pp.179-207
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• 2011

This study was conducted by surveying users' perception about the public libraries' current public relations, which can contribute to developing the most appropriate public relations strategies for persons with disabilities(PWDs). This study concluded, first, PWDs' experience with the PR of the library services was a very low 32.4%. Intellectual disabilities, especially, were reported to have no experience in public relations. Second, the library public relations media which PWDs utilized the most were the Internet, library bulletin boards, banners, ARS services, and podcasting, in that order. However, satisfaction with promotions appeared below average(3 points or less). On the other hand, interest in public relations media was very high. Third, it appeared that library users with disabilities most frequently use the websites of their school library, the National Library of Korea, and public libraries in that order. However, the usage rate of services and users' satisfaction with them were very low. Finally, a high demand for facilities with accessibility to PWD users emerged as a result of this study. Therefore, this study recommends greater accessibility, convenience, and ease of facility use for persons with disabilities.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.32 no.4
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• pp.25-46
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• 2021

This study was conducted as a basic study to derive improvement measures for NKIS. A survey was conducted on NKIS users and the user's perception of NKIS was analyzed to derive improvement measures for NKIS. The directions for improvement presented based on the research results are as follows. First, it is necessary to survey the demand for users by occupational group and age and to establish clear targets for NKIS main users. Second, efforts to spread policy information and services are needed. Third, it is necessary to improve and revitalize the public relations method through the introduction of new media while maintaining the direction for public relations. This study presents NKIS user inconveniences and modifications through the NKIS user survey. Through this, it will increase users' NKIS utilization and contribute to the expansion of new users. In addition, it seems that it can be used as basic data when user perception surveys are conducted on similar information portals in the future. In future research, an in-depth investigation should be conducted to identify actual users of NKIS, and customized promotional measures should be established for users who actually utilize policy information to realize NKIS goals.

• Journal of Information Technology Services
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• v.13 no.2
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• pp.113-131
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• 2014

Smartphone security threat has become an important issue in Information Science field following the wide distribution of smartphones. However, there are few studies related to such. Therefore, this study examined the factors affecting the intention of smartphone users to use the mobile vaccine against malware with the Protection Motivation Theory. To secure the reliability of the study, a surveying agency was commissioned. A total of 263 respondents, excluding 37 respondents who are users of iOS, which does not have mobile vaccine in the smart phone, or who gave invalid responses, were surveyed. The results showed that perception of the installed mobile vaccine significantly affected the Response Efficacy and Self-efficacy, and that the Perceived Severity, Perceived Vulnerability, Response Efficacy, and Self-efficacy significantly influenced the intention to use the mobile vaccine. On the other hand, Installation Perception of mobile vaccine itself did not affect the Perceived Severity and Perceived Vulnerability. This study is significant since it presented the new evaluation model of threat evaluation and response evaluation in the Protection Motivation Theory in accepting the security technology and raised the need for the promotion and exposure of mobile vaccine, since perception of mobile vaccine installation affects the response evaluation. It also found that the promotion must consider the seriousness of smartphone security, outstanding attribute of mobile vaccine, and user-friendliness of mobile vaccine above all.

• Journal of Institute of Control, Robotics and Systems
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• v.16 no.5
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• pp.481-488
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• 2010

Most public guide robots installed in public spots such as exhibition halls and lobbies of department store etc., have poor capability to distinguish the users who require services. As to provide suitable services, public guide robots should have a human detection system that makes it possible to evaluate intention of customers from their movement direction. In this paper, a DPS (Directional Perception System) is realized based on face detection technology. In particular, to catch human movement efficiently and reduce computational time, human detection technology using face rectangle, which is obtained from the human face, is developed. DPS determines which customer needs services of public guide robots by investigating the size and direction of face rectangle. If DPS is adapted, guide service will be provided with more satisfaction and reliability, and power efficiency also can be added up because public guide robots provide services only for the users who expresses their intentions of wanting services explicitly. Finally, through several experiments, the feasibility of the proposed DPS is verified.