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A Study on the Impact of Users' Place Attachment on the Value of Public Libraries

공공도서관에 대한 이용자의 장소애착이 장소가치인식에 미치는 영향에 관한 연구

  • 이정호 (서울시정개발연구원 도시정보센터)
  • Received : 2011.10.17
  • Accepted : 2011.11.27
  • Published : 2011.11.30

Abstract

The purpose of this study is to verify effects between the place attachment and the place value in public libraries; and also to identify whether frequency and purpose of usage, length of residence, and website use play a moderating role in the influential relationship between users' place attachment and the perception of place value for public libraries. Users' place dependence affected the library's value positively(+) due to moderating effect of usage frequency of the library and the users' length of residence. In order to estimate the moderating effect by purpose of use, the groups were divided by purpose of library use and the relationship between place attachment and place value by groups were analyzed. However, website usage bore no effect on users' place attachment or perception of place value to their local library. This study showed that place attachment as an affective indicator on users is very useful variable to explain the value of libraries as a social and cultural place.

본 연구는 공공도서관 이용자를 대상으로 장소애착도와 장소가치인식도 간의 영향관계를 통계적으로 검증해보고, 이용빈도, 거주기간, 이용목적, 웹사이트 이용경험이 장소애착도와 장소가치인식도 간의 관계에서 조절변수로서의 역할을 하는지 파악하고자 했다. 계층적 회귀분석결과, 이용빈도와 거주기간이 '장소의존성'과 상호작용하여 '체험가치인식도'에 정(+)의 영향을 미치는 것으로 나타났다. 이용목적에 대한 조절효과를 알아보기 위해 이용목적별로 집단을 구분하고 장소애착도와 장소가치인식도와의 관계를 집단별로 분석하였다. 도서관 웹사이트 이용경험은 장소애착도와 장소가치인식도와의 관계에서 조절효과를 보이지 않았다. 본 연구 결과는 장소애착도라는 이용자의 감정적인 지표가 장소로서의 공공도서관의 가치를 설명할 수 있는 변수로서 활용성이 있음을 시사하고 있다.

Keywords

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