• 한국인터넷방송통신학회논문지
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• 제16권1호
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• pp.183-191
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• 2016

스마트폰의 확산과 더불어 SNS는 눈부시게 성장하고 있다. 그러나 SNS의 사용이 과해짐에 따라 SNS 중독이라는 사회문제가 대두되고 있다. 한편 SNS에 대한 부정적인 인식 때문에 사용자가 SNS를 떠나는 것 역시 문제로 떠올랐다. 이와 같이 SNS의 중독 및 지속사용 모두 SNS의 사용에 있어 중요한 문제이며, 이에 본 연구에서는 기본심리욕구를 원인 변인으로 선정하여 그 영향력을 확인하고자 하였다. Facebook 사용자 204명을 대상으로 한 연구결과 자율성 및 유능성은 Facebook 중독에 유의한 영향을 미쳤으며, 자율성, 유능성 및 관계성은 Facebook 지속사용의도에 유의한 영향을 미치는 것으로 나타났다.

• 정보관리학회지
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• 제29권1호
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• pp.211-229
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• 2012

전자책은 전용 단말기 기술의 향상으로 꾸준히 주목을 받고 있으나, 전자책의 효율성과 인지도에 비하여 상대적으로 이용률이 낮다. 이 연구에서는 전자책 이용 환경을 개선하고 이용자들의 필요와 요구를 만족시키기 위하여 먼저 전자책의 이용과 이용성 연구 설계에서 제안하고 있는 원칙과 기존 휴리스틱 연구 유형에 대한 문헌 조사를 실시하였다. 이에 근거하여 전자책 이용 경험자들을 대상으로 목적성 표집을 하였고 모집된 22명의 실험 참여자들은 휴리스틱 평가를 실시하였다. 본 연구의 실험을 통하여 지적된 이용성 문제와 요구된 이용 편리성을 모두 종합하여 최종 10개의 휴리스틱을 도출하여 제시하였다.

• 정보관리학회지
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• 제34권2호
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• pp.27-45
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• 2017

본 연구는 도서관에서 제공하는 적극적 정보제공 서비스로서의 테마전시 이용행태를 조사하고, 그 효과로서 이용자의 도서관 이용행태 변화와 인식변화를 확인하고자 하였다. 테마전시를 제공하는 3개 도서관의 7명의 사서와 8명의 이용자 심층인터뷰를 통해 연구 질문 및 설문지를 개발하고, 232명의 이용자를 대상으로 설문 및 통계분석을 수행하였다. 분석 결과 테마전시 서비스가 이용자들의 다양한 자료이용을 도울 뿐 아니라, 사서에 대한 인식 및 도서관 평가에 긍정적인 변화를 주고 있음을 확인할 수 있었다. 이를 토대로 각 도서관의 환경과 이용자층에 맞춰 테마전시를 적극적으로 수행할 것을 제안하였다.

• 한국문헌정보학회지
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• 제43권2호
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• pp.193-213
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• 2009

21세기 지식정보사회에서 도서관 및 정보환경의 급격한 변화를 수용하고, 이용자의 정보요구와 행태 변화를 적절히 반영한 도서관 전문 인력의 전문성 강화 및 소양 계발이 절실한 상황이다. 이 연구의 목적은 이러한 사회적 흐름과 인식을 기반으로 사서자격 제도의 개선 방향을 제안하려는 것이다. 이를 위해 현행 우리나라 사서자격제도 관련 설문조사 및 분석을 통해 그 쟁점과 문제점을 살펴보고, 향후 바람직한 사서자격 제도의 개선 방안을 도출하여 중 장기 적용 가능성을 제시하였다.

• 한국산업정보학회논문지
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• 제16권4호
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• pp.151-162
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• 2011

스마트폰 시장의 활성화로 모바일 애플리케이션은 급속하게 성장하고 있으며, 이와 관련된 시장은 계속적으로 성장할 것이다. 본 연구의 목적은 다음과 같다. 첫째, 모바일 애플리케이션에 대한 신뢰와 지속적인 사용 의도를 결정짓는 요인들을 도출한다. 둘째, 품질 요인과 신뢰간의 인지와 관계에서의 성별 차이를 규명한다. 이를 위해 스마트폰을 이용하는 남성 120명, 여성 111명의 설문이 이용되었으며, PLS 2.0을 이용하여 모델을 분석하였다. 연구 결과 첫째, 유용성과 접속성은 신뢰와 지속적 사용의도에 영향을 끼쳤다. 둘째, 품질 요인과 신뢰 간의 관계에서는 성별에 따른 조절 효과가 나타났다.

• International Journal of Knowledge Content Development & Technology
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• 제6권2호
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• pp.43-66
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• 2016

The primary objective of this study was to investigate the perception of informational professionals' knowledge sharing practices in social media platforms. The specific objectives of the study included learning professionals' perceptions and awareness of knowledge sharing using social media, understanding their opinions and beliefs, and gaining familiarity with and reasons for using these tools. Open & close ended web-based questions were sent out by email to the international training program (ITP) participants. Findings indicated that most of the respondents' were aware of using social media and that they used social media for knowledge sharing. Speed and ease of use, managing personal knowledge, easier communication with users and colleagues and powerful communication tool are the areas that motivated them to use it. It also stated some barriers like lack of support, familiarity, trust, unfiltered information and fear of providing information. The study was limited to the perceptual aspect of the issue, specifically from the individuals' opinions and sentiments.

• 한국의류학회지
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• 제37권8호
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• pp.1139-1154
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• 2013

This study examined the effects of consumers' usefulness and the hedonic perception of their willingness to provide information and cooperation intention in the use of location-context based mobile product recommendation services for fashion stores. We examined the influence of consumers' beliefs regarding marketer's information practices on their perceptions of provided services. In addition, the moderating effects of consumers' epistemic curiosity and information control level were investigated. A total of 400 smartphone users were included as participants for the present study. The results showed that consumers who perceived information services as more hedonic and useful are more likely to provide personal information and cooperate with marketers. The findings of the study suggest that fashion retailers who plan to introduce mobile product recommendation services should pay attention to the hedonic aspects of the services. In addition, the effects of usefulness and hedonic perception of the two dependent variables were different according to the level of epistemic curiosity and information control.

• The Journal of Asian Finance, Economics and Business
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• 제9권2호
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• pp.243-254
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• 2022

Customers' perceptions of information about a company's products or services have altered as a result of the development of ICT and social networks. This gives rise to a fact that buzz marketing, which is a marketing technique employed commonly in today's business and communication, has a significant impact on customers' electronic word of mouth intention (e-WOM). However, very few studies about this issue have been conducted so far, which reveal a gap in understanding buzz marketing from an academic perspective. Based on the results of a cross-sectional survey in Binh Duong city, this study investigates the efficiency and effect of buzz marketing on customers' e-WOM intention through mediating variables of message credibility. Data from 367 time-lagged individual samples were collected and analyzed by the structural equation modeling method (SEM). Results showed that creativity, clarity, and humor variables have a positive relationship with message credibility and then impact the intention to conduct e-WOM of social networks' users. Marketing campaigns employing the buzz technique should be launched with easy-to-understand and entertainable messages. Findings from this study also provide managers with a scientific understanding of buzz marketing and the effectiveness of this technique as well as reveal the potential for future studies to explore further in this area.

• 한국문헌정보학회지
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• 제57권1호
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• pp.339-363
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• 2023

In response to the changing needs of users and library services, there is a need to develop a library information science curriculum that reflects such change and to foster competent librarians. Recent studies abroad have emphasized the need for librarians who can apply design thinking methods which is a problem-solving methodology that expansively explores various alternatives and derives results, in response to recent changes and problems occurring in libraries. In this study, in order to understand how design thinking methods can be taught and to understand the perceptions of the students and librarians involved in the course, a case study is conducted of a class that applied design thinking methods and students and librarians have been interviewed who had experience participating in the class. By reflecting on the needs of students and librarians', this study explored new directions of what forms courses can take for future librarians. Based on the results of the analysis, among the different characteristics of design thinking, the value of cooperation, problem-solving ability, flexibility and iteration of design characteristics was considered as the value of a class for LIS students and librarians where design thinking methods were applied. From the findings, the research suggests future directions of creating more structured courses that involve an element of design thinking.

• 인터넷정보학회논문지
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• 제24권4호
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• pp.137-144
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• 2023

The purpose of this study is to examine consumers' perceptions of domestic infertility support policies based on infertility-related keywords and the trends of their changes. To this end, Momsholic, a mom cafe which has the most active infertility-related bulletin boards on Naver, was selected as the analysis target, and 'infertility' was selected as a keyword for data search. The data was collected for three months. In addition, network analysis and visualization were performed using R for data collection and analysis, and cross-validation was attempted using the NetDraw function of 'textom 1.0' and the UCINET6 program. As a result of the analysis, the main keywords were cost, artificial insemination, in vitro fertilization, freezing, harvest, ovulation, and how much. Next, looking at the central value of the degree of connection, it was found that the degree of connection between the words cost, cost, how much, problem, public health center, and artificial insemination was high. According to the results of this study, women who visit mom cafes due to infertility in Korea are more interested in the cost. It is believed to be closely related to infertility treatment as well as in vitro fertilization and egg freezing. Therefore, by examining keywords related toinfertility, it has academic significance in that it is possible to identify major factors that end users are interested in. Furthermore, it is possible to redefine the guidelines for domestic infertility support policies by presenting infertility support policies that reflect the factors of interest of end consumers.