The Impact of Buzz Marketing on Customer E-WOM Intention: An Empirical Study in Vietnam |
LE, Chi Minh
(Economic Development and External Affairs Office, People Committee of Vinh Long Province)
DANG, Minh Hoang (Faculty of Business Administration, FPT University) TRAN, Dinh Gia Trung (Entrepreneurship Vietnam) TAT, Thu Duyen (Tay Do University) NGUYEN, Liem Thanh (Tay Do University) |
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