• Journal of Korean Library and Information Science Society
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• v.43 no.1
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• pp.143-171
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• 2012

The primary questions addressed by this research are the followings: Have the OPAC interfaces of children's libraries been designed user-friendly; What difficulties have OPAC searchers experienced in using OPACs; How do they perceive the system after searching it; Through the answers of those questions the problems of OPACs for children as searching tools have been grasped and recommendations have been suggested in order to improve the OPAC interfaces. An experiment was conducted and 28 children of grades 4 to 6 performed 5 searching tasks. The searching behavior of OPAC searchers has been analyzed thoroughly. The data of their perceptions about the system was collected through a questionnaire after completing the tasks.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.13 no.6
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• pp.297-303
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• 2013

This study was conducted to analyze the Influence of mobile commerce characteristics perception on mobile shopping intentions. The result of this study showed that mobile commerce characteristics perceptions have influence on mobile shopping intentions. The study also showed that the Influence of mobile commerce characteristics perception on mobile shopping intentions was different between mobile shopping experience group and none experience group. So the companies which is competing in the mobile commerce industry have to plan the various strategical marketing programs for the mobile devices users.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.1
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• pp.183-191
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• 2016

SNS is developing rapidly along with diffusion of smartphone. However as useage of SNS became excessive, SNS addiction became a social problem. Meanwhile the problem that users leavning SNS because of negative perceptions about SNS became issue. As both SNS addiction and continuance are important when using SNS, this study examines factors affecting Facebook addiction and continuance. We derive three personal traits, which is autonomy, competence, relatedness as variables that affect Facebook addiction and continuance to use Facebook. The authors' structural equation model using data, collected from 204 Facebook user, showed that autonomy and competence significantly affected Facebook addiction. Also, autonomy, competence and relatedness significantly affect Facebook continuance.

• Journal of the Korean Society for information Management
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• v.29 no.1
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• pp.211-229
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• 2012

This study aims to enhance the usability of eBook reader programs on personal computers through heuristic evaluation in order to learn users' perceptions and derive key elements for interface design. For this purpose, the traditional usability evaluation and heuristic evaluation method were studied. A total of 22 evaluators of the heuristic evaluation were taken by purposive sampling to test the interface of eBook reader on PCs. This study suggested ten heuristics that focus on improving and specializing the usability aspects of reading digital materials.

• Journal of the Korean Society for information Management
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• v.34 no.2
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• pp.27-45
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• 2017

We investigated the user behavior of the theme display provided by the public libraries as an active information service. Specifically, we wanted to study the library patrons' library use behavior and perception. There were in-depth interviews with seven librarians and eight patrons to develop a set of research questions and the questionnaire. We conducted the survey with 232 patrons then the statistical analysis. The analysis result revealed that the theme display helped the patrons' wider use of the library resources and also positively affected patrons' perception on the librarians as well as the evaluation of the library services. Based on the findings, we recommended the active incorporation of the theme display within the limitation of the libraries' facility and patrons' interests.

• Journal of the Korean Society for Library and Information Science
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• v.43 no.2
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• pp.193-213
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• 2009

During the 21st century, the rapid changes in libraries and the information environment require the reassessment of the education and certification of library and information professionals in order to enhance their competencies. The purpose of this study is to elicit and propose preliminary models in order to improve the librarian certification system in Korea. In doing so, the perceptions among librarians and users were surveyed through an online questionnaire methodology. Based on the results of the survey and analyses, a mid- and a long-term plans for improving the overall library certification system have been proposed.

• Journal of Korea Society of Industrial Information Systems
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• v.16 no.4
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• pp.151-162
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• 2011

Mobile applications are growing fast and the rising popularity of smartphones, which was supposed to take the market even further. The purposes of this study are as follows. First, we find out what really drives the trust and the intention to continuance use the mobile applications. Second, we explore gender differences in perceptions and relationships between the quality factors and trust. The 231 sets of data collected from 120 male and 111 female, who use the smartphones, were tested against the model using PLS 2.0. The results of this study are as follows. First, perceived usefulness and connectivity had an effect on trust and continuance intension. Second, gender had moderate effect on the relationship between quality factors and trust.

• International Journal of Knowledge Content Development & Technology
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• v.6 no.2
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• pp.43-66
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• 2016

The primary objective of this study was to investigate the perception of informational professionals' knowledge sharing practices in social media platforms. The specific objectives of the study included learning professionals' perceptions and awareness of knowledge sharing using social media, understanding their opinions and beliefs, and gaining familiarity with and reasons for using these tools. Open & close ended web-based questions were sent out by email to the international training program (ITP) participants. Findings indicated that most of the respondents' were aware of using social media and that they used social media for knowledge sharing. Speed and ease of use, managing personal knowledge, easier communication with users and colleagues and powerful communication tool are the areas that motivated them to use it. It also stated some barriers like lack of support, familiarity, trust, unfiltered information and fear of providing information. The study was limited to the perceptual aspect of the issue, specifically from the individuals' opinions and sentiments.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.8
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• pp.1139-1154
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• 2013

This study examined the effects of consumers' usefulness and the hedonic perception of their willingness to provide information and cooperation intention in the use of location-context based mobile product recommendation services for fashion stores. We examined the influence of consumers' beliefs regarding marketer's information practices on their perceptions of provided services. In addition, the moderating effects of consumers' epistemic curiosity and information control level were investigated. A total of 400 smartphone users were included as participants for the present study. The results showed that consumers who perceived information services as more hedonic and useful are more likely to provide personal information and cooperate with marketers. The findings of the study suggest that fashion retailers who plan to introduce mobile product recommendation services should pay attention to the hedonic aspects of the services. In addition, the effects of usefulness and hedonic perception of the two dependent variables were different according to the level of epistemic curiosity and information control.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.2
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• pp.243-254
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• 2022

Customers' perceptions of information about a company's products or services have altered as a result of the development of ICT and social networks. This gives rise to a fact that buzz marketing, which is a marketing technique employed commonly in today's business and communication, has a significant impact on customers' electronic word of mouth intention (e-WOM). However, very few studies about this issue have been conducted so far, which reveal a gap in understanding buzz marketing from an academic perspective. Based on the results of a cross-sectional survey in Binh Duong city, this study investigates the efficiency and effect of buzz marketing on customers' e-WOM intention through mediating variables of message credibility. Data from 367 time-lagged individual samples were collected and analyzed by the structural equation modeling method (SEM). Results showed that creativity, clarity, and humor variables have a positive relationship with message credibility and then impact the intention to conduct e-WOM of social networks' users. Marketing campaigns employing the buzz technique should be launched with easy-to-understand and entertainable messages. Findings from this study also provide managers with a scientific understanding of buzz marketing and the effectiveness of this technique as well as reveal the potential for future studies to explore further in this area.