• Journal of Information Technology Applications and Management
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• 제19권4호
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• pp.41-59
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• 2012

This study examines the roles of user resistance and social influences on the acceptance and continuous usage of smartphones at different stages of adoption. The respondents were classified into three groups according to their innovation adoption stage : non-user group, the potential user group and the trial user group. Theories relevant to user resistance, social influences including normative social influences and informational social influences, as well as user adoption and continuance behavior were reviewed and integrated into our research model. In order to verify the proposed structured equation model, we conducted an online survey by targeting mobile phone users and collected data to be analyzed through a partial least squares (PLS) test. This study tested whether there exists differences in the effects of user resistance and different types of social influence on user's adoption or continuance intetion among these three groups. The results showed that user resistance exists in all adopter groups and that it has significant negative influences on intention to use a smartphone. The findings also revealed that user resistance can be enhanced or resolved by two types of social influence; informational social influence resolves user resistance regardless of the adopter category, while normative social influence enhances the user resistance of potential users. Furthermore, the findings show that social influence regardless of the type positively affects user intention. Several theoretic and practical implications pertaining to the results are discussed.

• 경영과정보연구
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• 제33권2호
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• pp.63-79
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• 2014

선행연구를 통해 모바일 특성에 영향을 미치는 변수를 보안성, 위치성, 편이성, 개인혁신성, 인터페이스, 도달성을 도출하고 m-commerce 신뢰와 사용의도에 미치는 과정을 실증적으로 검증하였다. 모바일 특성 하에서 m-commerce 신뢰와 사용의도에 미치는 영향을 중국과 한국 사용자간 차이를 비교하는 것을 목적으로 하고 있으며 연구 결과를 요약하면 다음과 같다. 첫째, 모바일 특성이 m-commerce 신뢰에서는 한국과 중국이 유사한 형태를 나타내지만, m-commerce 사용의도에서는 한국과 중국이 다른 경향을 나타내고 있다. 이는 신뢰개념에서는 한국과 중국이 동일하게 생각되지만, 사용의도개념에서 한국은 모바일 시장이 성숙되었지만 중국은 초기시장이라는 특성이 반영된 것으로 보인다. 둘째, 한국과 중국 사용자의 차이점을 살펴보면 한국의 경우 보안성, 개인혁신성, 도달성이 신뢰에 영향을 미치고 있었다. 그리고 보안성, 위치성, 편이성, 개인혁신성, 인터페이스, 도달성은 사용의도에 영향을 미치고 있었다. 중국의 경우는 개인혁신성이 신뢰에 영향을 미치고 있으며, 편이성이 사용의도에 영향을 미치고 있었다. 따라서 공통적으로 한국과 중국의 모바일 특성에서는 개인혁신성이 신뢰에 중요한 요소로 생각하며, 편이성이 사용의도를 중시하고 있다. 셋째, 한국과 중국 m-commerce에서 모두 신뢰가 사용의도에 영향을 미치는 것으로 나타났다. 신뢰가 높을수록 사용의도가 높아진다고 할 수 있다. 따라서 m-commerce 사용자들의 사용의도를 높이기 위해서는 신뢰를 수용할 수 있는 서비스를 제공할 필요가 있다.

• 기술혁신연구
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• 제17권1호
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• pp.49-67
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• 2009

본 연구에서는 기술집약형 중소기업의 탈(脫)추격형 기술혁신활동 유형과 특성을 살펴보았다. 탈(脫)추격형 혁신활동 유형은 기술심화형, 신기술기반형, 아키텍처 혁신형으로 구분할 수 있다. 사례연구 결과를 보면, 기술심화형의 경우 모방 기술에 의거한 지속적인 능력축적이 혁신활동의 토대가 되었다. 신기술기반형은 배태조직에서 수행한 기초연구, 아키텍처형은 배태조직에서 획득한 시스템 아키텍처에 대한 지식이 탈(脫)추격형 혁신활동의 기반이 되었다. 또 기술심화형의 경우 수요자 공급자 기업, 생산지향형 연구소가 지식획득에 중요한 역할을 하지만, 신기술기반형은 대학과 수요자 기업, 아키텍처 혁신형은 수요자 기업과의 관계가 탈(脫)추격형 혁신을 추진하는 데 중요한 역할을 수행했다. 또한 탈(脫)추격형 기술혁신의 일반적인 특성으로서, 신기술의 등장과 확산이 이루어지는 기술 경제패러다임의 전환기에 열리는 기회의 창을 효과적으로 활용했다는 점을 지적했다.

• 기술혁신학회지
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• 제8권3호
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• pp.911-931
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• 2005

This paper analyzes the demand characteristics of DMB services using survey data. According to a Logit analysis, the willingness to adopt the services is higher if the would-be user is male, is better informed with the service, is watching TV longer, and is spending more for the telecommunications services. And the survey results tell us that for the stimulation of the service, efforts should be made to increase the level of public awareness of the services. The survey response from the would-be DMB users shows that the respondents who value the nationwide coverage and the numbers of channel are more inclined to use the satellite DMB service. On the other hand, the service charge and the availability of the terrestrial broadcasting channel for the time being does not seem to influence the intention of using the terrestrial DMB service. It could be interpreted that the potential user are deciding whether to use the service more by the quality and contents of the service rather than by the cost of the service.

• 품질경영학회지
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• 제30권3호
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• pp.94-110
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• 2002

This research focuses on internet advertisement success factors derived from the relevant researches and clarified the concept of user and information characteristics. The corresponding determinants are suggested such as organizational characteristics, user characteristics, and information characteristics. Success factor of internet advertisement is used by user attitude. We then examine the impact of corresponding determinants on the success factors. Hypotheses on their characteristics were tested for 174 persons. The results indicated that organizational characteristic, user characteristic and information characteristic was partly found as a positive impact on the internet advertisement success while quality of innovation and purchase promotion traits were not significant.

• 한국IT서비스학회지
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• 제9권3호
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• pp.145-161
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• 2010

Recently, identifying user locations is becoming important as the society evolves into an ubiquitous society with the innovation of information technology. Particularly, many researches on identifying user locations are headed in direction to identify locations of users in the indoors, because a GPS that is widely used to identify the locations of users in the outdoors is inapplicable in the indoors. However, those researches are mostly not useful to general indoor environment because they are performed in a specific environment with specialized or customized devices such as UWB, RFID. Therefore, in this paper we propose a effective method to identify user locations in general indoor environments with wireless local network access points. Our approach enables to identify user location efficiently by measuring signal power of access points around the user and using the FRIIS formula which is used to calculate the distance among the things.

• 품질경영학회지
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• 제49권3호
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• pp.359-374
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• 2021

Purpose: This study attempted to verify which factor affects the intention to use of the connected car that has recently emerged. Methods: Based on prior researches, this study derives the characteristics of connected car that affects user intention and designs research model for empirical analysis. A structured questionnaire was conducted for those who drive cars, and a total of 292 usable responses were collected and empirically analyzed using SPSS and PLS. Results: The results of this study are as follows; service quality, hedonic motivation, and social influence have a significant effect on perceived value, but system quality, information quality, user innovation, experience and facilitating condition did not. In addition, it was found that system quality, information quality, service quality, user innovation, facilitating conditions and social influence have a significant effect on satisfaction, but hedonic motivation and experience did not affect satisfaction. Conclusion: The findings of this empirical analysis have implications for effectively recognizing the value of connected cars based on the technology of information systems to users and establishing sustainable growth strategies for connected car producers and suppliers.

• 기술혁신학회지
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• 제6권1호
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• pp.92-109
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• 2003

To launch effective mobile Internet marketing strategies, firms need to understand mobile Internet user behavior. Thus in this study we investigated factors that affect on the repurchase intention of mobile Internet users. A random sample of 501 users was surveyed. Overall satisfaction (mediating factor), flow and interactivity factors (initial factor) were found to have the most significant impact on the reuse intention and discrepancy factor is not significant to the reuse intention.

• 정보학연구
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• 제10권4호
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• pp.11-26
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• 2007

EDS is a typical convergence service performing convergence between functions owned by multiple SPs. EDS provides users with the relevant information and the communication by the various personal conditional environment. An alternative terminology for events for net- work related applications is 'triggers'-these are assumed to be included in the present description. Events could be defined as any activities which occur within a service avail ability, signals. Events can be managed, for example, as part of a context-aware application. EDS carry out a procedure for processing user's requested information about mobil network-based entities, such as the combination with various applications, such as a LBS (Location Based Service) and area information. In AS (Application Service) network environments, the user has his customized EDS in the network, the EDS automatically connects the appropriate Terminals consistent with a user profile. EDS can also send the collected information to other requesting users by way of event information and using the procedures of combination with other services. The user can record/retrieve the user-related information to from the information base through EDS.

• 한국융합학회논문지
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• 제12권5호
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• pp.157-166
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• 2021

중국 중산계급이 궐기하는 배경 하에 차고 저장 서비스가 고급 지역사회에서 사용자 체험을 제고시키는 중요한 구성 부분으로 되었다. 본 연구는 중국 썅수만을 예시로 들며, 보관 서비스의 지속적인 발전을 위한 새로운 보관 서비스 시스템에 대해 소개하고자 한다. 연구 목적에 달성하기 위해 모델하우스 방문, 사용자 심층 인터뷰 조사와 사용자 여정도로 고객의 핵심 니즈를 파악하여 맞춤형 서비스 프로세스를 구축하였다. 최종 분석 결과를 보자면 해당 보관 서비스 시스템은 공간을 늘렸을 뿐만 아니라 고객 만족도도 높였다. 따라서 본고는 기타 건설회사에 이론적 서포트와 개리지 서비스의 실제 사례를 제공하며 커뮤니티의 서비스 시스템 성능을 대폭 개선할 수 있다.