• Journal of the Korea Society of Computer and Information
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• v.18 no.12
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• pp.91-101
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• 2013

One issue with keyword search in general is its ambiguity which can ultimately impact the effectiveness of the search in terms of the quality of the search results. This ambiguity is primarily due to the ambiguity of the contextual meaning of each term in the query. In addition to the query ambiguity itself, the relationships between the keywords in the search results are crucial for the proper interpretation of the search results by the user and should be clearly presented in the search results. We address the keyword search ambiguity issue by adapting some of the existing approaches for keyword mapping from the query terms to the schema terms/instances. The approaches we have adapted for term mapping capture both the syntactic similarity between the query keywords and the schema terms as well as the semantic similarity of the two and give better mappings and ultimately 50% raised accurate results. Finally, to address the last issue of lacking clear relationships among the terms appearing in the search results, our system has leveraged semantic web technologies in order to enrich the knowledgebase and to discover the relationships between the keywords.

• Journal of Convergence for Information Technology
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• v.11 no.10
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• pp.101-114
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• 2021

This study aimed to analyze the degree of consumers' expectations for their performance and efforts in using overseas direct purchase, impact of overseas direct purchase on the society, and effect of price value to their intention to use overseas direct purchase in the future. In addition, the significance of overseas direct purchase on the user-perceived availability is empirically analyzed. As a result of the study, it was confirmed that performance expectancy, effort expectancy, social influence, and price value showed significantly positive effect on the intention to use overseas direct purchase in the future. With respect to the perceived availability in using overseas direct purchase, it was found out that effort expectancy and price value had significantly positive effect; however, it appeared that performance expectancy and social influence had no significant effect on the perceived availability of the users.

• Journal of the Korea Convergence Society
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• v.12 no.12
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• pp.197-211
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• 2021

The emergence of knowledge-sharing live streamers provides more diversified content to the live streaming platform. Analysis of the factors affecting the intention to use knowledge sharing live streaming users can allow the live streaming platform to understand better the adoption characteristics of users who follow this type of content. Help platform operators provide better services and help live streaming platforms innovate. Based on the TAM model, this research uses questionnaire surveys and structural equation models to construct a conceptual model of the influencing factors of users' intentions in the knowledge sharing live streaming and conduct an empirical analysis on the influencing factor models. The results of data analysis show that a significant influence of users' attitudes of knowledge sharing live streaming is perceived usefulness, followed by flow experience; perceived value has a positive impact on users' attitudes and intention to use, and the positive influence of users attitude significantly affect the user's intention.

• Journal of Digital Convergence
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• v.17 no.6
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• pp.113-121
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• 2019

The purpose of this study is to identify belief variables of kiosk that affect satisfaction and recommendation intention by applying vertically extended technology acceptance model (TAM). As results of this study are as follows. Firstly, the perceived usefulness and perceived ease of use have an impact on satisfaction statistically. Second, the perceived usefulness and perceived enjoyment of the kiosk showed a positive(+) influence on the recommendation intention. Third, users who satisfied with kiosk service have strong recommendation intention to their friends, family and colleagues so on. These findings support that the usefulness and usability of the new information technology identified in the existing technology acceptance model is a key variable affecting user reactions (satisfaction and recommendation intention). Additionally, the perceived enjoyment is an important factor as new belief variable for explaining the formation of recommendation intention through satisfaction of kiosk service. The results of this study contribute to verifying the empirical model between the belief variables(perceived usefulness, perceived ease of use, perceived enjoyment) and the recommendation intention.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.568-580
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• 2019

This research explored how the various of factors including performance expectancy, effort expectancy, social influence and facilitating conditions and some external factors consisting of critical mass, attention, perceived enjoyment, and time distortion had impacts on users' usage of short-clip application based on flow theory and the UTAUT model. The research employed SEM with 263 valid questionnaires. The results showed that social influence and satisfaction factors had positive impacts in sustainable usage of mobile short-clip application, while the other factors have no special effect on it. The results also indicated that time distortions had a negative effect in the intention of continuous usage. Furthermore, performance expectancy, perceived enjoyment, and time distortions had positive impacts in users' satisfaction. The beneficial effects of critical mass on social influence had been recognized through this study.

• Journal of Korea Multimedia Society
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• v.22 no.5
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• pp.613-625
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• 2019

The rise of the Internet of Things (IoT) devices have greatly influenced many industries and one of them is healthcare where wearable devices started to track all your daily activities for better health monitoring accuracy and even down to tracking daily food intake in some cases. With the amounts of data that are being tracked and shared between from these devices, questions were raised on how to uphold user's data privacy when data is shared between these IoT devices and third party. With the blockchain platforms started to mature since its inception, the technology can be implemented according to a variety of use case scenarios. In this paper, we present a system architecture based on the healthcare system and IoT network by leveraging on multiple blockchain networks as the medium in between that should enable users to have direct authority on data accessibility of their shared data. We provide proof of concept implementation and highlight the results from our testing to show how the efficiency and scalability of the healthcare system improved without having a significant impact on the performance of the Electronic Medical Record (EMR) that mostly affected by the previous solution since these solutions directly connected to a public blockchain network and which resulted in significant delays and high cost of operation when a large amount of data or complicated functions are involved.

• Journal of Convergence for Information Technology
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• v.9 no.8
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• pp.254-259
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• 2019

In this paper, we tried to present the basic framework so that we can conduct more systematic research on natural healing through fusion research, which combines the service marketing of natural healing field with the service marketing. This study investigated the user's satisfaction and intention to reuse natural and aesthetic experiences. People aged 20 to 50 across the country were given a range commonly known as "naturopathy," and the survey was conducted on those who experienced it. Analysis of data was performed using the SPSS 21.0 and AMOS 21.0 programs. Studies have shown that naturopathy experiences have a positive effect on customer satisfaction. After verifying the effect of the quality of naturopathy experience on customer satisfaction and reuse, it was found that customer satisfaction greatly affected customer satisfaction and customer satisfaction had a very high impact on the intention of reuse.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.05a
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• pp.574-577
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• 2014

Multimedia contents sharing services based on DLNA (Digital Living Network Alliance) technology such as Allshare or Smartshare in wireless home networks is widely adapted in Korea. However, the characteristics of the wireless network - frequently fluctuated bandwidth and signal strength could degrade the quality perceived by users. To minimize the impact of the challenge there are active researches in dynamic adaptive streaming. This paper proposes a dynamic adaptive streaming approach designed in a wireless network taking into account of the specifications of the user device such as resolution and processor. We modify the Kalman filter considering the characteristics of the device and demonstrate that the proposed approach determines Bit Rate using the modified filter.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.23 no.8
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• pp.950-958
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• 2019

Digital Social Innovation, social innovation utilizing digital technology, is gaining attenntion as an innovative new way of solving pressing social problems such as ageing, traffic, unemployment etc. while some raise concerns as to the negative impact of digital technology on society associated with Share-the-Scraps-economy and On-demand-economy. The paper aims to address these concerns by examining the nature and source of business values generated in digital social innovation. Donation, cooperation/solidarity and sharing are identified as sources of business value from social innovation. Digitization, Platform may present infrastructure upon which efficiency of economic transaction can be elevated. The participation of consumers/users in the value chain and value network enabled by digital technology is identified and discussed as the critical source of business value in digital social innovation. The business model of Docksan-dong Happy Parking Street living lab project is analysed to illuminate the realization of business vaules in real life setting. Policy recommendations and future research directions are suggested.

• Journal of The Korean Society of Integrative Medicine
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• v.9 no.2
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• pp.183-192
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• 2021

Purpose : To investigate the degree of smartphone addiction among health-related college students, and to compare and analyze the effect of the degree of addiction on attention control and interpersonal support. Methods : 184 people who voluntarily participated and agreed to fill out the questionnaire were randomly sampled. The smartphone self-diagnosis scale was used to measure the degree of smartphone addiction, and the Attentional Control Questionnaire (ACQ) was used as a tool to measure the degree of attention control. In addition, the Interpersonal Support Evaluation List (ISEL) was used to measure the degree of interpersonal support. Results : In comparison of the degree of smartphone addiction according to the general characteristics of the subjects, there was no significant difference according to religion, major, and grade, but there was a significant difference in gender and daily use time of smartphones (p <.05). There was a significant difference in the degree of attention control according to the level of smartphone addiction (high risk, potential risk, general user group) (p <.05), but there was no significant difference in the degree of interpersonal support. Conclusion : The degree of smartphone addiction was relatively higher for women than for men, and users who used it for a long time per day were more addicted. It also showed that attention control was further reduced in highly addictive users.