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http://dx.doi.org/10.22156/CS4SMB.2019.9.8.254

Satisfaction of Naturopathy Experience and Intention of Reuse  

Kim, Choon-Gyum (Dept. of Naturopathy, Dongbang Culture University)
Kim, Jong-Du (Dept. of Naturopathy, Dongbang Culture University)
Publication Information
Journal of Convergence for Information Technology / v.9, no.8, 2019 , pp. 254-259 More about this Journal
Abstract
In this paper, we tried to present the basic framework so that we can conduct more systematic research on natural healing through fusion research, which combines the service marketing of natural healing field with the service marketing. This study investigated the user's satisfaction and intention to reuse natural and aesthetic experiences. People aged 20 to 50 across the country were given a range commonly known as "naturopathy," and the survey was conducted on those who experienced it. Analysis of data was performed using the SPSS 21.0 and AMOS 21.0 programs. Studies have shown that naturopathy experiences have a positive effect on customer satisfaction. After verifying the effect of the quality of naturopathy experience on customer satisfaction and reuse, it was found that customer satisfaction greatly affected customer satisfaction and customer satisfaction had a very high impact on the intention of reuse.
Keywords
Naturopathy; Service experience; Integrative medicine; Customer satisfaction; Intention to reuse;
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