• 한국환경생태학회:학술대회논문집
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• 한국환경생태학회 1999년도 정기총회 및 학술논문 발표회
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• pp.47-49
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• 1999

• 한국IT서비스학회지
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• 제19권2호
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• pp.69-82
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• 2020

In the growth of IT industry, interest in wearable device has been globally rising along with the evolution of technology. A Smartwatch is expected to be at the center of wearable device industry in the future. However, there are some concerns that most of its actual sales are caused by gifts or bundling. Motivated by these issues, this study propounds the ideas that to enter the mainstream market, the empirical research is required for actual consumers who continue to use a smartwatch. The purpose of this study is to identify key factors affecting user satisfaction and antecedents affecting continuance intention to use from consumer perspectives. Further, assuming consumers' perceptions will be different according to how they acquired smartwatch, this study classified the group as direct buyers and acquired users. To achieve the purpose of the research, this study analyzes the usage of smartwatch by integrating the IS Success Model and IS Continuance and Habit Theory. We implemented the survey of 338 smartwatch users, and the research findings indicate that information quality and system quality have significant effects on satisfaction, and consequently satisfaction and habit positively affect the continuance intention to use. Additionally, it is found that there was a significant difference in the relationship between satisfaction and habit in the group divided by acquisition type. Based on these findings, this study provides theoretical and practical implications.

• 한국IT서비스학회지
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• 제14권3호
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• pp.163-182
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• 2015

The spread of mobile commerce due to popularization of smartphones not only broke down the boundary between online and offline, but also changed the consumer life, and hence brought change of commerce paradigm that creates new demand. The success of innovative information technology such as mobile shopping can be defined as an individual accepting the technology and continuously using it, but the studies on the usage behavior after the acceptance have been done in very restrictively, despite its importance. In this study, in order to empirically investigate the factors that influence the continuance in mobile shopping usage experience and its causal relationship, Social Cognitive Theory and Habit Theory were applied to IS Continuance Model, and the extended IS Continuance Model was suggested and proved. As a result, the usefulness, enjoyment, and self-efficacy perceived in usage experience significantly influence satisfaction, and usefulness, self-efficacy, and satisfaction influence habit. Also, usefulness, self-efficacy, satisfaction, and habit significantly influence continuance intention. This study provides a valuable asset in providing an opportunity to understand the usage behavior of mobile shopping service users after the acceptance, and furthermore proving directionality in improving customer loyalty.

• 한국통신학회논문지
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• 제32권6B호
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• pp.375-381
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• 2007

본 연구는 상황 인지 서비스 구현의 다양한 기술 요소 중, 추론 및 예측 기술에 초점을 둔다. 대표적인 예측 알고리즘에는 베이시안 네트워크가 있으나 상황 인지 시스템을 구현할 때 그 구조를 실제로 구현하는 것은 매우 복잡한 일이며 실시간 환경에서 트레이닝 데이터 처리에서 오는 시간 지연 문제 등이 발생하게 된다. 또한 특정 목적의 상황 인지 시스템에서 이 알고리즘이 어느 정도 예측 정확도와 신뢰도를 가지고 상황 정보와 부합하는지 역시 미지수이다. 본 논문에서는 가장 간단한 알고리즘인 순차적 매칭 알고리즘에 캐시 기법을 이용한 위치 예측 알고리즘을 제안한다. 이러한 접근 방식을 통해 알고리즘 수행 시 처리 시간을 캐시 기법을 사용하지 않았을 때 보다 평균적으로 48.7%를 줄이게 된다. 이는 사용자의 습관이나 행동 양식을 고려함으로써 상황 인지 시스템의 상황 정보와 부합하기 때문이라 할 수 있다.

• 한국정보시스템학회지:정보시스템연구
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• 제17권2호
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• pp.49-72
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• 2008

Today, the World Wide Web (WWW) impacts many facets of our lives, including communication, entertainment, social activities, shopping, etc. The web portal is the most accessed type of site and is advertising-supported the more users who visit the site, the more income it generates. User perception to a web site is very important much research has focused on the internet users' behavior. Some well-known theories, such as the technology acceptance model have been used to examine variables that motivate individuals to accept and use an IS. But Understanding continued use is the goal of this study. We focus on user beliefs (specifically, perceived usefulness) and attitude because pier studies of IT usage, predominantly based on the technology acceptance model (TAM) and similar models, have established these perceptions as the dey determinants of both initial IT usage (acceptance) and long-term usage (continuance) intention and behavior (Bhattacherjee 2001; Davis et al. 1989). Any change in beliefs or attitudes will likely have a corresponding impact on, and may even revers, users' continuance intention and behavior. Also, continuance use have some features which are prior use, habit, feature-centric view of technology. So this research reflected continuance use features. Examination of the paths in the model revealed several interesting results. First, Perceived usefulness was a stronger predictor of acceptance intention in TAM than attitude, But attitude was a stronger predictor of continuance intention in this study than perceive usefulness. Second, confirmation was not affect directly to attitude. Last, Habit was strongest predictor of continuance intention in this study.

• 한국정보시스템학회지:정보시스템연구
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• 제31권1호
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• pp.1-24
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• 2022

Purpose The purpose of this study is to investigate the factors that affect the user satisfaction and continuous use intention of the improved ATCIS in the Korean Army. Design/methodology/approach Based on the various theories in relation to IT continuance, user satisfaction was identified as the main factor with regard to the continuous use intention of the improved ATCIS. In addition, computer self-efficacy, education-training, and system quality were hypothesized as antecedent variables to user satisfaction, and information security stress was set as a moderating variable for these relationships. Findings Survey results show that computer self-efficacy, education and training, and system quality had a positive effect on user satisfaction, and information security stress was found to moderate these relationships. The effects of computer self-efficacy and education-training on user satisfaction were higher in the group with low information security stress. However, the relationship between system quality and user satisfaction was higher in the group with high information security stress. User satisfaction is found to have a positive effect on the continuous use intention even with habit considered as a control variable.

• 한국컴퓨터정보학회논문지
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• 제22권9호
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• pp.65-71
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• 2017

This paper proposes a smart phone authentication method based on user's behavior and habit that is an authentication method against shoulder surfing attack and brute force attack. As smart phones evolve not only storage of personal data but also a key means of financial services, the importance of personal information security in smart phones is growing. When user authentication of smart phone, pattern authentication method is simple to use and memorize, but it is prone to leak and vulnerable to attack. Using the features of the smart phone pattern method of the user, the pressure applied when touching the touch pad with the finger, the size of the area touching the finger, and the time of completing the pattern are used as feature vectors and applied to user authentication security. First, a smart phone user models and stores three parameter values as prototypes for each section of the pattern. Then, when a new authentication request is made, the feature vector of the input pattern is obtained and compared with the stored model to decide whether to approve the access to the smart phone. The experimental results confirm that the proposed technique shows a robust authentication security using subjective data of smart phone user based on habits and behaviors.

• Asia pacific journal of information systems
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• 제18권1호
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• pp.25-51
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• 2008

Researchers have been continuously interested in the adoption of information technology (IT) since it is of great importance to the information systems success and it is also an important stage to the success. Adoption alone, however, does not ensure information systems success because it does not necessarily lead to achieving organizational or individual objectives. When an organization or an individual decide to adopt certain information technologies, they have objectives to accomplish by using those technologies. Adoption itself is not the ultimate goal. The period after adoption is when users continue to use IT and intended objectives can be accomplished. Therefore, continued IT use in the post-adoption period accounts more for the accomplishment of the objectives and thus information systems success. Previous studies also suggest that continued IT use in the post-adoption period is one of the important factors to improve long-term productivity. Despite the importance there are few empirical studies focusing on the user behavior of continued IT use in the post-adoption period. User behavior in the post-adoption period is different from that in the pre-adoption period. According to the technology acceptance model, which explains well about the IT adoption, users decide to adopt IT assessing the usefulness and the ease of use. After adoption, users are exposed to new experiences and they shape new beliefs different from the thoughts they had before. Users come to make decisions based on their experiences of IT use whether they will continue to use it or not. Most theories about the user behaviors in the pre-adoption period are limited in describing them after adoption since they do not consider user's experiences of using the adopted IT and the beliefs formed by those experiences. Therefore, in this study, we explore user's experiences and beliefs in the post-adoption period and examine how they affect user's intention to continue to use IT. Through deep literature reviews on the construction of subjective beliefs by experiences, we draw three meaningful constructs which theoretically have great impacts on the continued use of IT: perceived habit, confirmation, and computer self-efficacy. Then, we examine the role of the subjective beliefs on the cognitive/affective attitudes and intention to continue to use that IT. We set up a research model and conducted survey research. Since IT use implies interactions among a user, IT, and a task, we carefully selected the sample of users using same/similar IT to perform same/similar tasks, to exclude unwanted influences of other factors than subjective beliefs on the IT use. We also considered that the sample of users were able to make decisions to continue to use IT volitionally or at least quasi-volitionally. For each construct, we used measurement items recognized for reliability and widely used in the previous research. We slightly modified some items proper to the research context and a pilot test was carried out for forty users of a portal service in a university. We performed a full-scale survey after verifying the reliability of the measurement. The results show that the intention to continue to use IT is strongly influenced by cognitive/affective attitudes, perceived habits, and computer self-efficacy. Confirmation affects the intention to continue indirectly through cognitive/affective attitudes. All the constructs representing the subjective beliefs built by the experiences of IT use have direct and/or indirect impacts on the intention of users. The results also show that the attitudes in the post-adoption period are formed, at least partly, by the experiences of IT use and newly shaped beliefs after adoption. The findings suggest that subjective beliefs built by the experiences have deep impacts on the continued use. The results of the study signify that while experiencing IT in the post-adoption period users form new beliefs, attitudes, and intentions which may be different from those of the pre-adoption period. The results of this study partly demonstrate that the beliefs shaped by the behaviors, those are the experiences of IT use, influence users' attitudes and intention. The results also suggest that behaviors (experiences) also change attitudes while attitudes shape behaviors. If we combine the findings of this study with the results of the previous research on IT adoption, we can propose a cycle of IT adoption and use where behavior shapes attitude, the attitude forms new behavior, and that behavior shapes new attitude. Different from the previous research, the study focused on the user experience after IT adoption and empirically demonstrated the strong influence of the subjective beliefs formed in the post-adoption period on the continued use. This partly confirms the differences between attitudes in the pre-adoption and in the post-adoption period. Users continuously change their attitudes and intentions while experiencing (using) IT. Therefore, to make users adopt IT and to make them use IT after adoption is a different problem. To encourage users to use IT after adoption, experiential variables such as perceived habit, confirmation, and computer self-efficacy should be managed properly.

• 무역학회지
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• 제45권2호
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• pp.103-119
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• 2020

As the easy payment service is popularized and the competition in the service market is fierce, research on factors affecting users' continuous use of the easy payment service is becoming increasingly important. However, in the existing studies, the discussion of the continuous intention to use the consumer's simple payment service has not been sufficiently conducted. Existing research remains on the way of listing technology and consumer characteristics. To bridge this research gap, this study aims to integrate and modify ECM and UTAUT to consider factors influencing the continuous use of easy payment services. The user's expectations and the confirmation were considered as important factors to decide. For empirical analysis, a survey was conducted for 236 users who had experience with domestic easy payment service. As a result, it was verified that confirmation, performance expectancy, effort expectancy, social influence, and habit in regard to easy payment services are important for continuous use intention. Through this study, it is expected that the consumer's technology acceptance mechanism on the continuous use of simple payment will be grasped in more detail to develop academic discussions in the field. Implications from the results as well as limitations of the study are presented.

• 한국컴퓨터정보학회논문지
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• 제22권4호
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• pp.91-97
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• 2017

In this paper, we propose a Recently, the use of Smart phones surge in youth the youth are becoming a big addiction social problems Mobile Messenger. The prevalence of Smart phones is Mobile Messenger, access time, spatial constraints for assured. As a result, pc room, with a focus on traditional Internet addiction is to be reduced, whereas with a focus on Mobile Messenger Smartphone addiction level is rapidly on the rise. Korea information agency of Internet addiction and mobile addiction risk appeared to be well over 10 percent of the rate of 35% is gaming and mobile addiction unfolds exemplifies the seriousness of Messenger. Addiction is the individual's psychosocial problems such as negative consequences can result, causing the addiction, because it is necessary for an understanding of the mechanism. In this study, Mobile Messenger, the leading factors affecting the addiction said. Mobile Messenger is a major factor causing the addiction habit and consider the user's satisfaction. And social relations and the formation of plougastel Wu Mobile Messenger and its impact on the cause of addiction.