• The Journal of the Korea Contents Association
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• v.14 no.8
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• pp.61-73
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• 2014

While past studies on e-books have mainly focused on the uses and gratifications (UG) and technology acceptance model(TAM), this study rather analysed the innovation resistance factors of adopting the e-book based on the innovation resistance model. The research model comprises of two factors: 1) innovation characteristics which include relative advantages, compatability and complexity, 2) user characteristics which encompass attitudes towards innovation and existing products (i.e., paper books). Using online survey questionnaire, this study examined the effects of those innovation and user characteristics on the innovation resistance, and the relationship between innovation resistance and intention of adoption. The results showed that complexity and attitude towards existing products affected the innovation resistance which has negative influence on the intention of adoption. Accordingly, it is necessary to improve the ease of use in the whole process from purchase to reading experiences, and highlight e-books' own interactive features and functions which are perceived as different from paper-book user experience.

• Management & Information Systems Review
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• v.32 no.1
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• pp.19-41
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• 2013

The primary purpose of this study is to identify the influencing factors on the acceptance behavior of user in smartwork. For this purpose, a research model and hypotheses are developed based on relevant literature reviews. The data have been collected from 320 potential users and respondents were employee of Daejeon and Chungnam region. The results of hypotheses testing through covariance structural model analysis are summarized as follows. First, individual innovativeness has positive influence upon perceived ease of use and acceptance intention of smartwork, and self efficacy has positive influence upon perceived ease of use. Second, subjective norm of social influence has positive influence upon perceived ease of use and image has positive influence upon perceived ease of use and perceived usefulness. Third, number of exception of task characteristics has positive influence upon perceived ease of use and autonomy has positive influence upon perceived usefulness. Lastly, perceived ease of use has positive effect on the perceived usefulness and acceptance intention, and perceived usefulness positively related to acceptance intention in smartwork. Based on the findings, this study ends with theoretical and practical implications, as well as limitations and future research directions.

• Journal of Internet Computing and Services
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• v.11 no.2
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• pp.109-127
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• 2010

The Network Centric Warfare(NCW) is based on the linkage of forces by network to employ them as they are centralized, even though they are scattered. Also it can be used to overcome spatiotemporal obstacles. Under the concept of NCW, cognitive and social areas are getting more weight than information technology and physical ones. In this study we tried to investigate the affecting factors to execute NCW effectively by user's point of view to place the focus on cognitive and social aspects. We obtained some affirmative results that affect to conduct NCW in Korea. The advanced western NCW can be applicable in theoretically in Korea, however to employ NCW more effectively we need Korean style NCW which portrays the Korean realities and circumstances.

• Asia pacific journal of information systems
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• v.32 no.2
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• pp.435-459
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• 2022

The accounting literature abounds with many studies concerning the organizational and technical aspects of the AIS to simulate progress in the business environment. However, few studies have focused on the role of individual factors in overcoming resistance to change and maximizing the value of using the system. Therefore, this study aims to shed light on user beliefs by evaluating the factors that affect the use of the AIS using a developed TAM. A total of 132 subjects participated in this study, in which the questionnaire was used as a data collection tool and AMOS was used to test the model. The results showed that subjective norm, training and experience were the most important previous factors that affect the perceptual factors represented in usefulness, ease of use and the inevitability of change, which all had an impact on the continuance intention to use the AIS among users in Algerian firms. This study shed light on the importance of assessing individual factors rather than focusing only on the ways to develop AIS or researching for new technologies and the costs of this investment because this will increase the chances of success in using the system.

• Journal of Information Technology Services
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• v.15 no.3
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• pp.15-31
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• 2016

Sales Force Automation (SFA) is a strategic information system and one of the components of operational CRM system. SFA supports salespeople's activities such as selection of potential customers, creative value proposition, after-sales services, etc. SFA is increasingly used in many companies because it has the advantages to raise the salespeople's productivity by developing forecasting ability, value proposition ability, after sales service ability etc. Many researches have shown that implementation of SFA leads to the increase of salepeople performance, organizational performance, and quality of customer relationship. However, Some prior studies have discussed on the SFA implementation failure and pointed out that one of important causes of this failure is salespeople's resistance to SFA. Although many researches explain SFA acceptance phenomenon using Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB), these researches didn't deeply investigate the salespeople's resistance to SFA. Therefore, this study focuses on the factors influencing salespeople's resistance to SFA and the relationships among these factors. This study identified three factors (salespeople's perceived loss of power, perceived loss of autonomy, and perceived time and effort waste) influencing salespeople's resistance to SFA. The hypotheses testing results showed that salespeople's perceived loss of power and perceived time and effort waste significantly increased salespeople's resistance to SFA. And salespeople's perceived loss of power plays a mediating role between perceived loss of autonomy/perceived time and effort waste and salespeople's resistance to SFA. At the end of the paper, theoretical and managerial implications of this study and the limitations and future research directions are discussed.

• The Journal of Society for e-Business Studies
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• v.18 no.4
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• pp.257-272
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• 2013

As visiting of Chinese tourists to Korea have increased gradually, Chinese people who use online travel reservation services for their visits to Korea have increased accordingly. In addition, the growth of the online reservation services in China is very rapid. Therefore, it is necessary to study the factors affecting the Chinese tourists' intention to use the online travel reservation services in order to advance e-business in the travel industry. This paper presents a new research model based on Technology Acceptance Model (TAM) including perceived risk, service factors, online reviews and user satisfaction. Also, it analyzes factors affecting the Chinese tourists' intention to use the online travel reservation services. The results of this study show that the key influencers of the online travel reservation services are perceived usefulness, perceived ease, and perceived risk. Additionally, based on these results, this paper proposes practical suggestions to solve the existing problems and improve online travel reservation websites in China.

• Journal of Korea Society of Digital Industry and Information Management
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• v.7 no.3
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• pp.151-162
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• 2011

This study defined acceptance of high-tech new product as user's active using the product such as utilizing application software rather than purchasing it. As exploring factors to effect on customer's acceptance, usefulness expectancy was examined from product side and application side. When investigating the exogenous variables to influence on usefulness expectancy from the product side, customer's product knowledge and social influences are put forward to support the hypothesis. From the application side, customer's knowledge about the application and its trust are put to explain usefulness expectancy of the application. Smart phone users were good subjects for this study and most hypotheses were tested using structural equation model and the results are followings. First usefulness expectancy of the product and of application significantly effect on customer's intention to use high-tech new product and also usefulness expectancy of the product positively effects on which of the application. Second customer's perceived knowledge about the product and social influences impact usefulness expectancy of the product. But third customer's perceived trust toward application didn't any positive impact usefulness expectancy of the application. Through the result, there will be several implications. First, from both of side; product and application, customer's usefulness expectancy should be satisfied to be successful in high-tech products market. Second, customer should be Ieant about advantages of the product and knowledge about the application as well, and then trigger their usefulness expectancy.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.20 no.5
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• pp.146-156
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• 2021

A smart city refers to an intelligent city solving problems arising from the concentration its population using IT technology. Various services such as safety, transportation, environment, education, and medical care are provided in a smart city. Still, the degree of service experienced by the residents is lower compared to the technological maturity. Hence, the service acceptance intention factor needs to be improved. In this study, User Characteristic and Service Characteristic variables were identified separately to improve the awareness and experience of smart services among citizens of the smart city and analyze the intention of easy service acceptance. Based on the results, the present study is expected to improve citizen's quality of life and form a happy society. This improvement in citizens and society is achieved by drawing active participation from citizens and investments from the government and private enterprise through solving various problems in the city.

• The Journal of Information Systems
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• v.22 no.1
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• pp.181-200
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• 2013

Electronic channel of automobile insurance has emerged as an attractive way of lowering costs and saving time to do the transaction for customers. Electronic channel refers to using web sites to find useful information on insurance products, buy automobile insurance, and ask for services related to the insurance. This study suggests a modified model of the UTAUT and examines the factors influencing intention to use electronic channel in the transaction of automobile insurance. Based on 203 responses from potential automobile insurance buyers, the results showed that performance expectancy, effort expectancy, social influence, service expectancy, and security risk are significantly related to intention to use electronic channel. The results also showed that age as a moderator influences the effects of performance expectancy and effort expectancy on intention to use electronic channel. The study results would improve the understanding of the factors to which managers of insurance companies should pay attention in order to increase their sales through electronic channel.

• Journal of Information Technology Services
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• v.6 no.3
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• pp.27-46
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• 2007

Korean homenetwork industry is now faced with problems like low profitability and unclear commercialilzation. In particular, low awareness of homenetwork usefulness is one of the main reasons why homenetwork industry is not developed. Therefore, this study tried to find what kinds of characteristics of homenetwork affected the value of apartment and how. we conducted a survey of residents of apartment with homenetwork installed in it. Surveyed data was analyzed based on the model of extended Technology Acceptance Model(TAM) including perceived enjoyment and perceived trust as new factors. The research result showed that all factors involved in suggested model had positive effects on the behavioral intention of using homenetwork and the value of apartment. Most importantly, homenetwork user's behavioral intention increased perceived housing value of the apartment. The research result can be used in explaining the advantage of homenetwork to the residence of apartment as well as in designing the homenwtwork install of apartment.