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http://dx.doi.org/10.5859/KAIS.2013.22.1.181

Determinants of Intention to Use Electronic Channel of Automobile Insurance: Applying the UTAUT Model  

Lee, Min-Hwa (부산외국어대학교 e-비즈니스학과)
Publication Information
The Journal of Information Systems / v.22, no.1, 2013 , pp. 181-200 More about this Journal
Abstract
Electronic channel of automobile insurance has emerged as an attractive way of lowering costs and saving time to do the transaction for customers. Electronic channel refers to using web sites to find useful information on insurance products, buy automobile insurance, and ask for services related to the insurance. This study suggests a modified model of the UTAUT and examines the factors influencing intention to use electronic channel in the transaction of automobile insurance. Based on 203 responses from potential automobile insurance buyers, the results showed that performance expectancy, effort expectancy, social influence, service expectancy, and security risk are significantly related to intention to use electronic channel. The results also showed that age as a moderator influences the effects of performance expectancy and effort expectancy on intention to use electronic channel. The study results would improve the understanding of the factors to which managers of insurance companies should pay attention in order to increase their sales through electronic channel.
Keywords
Electronic Channel; UTAUT; User Acceptance Of Information Technology; Online Direct Automobile Insurance;
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Times Cited By KSCI : 2  (Citation Analysis)
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