• 대한전기학회:학술대회논문집
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• 대한전기학회 2007년도 제38회 하계학술대회
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• pp.127-129
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• 2007

Since the competitive market environment was introduced into the electric power industry, the structure of the industry has been changing from vertically integrated system to functionally unbundled and decentralized system composed of multiple (decision-making) market participants. So the market participants such as Gencos or LSE (load serving entity) need to forecast the market clearing price and thus build their offer or bidding strategies. Not just these market players but also a market operator is required to perform market analysis and ensure simulation capability to manage and monitor the competitive electricity market. For fulfilling the demand for market simulation, many global venders like GE, Henwood, Drayton Analytics, CRA, etc. have developed and provided electricity market simulators. Most of these simulators are based on the optimization formulation which has been used mainly for the least cost resource planning in the centralized power system planning and operation. From this standpoint, it seems somehow inevitable to face many challenges on modeling competitive market based on the method of traditional market simulators. In this paper, we propose a kind of new method, which is MAS based market simulation. The agent based model has already been introduced in EMCAS, one of commercial market simulators, but there may be various ways of modeling agent. This paper, in particular, seeks to introduce an model for MAS based market simulator.

• 한국의상디자인학회지
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• 제22권3호
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• pp.19-32
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• 2020

Recently, the luxury brand market has expanded from the 5060 market to the 2030 market segment due to diversification of distribution channels, an increase in income, and changes in consumption values. This change is attributed to the increase in sales of fashion accessory products, such as bags and wallets, thereby confirming the importance of the luxury brand fashion accessories market. However, there are few studies of the luxury brand fashion accessories market or brand loyalty for fashion accessories, which accounts for a large proportion of the overall luxury brand market. The purpose of this study was to develop and empirically test a theoretical framework that captures and compares the difference of impact of service quality, product attributes, and consumer satisfaction on luxury brand loyalty between the 20-30 market and the 5060 market of the fashion accessories market. Data was collected from 598 customers who purchased luxury brand fashion accessories by objective sampling. Structural equation modelling was used to test the hypotheses developed for the study. Results found evident effects of consumer satisfaction on luxury brand loyalty through the perception of service quality by consumers. Additionally, in the 2030 market, the fashion accessory attributes had little impact on consumer satisfaction and luxury brand loyalty, whereas in the 5060 market, it had a significant impact only on consumer satisfaction, but not on luxury brand loyalty. This is the first study to examine a structural equation model of luxury brand loyalty to compare the difference of the model between segmented markets, such as the 2030 market and the 5060 market of the luxury brand fashion accessories market. These results will contribute to a better understanding of the mechanism that underlie the operation of an effective luxury branding strategy for fashion accessories.

• 한국항해항만학회지
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• 제40권3호
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• pp.139-146
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• 2016

각 항만의 터미널별 물동량을 기반으로 허쉬만-허핀달지수를 통해 부산항과 상하이항의 시장구조 측정을 실시하였고, 시장성과를 분석하기 위해 시장성과를 수익성과 성장성의 두 가지 측면으로 구분하였다. 수익성 측면에서는 각 컨테이너 터미널 운영사들의 가격-비용 마진율(PCM)과 자산수익률(ROA), 성장성 측면에서는 각 터미널의 처리 실적과 물동량 증감률을 통해 각 터미널 운영사의 성과를 측정하였다. 측정된 결과를 바탕으로 시장구조와 터미널 운영사의 성과에 대한 상관관계를 살펴보기 위해 회귀분석을 실시하였고, 결과를 상호 비교하였다. 연구결과, 부산항의 시장구조와 컨테이너 터미널 운영사의 성장성(처리실적), 상하이항의 시장구조와 컨테이너 터미널 운영사의 수익성(PCM, ROA) 및 성장성(처리실적)과의 관계가 유의적인 관계로 나타났다.

• 통상정보연구
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• 제16권4호
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• pp.439-455
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• 2014

한국의 교역수지는 지속적인 흑자 기조를 유지해 오고 있으나, 한 일간 교역수지는 만성적인 적자를 기록해오고 있으며, 최근 수출입통계 자료를 조사해 본 결과 이러한 문제에 일본산 소재품목들이 큰 영향을 미치고 있었다. 따라서 본 연구에서는 일본산 소재품목들 중 교역수지 적자에 큰 비중을 차지하고 있는 화합물 및 화학제품군 12개 품목에 대한 최근 8년간의 수출입통계를 기반으로 한국시장에 대한 경쟁력 분석을 실시하였다. 연구 방법론으로는 특정 품목의 일정 국가에 대한 경쟁력 분석에 주로 사용되어지는 시장점유율, 무역특화지수, 시장별비교우위지수를 사용하였다. 분석결과에 따르면, 조사대상 12개 품목 중 농약과 화학섬유를 제외한 대부분의 관련 제품들이 한국시장에서 상당 정도의 경쟁력을 확보하고 있는 것으로 나타났고 특히, 사진용 화학제품 및 감광재료와 도료 및 인쇄잉크 제품은 50%를 상회하는 시장점유율, 0.8이상의 무역특화지수, 3이상의 시장별비교우위지수를 기록하여 한국시장내 경쟁력이 매우 우월한 제품인 것으로 조사되었다. 따라서 향후 우리나라 관련 산업의 발전과 무역수지 적자 해소를 위해서는 동 제품 생산 기업의 기술개발 노력과 정부 당국의 과감한 정책적 지원책이 요구되어진다.

• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2007년도 정기학술발표대회 논문집
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• pp.571-575
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• 2007

국내건설시장의 성장 한계에 따른 경쟁 심화와 해외건설시장의 개방 및 호황에 따른 글로벌 경쟁 속에서 국내건설기업들은 급격하게 변하는 국내외 시장변화 상황에 대응하기 위해서 국내건설시장 수주 전략과 해외건설시장의 진입 확대 및 대규모 프로젝트 창출 등 변신을 위해 기업차원의 방안을 모색하고 있다. 이는 결국 건설기업들이 국내외의 중장기적인 건설시장의 변화를 예측하고 경쟁력을 확보하기 위한 대응방안을 수립하는 것이 기업생존의 중요한 관건임을 의미한다. 본 연구에서는 국내외 시장 및 제도 등 외부 환경의 변화에 따른 건설기업의 대응방안을 모색하고, 시간의 흐름에 따른 전략의 효과를 예측하기 위해 건설기업의 내부적 역량과 전략, 정부 및 국내외 시장 등 외부 환경의 핵심 영향인자를 도출하고, 영향인자 들의 인과지도 작성을 통해 각 인자들의 영향관계와 도출될 수 있는 전략 및 그 효과를 분석할 수 있는 평가모델의 구축방법론을 정립하고자 한다. 본 연구의 결과는 향후 시스템다이내믹스 시뮬레이션을 통한 정량적 분석모델 구축에 있어 기본 프레임워크 자료로 활용될 것이며, 급변하는 건설환경 속에서 건설기업이 수립하는 전략의 향후 효과를 미리 예측해 봄으로써 기업차원에서 효과적인 신규 전략을 수립할 수 있는 기초자료로 활용될 수 있을 것이다.

• 전기학회논문지
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• 제67권5호
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• pp.617-625
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• 2018

Since FERC order 755 was published, each frequency regulation market rules of the North American ISO/RTO have been revised in many parts. In 2016, the domestic CBP market has also changed its market rules to allow ESS to participate in the frequency regulation reserve services(Governor Free and Automatic Generation Control). This paper compares and analyzes the changed North American ISP/RTO market and domestic CBP market rules. In particular, we compare PJM and CAISO frequency regulation market pricing mechanism and settlement rules with the settlement rules of the domestic CBP market and compare the factors of each market used to compensate the participating resources in terms of resource dependency and accuracy.

• 대한전기학회논문지:전력기술부문A
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• 제54권2호
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• pp.79-87
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• 2005

At present Cournot model is one of the most commonly used theories to analyze the gaming situation in oligopoly market. But there exist several problems to apply this model to electricity market. The representative one is to obtain the inverse demand curve able to be induced from the relationship between market price and demand response. In Cournot model, each player offers their generation quantity to accomplish maximum profit, which is accomplished by reducing their quantity compared with available total capacity. As stated above, to obtain the probable Cournot equilibrium to reflect real market situation, we have to induce the correct demand function first of all. Usually the correlation between price and demand appears on the long-term basis through the statistical data analysis (for example, regression analysis) or by investigating consumer utility functions of several consumer groups classified as residential, industrial, and commercial. However, the elasticity has a tendency to change continuously according to the total market demand size or the level of market price. Therefore it should be updated as trading period passes by. In this paper we propose a method for inducing and updating this price elasticity of demand function for more realistic market equilibrium.

• 보건행정학회지
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• 제16권4호
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• pp.1-23
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• 2006

There is general consensus in the research literature that market orientation is related to organizational performance. The study examines this relationship in the Korean hospital industry. One feature of this study is to examine the differences between large and small hospitals in terms of their market orientation, performance and the relationship between these constructs. The other feature is that both market orientation and performance are conceptualized as being multi-dimensional constructs. Hence a structural equations modeling (SEM) technique is used to examine the dimensionality of market orientation and performance and to examine the nature of this relationship. Data for this study are collected using a questionnaire that is mailed to the top marketing-related managers of 1,048 hospitals. Usable responses are obtained from 230 hospitals for a response rate of 21.9%. The SEM results confirm the multi-dimensional nature of both market orientation and performance, and the strong relationships between the constructs. Interestingly, this relationship is found to be much stronger for smaller hospitals than for larger hospitals. For smaller hospitals, this study shows that market orientation has a tremendous influence on performance, with almost 73.9% of the variance in performance being attributed to market orientation.

• 산경연구논집
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• 제5권3호
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• pp.25-34
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• 2014

Purpose - This study aims to investigate Korean distribution enterprises' entry into the Chinese market. By studying Korean companies' strategy and current situation in the Chinese retail market and analyzing Lotte Mart's strategy, this study was aimed at identifying comprehensive strategies for Korean companies striving to expand in China's retail market. Research design, data, and methodology - A case study approach is used, focusing on the three northeastern provinces in China, and examining global firms' entry into the Chinese market. The study employed a direct survey and a literature review. Results - Korean distribution firms' entry into the overseas market is in the inception stage and it should be developed, considering its effects on the national economy and other industries. Conclusion - The cases of E-mart and Lotte Mart, representing Korean distribution firms, showed that they should not rely on scale to succeed in China. Both preliminary analysis and careful strategies are required to ensure success. Considering the high growth potential of the Chinese market, a management strategy that takes account of Chinese people's emotions was needed.

• The Journal of Asian Finance, Economics and Business
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• 제9권9호
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• pp.1-8
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• 2022

This paper studies market efficiency from a weak form aspect using opening and closing prices of the Shanghai stock exchange composite index (SSEC) and Shenzhen stock exchange composite index (SZSEC) under the expected return theory. Classical methods (autocorrelation and runs test) are used to examine the features of stock returns, and little evidence against mutual independence of returns is found. We predict daily returns of SSEC and SZSEC with AR(p) and VAR(p) models (in this paper, p = 5 is taken as a one-week lag) and perform a virtual experiment on two indexes based on the predicted value of daily returns from AR(p) or VAR(p) model. From the results of AR(p) and VAR(p) for two indexes, we attempt to find out how the market efficiency level changes when the information from the other market is under consideration as we check the market efficiency level in one market. We find that SSEC in 2014-2016 and SZSEC in 2015-2016 are inefficient from the result of autocorrelation, that SSEC in 2016 and SZSEC in 2013 are not efficient from the result of runs test, that the stock market is efficient except 2005, 2009, 2010 and 2017 in SSEC and 2005, 2016 and 2017 in SZSEC and that SSEC is more influenced by SZSEC but SSEC influences SZSEC less from the result of the virtual experiment.