1 |
대한병원협회, 내부자료. 서울대한병원협회:2005
|
2 |
Bhuian S, Abdul-Gader A. Market Orientation in the Hospital Industry. Mark Health Serv 1997;17(4):36-45
|
3 |
보건복지부. 건강보험재정/급여현황. 서울:보건복지부:2005
|
4 |
Counte MA, Glandon GL, GIeske DM, Hill Jp. Improving Hospital Performance: Issues in Assessing the Impact of TQM Activities. Hosp Health Serv Adm 1995;40:(1)80-94
|
5 |
Kohli A, Beranrd K, Jaworski J, Kumar A. MARKOR: A Measure of Market Orientation. J Mark Res 1993;30:467-477
DOI
ScienceOn
|
6 |
Raju P, Lonial S, Gupta Y, Ziegler C. The Relationship between Market Orientation and Performance in the Hospital Industry: A Structural Equation Modeling Approach. Health Care Manage Sci 2000;3(3):237-247
DOI
|
7 |
Shortell SM, O'Brien JL, Carman JM , Foster RW. Assessing the Impact of Continuous Quality Improvement/Total Quality Management: Concept Versus Implementation. Health Serv Res 1995;30(2):377-401
|
8 |
Slater SF, Narver JC. Does Competitive Environment Moderate the Market Orientation-Performance Relationship? J Mark 1994;58:46-55
DOI
ScienceOn
|
9 |
. Market Orientation and the Learning Orientation. J Mark 1995;59:63-74
|
10 |
White K. Hospital Marketing Orientation and Managed Care Processes: Are They Coordinated?. J Healthcare Manage 2001; 46(5):327-336
DOI
|
11 |
Naidu G, Kleimenhagen A, Pilalri G. Organization of Marketing in U.S. Hospitals: An Empirical Investigation. Health Care Manage Rev 1992;17(4):29-43
DOI
|
12 |
Greenley GE. Market Orientation and Company Performance: Empirical Evidence from UK Companies. Br J Manage 1995;6(1):1-23
DOI
ScienceOn
|
13 |
Kohli A, Jaworski J. Market Orientation: the Construct , Research Propositions, and Managerial Implications. J Mark 1990;54(2):1-18
|
14 |
Kotler P, Clarke RN. Marketing for Health Care Organizations. (NJ):Prentice- Hall: 1987
|
15 |
McDermott D, Franzak F, Little M. Does Marketing Relate to Hospital P개fitability?. J Health Care Mark 1993;13(2):8-175
|
16 |
Naidu G, Narayana C. How Marketing Oriented are Hospitals in a Declining Market? J Health Care Mark 1991;11(1):23-30
|
17 |
Narver JC, Slater SF. The Effect of a Market Orientation on Business Profitability. J Mark 1990;54:20-35
DOI
ScienceOn
|
18 |
Raju P, Lonial S, Gupta Y. Market Orientation and Performance in the Hospital Industry. J Health Care Mark 1995;15(4):34-41
|
19 |
Jaworski J, Kohil A Market Orientation: Antecedents and Consequences. J Mark 1993;57(3):53-70
DOI
ScienceOn
|
20 |
Shapiro BP. What the Hell is 'Makert Oriented'?. Harv Bus Rev 1998;66:119-175
|
21 |
Tsai Y. Research on the Relationship between Market Orientation and Service Quality: An Empirical Assesment of the Medical Industry in Central Taiwan. J Am Acad Bus 2003;3:381-385
|
22 |
OECD. Policies for an Ageing Society: Recent Measures and Areas for Further Reform. 2003
|