• International Journal of Knowledge Content Development & Technology
• /
• 제10권3호
• /
• pp.69-86
• /
• 2020

As the South Korean government has recently announced its intention to implement a three-year policy on building additional libraries and complex community centers as the community-based everyday life SOC project, society has shed new light on libraries as public service institutions. Accordingly, this study was conducted to determine the factors affecting resident satisfaction with public libraries, intention to use, and intention to recommend public libraries, for use as basic data to increase resident satisfaction and use of public libraries in South Korea. To this end, we conducted a survey on residents who have experience with using 13 public libraries designated as regional representative libraries in South Korea. The surveyed data was verified with a structural equation using AMOS. The results were as follows. First, all factors, such as material, facility, staff, program, and service, except location and space, had a significant effect on resident satisfaction with public libraries. Second, it was found that satisfaction had a significant effect on the intention to use and intention to recommend. The results of this study may contribute to qualitatively improving public library services by reflecting the changing needs of users, as well as social trends at the working level of libraries in South Korean society.

• 무역학회지
• /
• 제45권2호
• /
• pp.121-135
• /
• 2020

This study was to identify the effects of four types of e-Lifestyle(life-friendly lifestyle, development-oriented lifestyle, sociality-oriented lifestyle, information-oriented lifestyle) on sustainable behavior (usage and satisfaction) of Kiosk service. The study was based on convenience sampling of 222 consumers, who have at least three months experience of kiosk system use. Results showed that all of the four types of e-Lifestyle had not significant effect on ease of use. However, development-oriented lifestyle and sociality-oriented lifestyle had a positive effects on usefulness of Kiosk service. Results also indicated that e-Lifestyle had significant and positive effects on customer satisfaction and recommendation. In particular, life-friendly lifestyle had an effect on customer satisfaction, and sociality-oriented lifestyle and information-oriented lifestyle had statistically significant effects on recommendation. Since e-lifestyle could potentially influence sustainable behavior for using Kiosk, this study investigated the distribution of usage and consumer satisfaction for every lifestyle type, so as to understand the attitudinal and behavioral evaluation as sustainable behavior in the use of kiosk services. These findings allow researchers and marketers to identify the needs and expectations of specific types of kiosk users.

• 한국병원경영학회지
• /
• 제17권2호
• /
• pp.52-72
• /
• 2012

In this study, we examined the effect of customer satisfaction and switching cost on continuous use intention to suggest how organizations can retain their customers when market growth slows down and competition becomes stronger. We carefully developed and modified survey instruments through a pre-test, and subsequently surveyed 432 dental care users in Seoul and Busan areas. As a result of regression analysis, higher procedural learning switching cost, relational switching cost, and customer satisfaction were manifested in the increased continuous use intention. In contrast, higher financial switching cost and customer satisfaction with insufficient effort for information acquisition led to decreased switching intention. In addition, procedural initial switching cost and residents in Seoul led to increased switching intention. Understanding continuous use intention and switching intention is important for healthcare institutions striving to maintain market position. The findings of this study suggest a paradigm shift from conventional transactional marketing to strategic relational marketing to be effective in the healthcare environment today.

• 품질경영학회지
• /
• 제46권3호
• /
• pp.523-538
• /
• 2018

Purpose: The purpose of this study was to propose useful suggestions by analyzing causal effect relationship between sharing bicycle service quality, customer satisfaction, CSV, and continuos use intention in China. Methods: The collected data through the survey were analyzed using structure equation model analysis. The measurement tools used for this study were divided into four dimensions such as service quality, customer satisfaction, creating shared value, and continuous use intention. Results: The results of this study are as follows; regarding the influence of sharing bicycle service quality dimension on customer satisfaction(reliability and response), it was found that customer satisfaction was not significant on economic value. but it was significant on social value. It was found that social value made statistically significant influence on use intention. Conclusion: Sharing bicycle industry needs to activity of response to customer, and paying attention to view of social value for the sharing economy in the future.

• 대한건축학회논문집:계획계
• /
• 제34권2호
• /
• pp.59-66
• /
• 2018

The purpose of this study is to investigate the method on improving the frequency of use and satisfaction rate of the community facilities and to evaluate relation between improving the frequency of use and satisfaction rate of the community facilities and improving the sense of community in apartments. The research subjects of this study is the four public lease apartments which is built around same period with same design guide. The survey method is a questionnaire survey, a experimental study, focus group interview, an analysing drawing. The result of study is as follows. The first, the frequency of use and satisfaction rate have been effected by the operation management system as well as the physical circumstance. The second, The frequency of use and satisfaction rate of the community facilities have had positive correlation with sense of community. The third, multimedia room and conference room with low usability need to change a multipurpose space such as cafe, classroom for learning on artistic topic with high demand from occupant. Finally, a mindset shift is required for architects to inspire community facilities as an important mediated space improving the sense of community by suggesting spaces for leisure and hobby activities.

• 융합경영연구
• /
• 제5권3호
• /
• pp.21-29
• /
• 2017

This study was conducted to examine the effects of interactivity, entertainment and ease of use, which are positive characteristics of SNS, on SNS using satisfaction and using reluctant intention and the roles of perceived values and trust among users in the relationships among these variables, in order to find a clue to contribution to positive use and development of SNS. For this study, a survey was performed targeting normal people in Seoul and the metropolitan area and a total of 224 effective questionnaires were acquired. Then frequency analysis, descriptive statistic analysis, correlation analysis and structural equation path analysis were carried out. As a result of analysis, interactivity and ease of use increased SNS using satisfaction and decreased using reluctant intention via trust and users' perceived values respectively. The result of analyzing the modification model showed that interactivity and entertainment directly increased SNS using satisfaction. These findings imply that SNS providers fully need to reflect the needs of consumers for interactivity, entertainment and ease of use for improving consumers' perceived values and trust. It is also concluded that consumers can enjoy positive SNS activities by increasing trust with SNS users through a positive understanding of interactivity and participation.

• 한국정보시스템학회지:정보시스템연구
• /
• 제33권1호
• /
• pp.69-90
• /
• 2024

Purpose In this paper, among the four information vulnerable groups(disabled, elderly, low-income, farmers and fishermen), the mediating effect of digital device usage attitudes in the effect of digital information utilization level of farmers and fishermen with a large digital information gap with the general public on life satisfaction was verified. Design/methodology/approach This study summarizes existing research related to the digital information gap between farmers and fishermen, and the empirical analysis is based on hierarchical regression analysis based on the 2022 Digital Information Gap Report (survey data on 2,200 farmers and fishermen) published by the Korea Intelligence Information Society Promotion Agency. Among the four major information vulnerable groups (the disabled, the elderly, low-income groups, and farmers and fishermen), attitudes toward using digital devices were examined in terms of the impact of the level of digital information use on life satisfaction among farmers and fishermen, who have a relatively large digital information gap with the general public. It was verified as a mediating effect. Findings As a result of the empirical analysis, attitudes toward the use of digital devices were found to play a mediating role in the impact of the level of digital information use on life satisfaction.

• 한국도서관정보학회지
• /
• 제46권3호
• /
• pp.119-140
• /
• 2015

국내외의 학교도서관 기준은 학생이 학교도서관을 통해 유익하고 즐거운 경험을 하도록 역할을 수행할 것을 제시하고 있다. 이 연구는 칙센트미하이의 플로우 이론을 학교도서관 이용상황에 적용하여 학생의 플로우 경험이 학교도서관 이용만족도에 미치는 영향관계를 분석하였다. 이를 위해 학교도서관 이용만족도를 종속변수로, 플로우를 매개변수로, 그리고 플로우에 영향을 미치는 요인으로 학교도서관 이용기술, 학교도서관 이용에 대한 도전의욕, 학교도서관 이용형태, 학생의 학습유형을 선정하여 이들 변수 사이의 인과관계를 중심으로 연구모형을 설정하였다. 설문조사는 전국 293명의 학생을 대상으로 실시하였고, 구조방정식 모형을 통해 자료를 분석하였다. 분석결과 변수의 전반적인 인과관계는 학교도서관 이용기술이 이용유형에 영향을 미치고, 이용유형은 학생의 학습유형에, 그리고 학생의 학습유형은 플로우를 거쳐 학교도서관 이용만족도에 영향을 미치는 구조로 나타났다. 통계분석 결과를 통해 학교도서관의 이용만족도를 높이기 위해서는 학생의 플로우 경험을 확대하고, 도서관 이용기술의 수준을 높일 필요가 있다는 점을 확인하였으며, 그 방안을 사서교사의 구체적 역할과 관련지어 제시하였다.

• 디지털융복합연구
• /
• 제15권1호
• /
• pp.191-198
• /
• 2017

본 연구는 문화예술협동조합 이용자 관람만족이 조직역량에 따른 재이용의도에 미치는 영향에 관한 연구로, 최근 들어 문화예술관련 협동조합이 증가하고 있으나 활성화를 위한 전략적 대안이 부족하여 본 연구를 시작하게 되었다, 이를 위해 문화예술협동조합 관련 이론적 고찰을 통해 연구모형 및 연구가설을 설정하여 문화예술 사용자를 중심으로 실증분석을 한 결과 첫째, 문화예술협동조합 이용자 관람 만족은 재이용의도에 영향을 미치는 것으로 확인되었다. 둘째, 문화예술협동조합 조직역량은 재이용의도에 영향을 미치는 것으로 확인되었고, 셋째, 문화예술협동조합 이용자 관람만족은 조직역량에 따라 재이용의도에 영향을 미치는 것으로 확인되었다. 따라서 본 연구는 문화예술협동조합 이용자 관람만족과 재이용의도에 관한 영향을 확인하였고, 조직역량도 재이용의도에 영향이 있는 것을 확인하여 이론적 시사점을 제공하는데 의의가 있다.

• 한국콘텐츠학회논문지
• /
• 제22권4호
• /
• pp.190-198
• /
• 2022

비대면 서비스가 보편화 되면서 키오스크가 외식업 분야에서 중요한 서비스 채널로 주목을 받고 있다. 본 연구는 외식업체를 중심으로 확산되고 있는 키오스크 이용 경험이 있는 시니어들을 대상으로 지속 이용 의도에 영향을 미치는 선행 요인들을 살펴보았다. 50-70대 시니어들을 대상으로 온라인 조사를 실시하였으며, 총 420명의 응답 자료가 최종 분석에 사용되었다. SPSS 25.0과 Amos 23.0을 이용하여 빈도분석, 기술통계분석, 확인적 요인분석, 구조 모형 분석을 실시하였고, 매개효과를 검정하기 위해 부트스트래핑 방법을 이용하였다. 본 연구의 결과는 다음과 같다. 첫째, 키오스크의 인지된 유용성, 기대 일치가 키오스크에 대한 만족도를 증가시키는 것으로 나타났다. 둘째, 키오스크의 인지된 유용성과 만족도가 키오스크에 대한 지속 이용 의도를 향상시키는 것으로 나타났다. 셋째, 키오스크의 만족도가 인지된 유용성이 키오스크에 대한 지속 이용 의도에 미치는 영향력을 매개하는 것으로 나타났다. 넷째, 키오스크의 만족도가 기대 일치가 키오스크에 대한 지속 이용 의도에 미치는 영향력을 매개하는 것으로 나타났다. 본 연구의 결과는 키오스크를 수용한 시니어들의 긍정적 반응을 이해하고, 시니어들을 배려한 키오스크 이용 환경을 구축하는데 기여할 수 있을 것이다.