• International Journal of Internet, Broadcasting and Communication
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• 제14권3호
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• pp.205-212
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• 2022

The purpose of this study is to investigate the structural relationship between the viewing motivation, viewing commitment, re-audience intention, and game use intention of e-sports competition broadcast viewers. According to the purpose of the study, an online survey was conducted on 300 college students with experience watching broadcasting of e-sports competitions. After excluding inappropriate data from 8 out of 300 people, 292 people's data were used for final data processing. For data processing, the validity and reliability were verified using SPSS 26 and AMOS 23, and then the research hypothesis was verified. We has the results were shown as follows. First, it was found that entertainment, social intercourse and vicarious satisfaction had a positive effect on viewing commitment, but information has not significantly effect on viewing commitment. Second, it was found that viewing commitment had a positive effect on reviewing intention and game use intention. Third, it was found that reviewing intention had a positive effect on game use intention.

• 산업융합연구
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• 제20권3호
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• pp.73-79
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• 2022

본 연구는 발달장애 아동의 심리운동센터 이용 부모의 선택 동기, 만족도, 재이용 의사의 관계를 검증하고자 하였다. 이를 위해 수도권 소재의 사설 심리운동센터에서 심리운동프로그램에 참여하고 있는 아동의 부모를 대상으로 설문조사를 실시하였다. 수집된 자료는 188부이며, 서술통계, 요인분석과 신뢰도분석 그리고 상관분석과 회귀분석을 통하여 인과관계를 검증하였다. 분석 결과 다음과 같은 결론을 얻었다. 첫째, 발달장애 아동의 심리운동 참여에 대한 부모님의 선택동기와 만족도 관계에서 하위요인인 이용만족은 즐거움과 사교요인, 성과만족에서는 사교, 건강과 체력요인에서 유의미한 영향력을 나타내었다. 둘째, 선택 동기와 재이용 의사의 관계에서 즐거움, 기술발달 및 성취감, 사교요인에서 유의미한 영향력을 나타내었다. 셋째, 만족도와 재이용 의사의 관계에서 이용만족과 성과만족 요인에서 재이용 의사를 유의미하게 설명하였다. 향후 심리운동센터 재이용률을 높이기 위해 본 연구의 측정변인 외에 추가적인 분석이 필요하다고 판단된다.

• 한국정보시스템학회지:정보시스템연구
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• 제26권2호
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• pp.63-83
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• 2017

Purpose: In Korea, market size of social commerce has been increased steadily and highly, but profits of social commerce companies have been decreased because of excessive marketing cost. To overcome this stagnant market environment, new marketing strategy that could attract customers and make customers continue to use social commerce is required instead of cost consuming marketing strategy. The purpose of this study is to investigate the relationship among characteristics of social commerce - that is, economic value and information quality - usefulness, enjoyment, satisfaction and repurchase intention by applying motivation theory to the area of social commerce. Design/Methodology/Approach: Previous researches have been studied by applying Expectation-Confirmation Model (ECM), Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Stimulus-Organism-Response (S-O-R) Model, although there are many studies related with customer acceptance model in the field of e-commerce. However, there is not so many studies in applying motivation theory. So this study adopts new approach to examine why customers use social commerce based on motivation theory. Thus, this study adopts economic value and information quality as antecedents, and then customers will perceive extrinsic and intrinsic motivation; usefulness is extrinsic and enjoyment is intrinsic, and adopts satisfaction and repurchase intention as a dependent variable. The data of questionnaire were collected from customers who have experience to buy something in social commerce. 228 questionnaires as data unit of individual level were collected using random sampling. Findings: This study proved empirically that the relationship between antecedents and motivation factors has a positive influence, and motivation factors also have a positive influence on repurchase intention through satisfaction. This study provides the managers an insight that social commerce companies should pay more attention to improve customer satisfaction in order to increase higher performance in repurchase intention of social commerce.

• 한국조리학회지
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• 제23권5호
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• pp.34-47
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• 2017

This study is designed to figure out the effects of major selection motivation on career efficacy and major satisfaction of college students majoring in culinary and foodservice management. To achieve this purpose, a survey was carried out to 209 college students. The findings showed that their major selection had a significant effect on their career efficacy and major satisfaction. But the mediating effect of their career efficacy as a mediator - which improves their major selection and major satisfaction - was partially adopted. Consequently, their internal and external participation motivation for their major selection is a facilitating mechanism to maximize their major satisfaction, and it is necessary to limit the use as a mediating variable of their career efficacy.

• Asian Journal of Business Environment
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• 제5권4호
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• pp.13-18
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• 2015

Purpose - Based on previous studies, this study extends current research and investigates whether the sub-factors of emotional intelligence increase job satisfaction or employee intrinsic and extrinsic motivation and perceived organizational support. Research design, data, and methodology - This study categorizes service employees' (consultants) emotional intelligence into four sub-factors: regulation of emotion, appraisal of emotion, utilization of emotion, and expression of emotion. The study then investigates the sub-factor effects on job satisfaction. A total of 353 valid questionnaires were collected. Results - The results of the path analysis showed that appraisal, utilization, and expression of emotion had a positive effect on intrinsic motivation, and utilization of emotion had a positive effect on extrinsic motivation. Extrinsic motivation had a positive effect on perceived organizational support and job satisfaction, and perceived organizational support had a positive effect on job satisfaction. Conclusion - As consultants' utilization of emotion is rendered as the ability to use emotion to improve performance, the conclusion is that such factors as monetary performance incentives are important in order to boost job satisfaction of the consultants.

• International Journal of Internet, Broadcasting and Communication
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• 제14권1호
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• pp.64-77
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• 2022

The advent of location-based social networks (LBSNs), and the pervasive use of smartphones have allowed individuals to easily inform their status through locational information. This led to a new trend in social media: to upload geotagged photos that illustrate the location of the images and then share them with others. In this circumstance, the current study aims to examine the use of geotags on Instagram. Further, the motivations for using geotags as well as the relationship among the motivation, satisfaction, and location information sharing behavior are analyzed. The online survey was conducted on 411 respondents of Hong Kong who are active Instagram users. Based on uses and gratification theory and goal theory, the users' motivations and goals for utilizing geotags were divided into mainly two categories; task-involved and self-involved goals. Then, four different motivations (contribution, memory aid, showing off, and reputation gaining) were further examined. The result indicated that contribution, memory aid, and reputation gaining were the goals and motivation for the users to utilize geotags on Instagram, having a positive impact on satisfaction. However, a positive relationship between showing off and geotag satisfaction was not supported. Among four different factors, memory aid was found to have the strongest influence on geotagging satisfaction. The result of testing the relationship between geotag satisfaction and further location information sharing behavior also turned out to have a positive relationship. The implications and limitations of findings are also discussed in the study.

• 디지털융복합연구
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• 제19권9호
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• pp.43-57
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• 2021

본 연구의 목적은 온라인 강의가 지속됨에 따라 온라인 강의 시스템, 이용 동기, ICT 활용능력, 강의만족도 간의 관계성을 찾기 위함이다. 이를 위해 우송대학교 재학생들을 대상으로 설문조사를 실시하여 유효표본 330부를 확보하였으며, SPSS 25.0을 활용하여 실증분석을 시행하였다. 연구 결과는 시스템의 편의성·용이성·보안성과 이용 동기가 강의만족도에 유의미한 영향을 미치며, 조절효과의 변수인 ICT 활용능력은 시스템 특성(용이성 및 보안성)과 강의만족도 간의 관계에서도 유의미한 상관관계가 있는 것으로 확인되었다. 따라서 학생들의 온라인 강의의 만족도를 높이기 위해 서는 새로운 온라인 시스템 개발은 물론 ICT활용 능력을 향상시키기 위한 별도의 교육프로그램 개발 및 운영의 필요성을 제시하였다. 끝으로 온라인 강의에 대한 만족도를 높이기 위해 향후 다양한 표본조사와 연구가 필요할 것으로 보인다.

• 인터넷정보학회논문지
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• 제25권3호
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• pp.93-100
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• 2024

본 연구는 메타버스 가상 커뮤니티 Ifland의 이용 동기가 만족도와 지속 사용의도에 미치는 영향과 혁신성의 조절효과를 실증적으로 검증하였다. 구체적으로 Ifland 이용자들을 대상으로 이용 동기를 확인하고, 만족도 및 지속 사용의도와의 관계를 분석하였다. 이를 위해 Ifland 이용 경험이 있는 362명의 대학생을 대상으로 설문조사를 실시하였다. 연구 결과, 첫째, Ifland의 이용 동기는 오락휴식, 정보추구, 사회적 상호작용, 자기표현 동기로 나타났으며, 이들 Ifland 이용 동기가 모두 사용 만족도에 유의미한 영향을 미치는 것으로 나타났다. 둘째, Ifland에 대한 만족도가 지속 사용의도에 영향을 미치는 것으로 나타났다. 셋째, 혁신성은 오락휴식 동기와 만족도의 관계에서 조절효과가 있는 것으로 나타났으며 만족도와 지속 사용의도 간에 조절역할을 하는 것으로 밝혀졌다.

• 한국멀티미디어학회논문지
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• 제23권10호
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• pp.1331-1338
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• 2020

Social viewing has become an increasingly common viewing pattern by combining SNS use with video-watching. Accordingly, social viewing has attracted much scholarly attention, but a more comprehensive understanding of the process and effects of social viewing is warranted. For this, this study incorporated social viewing motivations, viewer satisfaction, and the continuous use intention, taking the viewer's communicative behavior into account as a possible moderator. This study conducted an online survey (N=334). Among four motivations, enjoyment, sharing and expression were significant predictors of program and communication satisfaction. Information, however, was only associated with program satisfaction but not with communication satisfaction. The moderating effects of three communication behaviors, production, sharing, and reception, were discussed in the relationship between user motivations and viewing satisfaction and continuous use intention. Production behaviors played a significant moderating role in between enjoyment, information, sharing, and communication satisfaction. Sharing moderatied information, sharing, and program satisfaction, whereas reception was not a significant moderator.

• ETRI Journal
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• 제38권3호
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• pp.589-598
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• 2016

An application that has a simple user interface not only motivates a user to continue using the application, but also enables the user to develop their mental model for the application - the like of which is a product of their interaction with the application. In the information systems literature, little empirical research has been undertaken on the effects of the mental model and motivation on smartphone users' behavioral beliefs. Therefore, the aim of this study is to suggest a research model that can examine the following: 1) the effects that the mental model has not only on smartphone users' behavioral beliefs (that is, perceived usefulness and ease of use of an application) but also on their behavioral intention to use an application and 2) the effects that smartphone users' intrinsic motivation has on their behavioral beliefs through an expansion of the mental model. A survey is conducted, and structural equation modeling is then used to analyze the survey data. The results, through consideration of variables such as intrinsic motivation, perceived usefulness, perceived ease of use, and user satisfaction, indicate that the mental model has an indirect effect on a user's intention to use an application.