• Title/Summary/Keyword: Usage Satisfaction

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A Study on the Political Campaign Strategy applying the effect of Media Engagement (미디어 인게이지먼트의 효과를 활용한 정치캠페인의 전략 연구)

  • Kim, Man-Ki;Kim, Su-Bean
    • Journal of Digital Convergence
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    • v.12 no.5
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    • pp.13-24
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    • 2014
  • This study is the first model to apply the concept of media engagement to a political campaign by which the voters' mind toward the supporting political candidates, are read. Thus it provides the theoretical and practical implications to the political campaign, and eventually contributes to the development of democracy. For these objectives, the total of 729 people who have the right to vote were telephone surveyed using the peoplemeter, CATI program in the 18th Presidential Election (12 areas including Seoul) of Dec. 19th 2012, and Re and By-election of April 24th 2013. Research question is to examine how the 5 attributes of the media engagement (interest, immersion, relevance, satisfaction and participation), play a role as the moderating variables in cross-correlation, socio-economic status and media properties. The result shows that of the five properties of media engagement, the relevant factor is the important parameter of mediating variable to the causal relationship. The media usage (TV, SNS, print media), socio-economic status (gender, age, income, marriage and area), involvement and the Presidential Election, and Re and By-election are also effective in the five attributes of media engagement. These results suggest that the a study model can measure the campaign effectiveness. This study will contribute significantly to the development of politics, election, media, advertising, and public relations area as well as to promote interdisciplinary research.

Analysis on the Status of the Pilot Project to Spread Hands-on Robots in Elementary After-School (초등 방과후학교 교구로봇 시범사업 현황 분석)

  • Kim, Deok-Gwan;Ryuh, Young-Sun;Han, Jeong-Hye
    • Journal of The Korean Association of Information Education
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    • v.14 no.1
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    • pp.79-87
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    • 2010
  • To support the expansion of diversity for schooling and make a plan for systematic robot education Ministry of Knowledge Economy did Pilot Project of Hands-on Robot at 68 Elementary Schools after building up the supporting system for teachers to practically use robots such as training course with Hands-on Robot. According to this, this paper will be shown about the analysis results of preliminary data about next expansion project of Hands-on Robot through analyzing the current status of Pilot Project of Hands-on Robot at Elementary After-School. For this, status of offered lesson and usage of teaching aids and materials, the number of regular/part-time teachers, students' satisfaction and so on at schools which are listed for the Pilot Project. The results show that at most of elementary schools students' creativity and interests about robots was increased and they tried to take the classes actively with high concentration. In spite of these positives, improvement needs for textbooks were also ascertained, therefore proper textbooks for student and teaching aids to bring on variable activities of students shall be based on additionally for the success.

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The Happiness Index by the Number of Teeth of Senior Citizens Residing in Dong-gu in Daejeon (대전 동구에 거주하는 노인들의 치아 수에 따른 행복지수)

  • Koong, Hwa-Soo;Song, Eun-Joo;Hwang, Soo-Jeong;Jang, Ha-Ram;Jeon, Da-Hye;Jeon, Min-Jeong;Jeong, Su-A;Kim, Hye-Jin;Kang, Kyung-Hee
    • Journal of Digital Convergence
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    • v.11 no.10
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    • pp.661-667
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    • 2013
  • This paper aims to identify the relationship between the number of teeth of the elderly and their life happiness index. A face-to-face interview survey was conducted with elderly residents of Dong-gu, Daejeon from June 27 to July 25, 2012. A Tukey post hoc test and correlation analysis were implemented after a t-test and variance analysis. The results of analysis showed that satisfaction with life related to oral health was significant, but happiness in daily life had no significant difference. For the elderly, the quality of life related to oral health and happiness in daily life had no significant difference. Masticatory performance difference depending on usage of dentures also showed significant difference (p<0.001). The difference of masticatory performance depending on the number of teeth was analyzed by a correlation analysis. The present number of teeth, present anterior teeth and molars demonstrated a correlation. Quality in life related to oral health depending on the number of teeth correlated with the present number of teeth, present anterior teeth and present molars.

A study of ‘Songs of Fisherman’ in Sijo (이현보 <어부가>에 담긴 두 현실에 대한 인식구조)

  • 양희찬
    • Sijohaknonchong
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    • v.19 no.1
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    • pp.179-205
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    • 2003
  • The purpose of this study is about to consider the structure of dualistic recognition between "Gang-Ho"(ideal sanctuary) and real world in the "Songs of Fisherman" written by Lee Hyeon Bo. In order to do this job, I analized the arrangement of the contents and extract the exact in and outward meaning of elements and expressions; usage of them between lines of this Song. Based on these works, I tried to explain the confronted recognitions of the two worlds. At the first, about the arrangement and contents of this poem, It is consisted of 5 independent sub-poems and each of them are describing the value of fisherman's life(at the poem 가), separation from mundane world(나), satisfaction of fisherman's life(다), nature of "Gnag-Ho"(라), domiciliation in the place(마). It looks like that the writer intended to have the arrangement probability and likelihood connecting poems. Secondly, It contrast the nature of the "Gang-Ho" and real world. The sanctuary is a place of 'absence of worldly desire' and 'cordiality' that could afford one's harmonious life. On the other hand, the real world is a troublesome place which always conflicts political confrontations. For those reasons, the writer wants to satisfy with his living in "Gang-Ho" separating himself from the real world. Thirdly, The nature of "Gang-Ho" is 'absence of worldly desire' and 'cordiality' that one could be deserved his diligency becoming a part of the harmonious idealistic living place. Fourthly, on the character of story teller. Originally he is a incomer of "Gang-Ho" from real world. so that reason, he is showing dualism not to deny the loyalty oath to his king, while he intends to satisfy with the life in "Gang- Ho" separating himself from real world. As a gentry, at that time, the loyalty oath is inevitable one and that is found from writer's other works either. Fifthly, Characters of the different world recognition. The main reason of his intention to "Gang-Ho" roots on out of worldly confrontations, his separation from real world is on a joyous peaceful life just like in "Gang-Ho". this study believes the writer imply that 'absence of worldly desire' and 'cordiality' of "Gang-Ho", be a key role to resolve the confrontation of real world. Lee Hyeon Bo himself regards the two elements as a advisable attitude of life. At last, Seeing the writer's other work and literature's educational effect, this study defines that even if the poem outwardly express one's lyricism but inside it warns governors ruling attitude.

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Analysis of Design Guidelines for Inclusive Parks as an Inclusive Environment for the Disabled and the Non-Disabled (장애·비장애인 통합 환경으로서의 통합공원 조성을 위한 관련 가이드라인 분석)

  • Nam, Hyeon-Gyeong;Kim, Ah-Yeon
    • Journal of the Korean Institute of Landscape Architecture
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    • v.45 no.2
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    • pp.89-100
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    • 2017
  • Since the 1960s, as de-institutionalization for the disabled advanced, the concept of integration for the disabled and the non-disabled has gradually developed as well. Despite efforts to improve various welfare policies for the disabled, their satisfaction level in culture and leisure activities has not significantly increased. This study aims to analyze the 10 selected design guidelines dealing with disability in order to diagnose the current status of the guidelines adaptable to inclusive park design, which can provide opportunities to access natural and cultural public spaces. From the users' point of view, the guidelines turn out not to have a balance between the disabled and the non-disabled in terms of the usage of certain spaces and they heavily focus on physical disability in adult ages. From the planning and design aspect, a specified design process is overlooked. Amenities/facilities and programs, layout and zoning are only mentioned while they are very specific about accessibility and mobility. It is necessary to establish the concept and goal of inclusive parks, and to provide specialized guidelines for inclusive parks from a more balanced perspective.

Offline Friend Recommendation using Mobile Context and Online Friend Network Information based on Tensor Factorization (모바일 상황정보와 온라인 친구네트워크정보 기반 텐서 분해를 통한 오프라인 친구 추천 기법)

  • Kim, Kyungmin;Kim, Taehun;Hyun, Soon. J
    • KIISE Transactions on Computing Practices
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    • v.22 no.8
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    • pp.375-380
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    • 2016
  • The proliferation of online social networking services (OSNSs) and smartphones has enabled people to easily make friends with a large number of users in the online communities, and interact with each other. This leads to an increase in the usage rate of OSNSs. However, individuals who have immersed into their digital lives, prioritizing the virtual world against the real one, become more and more isolated in the physical world. Thus, their socialization processes that are undertaken only through lots of face-to-face interactions and trial-and-errors are apt to be neglected via 'Add Friend' kind of functions in OSNSs. In this paper, we present a friend recommendation system based on the on/off-line contextual information for the OSNS users to have more serendipitous offline interactions. In order to accomplish this, we modeled both offline information (i.e., place visit history) collected from a user's smartphone on a 3D tensor, and online social data (i.e., friend relationships) from Facebook on a matrix. We then recommended like-minded people and encouraged their offline interactions. We evaluated the users' satisfaction based on a real-world dataset collected from 43 users (12 on-campus users and 31 users randomly selected from Facebook friends of on-campus users).

Determinants on Korean Medicine Use among Breast Cancer Patients (유방암환자의 한의약의료서비스이용 결정요인)

  • Han, Dong-Woon;Kim, Yoon-Yong;Choi, Soo-Jeong;Hwang, Jung-Hye
    • Journal of Society of Preventive Korean Medicine
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    • v.16 no.3
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    • pp.37-51
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    • 2012
  • Objectives : The objective of this study is to determine the present state of patients with breast cancer use of Korean medicine(KM) and predictive factors for the use. Through this, the present study is intended to present reasonable treatment approaches for patients with breast cancer as well as communicating correct information on KM to healthcare providers and presenting objective alternatives for patients with breast cancer management based on the subjects' experience in health benefits obtained from their use of KM. Methods : To collect data for the present study, questionnaire surveys were conducted on outpatients who visited four hospitals located in Seoul, Korea during around three weeks from May 31, 2012. Although the total number of the questionnaire sheet distributed in the form of directly asking questionnaire questions was 300, 12 incomplete questionnaire sheets were excluded. Therefore, the number of questionnaire sheets actually used in analyses was 288 and thus the collect rate was 96%. Results : Major results of this study are as follows. First, the number of subjects who responded to the questionnaire was 288 in total. Forty-six percent of the patients reported KM usage and the most commonly used ginseng and qigong/exercise. KM use was found to be associated with age, experiencing side effects of cancer treamnent. Factors that affect the use of KM were analyzed by Linear Logistic Regression and the results showed that age, experiencing side effects of cancer treatment, effectiveness of cancer treatment, and satisfaction of the treatment were factors that were related with relatively more frequent use of KM. Conclusions : Comparing the previous studies, it could be seen that patients with breast cancer were highly interested in and used KM in which conventional medicine and KM are used simultaneously. Knowledge on the integrative use of KM and conventional therapies is necessary for cancer physicians and traditional Korean medical doctors to help patients make informed choices. KM use may play a role in the positive benefits associated with process of breast center treatment. Healthcare providers should communicate correct information on the KM use that has been scientifically verified and talk with each other openly. The fact that the significant correlation between predictive factors for the use of KM was identified trough the present study is quite meaningful.

Changes in Consumption Life and Consumer Education in the Fourth Industrial Revolution (제4차 산업혁명 시대의 소비생활 변화와 소비자교육)

  • Jung, Joowon
    • Journal of Korean Home Economics Education Association
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    • v.29 no.3
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    • pp.89-104
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    • 2017
  • Considering the advent of the Fourth Industrial Revolution, this study examines the changes and influences of intelligent information technology and the role of consumer education in the context of consumption life. The purpose of this study is to provide a theoretical foundation to effectively respond to the future consumption society as an independent consumer by enhancing the understanding of the Fourth Industrial Revolution in terms of consumption life. First, in terms of changes in the consumption paradigm in the Fourth Industrial Revolution, production and consumption are converged by being shared through a comprehensive connection platform in real time. Regarding the meaning of consumption, mental experience is being emphasized; moreover, usage and sharing, rather than ownership, are being highlighted. In terms of major changes in consumption life, the emergence of a more convenient smart consumption life and the possibility of personalized consumption optimized for individual demand are anticipated. Moreover, sustainable eco-friendly consumption is expected to increase further, and rapidly changing consumption trends will experience accelerated progress in consumer-centered changes. Next, the predicted problems in consumption life in the Fourth Industrial Revolution include unequal consumption due to intelligent information technology power center and the use and management of personal information data. Furthermore, ethical concerns related to the introduction of new technologies will become prominent, eventually resulting in issues concerning consumption satisfaction. To effectively respond to these new paradigm changes, consumer education should be value-centered. Ethical aspects of consumption should be considered, and consumption life should include trust and mutual cooperation. Furthermore, consumer education should facilitate creative convergence.

Energy Consumption Characteristics and Policy Directions According to Apartment Complex Type in Incheon Metropolitan City (초고층과 일반 아파트 단지의 에너지 소비 특성과 정책방향 연구 - 인천지역 아파트 단지의 전기 및 가스 사용량을 중심으로)

  • Rhee, Bum-Hun;Chang, Dong-Min
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.3
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    • pp.285-290
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    • 2019
  • This study aims to compare the energy consumption characteristics of high-rise and general apartments and propose policy implications in Incheon City where high-rise apartments are planned. The method of analysis is to select the cases, to conduct field survey, drawing review, analysis of Electric Architectural administration Information System. The study derived the current status of energy consumption in high-rise and general apartment complexes located in the same region, Yeonsu-gu Incheon City, and performed comparative analysis on their characteristics. First, electrical energy in the high-rise apartment complexes was consumed excessively, by 1.63 to 2.5 times more than that of the general apartment complexes. Second, the gas energy usage in the high-rise apartment complexes was higher than that of the general complexes, by 1.09 to 1.2 times. Third, the energy consumption per unit area in the high-rises was also higher, by 1.042 to 1.3 times. As individual elements such as incomes, living standards, and life patterns of the residents affect energy consumption, the high-rise apartment complex consumed more energy per unit area than the general apartment complex did. However, this study did not consider the elements of energy expenditure and satisfaction level, which are the limitations of this research.

Factors influencing high-caffeine drink intake in adolescents: using data from the 13th(2017) Korea Youth Risk Behavior Online Survey (청소년의 고카페인 음료섭취 영향요인 : 제13차(2017년) 청소년건강행태 온라인조사 통계를 이용하여)

  • Kim, Dong-Ok;Lee, Haejin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.8
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    • pp.111-121
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    • 2019
  • This study investigated the status of drinking highly caffeinated beverages by Korean adolescents, and we identified the factors influencing this behavior by Korean adolescents by using statistics from the 13th (2017) Survey on Youth Health Behavior Online Survey. The data was collected from 62,276 middle and high school students and the variables of this study included demographic factors, health behavioral factors, mental health factors and the availability of highly caffeinated beverages. The methods of data analysis included descriptive statistics, Chi-square tests and logistic regression analysis. This study found that the intake rate of highly caffeinated beverages was 1.9% for men and 1.5% for women, and these percentages increased with age (p<0.001). Current smoking and drinking, current drug usage and active people also had high intake of caffeinated beverages (p<0.001). A high level of stress, a low level of subjective sleep satisfaction and a feeling of happiness increased the rate of consuming highly caffeinated beverages. The factors of drinking highly caffeinated beverages were gender, age, smoking, physical activity, drug use, stress level, depression and suicidal ideation. Therefore, continuous discussion is needed to improve both the health behavior and mental health by managing the stress felt by Korean adolescents.