• Title/Summary/Keyword: Urban marketing

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A Study on GIS Component Classification considering Functional/Non-Functional Elements (기능적/비기능적 요소를 고려한 GIS 컴포넌트 분류에 관한 연구)

  • Jo, Yun-Won;Jo, Myung-Hee
    • Journal of the Korean Association of Geographic Information Studies
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    • v.5 no.3
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    • pp.77-86
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    • 2002
  • Recently software industry in GIS(geographic information system) becomes an interesting issue by performing a large scale of national GIS application development as well as even small unit of FMS(facility management system). Also, there exist many cases to combine GIS with various business domains such as MIS(marketing information system), CNS(car navigation system) and ITS(intelligent transportation system). In this situation, in order to develop an efficient and useful GIS application for a short term, there must be a deep consideration of not only developing GIS component but also managing GIS component. In fact, even though there exist many certain components having high reusability, excellent interoperability and good quality, their reusability may be reduced because of their difficulty to access in a certain repository. Therefore, it is important to classify components having common characteristic based on their particular rule with reflecting their functionality and non-functionality before cataloging them. Here, there are two non-functional classification categories discussed such as GIS content-dependent metadata and GIS content-independent metadata. This cataloged components will help application developers to select easily their desired components. Moreover, new components may be easily producted by modifying and combining previous components. Finally, the original goal of all this effort can be defined through obtaining high reusability and interoperability of GIS component.

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A Study on the Development of Tourism Itinerary Using Historical and Cultural Resources Information System (역사.문화자원 정보시스템을 활용한 관광코스 개발 방안에 관한 연구)

  • 이우종
    • Spatial Information Research
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    • v.8 no.2
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    • pp.191-201
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    • 2000
  • Recently, tourism industry is on the trend of expanding its activity arena, boosted by revitalization of regional economy and reorganization of urban environment, undertaken for the purpose of place marketing. However, Korea has not been able to develop a variety of tourism itineraries that can attract the interest of tourists because most tourism resources are isolated with single function. This constraint has prevented tourism industry in Korea from attaining competitiveness. In attempting to overcome this constraint, this study seeks to develop tourism itineraries by constructing and utilizing database on historical and cultural tourism resources based on the case of Kangneung City. Through the construction of information system on historical and cultural resources and tourism support facilities, optimal tourism itineraries that take into account maintenance conditions, types, values, lodging availabilities and accessibility of tourism resource areas can be developed. Moreover, it is expected that this information system will have a high level of usage in the future, for it can provide a wide range of tourism services on the internet and education materials as well as facilitate resources management.

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Correlates of Digit Bias in Self-reporting of Cigarette per Day (CPD) Frequency: Results from Global Adult Tobacco Survey (GATS), India and its Implications

  • Jena, Pratap Kumar;Kishore, Jugal;Jahnavi, G.
    • Asian Pacific Journal of Cancer Prevention
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    • v.14 no.6
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    • pp.3865-3869
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    • 2013
  • Background: Cigarette per day (CPD) use is a key smoking behaviour indicator. It reflects smoking intensity which is directly proportional to the occurrence of tobacco induced cancers. Self reported CPD assessment in surveys may suffer from digit bias and under reporting. Estimates from such surveys could influence the policy decision for tobacco control efforts. In this context, this study aimed at identifying underlying factors of digit bias and its implications for Global Adult Tobacco Surveillance. Materials or Methods: Daily manufactured cigarette users CPD frequencies from Global Adult Tobacco Survey (GATS) - India data were analyzed. Adapted Whipple Index was estimated to assess digit bias and data quality of reported CPD frequency. Digit bias was quantified by considering reporting of '0' or '5' as the terminal digits in the CPD frequency. The factors influencing it were identified by bivariate and logistic regression analysis. Results: The mean and mode of CPD frequency was 6.7 and 10 respectively. Around 14.5%, 15.1% and 15.2% of daily smokers had reported their CPD frequency as 2, 5 and 10 respectively. Modified Whipple index was estimated to be 226.3 indicating poor data quality. Digit bias was observed in 38% of the daily smokers. Heavy smoking, urban residence, North, South, North- East region of India, less than primary, secondary or higher educated and fourth asset index quintile group were significantly associated with digit bias. Discussion: The present study highlighted poor quality of CPD frequency data in the GATS-India survey and need for its improvement. Modeling of digit preference and smoothing of the CPD frequency data is required to improve quality of data. Marketing of 10 cigarette sticks per pack may influence CPD frequency reporting, but this needs further examination. Exploring alternative methods to reduce digit bias in cross sectional surveys should be given priority.

On The Licensed Dealer in Landing Markets (중매인에 관한 연구)

  • 유충열
    • The Journal of Fisheries Business Administration
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    • v.5 no.1
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    • pp.9-42
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    • 1974
  • Korea is a peninsular country surrounded by seas on three sides, and the fishing industry has carried out the service of suppling to the people with important anima protein. The distribution of fishery products has very complicated structures, because the production is in charge of small producers scattering along the coast all over the country, while consumpstion is made by separate homes in areas away from producing district. The relation between these two factors the structures make very complicated. The most typical and special structures of fishery distridution are distinguished in two, that is, one is landing market, the other is inland market. Landing markets have been monopolized by fishermen's cooperatives, providing with landing facilities and building sites. Fish markets played not only an important role in the landing, but distribution and price determination of catches by auction or tender. Inland markets are two types of wholesale market in consuming center, one is the terminal market for urban consumers, the other type is the local market for rural consumers. Fundamental functions of landing markets are gathering, assessment, and distribution functions. Gathering function is in charge of wholesaler in fishery cooperative. Gathering amounts are equal to gathering capacity of wholesaler and transact ability of licensed dealers as shown below model. Gathering amount=f.gathering capacity(=pre price.landing facility.account of wholesaler.distance of fishing ground.conveniency purchasing.home port)=fㆍ transact ability of licensed dealers≒f.population or port, and table 1 indicates these relationship. Assessment and distribution functions are in charge of licensed dealers in consumption side. Assessment function should bring the value in production activity through the auction between the cooperative seller and the licensed dealer as buyer. For fair trade transaction in auction, the free competition is supposed to be a prerequisite among the licensed dealers. The ideal condition for free competition is sameness in the scale of buying amount by licensed delaers, but it is almost impossible to attain its goal in actual marketing.

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A Case Study on the Operation and Management of Community Service Programs in Japanese Condominiums (일본 분양아파트의 생활서비스프로그램 운영실태 사례 연구)

  • Kang, Soon-Joo
    • Korean Institute of Interior Design Journal
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    • v.20 no.2
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    • pp.85-93
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    • 2011
  • The Japanese housing market has implemented management and operation systems of community service ahead of the Korean market. This paper examines case studies of Japanese community services by reviewing related studies, studying homepages, and conducting in-depth interviews with management staff. The goal of this study is to find marketing strategies and the proper management practices in preparation for the upcoming low-fertility and aging society. The results of this study are as follows: 1) After Japan's bubble economy burst in 1985, so called that incorporated various community facilities with life services were introduced to the Japanese housing market in order to cope with the diversifying family types and lifestyles. This new trend was also due in part to customers' increasing demands for convenient urban condominiums. 2) In Japan, many developers and construction companies have run the management of community service programs and created new business models in collaboration with other affiliated companies. However, many of these programs have been found even more successful and reliable when the facility management companies collaborate with local service providers instead of relying solely on affiliated companies. 3) The early stage of life services began with "front-desk services", but these have evolved into more upgraded "concierge services" that can provide residents with tailored services and conveniences. Furthermore, some of the service providers have encouraged resident participation in the process of designing and implementing their community services. 4) In Korea, most construction companies and developers are still oriented toward providing hardware such as spaces and facilities in developing their community services. Therefore, companies with high market reputations must seek alternative ways to maintain and enhance their brand values by implementing new approaches in collaboration with both affiliated companies and local service providers. This can be done by finding new notions of managing and operating community services through research and development.

A Study of Performance of Rural Tourism in the Participating Village to Rural Village Contest - With Special Reference on Urban Visitors and Income, Original Festival of Village - (농촌마을 가꾸기 경진대회 참여 마을의 농촌관광 성과분석 -도시민 유치실적과 소득 및 고유 축제를 중심으로-)

  • Park, Jae-Chul;Song, Kwang-In;Park, Chun-Chang;Kim, Hyun-Wuk;Sim, Jae-Geon;Lee, Gi-Bong
    • Journal of Korean Society of Rural Planning
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    • v.12 no.3 s.32
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    • pp.107-115
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    • 2006
  • The purpose of this study was to document a phenomenon of rural tourism in Korea by Investigating characteristics of 50 villages that had participated in a competition of 'stimulation of rural village' The results are as follows: 1) The degrees of activation of rural tourism varied according to marketing efforts made by individual provincial(local) government. The results of contest indicated that provinces such as Gangwon-do, Chungnam-do, and Gyunggi-do showed highest performance among other competing local governments; 2) The results revealed that the total profit generated from direct sale of farm products outnumbered profits gained from sales of lodging and foods. This indicated that there is a room for improvement with respect to boosting more sales on lodging and food; 3) The regression analysis indicated a significant relationship between profits earned from sales of experiential tourism product and those from direct sale of farm products(multi-correlation coefficient: 0.38); 4) It was identified that Gyunggi and Ganwon provinces were ranked first in sales of foods and those of lodging, respectively; 5) Finally, it was showed that among the 50 participating villages, only 16 ones hold festivals by means of attracting tourists from outside.

A Study on the Management System of the New Address -Grant Scheme of Road Name and Building Number in Cheongju City- (새주소 관리시스템에 관한 연구 -청주시 도로명 및 건물번호 부여체계-)

  • Lee, Min-Young;Oh, Min-Soo;Lee, Ji-Young;Shin, Young-Chul
    • Journal of the Korean Association of Geographic Information Studies
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    • v.4 no.1
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    • pp.47-56
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    • 2001
  • Present address system in korea was originally applied as a lot number system for the purpose of collecting taxes since 1910's, which has been changed irregularly by development of the urban areas. This unreasonable address system has disadvantaged the social welfare and the industrial structure, such as visiting, communication, delivery, sightseeing, marketing, transportation, etc. Therefore the new system, which would be rational and scientific, has been deeply demanded for the better services of spatial information and administrative efficiency of government. Korean government has launched the new address project as part of strengthening measures for national competitiveness since 1996. This paper would discuss the grant scheme of road name and building number in Cheongju city and evaluate the construction process of the new address management system.

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Preferred Fashion Style based on the Men's Self-image Including Fashion Involved Circumstances (남성의 패션관여상황에 따라 추구하는 자기이미지와 선호 패션스타일)

  • Hong, Yun Jung;Kim, Young In
    • Journal of the Korean Society of Costume
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    • v.65 no.8
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    • pp.1-21
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    • 2015
  • The purpose of this study is to investigate the self-image of men and the characteristics of their fashion styles, as they are fast becoming an influential consumer group. Men in the thirties and forties who had a higher-than-average interest in fashion were surveyed online and the results from this study are as follows. In terms of variations of self-image connected to situations, we found that there were strong relationships between the preference of the "charming & romantic" image to private meet-ups with acquaintances, "intelligent & classy" to official events, "rational & realistic" to everyday work in an official setting, and "modest & ordinary" to complex situations including family occasions and customary events. Those who aimed for "urban refinement - sensitive" appeal also preferred a "charming & romantic" self-image, while pursuing a "classic & modern" fashion style for official settings and a "gentle & charming" style in private settings. Those who aimed for "stable elegance - intelligent" youth" image preferred the "intelligent & classy" image, while pursuing a "stable & intelligent" fashion style in official settings, and an "intelligent yet active & young" style in private settings. Those who aimed for "rational practicality - comfortable activity" image preferred a "rational & realistic" self-image, while pursuing a "rational & practical" fashion style in official settings, and a "comfortable & active" style in private settings. Those who aimed for "ordinary modesty - plain simplicity"preferred a modest and ordinary self-image, while pursuing an ordinary fashion style, and a simple style in private settings. The various situational assessments used in this study to analyze the fashion-related circumstances for male consumers can be utilized in upcoming studies, and can be an effective indicator of situational consumer preferences in terms of men's fashion marketing and product planning strategies.

Publicness of the Exterior Bus Advertising (버스외부광고의 공공성에 관한 연구)

  • Kim, Young-Kook
    • The Journal of the Korea Contents Association
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    • v.15 no.1
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    • pp.95-104
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    • 2015
  • Due to its intrinsic characteristic, exterior bus advertising is exposed to an unspecified number of the general public. Thus it influences on the urban publicness of the city, simply beyond leaving it as a personal marketing activity toward the industry's profit. Seoul city's campaign to improve exterior bus advertising has been to effective in removing advertisements of alcohols, tobaccos, and lascivious contents, however, there still are several advertisements that should be examined from the view point of publicness. For the case of UK, where exterior bus advertising is also actively utilizing owing to its high exposure and effectiveness, they are administrating it by setting up guidelines and regarding the importance of publicness. I also identified the meaning of publicness of exterior bus advertising from the aspects of 'publicness of territories', 'publicness of subjects', 'publicness of reasoning', and 'publicness of procedures'. Through this, I suggested that both commercial right of exterior bus advertising in the private sector and citizen's right of publicness can be harmoniously developed by properly controlling and administrating the exterior bus advertising. Furthermore, artistic approach to the exterior bus advertising from the viewpoint of city environment is expected to elevate the aesthetic possession and the level of design sense of citizens.

Similarity Analysis of Hospitalization using Crowding Distance

  • Jung, Yong Gyu;Choi, Young Jin;Cha, Byeong Heon
    • International journal of advanced smart convergence
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    • v.5 no.2
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    • pp.53-58
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    • 2016
  • With the growing use of big data and data mining, it serves to understand how such techniques can be used to understand various relationships in the healthcare field. This study uses hierarchical methods of data analysis to explore similarities in hospitalization across several New York state counties. The study utilized methods of measuring crowding distance of data for age-specific hospitalization period. Crowding distance is defined as the longest distance, or least similarity, between urban cities. It is expected that the city of Clinton have the greatest distance, while Albany the other cities are closer because they are connected by the shortest distance to each step. Similarities were stronger across hospital stays categorized by age. Hierarchical clustering can be applied to predict the similarity of data across the 10 cities of hospitalization with the measurement of crowding distance. In order to enhance the performance of hierarchical clustering, comparison can be made across congestion distance when crowding distance is applied first through the application of converting text to an attribute vector. Measurements of similarity between two objects are dependent on the measurement method used in clustering but is distinguished from the similarity of the distance; where the smaller the distance value the more similar two things are to one other. By applying this specific technique, it is found that the distance between crowding is reduced consistently in relationship to similarity between the data increases to enhance the performance of the experiments through the application of special techniques. Furthermore, through the similarity by city hospitalization period, when the construction of hospital wards in cities, by referring to results of experiments, or predict possible will land to the extent of the size of the hospital facilities hospital stay is expected to be useful in efficiently managing the patient in a similar area.