• Title/Summary/Keyword: Up-selling

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Process Simulation for the Production of Porcine Growth Hormone Using CAD Program (CAD 프로그램을 이용한 돼지 성장호르몬 생산공정모사)

  • 김성구;공인수
    • KSBB Journal
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    • v.10 no.1
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    • pp.97-104
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    • 1995
  • A computer simulation of biochemical process was carried out using Macintosh-based BioDesignerTM developed at Bioprocess and Engineering Center(BPEC) of MIT. Based on the assumptions and flask culture experiments, a porcine growth hormone (PGH, Porcine Somatotropin) production process was simulated by a two-stage continuous culture. The economical and sensitivity analyses were evaluated for the scale-up production of PGH. A high return on investment (ROI, 104%/year) suggested that the process be profitable. However, sensitivity analysis indicated that ROI was dependent on the yield of PGH, selling price, dose and the achievement of projected market penetration.

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A Study on Operating eCRM using Axiom Design (공리설계를 이용한 eCRM 운영방안에 관한 연구)

  • 양광모;박재현;강경식
    • Proceedings of the Safety Management and Science Conference
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    • 2001.11a
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    • pp.65-71
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    • 2001
  • With ever-change and increasingly competitive business environments, firms strive to employ a variety of marketing strategies and execution in order to survive in the market. Such effects would be paid off in the right way only when management of the firms perform marketing activities focusing on long term effectiveness, which would drive company profits up and keep them for long. Demands of customers are being changed and varied. And in this circumstance, it become a main issue of management that the company should produce and sell products according to the customer demands. With these trends, each company has been concentrating effects on generalization of product development technique and distinction of service lot customer In this result with the advantage of mass marketing and database marketing have been drawing attentions from company. Also the internet connected around the world completely diminished the limit of time and distance and company have enveloped keen competition out of each nation and continent in the world market. To fulfill these demands of customer, they need a concept of eCRM(Web based Customer Relationship Management), and go from selling products and services, or gathering customer requests, up to the phase of solving customer's problem by real time or Previous action. With the help of Internet, the frequency and speed of the problem solving has improved greatly.

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A Study on Analysis into eCRM Problem in the Small Business Apply to SN Ratio Decision Making (SN비 의사결정기법을 적용한 중소기업의 eCRM문제점 분석에 관한 연구)

  • 양광모;강경식
    • Journal of the Korea Safety Management & Science
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    • v.4 no.4
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    • pp.109-118
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    • 2002
  • Such effects would be paid off in the right way only when management of the firms perform marketing activities focusing on long term effectiveness, which would drive company profits up and keep them for long. Demands of customers are being changed and varied. In this result with the advantage of mass marketing and database marketing have been drawing attentions from company. To fulfill these demands of customer, they need a concept of eCRM(Web based Customer Relationship Management), and go from selling products and services, or gathering customer requests, up to the phase of solving customer's problem by real time or previous action. With the help of internet, the frequency and speed of the problem solving has improved greatly. For these purposes, we try to determine the most important and most urgent factors in eCRM: utilization by using SN Ratio Decision making, one of the Multi-criteria decision-making methods SN Ratio Decision making is widely used for determining relative magnitude per evaluation item, i. e. priority on problems and is expected to make more systematic and objective evaluations than conventional methods do. Even in the present situation where any general criterion on eCRM dose not exist, utilization of eCRM is expected to be actively continued, which will cause many problems. In this regard, evaluating eCRM counts.

A study on V.M.D Rohan marketing strategy to sell eu basic characteristics about the enemy of the configuration space research (V.M.D 마케팅 전략을 기본으로 한 판매 공간의 구성적 특성에 관한 연구)

  • Jeong, Ji-Hye;Lee, Chang-No
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2008.05a
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    • pp.190-195
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    • 2008
  • Aggressive behavior and the purchase of systematic marketing strategy and the marketing strategy is applied consistently integrated image management needs. However, domestic fashion brand shops selling space, the reality is reckless use of the design elements and an age, and despite a high level of sales, but consumers are not getting the environment will he provided. Teenie Winnie the characteristics of burial space and tim ENC literature, materials, research through the local environment, architectural design, the human aspect, the store environment, external components, the investigation focuses on internal components. Maketing aspects, VP, IP, PP josago to systematically on a colorful aspects of the comparative analysis would be linked up. Winnie the characteristics of burial space and tim ENC literature, materials, research through the local environment, architectural design, the human aspect, the store environment, external components, the investigation focuses on internal components. Maketing aspects, VP, IP, PP josago to systematically on a colorful aspects of the comparative analysis would be linked up. First, the design aspects of the human environment, architecture, environmental stores, external components, internal components can be divided into The brand image and concept of same-store environment of mutual relations in other stores. The interior is an important element in order to draw attention to consumer needs.

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A Study on eCRM Operation of Apparel Industry Using Axiom Design (공리설계 적용 의류업의 eCRM 운영 방안 연구)

  • 박재현;양광모;강경식
    • Journal of the Korea Safety Management & Science
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    • v.3 no.4
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    • pp.123-133
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    • 2001
  • With ever-change and increasingly competitive business environments, firms strive to employ a variety of marketing strategies and execution in order to survive in the market. Such effects would be paid off in the right way only when management of the firms perform marketing activities focusing on long term effectiveness, which would drive company profits up and keep them for long. Demands of customers are being changed and varied. And in this circumstance, it become a main issue of management that the company should produce and sell products according to the customer demands. With these trends, each company has been concentrating effects on generalization of product development technique and distinction of service for customer. In this result with the advantage of mass marketing and database marketing have been drawing attentions from company. Also the internet connected around the world completely diminished the limit of time and distance and company have enveloped keen competition out of each nation and continent in the world market. To fulfill these demands of customer, they need a concept of eCRM(Web based Customer Relationship Management), and go from selling products and services, or gathering customer requests, up to the phase of solving customer's problem by real time or previous action. With the help of internet, the frequency and speed of the problem solving has improved greatly.

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An Inquiry into the Case Study on the Intoroduction and Practical Application of the Objectives Management System (목표관리제도(目標管理制度)의 도입(導入)과 실제적운용(實際的運用)에 관한 사례연구(事列硏究))

  • Yun, Yong-Un
    • Journal of Korean Society for Quality Management
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    • v.7 no.1
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    • pp.41-50
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    • 1979
  • The purpose of this study is to examine the introduction and its application of objectives management system in practical case, This study attempts to describe, (1) the relationships between the objectives management and budget management (2) analyzed the introduced organization and applicable system for the performance of objectives. Concepts of objectives, as this study is adjusted as follows; i) Objectives must be operational. They must be capable of being converted into specific targets and specific assignments. Therefore, objectives are the basis for work and assignments; they determine the structure of the business, the key activities which must be discharged, and, above all, the allocation of people to tasks. ii) Setting objectives for investment requires also objectives for the structure, basic policies, jobs, and directions of the business itself. They are not selling objectives; They are genuine marketing objectives, and as such have to be built into the way the business itself is set up, directed, structured, and run.

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Combining Model Development for Targeting Top Music 10 Additional Service Product of A Mobile Telephone Company (Top 뮤직 10 정액제 상품 타겟팅 개선을 위한 결합모델 개발)

  • Chun, Heui-Ju;Lee, Jae-Yeong
    • Korean Management Science Review
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    • v.25 no.2
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    • pp.13-23
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    • 2008
  • Top music 10 is a additional service product of the A mobile telephone company. Up to now, A company is just selling it by outbound TM to customers which visit any contents of Top Music 10. In this paper, we proposed a targeting method combining two score models by data mining. The proposed combining model is to find customers more likely to respond to outbound TM. The proposed targeting method is expected to improve both from 32.8% to 44.0% in the response rate and from 54.7% to 61.4% in the retention rate.

A Study on the Applying Economic Value Added for Evaluating Management Performance (경영성과평가를 위한 경제적 부가가치 활용에 관한 연구)

  • 조성훈;이상보;정민용
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.22 no.50
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    • pp.313-322
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    • 1999
  • EVA(Economic Value Added) is a management performance evaluation tool that determines whether a business is earning more than its true cost of capital. Leading corporations like Coca-Cola, AT&T and Briggs&Stratton have set up EVA measurement systems throughout their organizations. EVA reflects opportunity cost of equity ignored in calculating accounting profit and emphasizes the efficiency of capital employed by measuring how much the manufacturing and selling activities produce the economic profit in excess of cost of gross capital. In this paper, we define the concept of EVA and present an example to show the usefulness of EVA.

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Dynamic Fuzzy Cluster based Collaborative Filtering

  • Min, Sung-Hwan;Han, Ingoo
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2004.11a
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    • pp.203-210
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    • 2004
  • Due to the explosion of e-commerce, recommender systems are rapidly becoming a core tool to accelerate cross-selling and strengthen customer loyalty. There are two prevalent approaches for building recommender systems - content-based recommending and collaborative filtering. Collaborative filtering recommender systems have been very successful in both information filtering domains and e-commerce domains, and many researchers have presented variations of collaborative filtering to increase its performance. However, the current research on recommendation has paid little attention to the use of time related data in the recommendation process. Up to now there has not been any study on collaborative filtering to reflect changes in user interest. This paper proposes dynamic fuzzy clustering algorithm and apply it to collaborative filtering algorithm for dynamic recommendations. The proposed methodology detects changes in customer behavior using the customer data at different periods of time and improves the performance of recommendations using information on changes. The results of the evaluation experiment show the proposed model's improvement in making recommendations.

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The Pharmacy Counter Design (약국 판매대 디자인)

  • Lee, Ran-Pyo
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2007.11a
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    • pp.191-192
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    • 2007
  • This design plan aims at the designing of the pharmacy counter as the space in which the two inter-related elements of the pharmacy, for example, the pharmacist and the customers, selling medicines and transmitting health informations, etc. keep in contact with each other. To create an ambience of intercommunication for health care and relaxation, it must be set up the basic concepts like Functionality, Flexibility, Transparence and Material-Change. As the design solutions : - first of all the long counter must be divided into the independent places with character and function. - in accordance with the basic concepts functionality and flexibility each small counter must represent a one's own form language that is determined according to a given function and also open and flexible to the change of the situation. - the various kinds of display module are introduced to bring out the functionality and the aestheticity simultaneously. - to make a contrasting image to each other various materials are arranged on and around the counters.

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