• Journal of Service Research and Studies
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• v.10 no.4
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• pp.57-70
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• 2020

Globally, cloud service is a core infrastructure that improves industrial productivity and accelerates innovation through convergence and integration with various industries, and it is expected to continuously expand the market size and spread to all industries. In particular, due to the global pandemic caused by COVID-19, the introduction of cloud services was an opportunity to be recognized as a core infrastructure to cope with the untact era. However, it is still at the preliminary stage for market expansion of cloud service in Korea. This paper aims to empirically analyze how cloud services can be accepted by users by each industry through extended Technology Acceptance Model(TAM), and what factors influence the acceptance and avoidance of cloud services to users. For this purpose, the impact and factors on the acceptance intention of cloud services were analyzed through the hypothesis test through the proposed extended technology acceptance model. The industrial sector selected four industrial sectors of education, finance, manufacturing and health care and derived factors by examining the parameters of TAM, key characteristics of the cloud and other factors. As a result of the empirical analysis, differences were found in the factors that influence the intention to accept cloud services for each of the four industry sectors, which means that there is a difference in perception of the introduction or use of cloud services by industry sector. Eventually it is expected that this study will not only help to understand the intention of using cloud services by industry, but also help cloud service providers expand and provide cloud services to each industry.

• Journal of Industrial Convergence
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• v.20 no.11
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• pp.41-47
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• 2022

This study explored the academic emotions of university freshmen depending on the type of online class(pre-recorded lecture vs. real time online class) that they took during the COVID-19 lockdown. 170 freshmen participated in the survey based on the 'Academic Emotion Questionnaire(AEQ)', and the statistical results are as follows; Firstly, research showed that the participants felt higher positive emotions for pre-recorded lecture than for real time online class, and higher negative emotions for real time online class than for pre-recorded lecture(p < .01). Secondly, participants felt different emotions depending on English level(p < .01). Thirdly, participants felt different emotions depending on their majors(p < .01). Students majoring in science & engineering felt higher positive emotions than those in humanities & social studies in pre-recorded lecture class. Fourthly, participants felt different emotions depending on gender(p < .01). Female students felt higher negative emotions than male students. Finally, the pedagogical implications and suggestions were discussed.

• Journal of Service Research and Studies
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• v.12 no.4
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• pp.30-49
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• 2022

Recently, as the transition to the untact era due to COVID-19 accelerates, non-face-to-face and non-contact practices have become commonplace, and the OTT (Over-The-Top) service market that provides media content such as movies and broadcast programs through the open Internet is largely expanded and it is receiving great attention from the MZ generation, who are familiar with digital devices and environments. In this study, the effects of OTT service characteristics on MZ generation users' flow, satisfaction and brand loyalty were examined, focusing on Netflix users, one of the representative OTT service brands. In order to carry out this study, a total of 216 people who have used the Netflix OTT service platform were empirically verified by using the survey data of those who have used it for analysis. As a result of the analysis, it was found that among the characteristics of OTT service, contents diversity, convenience, and reliability had a positive (+) effect on flow. Also, flow has a positive (+) effect on satisfaction, and satisfaction has a positive (+) effect on brand loyalty. However, among the characteristics of the OTT service, the recommended service did not have a positive (+) effect on the flow, and the flow did not have a direct positive (+) effect on the brand loyalty. Flow had a positive (+) effect on the brand loyalty through satisfaction. Through this study, it is expected that the market revitalization of the OTT service-related industry and the increasing number of OTT service brands will be able to contribute to the establishment of marketing strategies for the MZ generation consumers, and to provide practical implications.

• Journal of Digital Convergence
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• v.20 no.1
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• pp.257-263
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• 2022

In the current era of Corona, the positive potential of board games is emerging as the 'untact' is accelerating. This situation can be seen as an opportunity to have a positive impact on the development of the board game industry depending on how to develop board games in a more interesting, high-quality and educational way than before. To this end, this study intends to present a methodology for deriving the relative importance of important factors in board game development among the preceding studies and methodologies for more advanced board game development by board game developers and experts. This study is to derive the relative importance of important factors in board game development. To this end, important factors in board game development for board game developers and experts were derived through the Delphi method, and the Delphi method in the ranking format was used to rank the relative importance of the derived factors. This study focused on the development model of playing cards among board games. Priority analysis result, development and planning composition, prior research analysis, draft production, production, validation, application, and review in order of importance were derived(were derived in the order of importance). The results of this study are expected to provide practical guidelines for companies to prioritize and utilize development according to their importance when developing board games.

• Journal of Digital Convergence
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• v.20 no.1
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• pp.309-316
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• 2022

This study is a study on the YouTube e-learning advanced service plan in the non-face-to-face era. The trends in education change were examined through literature research and prior research, and improvement measures were suggested through online surveys and in-depth interviews. As for the research method, the first online survey was conducted based on the Honeycomb model and the Likert 5-point scale targeting 90 MZ generation who have experience learning on YouTube for a total of 14 days from October 15 to 28, 2021. A second in-depth interview was conducted with 6 people who answered that the frequency of learning through YouTube is high. As a result of the experiment, users thought that there was an improvement point according to the purpose of learning, and they were able to derive elements that felt a problem in common. In addition, I proposed a new YouTube learning platform through additional questions. Through this study, it is expected that YouTube e-learning service reference materials can be used to respond to the post-non-face-to-face era.

• Journal of Korean Library and Information Science Society
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• v.53 no.1
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• pp.125-148
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• 2022

This study shows the process of designing and directly developing an online archives exhibition platform using AR (AR online archives exhibition platform) as a method for effectively providing online archives exhibition. Furthermore, the usability of the platform developed for actual users was evaluated. Related literature analysis was conducted to derive the functional requirements of the online archives exhibition platform to be guaranteed by the archives exhibition platform. Based on the derived functional requirements, six development strategies were established for the development of an AR online archives exhibition platform. The specific development of the platform was carried out using the Unity Engine and was based on the development strategy. After that, using the developed platform, 'June Democratic Struggle History Exhibition' was planned based on the collection of the Busan Democratic Park. Based on this, this study attempted to specifically evaluate the possibility of applying the actual exhibition service of the platform. Based on this, this study specifically evaluated the possibility of applying the actual exhibition service of the platform, and the usability of the AR online archives exhibition platform based on user experience (UX) was evaluated through platform demonstration for 35 actual users. According to the evaluation results, there were requirements for supplementation due to the use of advanced technology, but the main opinion was that it will be very positive at this time when untact services are being activated due to the Corona Pandemic.

• Knowledge Management Research
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• v.24 no.2
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• pp.117-135
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• 2023

With the spread of COVID-19 and the preference for untact services, kiosks, which is one of self-service technologies, have been expanding into various service fields. Kiosks have some advantages of reducing labor costs and increasing work efficiency, but they often cause difficulties in the process of using kiosks. In this vein, this study examines the key antecedents affecting consumer's continuance intention toward kiosks by integrating technology anxiety and innovativeness into the expanded expectation-confirmation model. The research model was verified for the MZ generation to examine the perceptions of MZ generation about Kiosks. This is because if the MZ generation feels technical anxiety or difficualty about using kiosks, customers of other generations can expect to feel even more uncomfortable. As a result of the analysis of this study, it was confirmed that technical anxiety has a significantly negative effect on consumer's continuance intention toward kiosks. However, among the characteristic factors of customers, innovativeness did not significantly consumer's continuance intention toward kiosks. Based on our findings, it is expected that service companies will be able to understand the mechanism of forming consumer's continuance intention toward kiosks and pursuit several management activities for successfully adopting kiosks.

• Journal of the Korean Applied Science and Technology
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• v.40 no.5
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• pp.1072-1080
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• 2023

The purpose of this study is to analyze major keywords and social phenomena related to 'plogging' in the sports field and to derive important information. In order to achieve this purpose, the news analysis system BIG Kinds provided by the Korea Press Promotion Foundation was used to analyze it. The analysis period is from 2018 to 2022, and 42 of the 5,148 news collected were finally used and analyzed. Frequency analysis, relationship map analysis, and related word analysis were performed as analysis methods, and the results are as follows. First, as a result of the frequency analysis related to 'Plogging' in the sports field, keywords such as 'Jeju', 'Players', 'World Marathon', 'SSG', and 'Lee Bong-ju' were identified. Second, as a result of the analysis of the relationship related to 'Plogging' in the sports field, keywords such as 'COVID-19', 'national representative', 'elite', 'masters', and 'COVID' were identified. Third, as a result of the analysis of words related to 'Plogging' in the sports field, keywords such as 'synthesized words', 'volunteer activities,' 'masters untact', 'Jeju', and 'athletes' were identified. In the domestic professional sports field, it has been shown that plogging is actively used for environmental activities and professional team promotion to practice carbon neutrality by international sports organizations.

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.143-152
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• 2024

Due to COVID-19, domestic Duty-free shops have been severely impacted, and with the expansion of the untact market, the proportion of mobile shopping has increased. So far, mobile duty-free shop AR shopping is not active, and related research is scarce. Therefore, we aims to enhance Duty-free Shopping APPs with AR technology by researching the needs of foreign users. First, in the mobile duty-free shop app, the AR shopping interface must be in a prominent position to be open and easy to use. Second, there should be an explanation or help for location and function so that all users can easily recognize the AR shopping interface. Third, when wearing duty-free items in the AR shopping interface or adding them to the storage and shopping cart of interest, the interface must be simple and flexible, making it convenient to use and operate. Fourth, technical improvements must be made to prevent errors. We expect that the research will help develop AR shopping technology and domestic duty-free shop AR shopping technology and revitalize online and offline duty-free shops.

• Smart Media Journal
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• v.13 no.1
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• pp.36-44
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• 2024

Metaverse is attracting attention as the development of virtual environment technology and the emergence of untact culture due to the COVID-19 pandemic. In this study, by analyzing users' reviews on the "Zepeto" application, which has recently attracted attention as a metaverse service, we tried to confirm changes in the requirements for the metaverse after the COVID-19 pandemic. To this end, 109,662 reviews of "Zepeto" applications written on the Google Play Store from September 2018 to March 2023 were collected, topics were extracted using LDA topic modeling technique, and topics were analyzed using the Causal Impact technique to examine how topics changed before and after based on "March 11, 2020" when the COVID-19 pandemic was declared. As a result of the analysis, five topics were extracted: application functional problems (topic1), security problems (topic 2), complaints about cryptocurrency (Zem) in the application (topic 3), application performance (topic 4), and personal information-related problems (topic 5). Among them, it was confirmed that security problems (topic 2) were most affected by the COVID-19 pandemic.