DOI QR코드

DOI QR Code

Analysis on Trends in Plogging Culture and Professional Sports Using BIG KINDS Analysis

빅카인즈 분석을 활용한 플로깅 문화와 프로스포츠 분야의 동향 분석

  • Gyu-Min, Na (Department of Sports for All Studies, Soongsil University) ;
  • Kyung-A, Oh (School of Sports, Soongsil University)
  • 나규민 (숭실대학교 생활체육학과) ;
  • 오경아 (숭실대학교 스포츠학부)
  • Received : 2023.09.25
  • Accepted : 2023.10.30
  • Published : 2023.10.31

Abstract

The purpose of this study is to analyze major keywords and social phenomena related to 'plogging' in the sports field and to derive important information. In order to achieve this purpose, the news analysis system BIG Kinds provided by the Korea Press Promotion Foundation was used to analyze it. The analysis period is from 2018 to 2022, and 42 of the 5,148 news collected were finally used and analyzed. Frequency analysis, relationship map analysis, and related word analysis were performed as analysis methods, and the results are as follows. First, as a result of the frequency analysis related to 'Plogging' in the sports field, keywords such as 'Jeju', 'Players', 'World Marathon', 'SSG', and 'Lee Bong-ju' were identified. Second, as a result of the analysis of the relationship related to 'Plogging' in the sports field, keywords such as 'COVID-19', 'national representative', 'elite', 'masters', and 'COVID' were identified. Third, as a result of the analysis of words related to 'Plogging' in the sports field, keywords such as 'synthesized words', 'volunteer activities,' 'masters untact', 'Jeju', and 'athletes' were identified. In the domestic professional sports field, it has been shown that plogging is actively used for environmental activities and professional team promotion to practice carbon neutrality by international sports organizations.

본 연구의 목적은 스포츠분야 '플로깅'에 관한 주요 키워드와 사회현상을 분석하고 중요 정보를 도출하는 것이다. 이러한 목적을 달성하기 위해 한국언론진흥재단에서 제공하는 뉴스분석시스템 빅카인즈(BIG Kinds)를 활용하여 분석하였다. 분석기간은 2018년부터 2022년이며, 수집된 뉴스 5,148건 중 스포츠분야에 해당하는 42건을 최종적으로 사용하여 분석하였다. 분석방법은 빈도분석, 관계도분석, 연관어분석을 실시하였으며 결과는 다음과 같다. 첫째, 스포츠분야 '플로깅' 관련 빈도 분석 결과, '제주', '선수들', '구국제마라톤대회', 'SSG', '이봉주 선수' 등의 키워드를 확인할 수 있었다. 둘째, 스포츠분야 '플로깅' 관련 관계도분석 결과, '코로나19', '국가대표', '엘리트', '마스터즈', '코로나' 등의 키워드를 확인할 수 있었다. 셋째, 스포츠분야 '플로깅' 관련 연관어분석 결과, '합성어', '봉사활동', '마스터즈 비대면', '제주', '선수들' 등의 키워드를 확인할 수 있었다. 국내 프로스포츠 분야의 플로깅은 국제 스포츠기구의 탄소중립실천을 위한 환경 활동 참여와 프로구단의 홍보를 목적으로 적극 활용하는 것으로 나타났다.

Keywords

References

  1. HeadlineJeju(2022. 05. 30), "A step to protecting the planet, you know data Plogging?", http://www.headlinejeju.co.kr/news/articleView.html?idxno=487712, (September, 9. 15. 2023).
  2. S. J. Lee, H. Y. Kim, J. H. Yu, "Analysis of the Relationships between Eco-friendly Attitudes, Eco-friendly Behaviors, and Global Citizenship of Female College Students", Journal of Korea AcademiaIndustrial cooperation Society, Vol.22, No.4, pp. 276-283, (2022). https://doi.org/10.5762/KAIS.2022.23.4.276
  3. C. S. Won, J. K. Kim, "The Effects of Motivation of Plogging Participants on Participation Efficacy, Self-Esteem and Life Satisfaction", The Korea Journal of Sports Science, Vol.31, No.6, pp. 417-431, (2022). https://doi.org/10.35159/kjss.2022.12.31.6.417
  4. The Hankyoreh(2023. 09. 11), "From wildfires to heavy rain... Experience the climate crisis with your whole body" https://www.hani.co.kr/arti/society/schooling/1108026.html, (September, 9. 19. 2023).
  5. News Free Zone(2020. 01. 16), "[International] Australian Open Tennis, the first major tournament of the season, leading to players withdrawing due to forest fire disaster... Organizing Committee Emergency', https://www.newsfreezone.co.kr/news/articleView.html?idxno=213545, (September, 9. 19. 2023).
  6. The Hankyoreh(2022. 08. 02), "Chelsea Stadium is also locked... The climate crisis that hit the soccer field is a causal retribution", https://www.hani.co.kr/arti/society/environment/1053247.html, (September, 9. 19. 2023).
  7. YTN(2023. 08. 18.). "The World Taekwondo Culture Festival that opened in Chuncheon... About 10 athletes were burned in the heat wave", https://www.ytn.co.kr/_ln/0115_202308182002456900, (September, 9. 19. 2023).
  8. WMO, 2010, WMO statement on the status of the global climate in 2009, WMO-No. 1055, World Meteorological Organization.
  9. S. S. Lee, H. M. Chae. "Necessity of the role of local governments in terms of climate change for mitigation of natural disasters", The Magazine of the Korean Society of Hazard Mitigation, Vol.10, No.4, pp. 67-77, (2010).
  10. Paris Agreement. 2015. United Nations. 27. https://unfccc.int/sites/default/files/english_paris_agreement.pdf. (September, 9. 15. 2023).
  11. Korea Meteorological Administration. Climate Policy. http://www.climate.go.kr/home /03_ policy/policy02_04.php. (September, 9. 23. 2023).
  12. Spotoday(2023. 01. 06), "Why do sports need carbon neutrality", http://www.spotoday. kr/news/articleView.html?idxno=6151, (September, 9. 15. 2023).
  13. Greenium(2021. 10. 01.), "The 'carbon neutral' wind is also spreading in the sports world!", https://greenium.kr/, (September, 9. 15. 2023).
  14. MK Billiards(2023. 08. 04.). "[Kim Yong Il's billiards website] It will actively participate in "carbon neutral" billiards and evolve into a popular sport", https://mkbn.mk.co.kr/news/view.php?year=2023&no=596810, (September, 9. 19. 2023).
  15. ChosunMedia(2023. 02. 20.). "Protecting the 'life-friendly' K-League environment is not a one-time event", https://www.chosun.com/sports/football/2023/02/19/LOGJRAI5DII3Q2OL2GYW3UFPBM/, (September, 9. 19. 2023).
  16. Korea Press Foundation, News Big Data Analysis Service, https://www.bigkinds.or.kr/, (2023.09.15.)
  17. D. H. Kim, J. W. Park, B. G. Lee, "An Analysis of Health-Oriented Bakery Food Trends Before and After COVID-19 by "Bigkinds"", Korean society for Wellness, Vol.16, No.1, pp. 139-145, (2021). https://doi.org/10.21097/ksw.2021.02.16.1.139
  18. S. W. Lee, "Analysis of Children's Lives in the Era of the Corona-19 Pandemic Using Bigkinds", The Journal of Humanities and Social science, Vol.12, No.1, pp. 2941-2954, (2021). https://doi.org/10.22143/HSS21.12.1.208
  19. M. J. Kwon, E. N. Sohn, "Analysis of Media Reports on Speech Therapy Through the Bigkinds System", The Journal of Humanities and Social science, Vol.12, No.3, pp. 1933-1945, (2021). https://doi.org/10.22143/HSS21.12.3.134
  20. E. J. Jung, U. J. Chang, "Tendency and Network Analysis of Diet Using Big Data", Journal of The Korean Dietetic Association, Vol.22, No.4, pp. 310-319, (2016). https://doi.org/10.14373/JKDA.2016.22.4.310
  21. Maeil News(2022. 03. 31.), "Running Through COVID-19... Daegu International Marathon, 155 elite runners participate", https://news.imaeil.com/page/view/2022033016564993539, (September, 9. 19. 2023).
  22. The Kyunghyang Shinmun(2022. 01. 04.), "The announcement of the recruitment of the K League changed dramatically... Instead of obvious clothes, "#Meaningful Official"", https://www.khan.co.kr/sports/football/article/202201042151065, (September, 9. 20. 2023).
  23. KeonggiIbo(2022. 10. 25.), "Suwon Samsung, Suwon Hwaseong Festival Plogging with Fans", https://www. kyeonggi.com/article/20221025580052, (September, 9. 20. 2023).
  24. Joongbooilbo(2021. 06. 17), "SSG Landers Promotes 'Sports ESG' Combining Sports Marketing and ESG Management", http://www.joongboo.com/news/articleView.html?idxno=363490877, (September, 9. 19. 2023).
  25. M. C. Kim, "Analysis on Relations Among the Effect of Social Contribution Activities of Pro Team, Enterprise Image and Purchase Intention", Korean journal of physical education, Vol.49, No.6, pp. 351-361, (2010).
  26. A. J. Bush, C. A. Martin, V. D. Bush, "Sports Celebrity Influence on the Behavioral Intentions of Generation Y", Journal of Advertising Research. Vol.44, No.1, pp. 108-118, (2004). https://doi.org/10.1017/S0021849904040206
  27. Kwangjuilbo(2021. 07. 20.), "Green wind blowing on the K League ground...' ESG Management' as an eco-friendly campaign", http://www.kwangju.co.kr/article.php?aid=1626744619723929008, (September, 9. 23. 2023).
  28. Financial News(2022. 08. 16.), "High1 Resort Women's Open 2022 for four days from the 18th", https://www.fnnews.com/news/202208161449297832, (September, 9. 23. 2023).
  29. Woman Consumer(2022. 01. 18.), "Consumer eco-friendly interest ↑... The beauty industry is scrambling for a "need environment.", https://www.womancs.co.kr/news/articleView.html?idxno=66597, (September, 9. 30. 2023).
  30. NEWSIS(2022. 01. 18.), "Last year, ESG references increased by 44%... Main concern is environment", https://mobile.newsis.com/view.html?ar_id=NISX20220118_0001728576, (September, 9. 30. 2023)