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http://dx.doi.org/10.18807/jsrs.2020.10.4.057

A Study on Factors Affecting a User's Behavioral Intention to Use Cloud Service for Each Industry  

Kwang-Kyu Seo (Department of Management Engineering, Sangmyung University)
Publication Information
Journal of Service Research and Studies / v.10, no.4, 2020 , pp. 57-70 More about this Journal
Abstract
Globally, cloud service is a core infrastructure that improves industrial productivity and accelerates innovation through convergence and integration with various industries, and it is expected to continuously expand the market size and spread to all industries. In particular, due to the global pandemic caused by COVID-19, the introduction of cloud services was an opportunity to be recognized as a core infrastructure to cope with the untact era. However, it is still at the preliminary stage for market expansion of cloud service in Korea. This paper aims to empirically analyze how cloud services can be accepted by users by each industry through extended Technology Acceptance Model(TAM), and what factors influence the acceptance and avoidance of cloud services to users. For this purpose, the impact and factors on the acceptance intention of cloud services were analyzed through the hypothesis test through the proposed extended technology acceptance model. The industrial sector selected four industrial sectors of education, finance, manufacturing and health care and derived factors by examining the parameters of TAM, key characteristics of the cloud and other factors. As a result of the empirical analysis, differences were found in the factors that influence the intention to accept cloud services for each of the four industry sectors, which means that there is a difference in perception of the introduction or use of cloud services by industry sector. Eventually it is expected that this study will not only help to understand the intention of using cloud services by industry, but also help cloud service providers expand and provide cloud services to each industry.
Keywords
Cloud Service; Industrial domain; Adoption intention; extended TAM; Cloud essential characteristics;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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