• Journal of Digital Convergence
• /
• v.10 no.9
• /
• pp.165-174
• /
• 2012

In recent years, online brand community has become an important means for firms to make, maintain and improve their relationship with the customer. Customers or would-be customers discuss, learn about the products and share passion together. In this paper, we investigate the effects of the online brand community's characteristics and its perception on customer royalty to the community and purchase intention of consumers for the products. Variables of online brand community's characteristics include community reputation, social presence, pleasure, and interactivity. For those of the community's perception, we consider membership, influence, emotional band, and fulfillment of desire. Findings show that the online brand community has indeed positive effects on the brand equity by enhancing the relation between consumers and brand, ultimately providing firms with strategic resources and competitive advantage. Managerial implications are discussed.

• Journal of the Korean Society of Costume
• /
• v.63 no.1
• /
• pp.27-41
• /
• 2013

This study is to examine the costumes of Gyeokgu in different situations and to suggest when and how they should be used in historical drama. Gyeokgu is a type of polo game that was played in Korea and it was also known as Gyeokbong and Bonghee. The accounts of the game show that it was played during the South-North period as recorded in Balhaego, Haedongyeoksa, and Goryeosa until the Joseon period. The scenes of Gyeokgu have been shown in some historical dramas in order to make the story exciting or to show the life of royalty. The costume of Gyeokgu in the South-North period should be suggested Danryeong(團領), Bokdu, and Haw(靴) in a formal situation. The Gyeokgu in the Goryeo period was a sport for royalty. So the Gyeokgu costume in the Goryeo period was required to be worn with Danryeong(團領), Bokdu, and Haw(靴) for the kings and military officers in the early Goryeo period and with Cheollik(帖裡), Balip or Huklip(黑笠), and Haw(靴) from the middle of the Goryeo period. Women could wear Chima(skirt), Jeogori(blouse), Pyo, and Li(履) when they play Gyeokgu in the Goryeo period in the historical dramas. The Gyeokgu in the early Joseon period was a sport for the kings. After the king of Sejong, the Gyeokgu became a martial art for the military officers. The costume of Gyeokgu in the Joseon period should be Red Cheollik(紅帖裡), Kwadu, Jonglip, Gwangjodae(廣組帶), Sagu, and Haw(靴) as recorded in Muyedobotongji in the 18th century. The kings, servants, and military officers could wear the Cheollik and should be made in the different Git(collar), shape of the sleeves, and the proportion of the upper part and the underpart in each period properly. When the citizens play Gyeokgu, they could wear Geon(巾), Baji(pants), Jeogori(shirt), and Gipsin in the late Joseon period.

• Journal of Digital Convergence
• /
• v.13 no.1
• /
• pp.429-438
• /
• 2015

The copyrights of music in Korea have been placed under the supervision of the associations which the government approved as a trusteeship. Since the industry of music in Korea has been changed from phonographic industry to on-line music service, it is required increasingly that the rights and interests of music should been protected. Korea government has been announced the amendment for levy of music royalties through on-line service according to the changes in the music industry and industries' demand. In this paper, the corporate structures in music industry has been investigated from the point of owner of copyright, recently at the heart of the debate, flat rate system and usage-based pricing in on-line music market has been compared. Consequently, the reasonable prices of music service through on-line market are not earmarked in reality for both consumers and copyright proprietors. Therefore, it is still necessary to improve the institutional.

• The Korean Journal of Air & Space Law and Policy
• /
• v.35 no.1
• /
• pp.153-180
• /
• 2020

This study is meaningful in finding out what legal and policy issues need to be improved in order to foster the aircraft industry, which is relatively underdeveloped compared to the fact that some heavy industries, such as the automobile industry and shipbuilding industry, have achieved a high level of production and technology globally. Korea's aircraft industry has been growing at a slower pace than other industries, largely due to the country's economic growth and the lack of a market structure to properly use variables such as the level of development in related industries, aircraft technology and demand for aircraft manufacturing. While most industries are privately led by the market structure of the competition system, heavy industries such as the aircraft industry generally grow under the market structure of the incomplete competition system, because only by securing huge initial investment costs, high technology, and sufficient demand, they can maintain minimum economic feasibility. The Korean aircraft industry was focused on developing and mass-producing military aircraft focusing on military demand, but it sought to turn the tide by signing the BASA (Bileral Aviation Safety Agreement) with the U.S. A preliminary feasibility study was conducted in 2010 to develop next-generation medium-sized aircraft, but was cancelled due to differences in position with Canada's Bombardier, which is subject to the concourse, and Korea Aerospace Industries (KAI) is pushing for the production of Bombardier's Q400 license on its own. Compared to the mid-to-large sized civil aircraft that are facing difficulties in development, KAI and KARI are successfully developing technologies to unmanned aerial vehicles and civil helicopters. In addition, the unmanned aerial vehicle sector is not yet suitable for manufacturers that have an exclusive global influence, so we believe that it is necessary to pursue government-led research and development projects with a focus on the areas of commercial helicopters and unmanned aerial vehicles in order to foster the aircraft industry in the future. In addition, since military aircraft such as KT-1 and T-50 are currently being exported smoothly, and it cannot be overlooked that the biggest demand for aircraft manufacturing in the Korea is the military, it is necessary to push forward national R&D projects and defense R&D program simultaneously to enable both civilian-military development. However, there are many differences between the two projects in the way they are implemented, the department in charge and the royalty system. Through this study, we learned about the technology ownership and implementation rights of national R&D projects and defense R&D programs, as well as the royalty system. In addition, problems with the system were identified and improvement measures were derived.

• Korea Science and Art Forum
• /
• v.23
• /
• pp.111-122
• /
• 2016

The purpose of this multi-disciplinary convergent study is to establish Image Copyright Archive Model for Museums to protect image copyright and vitalize the use of images out of necessity of research and development on copyright services over the life cycle of art contents created by the museums and out of the necessity to vitalize distribution market of image copyright contents in creative industry and to formulate management system of copyright services. This study made various suggestions for enhancement of transparency and efficiency of art contents ecosystem through vitalization of use and recycling of image copyright materials by proposing standard system for calculation, distribution, settlement and monitoring of copyright royalty of 1,000 domestic museums, galleries and exhibit halls. First, this study proposed contents and structure design of image copyright archive model and, by proposing art contents distribution service platform for prototype simulation, execution simulation and model operation simulation, established art contents copyright royalty process model. As billing system and technological development for image contents are still in incipient stage, this study used the existing contents billing framework as basic model for the development of billing technology for distribution of museum collections and artworks and automatic division and calculation engine for copyright royalty. Ultimately, study suggested image copyright archive model which can be used by artists, curators and distributors. In business strategy, study suggested niche market penetration of museum image copyright archive model. In sales expansion strategy, study established a business model in which effective process of image transaction can be conducted in the form of B2B, B2G, B2C and C2B through flexible connection of museum archive system and controllable management of image copyright materials can be possible. This study is expected to minimize disputes between copyright holder of artwork images and their owners and enhance manageability of copyrighted artworks through prevention of such disputes and provision of information on distribution and utilization of art contents (of collections and new creations) owned by the museums. In addition, by providing a guideline for archives of collections of museums and new creations, this study is expected to increase registration of image copyright and to make various convergent businesses possible such as billing, division and settlement of copyright royalty for image copyright distribution service.

• The Journal of Asian Finance, Economics and Business
• /
• v.7 no.12
• /
• pp.491-500
• /
• 2020

The purpose of this study was to analyze the antecedents of student loyalty which included Servicescape University, relationship quality, university image, and student satisfaction. The research was conducted in three universities with Islamic atmosphere under Al Washliyah Foundation in Medan, North Sumatra Province, Indonesia. Data analysis in this study includes descriptive analysis and Structural Equation Modeling (SEM). The results showed that: (1) Servicescape university influences university image, student satisfaction, but does not influence student loyalty; (2) Servicescape university through university image influences student loyalty, (3) Servicescape university through student satisfaction influences student loyalty, (4) Relationship quality influences university image, satisfaction Students, but does not influence student loyalty, (5) Relationship quality through university image influences student loyalty, (6) Relationship quality through student satisfaction influences student loyalty, (7) University image influences student loyalty, and (8). Student satisfaction influences student royalty. The findings of this study suggest that the antecedent of student loyalty in universities with Islamic atmosphere which was examined in this research includes four factors: Servicescape university, quality relationship, university image, and students' satisfaction.

• Proceedings of the KIPE Conference
• /
• 2007.07a
• /
• pp.268-270
• /
• 2007

LCD Backlight 구동 응용을 위한 새로운 인버터 회로 Topology인 Dual Active Clamp Forward (ACF) Inverter를 제안한다. 제안된 회로는 LCD의 광원 역할을 하는 냉음극 형광램프(Cold Cathode Fluorescent Lamp, CCFL) 구동을 위한 회로로서, 넓은 입력 범위 및 부하 범위에서도 영 전압 스위칭 동작을 보장하며, 출력 AC 전류의 대칭성을 보장한다. 더욱이 기존 Symmetric Phase Shift Full Bridge방식은 특허 우선순위가 있는 방법으로써, Dual ACF Inverter를 사용할 경우 특허 Royalty 부담을 줄일 수 있다. 본 논문에서는 제안된 회로의 동작원리에 대한 타당성을 이론적 분석 및 모의실험을 통하여 검증한다.

• IEIE Transactions on Smart Processing and Computing
• /
• v.2 no.2
• /
• pp.86-96
• /
• 2013

VP8, an open web media video format, has recently attractedmuch attention, particularly from major web browser companies, as a video codec for HTML5 on internet due to its good coding efficiency and royalty-free policy. Compared to other video compression schemes such as H.264/AVC, it has several distinctive coding tools that help to ensure good coding efficiency and low decoding complexity. In this paper, we investigate its coding techniques and analyze its rate-distortion (R-D) coding performance as compared to that of H.264/AVC.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2015.07a
• /
• pp.555-556
• /
• 2015

MPEG 의 Royalty-Free 비디오 코덱의 하나로 표준화 중인 IVC(Internet Video Coding)에서는 화면내(intra) 예측부호화에서 부호화 이득을 위하여 $4{\times}4$ 블록 예측 및 $4{\times}4$ 블록 변환을 포함하고 있다. 반면, 화면간(inter) 예측부호화에서는 $16{\times}16$ 블록에서 최소 $8{\times}8$ 블록까지의 가변크기 블록에 대한 예측만 가능하다. 보다 복잡한 영상의 경우 보다 작은 블록에 대한 화면간 예측을 통하여 부호화의 성능 개선을 개선할 수 있다. 본 논문에서는 기존의 화면간 예측의 블록 크기를 $4{\times}4$ 블록까지 확장하여 화면간 예측부호화 성능을 개선한다. 실험결과 제안기법은 기존의 ITM 12.0 대비 다양한 테스트 시퀀스의 휘도성분에서 평균적으로 비트율 절감의 이득은 없으나 대부분의 클래스에서 성능개선을 보였고 추가적인 최적화가 필요함을 확인하였다.

• Journal of the Korea Safety Management & Science
• /
• v.17 no.1
• /
• pp.241-256
• /
• 2015

Numbers of successful companies in the world develop The core values of action in order to produce effective human resource management and organization culture. Core values are belief, and values that are shared by all members to maintain organization. Also, The core values function as to inspire motivation and decision making for organization's identity and assist to settle their own unique culture. Therefore, this study is to figure out the effect of core values to the members of organization and management performance from small and medium company that is comparatively less focused to settle their own core values.