• 한국프랜차이즈경영연구
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• 제10권1호
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• pp.19-32
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• 2019

Purpose - Since the opening of Korea's distribution market, the domestic network marketing market has been continuing to grow. In this context, research on network marketing independent operators, which plays the most important role in the network marketing industry, is insufficient. This study was to identify the effects of Independent Operator's Company Selection Attributions on the Economic and Non-Economic Satisfaction, Trust, and Recommendation. The results will provide strategic direction, theoretical and practical implications for companies and operators in the network marketing industry. Research design, data, and methodology - In order to verify the research hypotheses, the data were collected from Independent Operators of Network marketing industry using questionnaires. The pretest was conducted from January 8 to 19, 2018, and the main survey was conducted from February 1 to 28. A total of 210 questionnaires, of which 193 copies were collected. The data were analyzed with SPSS 21.0. and AMOS 21.0. Results - The results are as follows; product competitiveness and system competitiveness have significant effects on economic satisfaction and non-economic satisfaction. Economic and non-economic satisfaction have significant effects on business trust. Economic and non-economic satisfaction did not influence recommendation intention directly, but influence it indirectly. Business trust has a significant effect on business recommendation intention. Conclusions - After starting network marketing business as an independent operator, the competitiveness of the company is meaningless, and product competitiveness and system competitiveness are important factors for economic and non-economic satisfaction. Therefore, network marketing companies and independent operators should prioritize product competitiveness and system competitiveness between business development. The findings show that trust in the business is very important for active business Recommendation to others. Therefore, network marketing firms and independent operators need to make efforts to meet economic and non-economic satisfaction, which have a significant impact on business trust.

• The Journal of Asian Finance, Economics and Business
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• 제7권6호
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• pp.495-508
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• 2020

Economic integration is an indispensable trend in all countries. However, besides the advantages that economic integration brings, there are also disadvantages, such as competition between businesses among states in export activities. Vietnam is a developing country with many advantages, especially, the seafood exporting industry. However, with competitive pressure as well as strategic constraints, Vietnamese seafood exporters still face many difficulties. Therefore, the case study of the Kien Giang province of Vietnam is used to analyze the factors affecting the competitiveness of seafood exporting enterprises. The study applied quantitative research methods with a survey of 350 seafood exporting enterprises in Kien Giang province to achieve the research objectives. The research results identified eleven key factors affecting the competitiveness of seafood exporting enterprises, including (1) vision and strategy of leader; (2) human resources management capability; (3) organization capability; (4) customer-responsive marketing capability; (5) relationship management capability; (6) technical capability; (7) competitors reaction capability; (8) business environment adoption capability; (9) financial capability; (10) products and services innovation capability; and (11) branding management. The research results provided the basis to propose some managerial implications to improve the competitiveness of exporting enterprises in the context of the global economic integration.

• 한국항해항만학회지
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• 제39권5호
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• pp.423-429
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• 2015

The expansion on the scale of international trade and rapid economic growth in Northeast Asia have caused intense competition among global companies for securing international logistics center in Northeast Asia. Analyzing location competitiveness for international logistics center in Northeast Asia, this paper aims to extract implications for enhancing locational competitiveness. Employing the relative importance among location selection factors extracted from AHP analysis in prior study, we evaluated the major five port-cities in Northeast Asia including Busan, Gwangyang, Shanghai, Qingdao and Tokyo. In the evaluations, Shanghai (3.926) ranked as the first, followed by Busan (3.859), Qingdao (3.555), Tokyo (3.013) and Gwangyang (2.915). Furthermore, the causal relationships between determinants for location choice decision (logistics factor, cost factor, market factor, service factor and environmental factor) and dependent variables (competitiveness of international logistics center, potentiality to growth, present intention to move into and future plan to move into) were analyzed to provide implications. Results provide useful insights for further improvements, and helps strategic agenda for future development of port-cities.

• 농업과학연구
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• 제32권2호
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• pp.181-195
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• 2005

This study is to provide a comprehensive overview of the changing vegetable sector of Chinese agriculture and to analyse the competitiveness of Chinese vegetable production. China now produces more than 60% of the world's vegetable supply and that 150 million people are engaged in vegetable production, processing and marketing since the reform of vegetable industry structure started in the late 1980s. As a labour abundant industry, China also features more comparative advantages in the vegetable trade. Although China's vegetable exports still accounts for only 1% of total production, the 5 million tons of export in 2003 makes China one of the largest vegetable players in the international markets. When estimating competitiveness of China's vegetable industry, China's producers' prices for vegetables are founded to be only from 10%~40% of what they are in Korea, while most of China's vegetables have also strong competitiveness in quality. As China joined the WTO in 2001 and expects to increase market share in vegetable trade, the development strategy for Korea's vegetable industry are suggested as follows; 1) focusing on the technology for the growth of vegetable productivity, 2) developing the higher value added vegetable industry through processing, 3) expanding the exported area and leading vegetable varieties.

• International Journal of Computer Science & Network Security
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• 제22권7호
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• pp.283-293
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• 2022

One of the important areas of state policy in the socio-economic and cultural development of the country is cultural diplomacy. It contributes to the information dissemination about the country, strengthens interstate relations, and forms a positive image. Through cultural diplomacy, we achieve a positive perception of the world community of the country, determined by its place in the modern system of international relations. The aim of the study is a comparative analysis of cultural diplomacy opportunities for sustainable development at different levels of public relations, as well as the impact of cultural diplomacy opportunities on the indicators of the Global Sustainable Competitiveness Index and the Global Sustainable Development Index. Regarding the results of the research on the impact of cultural diplomacy opportunities on the indicators of the Global Index of Sustainable Competitiveness and the Global Index of Sustainable Development, four groups are identified among the countries of the European Union: countries with a very high level of sustainable competitiveness and sustainable development; countries with a high level of sustainable competitiveness and sustainable development; countries with low levels of sustainable competitiveness and sustainable development.

• 국제학술발표논문집
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• The 9th International Conference on Construction Engineering and Project Management
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• pp.599-607
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• 2022

Recently, there has been a steady decrease in the proportion of the construction sector among Korean engineering firms. Thus it is essential for Korean engineering firms in the construction sector, which lack experience in overseas ventures, to identify and improve their competitiveness for successful overseas expansion. Therefore, in this study, changes in Korean engineering firms' capabilities for the last decade were analyzed to promote entry into overseas road and water resource engineering markets. Competency factors that require urgent improvement were derived based on Importance-Performance Analysis (IPA) as a tool for quantitative measurement. As a result, the factor that shows low performance compared to the importance is an overall understanding of the target country in the road and water resource areas. Knowledge of regulatory issues on design, the ability of time management software, and knowledge of the regulatory problems on construction safety are also insufficient. This study can be used as a research methodology to identify competitiveness that Korean engineering firms have to strengthen when they advance into overseas markets in roads, water resources, and other areas.

• 한국항해항만학회지
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• 제30권10호
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• pp.801-808
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• 2006

조선분야의 부가가치 창출은 조선기자재 산업 활성화에 있다 하지만 우리나라 조선 분야 경쟁력은 내실보다는 외형에 치우치고 있는 것이 현실이다. 특히 조선기자재 분야는 선진국과 비교했을 때 빠른 시간 내에 경쟁력을 확보해야 하는 과제를 안고 있다. 이에 본 논문에서는 조선기자재 산업의 경쟁력 제고를 위해 조선기자재 특성, 조선기자재 산업 현황, 수요공급현황, 국산화 현황 등을 분석하고 이를 근거로 조선기자재 산업의 경쟁력 확보방안을 도출하는데 그 목적을 두었다. 이러한 연구를 토대로 조선기자재 산업 발전방향을 모색하고 더불어 경쟁력 확보에 필요한 근거 자료를 제공하고자 한다.

• 한국의상디자인학회지
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• 제21권1호
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• pp.59-72
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• 2019

The purpose of this study is to analyze the present condition of the Korean footwear industry, and its competitiveness through related precedent research. Research was done by analyzing data from the Korean Statistical Information Service, the Korea International Trade Association and advanced research about the footwear industry. Footwear markets all over the world are growing continuously. The main consumers are China, America and India. World footwear trade is showing a growth trend on the basis of cost and amount. The main exporting countries are China, Vietnam and Italy, while main importing countries are America, Germany and France. The domestic market and the export market of footwear in Korea are decreasing. The scale of exporting footwear is gradually decreasing, however the scale of importing footwear is increasing. Korea exports footwear to China, Vietnam and Japan and imports them from China, Vietnam and Indonesia. Studies concening the footwear industry implied that the competitiveness of Korea has been weakened both in the domestic and the export markets. To enhance the competitiveness of Korean footwear corporations, long-term support at the national level is needed. Especially, cultivating competitive experts is crucial to improve the competitiveness of designs and the quality of products. Furthermore, branding strategies using the Korean wave, Korean culture and the national image of Korea, as well as platform strategies to communicate with consumers globally and selling high-quality products are significant.

• Journal of Korea Trade
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• 제24권3호
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• pp.20-36
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• 2020

Purpose - As the global product network expands through both internationalization and diversification of the multimodal transportation system, corporate strategies have shifted to emphasize the importance of a high value-added international logistics system. To guide policies and strategies to attract relevant industries, this study aims to analyze the location competitiveness of regional logistics distribution center to serve Northeast Asia. Design/methodology - Multi-criteria techniques are considered to offer a promising framework for evaluating decision-making factors. This paper employed an analytic hierarchy process to analyze the hierarchal structure of determinants for selecting the location of a regional logistics distribution center. Adopting both qualitative and quantitative evaluations, this study suggest political implications for a regional logistics distribution center development, such as the direction of political support, service differentiation and infrastructure development. Findings - This study developed a location competitiveness evaluation model, based on the case study of the major port-cities in Northeast Asia. Evaluation model incorporates five factors underpinning 17 components extracted using factor analysis. The results revealed that the logistics factor is the most significant factor for evaluating the competitiveness of a regional logistics distribution center. The remaining factors were market, costs, and services environment. Comparing qualitative and quantitative evaluations, results provide useful insights for a regional logistics distribution center development in Northeast Asia. Originality/value - This study revealed differences between qualitative and quantitative evaluations. The finding implies that prior works on evaluation models of competitiveness has not successfully measured the gap between quantitative data and expert' evaluations. To overcome this limitation, this paper considered both actual data such as actual distance, cost, the number of companies located, and expert opinions.

• The Journal of Asian Finance, Economics and Business
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• 제5권1호
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• pp.43-52
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• 2018

This research aims to evaluate the current state of technology of enterprises in Vietnam in comparison with several countries in the AEC economic community, thereby to propose several recommendations to Vietnamese enterprises in order able to promote technology innovation activities, create competitiveness with enterprises in the region. Qualitative research methods are used through statistics and comparative descriptions from data collected from various sources: WEF, World Bank, CIEM, General Statistic Office. The study results show that Vietnamese enterprises still have many limitations in technology, originated from their small business scale (capital and labor), the current research capacity is still low, the funding for this activity is not high and the accessibility of the capital is still difficult. According to the Global Competitiveness Index, Vietnam's science and technology indexes are low compared to other AEC-developed countries including the availability of the latest technology; the acquisition of technology at the enterprise level; the capacity of improvement; quality of scientific research organizations..., which shall be a major barrier for Vietnamese enterprises to have to overcome to be able to create the competitiveness when entering the global market. From then on, the authors proposed solutions for two subjects, enterprises and government, to help Vietnamese enterprises to overcome this barrier.