• Research in Mathematical Education
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• v.12 no.1
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• pp.1-26
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• 2008

The concept field is defined as the schema of all equivalent definitions of a mathematics concept. Concept system is defined as the schema of a group concept network where there are mathematics relations. Proposition field is defined as the schema of all equivalent proposition sets. Proposition system is defined as a schema of proposition sets where one mathematics proposition at least is "derived" from the other proposition. CPFS structure that consists of concept field, concept system proposition field, proposition system describes more precisely mathematics cognitive structure, and reveals the unique psychological phenomena and laws in mathematics learning.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.495-496
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• 2017

USP는 독특한 판매제안이란 의미로 제품 및 디자인의 차별화 혹은 브랜드 커뮤니케이션 수행의 차별화로 확장되어 이용되고 있다. 경쟁사에 대한 효과적이고 지속적인 경쟁우위를 유지하기 위한 마케팅 및 브랜드 커뮤니케이션 차별화 전략 중 USP 전략을 기술적 요인에 의한 제품차별화 및 브랜드, 광고, 유통 및 고객서비스 등과 같은 마케팅 활동에 의한 차별화로 인식하고 기업의 광고 및 홍보 전략으로 활용하고 있는 USP 사례를 통해 기업의 효과적이고 지속적인 브랜드 경쟁우위를 유지하기 위한 방법을 알아보았다.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.465-466
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• 2019

Storytelling marketing is attracting attention as a customer-oriented brand communication activity in an over-competitive marketing environment that is overflowing with products and without specification of brand and products. This case study is researched for USP strategies in terms of excitability, storytelling, and interactivity, which are components of storytelling marketing to positively interact with customers for effective and sustained competition. And this research could be helped effective and sustained competition for brand and productions.

• Journal of Distribution Science
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• v.21 no.10
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• pp.31-38
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• 2023

Purpose: Each emergency event has several aspects of impact, including the effects on lives, economy, and the environment. Additionally, the damage to infrastructure systems can contribute to food shortages during a disaster. Research design, data and methodology: This research aims to study ready-to-eat food innovations that influence the consumer buying behavior of emergency victims and to develop ready-to-eat meal innovations to help emergency victims with an emphasis on research and innovation of Meals Ready-to-Eat (MREs). Results: A questionnaire was employed to collect the data from people living in Pak Kret Municipality, Nonthaburi Province. Pak Kret Municipality is administered under five subdistricts, covering 34 villages in Pak Kret, Bang Phut, Ban Mai, Bang Talat, and Khlong Kluea. Multiple correlation and multiple regression techniques were used to analyze the data. The study revealed that integrated marketing communication, unique proposition, customer orientation, and product variety influenced consumer buying behavior of MREs to help emergency victims at a statistically significance level of 0.05. Conclusions: The results indicate that, in emergency situations, MREs play a crucial role. When infrastructure and essential services are disrupted, MREs are a convenient and long-lasting option for providing timely assistance during emergencies.

• Communications of the Korean Mathematical Society
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• v.22 no.2
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• pp.297-303
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• 2007

In this paper, we study on C-closed spaces, SC-closed spaces and related spaces. We show that a sequentially compact SC-closed space is sequential and as corollaries obtain that a sequentially compact space with unique sequential limits is sequential if and only if it is C-closed [7, 1.19 Proposition] and every sequentially compact SC-closed space is C-closed. We also show that a countably compact WAP and C-closed space is sequential and obtain that a countably compact (or compact or sequentially compact) WAP-space with unique sequential limits is sequential if and only if it is C-closed as a corollary. Finally we prove that a weakly discretely generated AP-space is C-closed. We then obtain that every countably compact (or compact or sequentially compact) weakly discretely generated AP-space is $Fr\acute{e}chet$-Urysohn with unique sequential limits, for weakly discretely generated AP-spaces, unique sequential limits ${\equiv}KC{\equiv}C-closed{\equiv}SC-closed$, and every continuous surjective function from a countably compact (or compact or sequentially compact) space onto a weakly discretely generated AP-space is closed as corollaries.

• Journal of Fashion Business
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• v.11 no.3
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• pp.133-151
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• 2007

The role of fabric now directly related with the expression of the beauty of clothing and it provides new and creative ideas. This study was aimed at reviewing basic data that can be used in systematic design development through fabric expression for today's fashion designers who must study unique, original fashion design development. For systematic development of design technique through fabric expression, fabric expression methods and characteristics, aesthetic characteristics and fabric design of 'art to wear' were reviewed and the results are as follows. First, the highly wrought fabric expression of art to wear was confirmed to be comprehending a message within itself. Second, aesthetic characteristics of fabric expression used in art to wear can be classified as decorativeness, extensity, 2-D pictorialness, handicraft, compounding and rearrangement, and 3-D characteristics. Third, the 6 aesthetic characteristics have unique design features and aesthetic categories. The understanding the fabric expression techniques through study on the classification of the fabric expression in 'art to wear' is expected to be extended to proposition of creative direction and inspiration of modern fashion.

• The Korean Journal of Franchise Management
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• v.7 no.1
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• pp.5-11
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• 2016

Purpose - The purpose of this paper is to find the issues associated with international expansion of Korean franchisors going international and suggest lessons of proposition to reduce the failure risk in international expansion of franchise systems. Research design, data, and methodology - This is the exploratory study and structured to review (1) background to motivate the expansion of franchisors towards international market, (2) the status of Korean franchisors going international in recent years, (3) issues, (4) lessons learned from the experiences, and (5) summary. Secondary sources were reviewed to get necessary data and statistics. Results - Master franchising was the most preferred entry mode for Korean franchisors. Franchisors must understand the expenses to be incurred as well as revenues associated with international activities. Brand is the core asset of franchisor as a differentiation strategy. Conclusions - The paper indicates that even if international franchising is the unique business model for franchisors to use in little or least risk compared with other international entry modes, it needs a set of complex capabilities that much differ from those in domestic and franchisors should take a step approach to the international market with the planned and long term perspective.

• The Journal of the Korea Contents Association
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• v.12 no.9
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• pp.512-521
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• 2012

Recently, the criterion of teachers' qualification has been changed in Korea. 'Teaching Practice' was included new subject in the teaching training system since 2009. The purpose of this paper is to analyze the textbook contents and to propose the direction of textbook writing for 'teaching practice'. So the study contents of this paper are as follows ; First, it is to identify the changes of the teacher training system and the principles of collection on textbook materials. Second, it is to review the trends of the authors' character and the textbook contents on 'Teaching practice'. Finally, it is to proposal the direction of textbook writing for 'teaching practice'. For this study, the researchers collected 15 textbook published in Korea from 2009 to 2011. According to the results, the researchers to present the authors' number, authors' position, the system of chapter topics on the textbook. Based on these finding, the proposition of the textbook writing were present as follows: First, to change the criterion of national documents. Second, to collect the needs on the school fields widely. Third, to grasp the unique identity of subject that is isolated from the previous subjects, Fourth, it is to promote the joint writing form which is include professors and experts in the school field.

• Asia Marketing Journal
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• v.15 no.1
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• pp.169-188
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• 2013

Established in 2006 as the forward integration effort by Taesung Industry, the major cosmetic packaging company, TONYMOLY has phenomenally grown to one of the major cosmetic brand companies in the submarket called, 'one brand-shop' of cosmetic market since 2008, after overcoming the crisis of 'going out of business' in a couple of early years. Within a relatively short period of time, TONYMOLY's performances have dramatically improved in terms of metrics such as growth in sales revenue, the number of stores, the average sales per store, transaction value per customer, the number of monthly transactions, the number of membership-based customers, and overseas sales. In this case study, we have examined TONYMOLY's recent marketing activities which may explain the plausible reasons behind the substantial growth of a small but smart cosmetic company. Above all, the first key success factor of TONYMOLY would be found in its adherence to the clear philosophy of the customer value proposition and/or the differentiated position of TONYMOLY as a brand of providing value. Second, this brand concept of value was first penetrated and welcomed among the foothold customer target group of mid and late teens with appropriate products, while the target groups were later expanded into the age group of twenties along with expansion of relevant products. Third, its differentiation efforts have been concrete and meaningful by utilizing unique ingredients in its product development and marketing efforts, unique fun packaging, and continuously introducing new hit-selling products as well as managing steady-selling products. Fourth, TONYMOLY has been smart enough to use its limited marketing money efficiently and effectively in its marketing communication activities. Viral marketing, PPL, and concentrated media planning and execution turned out to produce effective and efficient market-based performances such as awareness, word-of-mouth, and sales. Lastly, the marketing leadership of CEO and top management, emphasizing communications and interactions, was confirmed in the relationship quality with and trust level of its franchisees and internal employees. These key success factors may explain the recent phenomenal market performances of TONYMOLY. Despite recent successes, the major issues are presented for TONYMOLY to consider for maintaining its sustainable advantages and growth. The first issue concerns TONYMOLY's choice of growth philosophy between product/brand-centric marketing and customer-centric marketing. The second challenging issue relates to how TONYMOLY can cope with 'growing pains' plausibly accompanied with the rapid growth.

• KIEAE Journal
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• v.11 no.1
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• pp.39-45
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• 2011

The concepts of interior design work have set forward an aesthetic and functional proposition to be answered by those who design spaces. The available range of suitable materials for interior use appears to be almost inexhaustible in this day and age. Now a day, relatively new fields of study on environmental-friendly interior examine humans'innate affinity for health and explore its implications for architecture and the built environment. A growing field of research suggests that spaces' relationship to aesthetics and environment can either help or hinder their occupants' health and wellness, productivity, and even their creativity. This paper presents several examples of already built apartment houses in practice, and discusses the demand of users of the spaces for health and sustainable environment, deepening the relationship between newly-constructed spaces and the remodeled ones. The considerations to some new and contemporary materials from the aspect of healthy indoor architecture design are presented in this paper. Designers need to rethink the conventional and high-tech interior environment in apartment houses with respect to perceived air quality, material emissions, and odors. The future of interior design is oriented on light shapeable materials which are able to create a unique memorable atmosphere. The primary assignment in accepting recent materials and proceedings is our responsibility to creating proposals, that are mainly safe, hygienic and environmentally proper.