• Title/Summary/Keyword: Unified Theory of Acceptance and Use of Technology

Search Result 127, Processing Time 0.031 seconds

A Study on Intention to Adopt Digital Payment Systems in India: Impact of COVID-19 Pandemic

  • Kavita Jain;Rupal Chowdhary
    • Asia pacific journal of information systems
    • /
    • v.31 no.1
    • /
    • pp.76-101
    • /
    • 2021
  • Digitalization and digital transformations have metamorphized the face of Financial Inclusion globally, more so, in cash obsessed economies like India. The purpose of our study is to empirically analyze the users' intention to adopt digital payment systems, post Demonetisation, during the COVID-19 pandemic in India. The conceptual framework for the study is based on the Unified Theory of Acceptance and Use of Technology (UTAUT) adoption model with added operationalized constructs of Perceived Risk and Stickiness to use Cash. A total of 326 respondents were surveyed using a pre-tested questionnaire during the Nationwide Lockdown 3.0 in India. These responses were analyzed using Partial Least Squares - Structural Equation Modelling (PLS-SEM) technique. The findings of the study revealed that performance expectancy and facilitating conditions directly influence the intention of individuals to use digital payment systems, whereas the effect of perceived ease of use on digital payment systems is mediated through the attitude towards the digital payment systems during COVID-19 pandemic situation. Implications of the proposed adoption model are discussed. This will enable the other developing economies to formulate a digital ecosystem, that is here to stay even after the pandemic.

The Influence of IoT Technological Characteristics on Expected Achievement and Adoption Intention of SCM: On the Perspectives of Chinese Physical Supply Chain and Distribution Industry (사물인터넷(IoT) 기술특성이 SCM 기대성과 및 도입의도에 미치는 영향에 관한 연구: 중국 물류공급망 및 유통업체를 대상으로)

  • Shang Meng;Yong Ho Shin;Chul Woo Lee;Jun Ho Mun
    • Information Systems Review
    • /
    • v.19 no.3
    • /
    • pp.1-21
    • /
    • 2017
  • The Internet of Things (IoT) analysis aims to verify the technical characteristics, performance expectations, and adoption intentions of IoT. This work refers to IoT data from foreign and domestic publications and websites as well as aims to benefit related organizations by referring to reports from agencies. The literature review summarizes the relevant theories and background of the unified theory of acceptance and use of technology. The SPSS 22.0 software and structural equation models (smart PLS 2.0) are used in the data analysis. Technical statistics analysis, reliability analysis, validity analysis, structural equation models, and statistical methods are employed to test the research hypotheses, that is, the technical characteristics of IoT will have positive effects on its performance expectations. This study introduces the characteristics and expected performance of IoT to present relevant IoT guidelines for companies that aim to adopt such technology.

Factors Affecting Users to Adopt Voice Shopping: Empirical evidence from the UTAUT model (인공지능 기반 음성쇼핑(Voice Shopping)의 수용의도에 영향을 미치는 요인 연구: 확장된 통합기술수용모델을 중심으로)

  • Ahn, Suho;Jo, Woong;Chung, Doohee
    • Journal of Technology Innovation
    • /
    • v.27 no.4
    • /
    • pp.111-144
    • /
    • 2019
  • As virtual assistants rapidly diffused into the market, the voice shopping market is expected to expand. The purpose of this study is to identify the factors that determine the consumers' intention to adopt voice shopping by using the unified theory of acceptance and use of technology(UTAUT). In this study, we set variables that influence the intention to adoption of voice shopping with performance expectation and effort expectations as the variables of UTAUT and playfulness expectations as an extended variable. In addition, we also include four voice secretary attributes such as response accuracy, compatibility, social presence, and safety in our research model to investigate the source of motivation of voice shopping adoption. The result of this analysis shows that variables such as performance expectation, effort expectation, and amusement expectation have a positive effect on the intention to adoption of voice shopping. With respect to the four voice shopping attributes, compatibility had a positive effect on performance expectancy, effort expectancy, and playfulness expectancy. Social presence has a positive effect on playfulness expectancy. Safety has a positive effect on effort expectancy and playfulness expectancy. On the other hand, response accuracy is not significant for performance expectancy, effort expectancy, and playfulness expectancy. This study reveals the determinants of intention to adopt the new purchasing method called voice shopping, and suggests the important factors for the innovation of commerce business.

What Motivates Users to Upgrade the Operating Systems? (운영체제 업그레이드 의도에 관한 연구: 마이크로소프트 윈도우 사용자를 중심으로)

  • Kim, Jeahyun;Kim, Jongki
    • Informatization Policy
    • /
    • v.23 no.1
    • /
    • pp.38-55
    • /
    • 2016
  • This study discusses the operating systems upgrade to motivation of windows users. To discuss this issues, research hypotheses were set based on Unified Theory of Acceptance Use of Technology(UTAUT) and Theory of Reasoned Action(TRA). The data were collected from undergraduate students. Total of 199 data were used for the analysis. The results of the analysis were summarized into two ways. first, performance expectancy and effort expectancy has a positive influence on attitude towards upgrade the operating systems. Second, social influence, facilitating conditions, and attitude had a positive influence on intention towards upgrade the operating systems. Thus, when users perceived a high degree of performance expectancy, effort expectancy, social influence, and facilitating conditions towards upgrade the operating systems, they evaluated more positively the upgrade the operating systems.

A Study on the Factors Affecting the Establishment of Personal Information Management Systems (PIMS)

  • Seo, Young-Soo;Lee, Seong-Il;Hwang, K.T.
    • Journal of Information Technology Applications and Management
    • /
    • v.19 no.3
    • /
    • pp.31-47
    • /
    • 2012
  • As the dependence on information is increasing, the protection of personal information (PI) becomes a critical issue for the organizations, causing not only financial loss but also negative impacts on corporate images and reputations. To date, academic research in this area is scarce. This study analyzes the factors affecting the establishment and/or implementation of Personal Information Management System (PIMS) and provides direction for the practice. In this study, we assume that PIMS is one of the new technology adopted by organizations, and Unified Theory of Acceptance and Use of Technology (UTAUT) model is selected as a base model for the study. Using structural equation modeling technique, both measurement and structural models are validated, and hypotheses are tested. Major findings of the study include (1) the major driver of the organizations attempting to adopt PIMS seems to be the improvement of the business outcomes, (2) organizational capability and resource are important in the establishment of PIMS, and (3) the perceived difficulty of the establishment of PIMS is not affecting the intention to adopt PIMS. Since the importance of personal information security is high, establishment of PIMS is becoming one of the critical issues in the organizations. The establishment of PIMS should be encouraged to strengthen the competitiveness of businesses and to enhance the security level of the entire nation. It is expected that this study may contribute to developing plans and policies for establishment of PIMS in practice, and to providing a foundation for further research in this area.

The Study on the Acceptable Intention of Smart and Mobile Device : Based on Two-Sided Network Effect (스마트 및 모바일 디바이스의 수용의도에 관한 연구 : Two-Sided 네트워크 효과를 중심으로)

  • Seo, Hyun-Sik;Song, In-Kuk
    • The KIPS Transactions:PartD
    • /
    • v.18D no.4
    • /
    • pp.287-298
    • /
    • 2011
  • With the rage for Netbooks recently, Tablet PC and Smart phone users are rapidly increasing. Despite of the forecast that anticipates frequently practical use in various organizations and society, the comparison studies among the mobile devices rarely exist. The study examines the acceptable intention of the mobile devices, with which can replace traditional workstations and notebooks. UTAUT(Unified Theory of Acceptance and Use of Technology) was applied to the investigation of influencing factors for the acceptable intention, instead of the typical TAM(Technology Acceptance Model). The results illustrate that the significant differences of acceptable intention among the mobile devices occur based on two-side network effect even though some Smart phones share OSs and Apps with Tablet PCs and Netbooks.

Factors Affecting Student Performance in E-Learning: A Case Study of Higher Educational Institutions in Indonesia

  • MARLINA, Evi;TJAHJADI, Bambang;NINGSIH, Sri
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.8 no.4
    • /
    • pp.993-1001
    • /
    • 2021
  • This study aims to determine the factors influencing student performance using the teaching and learning process through e-learning based on the unified theory of acceptance and use technology (UTAUT). This study also sets out to propose additional variables to expand the UTAUT model to be more suitable to use in higher education. This research conducted a literature review, expert interviews, and a self-administered survey involving 200 students at tertiary institutions in Riau province, Indonesia. The questionnaire data were analyzed using SmartPLS 2. This study shows that UTAUT constructs, namely, social influence, facility conditions, and effort expectancy have a significant influence on student behavior and performance, while the performance expectancy variable shows no significant effect. The additional variables, including lecturer characteristics, external motivation, and organizational structure, directly affect student performance. However, concerning student behavior, motivation and environment are the only variables with a significant effect. The results of this study suggest the behavior deteminant such as lecturer characteristics, motivation and environment, and organizational structure improve student performance. This study investigates factors affecting the performance of university students through the learning employing e-learning by developing the UTAUT constructs to include the lecturer characteristics, motivation and environment, and organizational structure in improving student performance.

A Study of the Elementary School Teacher's Intention using Smart Devices in Class (초등교사의 스마트기기 수업 활용의도에 대한 연구)

  • Gim, Yeongrok;Kim, Jaehyoun
    • The Journal of Korean Association of Computer Education
    • /
    • v.17 no.5
    • /
    • pp.35-42
    • /
    • 2014
  • This study utilized an analysis of teachers' use of smart devices in the class, which highlighted the impact factors, and elucidated the relationship between in fluencing factors. The Unified theory of Acceptance and Use of Technology (UTAUT) model is based on the study of extension and modification of the model proposed. For the study, a survey of 1,016 elementary school teachers in the Gangwon and Metropolitan(Seoul, Gyeonggi, Incheon) area was conducted. Was applied using the AMOS structural equation modeling analysis. The analysis examines the utilization of smart devices in class as factors affecting performance expectancy, effort expectancy of the main variables showed, Instant connectivity and Openness that has a direct impact on the performance expectations and effort expectancy.

  • PDF

A Study on the Intention of Financial Consumers to Accept AI Services Using UTAUT Model (통합기술수용이론을 이용한 금융소비자들의 인공지능 서비스 수용의도 연구)

  • Kim, Sun Mi;Son, Young Doo
    • Journal of Korean Society for Quality Management
    • /
    • v.50 no.1
    • /
    • pp.43-61
    • /
    • 2022
  • Purpose: The purpose of this study was verifying factors that affect to intention to use AI financial services and finding a way of building an user oriented AI ecology. Methods: This study used the UTAUT (Unified Theory of Acceptance and Use of Technology) model with independent variables such as performance expectancy, effort expectancy, social influence, facilitating conditions, trust, personal innovativeness and AI understanding as moderating variable. The data was collected through online & offline survey with questionnaire from 330 financial customers. Results: As a result, the analysis suggested that the performance expectancy, social influence, facilitating conditions, personal innovativeness are statistically significant to the intention to use AI. It was also found that AI knowledge of users differently influence the intention to use through the moderating effect on the facilitating conditions. Conclusion: Performance expectancy, social influence, facilitating conditions, personal innovativeness have positive causation to the intention to use in AI financial service. On the facilitating conditions, unlike other variables, it was found that the user's intention to use was different by the level of AI understanding. It means that customers could have the strong intention to use AI even though they don't have enough pieces of knowledge on the factors. Customers seem to be of recognition that the technology has certain benefits for themselves. The facilitating factors are significantly affected by AI understanding and differently effect on the intention to use AI.

Information Technology Knowledge Management taxonomy to enhance government electronic services in existence of COVID 19 outbreak

  • Badawood, Ashraf;AlBadri, Hamad
    • International Journal of Computer Science & Network Security
    • /
    • v.21 no.8
    • /
    • pp.353-359
    • /
    • 2021
  • Information technology and the need for timely and effective communication during the Covid-19 have made most governments adopt technological approaches to provide their services. E-government services have been adopted by most governments especially in developed countries to quickly and effectively share information. This study discusses the reasons why governments in the Gulf region should develop a new model for information technology knowledge management practices. To achieve this, the author identified possible benefits of adopting information technology knowledge management practices and why most governments in the Gulf find it hard to adopt them. Knowledge management allows for learning, transfer as well as sharing of information between government organizations and citizens and with the development of technology, the effectiveness of electronic services can easily be achieved. Also, effective adoption of information technology can improve knowledge management with the help of techniques that enhance capture, storage, retrieval as well as sharing of information. The author used systematic literature review to select 28 journals and articles published post 2019. IEEE, Google Scholar and Science Direct were used to select potential studies from which 722 journals and articles were selected. Through screening and eligibility assessment, 21 articles were retained while the back and forward search had 7 more articles which were also included in the study. Using information gathered from these articles and journals a new conceptual model was developed to help improve information technology knowledge management for governments in the Gulf region to effectively deliver e-services during Covid-19. This model was developed based on the process of KM, Theory of Planned Behavior and Unified Theory of Acceptance and Use of Technology. Based on the developed model. From UTAUT model, performance expectancy, effort expectancy as well as social influence had a great impact.