• 산업공학
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• 제19권1호
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• pp.9-18
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• 2006

In this paper, we explore the ubiquitous system that provides new business opportunities in the context of digital convergence. Exploiting the value network of the proposed ubiquitous system, we analyze strategic market drivers that define the speed and direction of the evolution path for ubiquitous industries. Motivated by the dynamic growth of ubiquitous industry, we design a set of ubiquitous business models that pave the way for firms to identify profitable business cases. In addition, we analyze the evolution path of the proposed business model such that the model can be implemented in the life-cycle of ubiquitous industry. Futhermore, we develop a modeling framework for selecting a suitable business model and for evaluating the performance of the selected business model.

• 산업공학
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• 제21권3호
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• pp.283-293
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• 2008

It is important to choose and develop right business model in the process of implementing the ubiquitous service concept. In particular, it is also required to build a method which can assist in establishing a business model in a competitive perspective to differentiate business strategy. However, we could not find the existing studies which tried to develop business model including methods on how to differentiate business strategy in a competitive environment. In this study, we propose an ontology for repository of ubiquitous business model and address on how to apply the proposed business model repository to real ubiquitous industry. We also built a repository of unlicensed wireless device industry to check the applicability of proposed ubiquitous business model ontology and to show the various examples. We expect that building the business model repository contributes to reduce the redundancy and inefficiency for industry as well as to increase likelihood of business success for an individual company.

• 한국IT서비스학회지
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• 제10권4호
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• pp.47-65
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• 2011

Business organizations are asked to create new business models utilizing current technological innovations such as ubiquitous computing technology for developing new domains of business to obtain a competitive advantage and achieve a sustainable development. This study was focused on the processes for developing new and practical business models. The purpose of this study was to propose ubiquitous sport business modeling processes from the modeling framework. In particular, this study focused on developing new, pragmatic, and effective sport business models, and this new type of business is defined as 'u-sport.' For design the business model, extensive literature reviews and case studies were conducted for benchmarking the cases and expert group review was conducted for developing u-sport business model framework. The suggested business modeling processes in this study were consisted of four phases; 1) organization strategy level setting phase, 2) business strategy level setting phase, 3) business structure level setting phase, and 4) service level setting phase. The modeling processes were verified to adapt ubiquitous sport business. This designing and modeling process is expected to play a significant role on enhancing the technology-based business environments as the process mainly focuses on the service and consumer oriented approach rather than technology and suppliers oriented approach. In conclusion, establishing sport business models by adapting the service modeling process will deliver an exponential growth and development of future ubiquitous based industry.

• 한국콘텐츠학회논문지
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• 제9권2호
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• pp.326-338
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• 2009

유비쿼터스 비즈니스 환경은 기존의 e-비즈니스, m-비즈니스와는 다른 특성을 가지고 있다. 이는 u-비즈니스 모델을 개발할 때 유비쿼터스 컴퓨팅 기술의 특성과 유비쿼터스 비즈니스 환경을 고려해야 한다는 것을 의미한다. 본 논문에서는 유비쿼터스 비즈니스 패러다임의 핵심인 가치의 공동 창출 경험에 초점을 맞춘 u-비즈니스 모델 개발 프레임워크를 제시했다. 본 논문의 u-비즈니스 모델 개발 프레임워크는 8단계로 구성되어 있고 각 단계별 세부 절차를 구체적으로 제시했다. 새로운 비즈니스 패러다임 하에서 성공적인 비즈니스 모델을 발굴하고 수행하고자 하는 기업들에게 본 논문에서 제안한 u-비즈니스 모델 개발 프레임워크는 유용한 가이드라인을 제공할 수 있을 것으로 기대된다.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2007년도 추계학술대회 및 정기총회
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• pp.448-452
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• 2007

This study suggests how to evaluate the business model feasibility of Geographic Information Service(GIS) before they are commercialized in Ubiquitous Environments. It suggests the evaluation framework for business feasibility in order to provide a successful method. The framework is consisted of various evaluation dimensions and Indices like technology, marketability, business ability, customer satisfaction and business risk. From this research, we will anticipate a high rate of successful GIS business in respect to various elements related in the commercialization of the former business in ubiquitous environments.

• 통상정보연구
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• 제7권4호
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• pp.37-57
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• 2005

The business in the Ubiquitous era has to be developed by combing a traditional marketing concept with a new concept system on Chip. The objective of this paper is researching on the attention or interest, understanding, positive effects, etc., for Ubiquitous Computing to realize u-Korea and u-Business. The paper result which is the stepwise developing scheme of u-Business could be useful in the policy, publicity and education, strategic implementation of the Ubiquitous Computing. And the proposed new services for u-Commerce can be applied to new business model of future IT industry. Actually, the awareness and understanding about Ubiquitous are low, But, We can't overemphasize the value of Ubiquitous. First of all, The publicity and education about It's may have to be emphasized.

• 디지털융복합연구
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• 제7권3호
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• pp.93-102
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• 2009

Recently, concerns regarding ubiquitous health have been on the increase according to development of ubiquitous technology and growth of health industry. This study suggested a necessity for market segmentation for the creation of new markets of ubiquitous health business under this background. This paper also analyzed possibile health service industry with characteristics of customers by making an analysis of market segmentation. It was grouped into 4 parts by factor analysis and cluster analysis with raw data collected, the results showed that they would be main potential ubiquitous health service industry. However, some are not significant in statistics, which means that since ubiquitous health industry has not yet been experienced, it probably shows uncertainty about its favour. Finally, the study suggested that a future study should build up more detailed market segmentation data with continuous supplementation.

• 지능정보연구
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• 제15권2호
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• pp.75-95
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• 2009

본 연구는 RFID(Radio Frequency Identification) 기반의 비즈니스 카드를 활용한 유비쿼터스 사회 연결망 서비스모델을 설계하고 분석한다. 웹 환경에서 제공되는 있는 사회 연결망 서비스는 인맥 관리, 고용관련 비즈니스 분야에서 새롭게 활용되고 있으나, 오프라인과 온라인의 이음매 없는 연결이 어렵고, 정보의 신뢰성이 부족하다는 점에 그 한계를 드러내고 있는 것이 사실이다. 이에 본 연구에서는 유비쿼터스 환경에서 사회적 제스처의 미디어 기능이 어떻게 변화할 것인지를 제시하고, 유비쿼터스 비즈니스 카드를 활용한 사회 연결망 서비스 모델을 설계한다. 이를 위하여 발생할 수 있는 시나리오를 제시하고, 서비스 모델 참여자들의 역할 및 제공 가치와 그들의 잠재적 이익을 검토한다. 그리고 본 연구에서 제안하고자 하는 'u-비즈니스 카드'를 활용한 서비스 모델과 관련 유사 연구 또는 제품들을 비교함으로써, 본 연구에서 제시하고자 하는 모델의 우수성을 입증하고자 한다.

• International Journal of Contents
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• 제5권2호
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• pp.20-25
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• 2009

The purpose of this study is to seek new u-business services in restaurant management. Using the concept of business model methodology in family restaurant management domain, this study identifies customers' needs in services at the stage of management of purchase of materials, the production management, and the sales management. In addition, this study suggests two killer applications of a family restaurant management linking with the latest ubiquitous computing technologies: the service of the customer-oriented menu recommendation and the service of the inventory-oriented menu recommendation. These findings may offer practical insights in the context of ubiquitous service model of restaurant management.

• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2005년도 e-Biz World Conference 2005
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• pp.135-140
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• 2005