Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
권호 표지
DOI QR코드

DOI QR Code

Designing Processes for Ubiquitous-based Sport Business Model

유비쿼터스 기반 스포츠비즈니스모델 설계과정

  • In, Sang-Woo (Indiana University, School of Health, Physical Education, and Recreation)
  • Received : 2011.04.21
  • Accepted : 2011.11.20
  • Published : 2011.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

Business organizations are asked to create new business models utilizing current technological innovations such as ubiquitous computing technology for developing new domains of business to obtain a competitive advantage and achieve a sustainable development. This study was focused on the processes for developing new and practical business models. The purpose of this study was to propose ubiquitous sport business modeling processes from the modeling framework. In particular, this study focused on developing new, pragmatic, and effective sport business models, and this new type of business is defined as 'u-sport.' For design the business model, extensive literature reviews and case studies were conducted for benchmarking the cases and expert group review was conducted for developing u-sport business model framework. The suggested business modeling processes in this study were consisted of four phases; 1) organization strategy level setting phase, 2) business strategy level setting phase, 3) business structure level setting phase, and 4) service level setting phase. The modeling processes were verified to adapt ubiquitous sport business. This designing and modeling process is expected to play a significant role on enhancing the technology-based business environments as the process mainly focuses on the service and consumer oriented approach rather than technology and suppliers oriented approach. In conclusion, establishing sport business models by adapting the service modeling process will deliver an exponential growth and development of future ubiquitous based industry.

Keywords

References

  1. 김재윤, "유비쿼터스 컴퓨팅 : 비즈니스모델과 전망", 서울 : 삼성경제연구소, 2003.
  2. 김진성, "유비쿼터스 컴퓨팅의 연구 동향과 프레임워크", 한국퍼지 및 지능시스템학회 춘계학술대회 학술발표논문집, 제14권, 제1호 (2004), pp.551-554.
  3. 노무라총합연구소, "일본의 유비쿼터스 네트워크 동향", 서울지점 : 내부자료, 2003.
  4. 문화체육관광부, "스포츠 산업중장기발전계획", 문화체육관광부, 2009.
  5. 송기보, 임춘성, 신현규, "유비쿼터스 비즈니스모델 사업타당성 평가체계에 관한 연구", 한국경영과학회/대한산업공학회 춘계공동학술대회논문집, (2005), pp.489-496.
  6. 신현규, "유비쿼터스 비즈니스모델 사업타당성 평가체계에 관한 연구", 연세대 석사학위논문, 2005.
  7. 오재인, "Business@ Ubiquitous Space", 한국전자거래학회 종합학술대회발표집, (2003), pp.365-371.
  8. 월간 유비쿼터스, "u-Sports. Ubiquitous city magazine", 월간 유비쿼터스, 2010.
  9. 이동현. "비즈니스모델의 개념에 관한 연구", 한국항공경영학회지, 제5권, 제1호(2007), pp.175-194.
  10. 인상우, 강준호, "ubiquitous sport : 유비쿼터스컴퓨팅이 바꾸는 스포츠의 미래", 체육과학연구, 제16권, 제4호(2005), pp.116-120.
  11. 인천아시아경기대회조직위원회, "제1차 인천아시안게임 OCA 조정위원회 회의자료", 인천아시아경기대회 조직위원회, 2010.
  12. 정도범, 임춘성, 김동민, "사용자 관점의 유비쿼터스 서비스 분류체계에 관한 연구", 한국경영과학회 춘계학술대회논문집, (2005), pp. 473-479.
  13. 체육과학연구원, "스포츠 산업기술로드맵", 국민체육진흥공단 체육과학연구원, 2009.
  14. 최남희, "유비쿼터스 정보기술을 활용한 물리공간과 전자공간 간의 연계구도와 어플리케이션 체계에 대한 연구", Telecommunications Review, 제13권, 제1호(2004), pp.27-38.
  15. 평창올림픽유치위원회, "u-Games special report", 평창올림픽유치위원회, 2006.
  16. 하원규, 김동환, 최남희, "유비쿼터스 IT혁명과 제3공간", 서울 : 전자신문사, 2002.
  17. Alt, R. and H. Zimmermann, "Introduction to Special Section-Business Models", Electronic Markets, Vol.11, No.1(2001), pp.3-9.
  18. Amit, R. and C. Zott, "Value creation in ebusiness", Strategic Management Journal, Vol.22, No.6/7(2001), pp.493-520. https://doi.org/10.1002/smj.187
  19. Andrew, K., The concept of corporate strategy, Irwin : Homewood IL, 1971.
  20. Fano, A. and A. Gershman, "The future of business services in the age of ubiquitous computing", Communications of the ACM, Vol.45, No.12(2002), pp.83-87.
  21. Hamel, G., Leading the revolution, Harvard Business School Press, MA : Boston, 2000.
  22. Hamermesh, R. G., P. W. Marshall, and T. Pirmohamed, Note on Business Model Analysis for the Entrepreneur, Harvard Business School Note 802-048, 2002.
  23. Hwang, K. T., B. S. Shin, and K. J. Kim, "Ubiquitous computing-driven business models : An analytical structure and empirical validations", Journal of Information Technology Applications and Management, Vol.12, No.4(2005). pp.105-121.
  24. Kraemer, K. L., J. Dedrick, and S. Yamashiro, "Redefining and Extending the Business Model with Information Technology : Dell Computer Corporation", The Information Society, Vol.16(2000), pp.5-21. https://doi.org/10.1080/019722400128293
  25. Lyytinen, K. and Y. Yoo, "Issues and challenges in ubiquitous computing", Communications of The ACM, Vol.45, No.12(2002), pp.62-70.
  26. Magretta, J., "Why business models matter", Harvard Business Review, Vol.80, No.5 (2002), pp.3-8.
  27. Osterwalder, A. and Y. Pigneur, "An e-Business model ontology for Modeling e-Business", Proceedings of 15th Bled Electronic Commerce Conference, (2002), pp.75-91.
  28. Park, D., u-Commerce Futures : Co-evolution of Strategy and Technology, u-Korea Forum, 2003.
  29. Petrovic, O., C. Kittl, R. Teksten, "Developing Business Models for eBusiness", Proceedings of the International Conference on Electronic Commerce, (2001), Available at SSRN : http://ssrn.com/abstract = 1658505.
  30. Rappa, M., Managing the digital enterprise : Business models on the web. North Carolina State University, 2001, http://digitalenterprise.org/models/models.html.
  31. Slywotzky, A., Value Migration : How To Think Several Moves Ahead of The Competition, MA: Harvard Business School Press, 1996.
  32. Sutch, D. and T. Lee, Fizzees : A context paper, Future Lab, 2006.
  33. Timmer, P., "Business models for electronic markets", Journal on Electronic markets, Vol.8, No.2(1998), pp.3-8. https://doi.org/10.1080/10196789800000016
  34. Trail, G. T. and J. D. James, "The motivation scale for sport consumption : assessment of the scales's psychometric properties", Journal of Sport Behavior, Vol.24, No.1 (2001), pp.108-127.
  35. Trombly, R., "E-business models", Computerworld, Vol.34, No.49(2000), pp.61-62.
  36. Vickers, M., Models from Mars., Business Week, 2000.
  37. Weill, P. and M. Vitale, "What IT infrastructure Capabilities are Needed to Implement e-Business Models?", MIS Quarterly, Vol.1, No.1(2002), pp.17-34.
  38. Weiser, M., "The Computer for the 21st Century", Scientific American, Vol.265, No.3 (1991), pp.94-104. https://doi.org/10.1038/scientificamerican0991-94