• Title/Summary/Keyword: UTAUT Model

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A Study on Factors Affecting the Use Intention of Virtual Reality(VR) Devices: Based on UTAUT and VAM Model

  • Li, Zhou-Yang;Yoon, Sung-Joon;Liu, Zi-Yang
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.4
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    • pp.35-43
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    • 2019
  • The purposes of this study is to derive the influence factors of Virtual Reality(VR) technologies acceptance based on the study of unified theory of acceptance and use of technology and value-based acceptance model to test the use and acceptance of VR devices. The survey methods were used for this study, and the data from a total of 400 consumers were used for the analysis. And the structural equation model was used to analyze the data. The results of the study are as follows: First, benefit components perceived enjoyment(EN) and sacrifice components personal innovative(PI) of VR devices were positively related to perceived values and use intention of VR devices, although the benefit components performance expectancy(PE) was positively related to perceived values(PV) but was not positively related to the use intention of VR devices. Second, sacrifice components perceived cost(PC) and anxiety(ANX) of VR devices were negatively related to perceived value(PV), but were not negatively related to the use intention of VR devices. Third, perceived values was not obvious related to the use intention(UI) of VR devices. The results of this study contribute to the literature as a new attempt to examining the effect on consumer use intention in VR technology areas.

Validating a Structural Model of Using Mobile Technology for Learning among High School Students

  • YUN, Heoncheol;PARK, Sanghoon
    • Educational Technology International
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    • v.21 no.1
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    • pp.1-29
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    • 2020
  • Despite the existing body of literature focusing on the effects of one-to-one mobile technology integration in teaching and learning, research discussed that the determinants of mobile technology acceptance and use in secondary school settings are still unclear. Hence, this study examined the extent to which determinants influence high school students' behavioral intention to use one-to-one mobile technology for learning. The newly proposed model incorporated three additional constructs beyond those in the unified theory of acceptance and use of technology (UTAUT) model, including computer self-efficacy, attitude toward using technology and computer anxiety, as suggested by recent literature. Data were collected from 247 U.S. Midwestern high school students who participated in an online survey. Using a structural equation modeling approach, this study established construct validity for the nine-construct extended UTAUT model to assess high school students' intention to use mobile technology. The results of structural relations in the proposed model showed that their behavioral intention to use mobile technology was significantly predicted by social influence and attitude toward using technology. Also, their strong behavioral intention and facilitating conditions were associated with frequent use of mobile technology in learning. Discussion, implications, and conclusion were addressed in this study.

Impact of Digital Literacy on Intention to Use Technology for Online Distribution of Higher Education in Vietnam: A Study of Covid19 Context

  • LE, Thi Lan Huong;HOANG, Vu Hiep;HOANG, Mai Duc Minh;NGUYEN, Hong Phuc;BUI, Xuan Bach
    • Journal of Distribution Science
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    • v.20 no.6
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    • pp.75-86
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    • 2022
  • Purpose: This research aims to provide empirical evidence on the impact of digital literacy on behavioural intention regarding using technology for distribution of higher education. Design, Methodology, and Approach: Quantitative analysis was carried out using Covariance-Based Structural Equation Model with data collected from 901 students who fully experienced 2-year study online at different universities in Vietnam. The structural model was built with digital literacy as the primary indicator and other variables were included based on modified version of Unified Theory of Acceptance and Use of Technology (UTAUT2) by adopting performance expectancy, effort expectancy, social influence, habit, and hedonic motivation variables specifically for education sector. Self-efficacy was added to eliminate possible bias in technology acceptance. Results: From the results of model estimation, digital literacy presented positive impact on the online distribution of higher education in Vietnam. The mediating effects of various indicators such as performance expectancy, effort expectancy, social influence, habit, hedonic motivation, and self-efficacy are significantly determined by research model. Conclusion: The higher level of digital literacy of the students, the more likely that they will use technology in higher education study, especially online learning. Additionally, the mediating effects of indicators from the UTAUT2 theoretical model were also evident to be positively significant.

A Study of Factors Influencing the Satisfaction of SNS Use (SNS 사용 만족에 영향을 미치는 요인 연구)

  • Lee, Moon-Bong
    • Journal of Korea Society of Industrial Information Systems
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    • v.17 no.5
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    • pp.61-73
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    • 2012
  • Social Network Service is a web-based service that allows the people to construct relationship among users with same interest and supports various activities such as managing personal relations and sharing information or contents. Based on the IS Success Model and UTAUT model, this study examines factors influencing the satisfaction of SNS use. Questionnaires are collected from 473 students who are using the SNS. The results are followings: first, the performance expectancy, effort expectancy and social influence have positive effect on the use intention. Second, the facilitation conditions and use intention have positive effect on the use. Third, the system quality, information quality and use have positive effect on the satisfaction. Fourth, the performance expectancy is the strongest predictor of the use intention, the use intention is the strongest predictor of the use and information quality is the strongest predictor of the satisfaction.

The Comparative Study on Third Party Mobile Payment Between UTAUT2 and TTF

  • Wu, Run-Ze;Lee, Jong-Ho
    • Journal of Distribution Science
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    • v.15 no.11
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    • pp.5-19
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    • 2017
  • Purpose - According to the research findings, it proposes corresponding market promotion schemes, for Alipay, WeChat wallet and even other payment service providers and mobile internet companies to understand the factors which promote or hinder users' acceptance of mobile payment. Research design, data, and methodology - Statistic analysis of data and social science statistical software of IBM Statistics 23.0 and IBM SPSS AMOS 23.0 were adopted for all the data researched. Results - The technical features of the third party mobile payment and the task characteristics of users have positive influence on the matching degree between task and technology, and the matching degree between task and technology of the third party mobile payment has positive influence on the performance expectancy, effort expectancy and usage intention. The social influence, facilitating condition, price value and enjoyment motivation have significant and positive influence on users' intention of mobile payment adoption. The perceive security of the mobile fingerprint payment of users has positive influence on users' intention of usage. Conclusions - This research has the main contribution on the analysis on the key factors with influence on the third party mobile payment usage by utilizing the integrated model of UTAUT2 and TTF.

A Study on Influencing Factors on Intention to Adopt NFTs Using UTAUT (UTAUT를 활용한 NFT 잠재적 수용자의 수용의도 영향요인 연구)

  • Cho, Kwang-Hyun;Lee, Won-boo
    • The Journal of the Korea Contents Association
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    • v.22 no.3
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    • pp.17-34
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    • 2022
  • Although NFTs are a new technology with a fast-growing industry, the studies for consumer protection and promotion are insufficient. Thus, this study analyzes the relationship of variables that affect intention to use NFT based on the UTUAT model, additionally, moderating effect of NFT types and crypto investment experience. Subjects of this study are limited to potential NFT users. The independent variables such as performance expectations, network externality, and innovation are statistically significant, however, the moderating effect is not suggested. With low awareness, the tendencies of subjects lead to adoption rather than technical understanding.

A Study on User Satisfaction and Continuance Use Intention of Mobile Easy Payment Service User (간편결제 서비스 사용자의 사용만족과 지속사용의도에 관한 연구 - ECM과 UTAUT을 중심으로)

  • Yea-rim Lee
    • Korea Trade Review
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    • v.45 no.2
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    • pp.103-119
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    • 2020
  • As the easy payment service is popularized and the competition in the service market is fierce, research on factors affecting users' continuous use of the easy payment service is becoming increasingly important. However, in the existing studies, the discussion of the continuous intention to use the consumer's simple payment service has not been sufficiently conducted. Existing research remains on the way of listing technology and consumer characteristics. To bridge this research gap, this study aims to integrate and modify ECM and UTAUT to consider factors influencing the continuous use of easy payment services. The user's expectations and the confirmation were considered as important factors to decide. For empirical analysis, a survey was conducted for 236 users who had experience with domestic easy payment service. As a result, it was verified that confirmation, performance expectancy, effort expectancy, social influence, and habit in regard to easy payment services are important for continuous use intention. Through this study, it is expected that the consumer's technology acceptance mechanism on the continuous use of simple payment will be grasped in more detail to develop academic discussions in the field. Implications from the results as well as limitations of the study are presented.

A study on Factors Affecting to Domestic Cargo Transportation Platform Adoption Using the UTAUT Model (통합기술수용이론 요인 기반 국내 화물운송 플랫폼 수용의도에 관한 연구)

  • Tae-Jin Lee;Jin-Ho Oh;Young-Mok Ha
    • Korea Trade Review
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    • v.46 no.3
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    • pp.151-170
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    • 2021
  • This study is to examine the perception and difference of existing market participants on the intention of accepting domestic cargo transportation platform and analyze the effect of the intention on acceptance using UTAUT. Through the analysis, we can quantitatively examine the expectation of the cargo transportation platform expected by the participants in the transportation market and suggest implications. As the results of the analysis of variance conducted to understand the difference according to the variables of each industry, it was found that there was no difference in attitude according to the cargo transportation platform for workers of various companies such as transportation, distribution, and manufacturing. The results of the test showed that performance expectation, effort expectation, significance influence, and social impact had a positive (+) effect on acceptance intention. However, the hypothesis that perceived risk would have negative (-) effects on acceptance intention was not significant and was rejected.

A Study on the Impact of the App-Book Purchasing Behavior of Smart phone Users in Korea (국내 스마트폰 사용자들의 앱북 구매행위에 미치는 영향요인 연구)

  • Lee, Jong-Ok;Kim, Yong-Moon
    • The Journal of Society for e-Business Studies
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    • v.18 no.3
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    • pp.45-67
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    • 2013
  • In order to research the factors influencing on the intentions for smart phone users to purchase "App-Book" in Korea, the study examines the levels of influences using on an additional variable, "cost", as well as the four key variables(performance expectancy, effort expectancy, social influence, and facilitating conditions) proposed by Unified Theory of Acceptance and Use of Technology(UTAUT; Venkatesh et al., 2003) validation. The result of the research confirms that the hypotheses of UTAUT model variable are generally supported by the information technology and many related previous researches. There is one exception, however, that facilitating conditions do not influence on the App-Book purchasing behavior by smart phone. It is revealed that the "age" and "experience" of the independent variables, as the proposed control variables, are most visible effect of control on the purchase intention and purchase behavior. This study has an academic significance of presenting a new integrated model to perform the research of the similar next App-Book services and purchase behavior related to the acceptance of new media. It also clarifies to the related companies that the usefulness of App-Book, the easiness of use, the cost and the social influence of purchasing App-Book by Outsider's intent. These aspects have practical implications as being presented.

Factors Affecting Users to Adopt Voice Shopping: Empirical evidence from the UTAUT model (인공지능 기반 음성쇼핑(Voice Shopping)의 수용의도에 영향을 미치는 요인 연구: 확장된 통합기술수용모델을 중심으로)

  • Ahn, Suho;Jo, Woong;Chung, Doohee
    • Journal of Technology Innovation
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    • v.27 no.4
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    • pp.111-144
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    • 2019
  • As virtual assistants rapidly diffused into the market, the voice shopping market is expected to expand. The purpose of this study is to identify the factors that determine the consumers' intention to adopt voice shopping by using the unified theory of acceptance and use of technology(UTAUT). In this study, we set variables that influence the intention to adoption of voice shopping with performance expectation and effort expectations as the variables of UTAUT and playfulness expectations as an extended variable. In addition, we also include four voice secretary attributes such as response accuracy, compatibility, social presence, and safety in our research model to investigate the source of motivation of voice shopping adoption. The result of this analysis shows that variables such as performance expectation, effort expectation, and amusement expectation have a positive effect on the intention to adoption of voice shopping. With respect to the four voice shopping attributes, compatibility had a positive effect on performance expectancy, effort expectancy, and playfulness expectancy. Social presence has a positive effect on playfulness expectancy. Safety has a positive effect on effort expectancy and playfulness expectancy. On the other hand, response accuracy is not significant for performance expectancy, effort expectancy, and playfulness expectancy. This study reveals the determinants of intention to adopt the new purchasing method called voice shopping, and suggests the important factors for the innovation of commerce business.