Journal of the Korea Society of Computer and Information (한국컴퓨터정보학회논문지)

Korean Society of Computer Information (한국컴퓨터정보학회)
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A Study on Factors Affecting the Use Intention of Virtual Reality(VR) Devices: Based on UTAUT and VAM Model

  • Li, Zhou-Yang (Dept of Business Administration Graduate School, Kyonggi University) ;
  • Yoon, Sung-Joon (Dept of Business Administration Graduate School, Kyonggi University) ;
  • Liu, Zi-Yang (Dept of Global Business Graduate School, Kyonggi University)
  • Received : 2019.03.18
  • Accepted : 2019.04.01
  • Published : 2019.04.30
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Abstract

The purposes of this study is to derive the influence factors of Virtual Reality(VR) technologies acceptance based on the study of unified theory of acceptance and use of technology and value-based acceptance model to test the use and acceptance of VR devices. The survey methods were used for this study, and the data from a total of 400 consumers were used for the analysis. And the structural equation model was used to analyze the data. The results of the study are as follows: First, benefit components perceived enjoyment(EN) and sacrifice components personal innovative(PI) of VR devices were positively related to perceived values and use intention of VR devices, although the benefit components performance expectancy(PE) was positively related to perceived values(PV) but was not positively related to the use intention of VR devices. Second, sacrifice components perceived cost(PC) and anxiety(ANX) of VR devices were negatively related to perceived value(PV), but were not negatively related to the use intention of VR devices. Third, perceived values was not obvious related to the use intention(UI) of VR devices. The results of this study contribute to the literature as a new attempt to examining the effect on consumer use intention in VR technology areas.

Keywords

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Fig. 1. Theoretical Framework and Hypotheses

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Fig. 2. The Structural Model

Table 1. Characteristics of Respondents

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Table 2. Constructs and Measures

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Table 3. Descriptive Statistics for the Scales

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Table 4. Correlations

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Table 5. Hypotheses Test Results

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