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http://dx.doi.org/10.7838/jsebs.2013.18.3.045

A Study on the Impact of the App-Book Purchasing Behavior of Smart phone Users in Korea  

Lee, Jong-Ok (Department of Management Information System of Dongguk University)
Kim, Yong-Moon (Department of Management Information System Graduate School of Dongguk University)
Publication Information
The Journal of Society for e-Business Studies / v.18, no.3, 2013 , pp. 45-67 More about this Journal
Abstract
In order to research the factors influencing on the intentions for smart phone users to purchase "App-Book" in Korea, the study examines the levels of influences using on an additional variable, "cost", as well as the four key variables(performance expectancy, effort expectancy, social influence, and facilitating conditions) proposed by Unified Theory of Acceptance and Use of Technology(UTAUT; Venkatesh et al., 2003) validation. The result of the research confirms that the hypotheses of UTAUT model variable are generally supported by the information technology and many related previous researches. There is one exception, however, that facilitating conditions do not influence on the App-Book purchasing behavior by smart phone. It is revealed that the "age" and "experience" of the independent variables, as the proposed control variables, are most visible effect of control on the purchase intention and purchase behavior. This study has an academic significance of presenting a new integrated model to perform the research of the similar next App-Book services and purchase behavior related to the acceptance of new media. It also clarifies to the related companies that the usefulness of App-Book, the easiness of use, the cost and the social influence of purchasing App-Book by Outsider's intent. These aspects have practical implications as being presented.
Keywords
App-Book; UTAUT; Cost; Purchase Intention; Purchase Behavior;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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