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A study on direct-to-consumer and intermediated marketing for the 6th industrialization in the U. S. agricultural sector

  • Kim, Sounghun
    • Korean Journal of Agricultural Science
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    • v.45 no.2
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    • pp.308-316
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    • 2018
  • The Korean government introduced the $6^{th}$ industrialization in the agricultural sector to increase farmers' income and value-added agricultural products. The U.S. government has also supported farmers' efforts to increase their income and value-added products in a similar way even though the $6^{th}$ industrialization is not the usual concept in the U.S. Especially, direct-to-consumer and intermediated marketing is one of the main methods to increase farmers' income and value-added agricultural products in the U.S. The purpose of this paper was to analyze direct-to-consumer and intermediated marketing in the U.S., through a survey and frequency analysis. The results of this study are as follows: First, U.S. farmers have shifted their concern and efforts from direct-to-consumer marketing to intermediated marketing because intermediated marketing may offer higher value-added agricultural products. However, consumers' perception and interest are higher for direct-to-consumer marketing than for intermediated marketing of agricultural products and related services. Consumers also will increase the portion of consumption of agricultural products and related services through direct-to-consumer marketing. This difference between farmers and consumers may cause difficulties in increasing farmers' income and value-added agricultural products in the U.S. Korean farmers may have same problem in the future, even though they have not encountered it yet. Especially, the Korean government needs to develop the capabilities of farmers so that they can solve this problem.

Adapting U.S. Multiple-choice Items to Measure Mathematical Knowledge for Teaching (MKT) in Korea (미국의 선다형 문항 적용을 통한 우리나라 초등 교사의 수학을 가르치는데 필요한 지식 분석)

  • Kwon, Min-Sung;Nam, Seung-In;Kim, Sang-Lyong
    • The Mathematical Education
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    • v.48 no.4
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    • pp.399-417
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    • 2009
  • The purpose of this study was to explore the adaptability of U.S. multiple-choice items to measure Mathematical Knowledge for Teaching (MKT) in Korea. For this purpose, the authors selected the number and operations form B which was developed by Learning Mathematics for Teaching (LMT) project at the University of Michigan and then adapted items in terms of general cultural context, school cultural context, mathematical substances, and language in Korea. The survey was administrated to 77 Korean in-service teachers who had more than three years of teaching experiences. Based on the survey, the authors compared the data to that of U.S. teachers who had participated California's Mathematics Professional Development Institute. As a result, the survey measures less knowledge Korean teachers than more knowledgable Korean teachers and there are strong correlations of relative item difficulties between Korean teachers and U.S. teachers for both Content Knowledge (CK) items and Knowledge of Content and Students (KCS) items. This study implies the future direction for developing items to measure teacher knowledge as well as designing effective teacher education programs.

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An Analysis of Disputants' Environmental Conflict Frames Relating to Ohio Wetland Conversion Disputes (소택지 토지이용 변경에 관련된 분쟁론자의 환경 프레임 분석에 관 하여)

  • 이기철
    • Journal of the Korean Institute of Landscape Architecture
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    • v.21 no.4
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    • pp.1-14
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    • 1994
  • This study attempted to characterize conflict frames of environmental disputes by examining twelve actual wetland permitting cases in Ohio. The participants consisted of such interested parties as applicants, technical, legal or environmental consultants to applicants, U.S.Army Corps of Engineers, U.S.Environmental Protection Agency, U.S.Fish and Wildlife Service, Ohio Environmental Protection Agency, Ohio Department of Natural Resoures, local agencies, the environmental community, and citizens who have been involved of the permitting process. The purpose of this study is to provide empirical evidence of how different perceptual frames existed in the wetland conversion disputes, and to understand different environmental conflict frames that influenced disputants' perception relating to dispute resolution. The vehicles used to collect the necessary data were three survey instruments : Open-ended questionnaires, Likert-type questionnaires, and ranking questionnaires. Forty-three subjects were contacted for open fact-to-fact interviews, 53 subject for Kikert-type mail survey and 54 subjects for ranking instrument mail survey. Analyses of survey results revealed that six different types of frames were clearly identified from all the parties involved in Ohio wetland conversion disputes. It revealed that disputants had statistically significantly different levels of perception to the frames based on the participants' role (i.e. regulator, applicant, commentor), the number of involved parties in the process, processing time and the issuance of a permit. The findings also revealed that information sharing among disputants played a significant role in the process of froming and reframing. The alternative idea, building cooperation through negotiation, was proposed to provide new insight into the resolution of the dispute.

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U-complaints call center agents organization fairness impact on job performance through organizational commitment and job satisfaction (U-민원 콜센터 상담원 조직 공정성이 조직몰입과 직무만족을 통해 직무성과에 미치는 영향)

  • Nam, Sangmin;Hwang, Changyu;Kwon, Dosoon;Hong, Soongeun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.11 no.3
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    • pp.125-143
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    • 2015
  • As improving the life quality of citizen because of development of Urbanization and Information, civil application service of public institutions has been changed. The government provides a 24-hour civil service of e-government, public institutions operate U-complaints call center to pursue a personalized service to customers. As customer service are diversified, the inconvenience of service is increased. Therefore, public institutions instituted U-complaints call center to solve increased complaints. In early days, public institutions operated simple call center. However, it became intelligent U-complaints call center by SNS. The more increase the importance of agents' contact customer service, the more increase Job Performance considered by Organizational Commitment & Job Satisfaction of call center agents. This study analyzed that applied to Fairness Theory with Organizational Commitment, Job Satisfaction and analyze U-complaints call center agents' role and job performance of public institutions. Proposed a research model applied to job satisfaction with key variables, organizational commitments, job satisfaction. It's expected to impact on job performance of U-complaints call center agents in public institutions. For empirical study of research model, conducted a survey of the U-complaints call center agents of public institutions. 170 samples were collected from the survey and analyze relationship between the factors. Procedural justice, distribution fairness, fairness interaction are significant influence on organizational commitment of parameters by analysis U-complaints call center agents. Procedural justice and fairness of interaction was found not to effect on parameters of job satisfaction. Also, parameter, organizational commitment have significant influence on job satisfaction. However, have no influence on job performance. Therefore, the parameters of job satisfaction have significant influence on job performance. Public institutions should adopt to improve the quality of citizen services through U-complaints call center agents.

A Study on the Analysis of Service-linkage between the u-City and ITS (u-City와 ITS의 서비스 연관성 분석에 관한 연구)

  • Song, Yang-Bin;Kim, Gyeong-Seok;Seo, Min-So;Lee, Sun-Ha
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.7 no.1
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    • pp.101-114
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    • 2008
  • Ubiquitous City (u-City) and Intelligent Transport System (ITS) provide services, which are different from each other yet have close relation to each other partially. Thus, since a redundancy issue occurs or it is difficult to efficiently provide services depending on the relation degree, it is required to analyze the relation of services between the two systems and to elicit a priority. A table of relation among the services was created and the relation degree was analyzed by performing a survey for experts. As a result of calculating the total marks by accumulating and summing up the survey results, the incident management service and u-accident/calamity and disaster service of the ITS had the lowest value. The project priority was as follows: The basic principle of the project was that services with high relation degrees shall be worked on first. The services were categorized in each step and packaging the services could result in the synergy effect. This study is significant since it analyzed the relation degree between u-City and ITS and proposed schemes for efficiently working on the project by eliciting the priority of the services based on the analysis results.

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Cross-cultural Differences in Driver's Traffic attitude -Comparison of Korea, U.S.A. Canada and Japan- (운전자의 교통태도에 대한 비교 연구 -한국, 미국, 카나다, 일본-)

  • 이순철
    • Journal of Korean Society of Transportation
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    • v.9 no.1
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    • pp.19-28
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    • 1991
  • This study aims to seize the differences in drivers' attitudes and to speculate about the attitudes which may be causally related to traffic accidents based on data collected from group survey questionnaire in the four countries. The questionnaire was composed of 9 problem areas and prepared in Japanese English and Korean languages. The survey was conducted in Japan Canada U.S.A and Korea in 1987 The present study analysed the driver's attitudes toward behaviour of pedestrians traffic signal and causes of traffic accidents. The main results are :(1) The order of high percentage of those who cited the pedestrians as major cause of accidents was Korea Japan, Canada and U,S,A This markes the very high number of accidents involving pedestrians in Korea. (2) The percentage of who answered that most drivers started before the sign changed to Go sign at an intersection were higher in Japan and Korea than in U.S.A (3) Regarding the caues of accidents if the drivers were to meet with an accident the percentage of responses attributing faults to themselves for the accident was very high in Japan. Korea came next. In contrast the percentage of responses attributing faults to others is higher in Canada and U.S.A than Japan and Korea.

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User-Specific Reconfiguable Modular Device for u-Healthcare Services (u-헬스케어 서비스 제공을 위한 사용자 맞춤형 모듈러 디바이스 설계)

  • Kim, Ji-Ho;Song, Oh-Young
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.61 no.11
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    • pp.1689-1694
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    • 2012
  • In this paper, we present a reconfigurable mobile platform (RMP) for user-specific applications. The RMP consists of a basic module and more than one extended module that offers specified functions to a portable platform based on the circumstances and purposes of the users. The extend module for specified purposes is connected to the basic module using a common interface that offers interoperability to the traditional interfaces. This paper gives the results of a survey to determine specifications of a reconfigurable mobile platform. Utilizing the results of the survey, we propose a prototype of the reconfigurable mobile platform to enable specialized functions. The design objective is to provide specialized functions required for user specific needs related to their age and physical condition. In addition, it can be used for mobile healthcare applications that are efficient in improving the user's health conditions by executing medical analysis and prescriptions.

The Analysis of Risk Factors Influencing Adolescent Depression in a Atopic Dermatitis - Based on the 2014 Korean Youth Health Risk Behavior On-line Survey - (아토피피부염 청소년의 우울감에 영향을 미치는 요인분석 - 2014 청소년건강행태온라인조사를 바탕으로 -)

  • Lee, Su-Jung;Chong, Hyun-Chong;Sohn, Tae-Yong
    • Korea Journal of Hospital Management
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    • v.25 no.4
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    • pp.103-111
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    • 2020
  • Objectives: The study recognizes the seriousness of depression in youth with atopic dermatitis, and tries to identify factors that affect depression. Methods: Data were obtained from the 2014 Korean Youth Health Behavior Risk Behavior On-line Survey. In this study, 17,232 people who were Atopic dermatitis without missing variables were included in the final analysis. It conducted frequency, chi-square and logistic regression analysis by SPSS 20.0. Results: An analysis of factors affecting depression showed that subjective health level, subjective happiness satisfaction, subjective sleep satisfaction, subjective stress level, smoking, and drinking had an effect. Conclusions: The factors affecting youth depression with atopic dermatitis revealed health status, life behavior. These results are thought to require attention and research on youth with atopic dermatitis, along with the development of practical treatment programs and systematic management by applying them to teenagers in an appropriate time and method.

The research of u-disaster prevention City service and technology (u-방재 City 서비스 및 기술에 관한 연구)

  • Lee, Bum-Gyo;Kim, Hyun-Joo;Han, Jin-Woo
    • 한국정보통신설비학회:학술대회논문집
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    • 2008.08a
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    • pp.277-280
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    • 2008
  • Starting from 2005, as the new city paradigm, the term 'u-City' was created in Korea. U-City service, as defined in "u-City law", is a service that connects and intermediates among government, traffic, welfare, environment, disaster mitigation, etc., and their data based on ubiquitous city technology and infrastructure. According to the survey executed by local governments, the improvements in the standard of living of citizens have in turn increased the needs for anti-mitigation services. Such trend is bolstered with the recent disasters such as the conflagration of Korean Soong-rae Gate and the devastating earthquake of Sichuan province. This article describes a concept of the u-City disaster prevention service and looks into the activities and planning of u-City disaster prevention service of local governments. This paper also briefly looks into the law and policies to derive the needs of u-City disaster prevention service as well as the current technologies and u-City disaster prevention services of local governments. Ultimately, this paper offers the strategic direction of developing u-Disaster Prevention City.

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Ubiquitous Recognition Survey and Analysis for Gyeongnam Inhabitants (유비쿼터스에 대한 경남도민 인식 조사 및 결과 분석)

  • Cho, Kwang-Hyun;Park, Hee-Chang
    • 한국데이터정보과학회:학술대회논문집
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    • 2006.04a
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    • pp.87-98
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    • 2006
  • The reform of the information technique is very decisive in reforming effort of the government, and ubiquitous government is a representative example. But a problem in ubiquitous government service is that the efficiency is low. The reason is that the service of ubiquitous government could not be provided with a corresponding service to the inhabitants which is real and actual user. from now on, Gyeongnam province must have the ubiquitous service plan which can be the corresponding to the need of the inhabitants. In this paper we survey a ubiquitous recognition of Gyenongnam inhabitants and analyze the present situation by association rule mining. We can offer a basic data of policy about a ubiquitous service construction of Gyeongnam from the results of this paper.

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