• Journal of the Korean Society of Fashion and Beauty
• /
• v.4 no.4 s.10
• /
• pp.33-41
• /
• 2006

The purpose of this study was to investigate consumer's behaviors on the purchase and the laundering of baby's clothing according to washing machine types using by consumers. The subjects were 255 consumers with babies(0-2 years) in Korea. The data were collected using a self-administered questionnaire and analyzed using Chi-square test and multiple response analysis, and SPSS 12.0 statistics package was used. Consumers were separated into two groups according to washing machine types with general pulsator type and drum-type. Consumer's behaviors between general pulsator type group and drum-type group of washing machines were also examined. The Results of this study were as follows: 1. The purchase rate of baby's clothing was high compare to that of general clothing of family. The consumers with babies had priority on textile materials(cotton 100%) as baby's clothing. As for the consumer's behaviors between the purchase of baby's clothing and the consumer's characteristics, they showed a significant differences according to the consumer's characteristics like education level and washing machine types using by consumers. 2. The removal of soils including various foods was very important on the laundering of baby's clothing. Especially the rinsing of detergents was important on the laundering. Because they considered toxicity of detergents was high and harmful to the baby, and detergent's components such as surfactants, builders, and another additives could not removed completely with normal laundry courses by washing machines. 3. There were significant differences between general pulsator type group and drum-type group of washing machines on the purchase and the laundering of baby's clothing.

• Fashion & Textile Research Journal
• /
• v.12 no.1
• /
• pp.38-45
• /
• 2010

Cosmetics retailers would benefit from studies that examine which shopping-mall attributes can be manipulated to favorably affect consumer satisfaction and revisit intention at Internet. The purposes of this study were (1) to examine the dimensionality of shopping-mall attribute for cosmetics retailers, (2) to determine which dimensions of shopping-mall attribute were significant predictors of consumer satisfaction and revisit intention and (3) to find out the moderating effect of consumer satisfaction through shopping-mall attributes on revisit intention to buy cosmetics across the types of shopping-mall at Internet (i.e., total mall and specialty mall). Data were collected from 209 online cosmetic shoppers among high school girls. Factor analysis identified five dimensions of shopping-mall attributes at Internet, such as Convenience, Price, Loading speed, Sales promotion, and Service. Only two dimensions(i.e., convenience and service) were significant predictors of online shopper satisfaction in both total mall and specialty mall. The moderating effect of consumer satisfaction on revisit intention was significant in both two mall types at Internet. For total mall, price was a significant predictor through consumer satisfaction on revisit intention, while loading speed was a significant predictor directly on revisit intention for specialty mall. In light of the major findings, this study sets forth strategic implications for consumer satisfaction and revisit intention to buy cosmetics in the setting of electronic commerce.

• Journal of Industrial Convergence
• /
• v.6 no.2
• /
• pp.29-42
• /
• 2008

The prior studies for consumer-brand relationships vested brands with personalities after had personified them. In these studies, a brand become the object of consumer's attitude, and former researchers investigated the types and styles of consumer-brand relationships based on this theory. However, I though that these studies did not follow the original concept of 'relationship' for they approached consumer as the subject and a brand as the object.

• The Journal of the Korea Contents Association
• /
• v.20 no.3
• /
• pp.10-17
• /
• 2020

This study examines the interaction effects between branded contents' ending types(happy ending, non-happy ending) and the level of product involvement(high involvement, low involvement) on consumer's negative responses. Results suggest that the level of product involvement had no significant effect on consumer responses since product on video clips was not closely linked to the contents' message. Selective empathy is identified as the happy ending type of branded contents had a greater effect on consumer's negative responses than the non-happy ending type of. It is an apparent new phenomenon shown among the young after 2000s. Moreover, the interaction between contents' ending types and the level of product involvement had a significant effect on consumer's negative responses. Two interaction terms (i.e. happy ending and low product involvement; non-happy ending and high product involvement) are the viable message strategies to weaken the consumer responses in terms of 'dislike'.

• Journal of Industrial Convergence
• /
• v.9 no.1
• /
• pp.15-31
• /
• 2011

Recently, elderly populations are coming out as the first magnitude consumers. The purpose of the study is analyze the basic data useful to get the public attention concerning the development of the market for elderly by looking into the types of lifestyle and the store choice factors which may influence the elderly women consumer. This survey was performed on individuals of age 50 and older women. the types of lifestyle for elderly women consumer were classified into 3 types; self-oriented. traditional, family oriented, family oriented. Each group showed different store choice factors that affect purchase of clothing; ease of returning product, discount for best customer, delivery service, convenience in-store and parking, all fashion item, store ambience and interior decoration were significant difference. The result of the study will be very useful in establishing the relevant elderly marketing strategies and in providing the business opportunities of the market for elderly consumers.

• Asia Marketing Journal
• /
• v.20 no.3
• /
• pp.39-62
• /
• 2018

Despite the abundance of research on alcoholic-beverage consumption in the food and beverage marketing literature, research directly assessing and comparing consumers' psychological motives for drinking different types of alcoholic beverages is relatively limited. There is also a paucity of research comparing drink-type specific consumption motivations in an Asian market. Paying attention to some recent new changes in the alcoholic-beverages market of South Korea, this study investigated South Korean young adult female consumers' alcoholic-beverage type-specific drinking motives. A self-administered online survey of 340 young adult female drinkers about their alcohol-consumption patterns, alcoholic-drink preferences, involvement with alcohol, and four types of drinking motives (coping, social, conformity, and enhancement motives) revealed differences in: (1) the association between the consumer's alcohol involvement level, alcohol consumption frequency/amount, and preferences for alcoholic beverages across different types of alcoholic drinks; (2) the underlying psychological motives for drinking different types of alcoholic beverages; (3) the association between consumption contexts and alcoholic drink types; and (4) the consumption patterns and drinking motives across different consumer groups that are segmented in terms of their most preferred type of alcoholic beverages. These findings point to the importance of investigating drink-type-specific consumption motivations in alcoholic-beverage consumption research. Limitations and implications for future research are also discussed.

• Journal of Global Scholars of Marketing Science
• /
• v.8
• /
• pp.89-110
• /
• 2001

The purpose of this study were to examine the types of apparel store, to investigate consumer characteristics related to the apparel store patronage behaviors, and to find out the differences of casual relationships on apparel store patronage behaviors in store types. Data were collected from 451 consumers living in Pusan and analysed by factor analysis, ANOVA and path analysis. The results were as followings : First, the types of apparel store recognized by consumers were composed by five factors such as Casual-wear store, Traditional market store, Neighboring store, Department store, and Small-sized department store. Second, apparel store patronage behaviors have significant differences recreational and economic shopping orientations, Fashionability in store evaluative creteria, social psychologic risks in perceived risks, and observation store information source. Third, there were differences in casual relationships an apparel store patronage behaviors across store types. Casual-wear store patronage behaviors were directly influenced by the information source, and traditional market store patronage behaviors did by the perceived risk. Apparel shopping orientations directly influenced Neighboring store, and department store patronage behaviors. Evaluative creteria of store directly did small-sized department store. That is, consumer characteristics directly influencing to patronage behaviors were different across apparel store types. Therefore, the marketers of apparel store should understand consumer characteristics related to patronage behaviors and affecting variable and then try to encourage consumer's store patronage behavior.

• Journal of Families and Better Life
• /
• v.32 no.1
• /
• pp.43-61
• /
• 2014

The purpose of this study is to examine the consumer competency of women in their 20-40s after consumer competency is classified into consumer knowledge, consumer attitude and consumer skill. Since these components can show differences based on the areas of consumption life, the areas of consumer competency are classified into financial management areas, trading areas and consumer citizenship areas. The differences in consumer competency based on marital status and the differences in variables affecting consumer competency by marital status are identified. The types of consumers are classified and characterized based on consumer competency and marital status. This sentence can immediately follow the previous one rather than start a new paragraph. The same goes for the other sentences below. First, the female consumer competency levels of the married group were generally higher than those of the single group. Second, consumer knowledge and consumer competency in financial management areas showed significant interaction effects between the marital status and employment status of demographic variables. Third, there were differences in factors affecting significant differences in consumer knowledge, consumer attitude, consumer skill and over all consumer competencies between the unmarried and married groups.

• Journal of Wellbeing Management and Applied Psychology
• /
• v.7 no.2
• /
• pp.39-47
• /
• 2024

This study investigates the impact of mega-influencers and micro-influencers on consumer trust, brand attitude, and purchase intention within the beauty industry. Methods: A survey of 160 adults was conducted in March 2024, analyzing responses to the influence of a beauty mega-influencer ("Isa Bae") and a micro-influencer ("Day Beauty"). Participants were surveyed online over two weeks, and the data were analyzed using statistical tools to compare the influence of both types of influencers. Results: The results indicated that mega-influencers had a more substantial effect on reliability and brand attitude compared to micro-influencers, although both types of influencers significantly influenced purchase intentions. Influencer attractiveness and expertise emerged as critical factors in shaping consumer perceptions and behaviors. Conclusion: This study provides insights into optimizing influencer marketing strategies by leveraging the distinct characteristics and scales of influencers to enhance consumer engagement and brand loyalty. The findings underscore the importance of choosing the appropriate influencer type to maximize marketing effectiveness and consumer trust in the digital marketing landscape.

• The Korean Journal of Community Living Science
• /
• v.16 no.1
• /
• pp.113-121
• /
• 2005

In this study, those previous research works are reviewed and summarized in various contexts, and this paper also describes the results of an empirical study done for the sample business workers in Korea, analyzing SQC and consumer's value. The surveyed data are statistically analysed to examine the relationship between SQC acquisition and consumer's value in the lodging industry, considering additional factors of business types of companies as well as the consumer's using purpose of service facilities. The important findings of the study can be summarized as follows: First, the business types of companies is an insignificant factor on the consumer's value by the quality certificated services, while the using purpose of service facilities(Hotel and Pension) is an significant factor. Second, the descriptive result is shown that consumers are willing to pay 21.47～31.24 % more than the un-certificated services for quality-certificated services. On the basis of these findings, some practical implications can be drawn for the effective management of the lodging industry. When a firm decides to establish a business plan, it should be considered the using purpose of service facilities.