• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.6
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• pp.1155-1166
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• 2001

The purposes of this research were 1) to identify shopping orientation according to customer's personality type, 2) to examine perceived importance of service and satisfaction of service related to customer's personality type, 3) to find the relationships of evaluation of salesperson's service and re-purchase intention in each of customer's personality types. The data were collected via self-administered questionnaires from 434 female formal wear shoppers. and were analyzed by frequency, factor analysis, ANOVA, Chi-square test, and multiple regression analysis. The results of this study were as follows: Shopping orientations varied according to customer's personality type. E type had stronger Hedonic/self-confidence than I type, F type had higher Depending decision making than T type and P type had higher Quick decision making than J type. And service items satisfied the customers with a certain personality type. E type was satisfied with timely and proper A/S, not forcing to purchase and trustful behavior of salesperson more than I Type was. And also with expertise, individualized care, polite attitude, and merchandising promotion. N type was satisfied with individualized care more than S type was. A service evaluation criterion affected the re-purchase intention for a customer with a certain personality type. Customer's convenience in E. I. S, N, T, F, J types had a significant effect on re-purchase intention. And Expertise/ care in E, N, T, J types had a positive effect on re-purchase intention. also Politeness in E, I, S, N, T, J, P types did. But in only E type, Merchandising promotion affected re-purchase intention.

• Journal of the Korea Furniture Society
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• v.27 no.3
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• pp.226-236
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• 2016

Single-person household is estimated to be about 26.5% of the total household in 2015, which counts as 5060000 in numbers. We opt to acknowledge the various requests of these single residents, and in order to raise their satisfaction, we investigated on how personal taste, psychological interest, and personality attribute affects the user's preference of space organization and furniture in one room housing. Using the qualified psychology program, Enneagram Personality Type Indicator, we surveyed young people under 30 years old (majority of single-person households), regarding space organization and furniture preference. With the help of a specialist, the survey was constructed with appropriate evaluation items (space organization in one room households, bed, sofa, furniture material, etc), and analyzed the relationship between the evaluated items and personality types. Results showed there is a relationship between personality types and spatial structure. First, preference of spatial structure differed for different personality types. Second, the shape and size of furniture was dependent more on the ease of usability and design rather than on the personality types. One thing to consider is that type 1 and 9 accounted for about 50% of the total surveys. This emphasizes that the preferred spatial structure of a dominant specific personality type should not be overlooked.

• 한국사회복지학회:학술대회논문집
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• 2004.04a
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• pp.757-779
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• 2004

The purpose of study is to provide efficient initial approaches for counseling in social work practice settings. First, it attempts to identify the correlation between the Myers-Brigg's Type Indicator(MBTI), a personality index based on the theory of psychological typology, and Personality Adaptation Types(PAT) models. Second, it attempts to develop a counseling method which can be applied to the initial interview, using the paradigm of door to therapy such as "Open Door", "Target Door", and "Trap Door" based on the PAT theory. The result of the quantitative study showed the correlation between MBTI and PAT as follows: MBTI Extrovert and Feeling(E, F) type was statistically correlated to hysterical PAT. MBTI Extrovert, Intuition and Perceiving(E, N, P) type was statistically correlated to Obsessive-Compulsive PAT. In conclusion, this study finds that when a clinical social worker approaches a client with the client's MBTI personality type and an interventional personality adaptation theory approach such as "Open Door", "Target Door", or "Trap Door", the efficiency of communication is increased significantly.

• Research in Community and Public Health Nursing
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• v.20 no.2
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• pp.215-224
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• 2009

Purpose: This study was performed to examine parenting attitude and stress according to personality type in elementary school students' mothers. Methods: The subjects consisted of 206 mothers of students. The measurement instrument was the questionnaire consisting of Korean-version MBTI and PSI test. Data was collected from March 15th to April 15th, 2008. Results: Among personality types by function, ST type was most, occupying 60.2%. Among personality types by temperament, SJ type was most, occupying 59.2%. The score of affective attitude was highest among the parenting attitudes. Parenting attitude was significantly different according to age, education, economic status, number of children, planned pregnancy, factor of stress, and family type. Parenting stress was significantly different according to planned pregnancy and factor of stress. In parenting attitudes by personality types, affective attitude was significantly different. Parenting stress was significantly different according to personality type by function. There was a negative correlation between affective and autonomic attitudes and parenting stress. There was a positive correlation between rejective attitude and parenting stress. Conclusion: It would be essential to provide dynamic developmental programs for increasing the children's social ability, and nursing intervention, education and counseling programs for decreasing parenting stress through understanding mothers' personality type.

• Journal of Korean Academy of Nursing Administration
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• v.20 no.3
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• pp.272-280
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• 2014

Purpose: This study was done to identify the effects of Type D personality on compassion fatigue, burnout, compassion satisfaction, and job stress in clinical nurses. Methods: A descriptive cross-sectional design was used. Data were collected from a convenience sample of 172 clinical nurses working in two tertiary hospitals. The structured questionnaires included Type D personality scale, compassion fatigue, burnout, compassion satisfaction, and job stress scales. Results: About 79.7% of participants were classified as Type D personality group. The Type D personality was not related to general characteristics of clinical nurses. The Type D personality group showed statistically significant higher compassion fatigue, burnout, and job stress and lower compassion satisfaction compared to the non-Type D personality group. In addition, compassion fatigue and burnout were positively correlated with job stress and compassion fatigue was positively correlated with burnout. However, compassion satisfaction was negatively correlated with burnout. Conclusion: As the prevalence of Type D personality is high in clinical nurses, it is necessary to assess stress-related personality. In addition, management for the nurse with Type D personality is required to alleviate compassion fatigue, burnout, and job stress and to improve compassion satisfaction.

• Journal of the Korean Society of Physical Medicine
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• v.8 no.4
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• pp.593-600
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• 2013

PURPOSE: We investigated the relationship between personality, music type and MVIC, power for the knee extensor on inducing muscle fatigue. METHODS: The subjects of this study were 22 healthy students. MVIC(Maximum Voluntary Isometric Contraction) and power in knee extension was measured by PRIMUS RS. Personality types was measured by MBTI(Myers-Briggs Type Indicator) that is an instrument designed to provide descriptive profiles of personality types and preferences. The collected data were analyzed using the independent t-test, MANOVA and Pearson-test. RESULTS: There was no significant differences both MVIC and power of the knee extensor according to personality and music type. The power was significantly increased by increasing the MVIC during a knee extension on inducing muscle fatigue without music type(r= .786~.896). There was no significant correlation both MVIC and power of the knee extensor according to personality. CONCLUSION: There was a positive correlation between power and MVIC during a knee extension on inducing muscle fatigue without music type. There was no significant correlation both MVIC and power of the knee extensor according to personality.

• Journal of Korean society of Dental Hygiene
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• v.10 no.6
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• pp.1025-1035
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• 2010

Objectives : The purpose of this study was to identify correlation of personality preference, and achievement goal orientation, academic self-efficacy, test anxiety in selecting college students who majored in dental hygiene. This study also provides a basic data regarding personality for education of dental hygiene students. Methods : 192 students of S college who majored in dental hygiene were asked to answer the MBTI GS form, academic self-efficacy scale, achievement goal orientation scale and test anxiety scale during the month of May, 2009. The total of 160 copies were analyzed. MANOVA, independent-sample t-test were conducted. Results : 1. Looking at distribution of personality preference type of the students, extroversion type (63.1%) was more than introversion type(36.9%), sensing type(87.5%) was more than intuition type(12.5%), thinking type(54.4%) was more than feeling type(45.6%), judging type(59.4%) was more than perceiving type (40.6%) 2. In subscale of achievement goal orientation, performance approach level was higher in extroversion type than in introversion type. Performance avoidance level was lower in extroversion type than in introversion type. However, other preference personality type didn't show any significant difference in subscale of achievement goal orientation. 3. Academic self-efficacy was higher in extroversion type and thinking type than in introversion type and feeling type. There wasn't any significant difference between judging type and perceiving type, sensing type and intuition type. 4. In subscale of academic self-efficacy, confidence was higher in extroversion type than in introversion type. Task difficulty preference and self-regulated efficacy were higher in thinking type than in feeling type. 5. There wasn't any significant difference between personality preference type and test anxiety. Conclusions : Professor should find out difference between students through using information of preference personality and develop a teaching strategy that can encourage strength and make up weakness of each students.

• Fashion & Textile Research Journal
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• v.6 no.5
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• pp.605-612
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• 2004

This is a study which evaluates the brand personality on casual brands according to the sensibilities of consumers. Focus is placed on classifying the sensibilities of consumers through G sensibilities developed by the Fuji Research Institute in Japan, and then on investigating brand personality of casual wear, Levi's in particular. The subjects are 187 male and female college students living in the Busan area. Data were, using SPSS 10. 0 for Window, statistically analyzed by frequency and factor analysis for VARIMAX, Cronbach's coefficient, and ANOVA. The results of data analysis are as follow; First, in the distribution of G sensibility type, the majority of the respondents have G3(whimsical) type, and then followed by G1(my pace) type, G4(active) type, G2 type(active) type and then G5(sensualist) type. Second, as a result of brand personality evaluation on the casual brands, it has been represented by the following 5 factors; passion, competence, honesty, sophistication, and sentiment. Third, the brand personalities according to G sensibilities showed significant differences among respondents; G5 type(sensualist) especially showed the highest brand personality in the passion and sentiment factors, which are distinctive in the brand personality of Levi's. Consumers of G1 type, G2 type, G3 type, and G4 type showed high brand personality in the competence and honesty factors. The evaluation of brand personality, case study for products development and application, and application of the results need to be continued for follow-up study.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.13 no.3
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• pp.1-8
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• 2005

The purpose of this study was to identify the relationship between personality type and GPA scores of the student majoring flight operation. The data were collected from 96 "H' University student. MBTI Test was selected and used to analyze student's personality type. The results from MBTI Test and GPA scores were analyze by SPSS 10.0 package. I found that E, S, T, J Type, SJ, ST Type, ESTJ, ISTJ Type student are dominated. There were no significant relationship between personality type and GPA scores. The effective teaching strategies have to be considered for each personality type for better education.

• Journal of Oriental Neuropsychiatry
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• v.28 no.4
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• pp.373-379
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• 2017

Objectives: The purpose of this research is to study the psychological characteristics of Korean medical students with a focus on the Myers-Briggs Type Indicator (MBTI) and the Minnesota Multiphasic Personality Inventory-2 (MMPI-2). Methods: The survey was conducted on 101 Korean medical students to investigate their psychological characteristics with a focus on Myers-Briggs Type Indicator and the Minnesota Multiphasic Personality Inventory-2. Results: Among the 16 MBTI personality types, ISTJ was the most common type with the prevalence of 24.8%. According to gender-based classification, there were more men in the J-type category and more women in the P-type category. In the MMPI-2 scales, males showed high scores in Pd, AGGR, DISC, MAC-R, and GM, and females showed high scores in Mf and GF. Conclusions: The personality test for male and female Korean medical students revealed few differences on some scales of the Myers-Briggs Type Indicator and the Minnesota Multiphasic Personality Inventory-2.