• 한국생활과학회지
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• 제16권4호
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• pp.775-782
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• 2007

The study purposes to compare consumer choice behavior of high school students with that of college students. Through a questionnaire survey, data were collected from 385 high school students and from 230 college students. The results were as follows; 1) consumer choice behavior patterns were sorted into 'the indifferent type', 'the bragging type', and 'the economic type'. 2) The college students tended to choose new products or famous brands, to do comparison and planned shopping, and to buy more on impulse than the high school students. On the other hand, the high school students tended to buy low-priced products or products at discount prices. 3) The female students chose new and low- priced products and bought more on impulse than the male students. 4) Most of female and male college students belonged to the 'bragging type'. 'The indifferent type' was the most common of male high school students. 5) 'The economic type' was the least of all college students and highschool students.

• 한국실내디자인학회논문집
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• 제17권2호
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• pp.83-90
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• 2008

This study attempts to understand the arrangement and spatial requisites of art pieces by materializing the visitors' path of movement in the exhibition space, as well as researching their behavior. The purpose of the research is to the guideline for planning the exhibition layout and visitors' circulation can be derived in order to correspond to the visitors' characteristic of movement and circulation-path choice. Although such guideline may have limited use, it is still significant enough to be studied. Taking three Korean art galleries as the subjects of research, this study observes the arrangement of art pieces, movement path of visitors, characteristics of the visitors' behavior and the duration time a visitor takes to view an art piece without moving around in order to understand the arrangement and spatial requisites of art pieces which correspond to the visitors' behavior. The following results have been drawn in this research and analysis; First, when there is an island type exhibition other than the ordinary on-the-wall display in the exhibition space, the visitors' choice of path changes. In short, an island type exhibition seems to be a factor that changes the visitors' path. Second, in the entrance of an exhibition space unit, most of the visitors seem to choose a path which moves counter-clockwise. Third, it is considered that well-known art pieces or art pieces with a big size shall not be displayed on the comer of the exhibition room.

• 한국의류학회지
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• 제26권8호
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• pp.1128-1140
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• 2002

As consumers' alternatives in fashion store selection increase, they select different store types to purchase different product types. Therefore, the probability of patronage mix behavior according to product type increases. Understanding consumers patronage mix behavior, finding out the determinant attributes of fashion stores for each product type are important to retailers and marketers for building a successful merchandising and marketing strategies. Most of the previous researches in store selection and patronage assume consumer behavior as single store patronage, and thus relatively little is known about patronage mix behavior. Also, little attention has been given to product characteristics as an important variable in store patronage behavior. The purposes of this study were to determine the effects of product characteristics in consumers patronage mix behavior. In this study, a theoretical model including product characteristics as an intervening variable between store attributes and patronage behavior was developed. A Questionnaire was developed and data were collected form 464 adult women living in Seoul area in Korea. Factor analysis, paired t-test, ANOVA, Duncan test and discriminant analysis were employed to analyze the data. As a result, the suggested model was partially verified. First, the product characteristic was found to have an effect on perceived importance of store attributes and on determinant attributes of stores. Consumers were found to use different evaluative criteria for store attributes when they purchase different product types. Second, the perceived importance of store attributes was determined by consumer characteristics as well as product characteristics. Third, the determinant attributes in store selection were affected not only by the perceived importance of store attributes but also by the type of product to be purchased.

• The Korean Journal of Ceramics
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• 제4권2호
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• pp.68-71
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• 1998

The effect of Mn and Nb additions on the electrical properties of BaTiO$_3$ has been studied by means of equilibrium electrical conductivity as a function of temperature, oxygen partial pressure(Po$_2$) and composition. If the manganese ion is added to the normal Ti site, i.e. BaTi$_{1-x}Mn_xO_{\delta-6}$, the equilibrium conductivity shows strong evidence of acceptor-doped behavior. The conductivity minimum, corresponding to the transition from oxygen excess, p-type behavior to oxygen deficient, n-type behavior with decreasing Po$_2$, is displaced to lower Po$_2$ and is broadened and flattened. The partial replacement of Mn ion with Nb decreases the acceptor-doped effect and the total replacement exhibits a typical donor-doped behavior. It was confirmed that unlike undoped or other acceptor-doped behavior. It was confirmed that unlike undoped or other acceptor-doped samples, for the p-type region, the electrical conductivity follows the 1/6th power dependence of oxygen partial pressure.

• 산업융합연구
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• 제3권1호
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• pp.79-100
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• 2005

Considering the above points, this study has been conducted to find out the effects brought by perceived organizational justice towards organizational citizenship behavior, with focus on multi-dimension and multi-class nature of trust. With this objective, I researched the following. First, which type gives larger effect to organizational citizenship behavior, the type of distributive justice (that is lower dimension of organizational justice) or that of procedural justice. Second, what effects are given to the 5 types of trust, by distributive justice and procedural justice. Also, what effects are given to organizational citizenship behavior by the 5 types of trust. Third, which type of justice gives larger effect to organizational citizenship behavior when trust is served as a medium. Fourth, which items should be dealt in priority to lead members of organization towards a desirable direction. The research for this purpose was conducted on the basis of comprehensive analysis of variable including. socio-population variable.

• 한국의류학회지
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• 제36권1호
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• pp.84-98
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• 2012

This study examines the children's wear purchasing behavior of younger generation women (the missy group) and in the new-silver generation (retired). The data collected in the study were examined with a view to establish effective marketing strategies within the children's wear market, a market where the age and characteristics of the actual purchasers of the products have become more diverse. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of 398 females between the ages of 28 and 64 residing in Seoul and the Gyeonggi-do area. Data collected were analyzed by frequency, t-test, ANOVA, factor analysis, cluster analysis, and Cronbach's alpha coefficients. Respondents were classified into 4 groups by their clothes shopping orientation: conformable/brand conscious purchasing type, planned purchasing/enjoy shopping type, store/brand loyal impulse-oriented type, and dependent/low shopping interest type. There were differences between the missy and the new- silver generations under consideration. It is clear from the study that, even though some individuals of the missy group and of new-silver group belonged to the same shopping orientation type, individuals still showed differences with regard to children's wear purchasing behavior.

• 한국주거학회논문집
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• 제16권3호
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• pp.1-7
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• 2005

The purpose of this study was to analyze the relationship of the floor classification and the main-living behavior, and the tendency of using furniture and space by surveying the situations of using An-bang space by apartment dwellers. An-bang is a factor that influences on the unit-plan organization, the whole spatial arrangements, and the spatial relation and size, and has the most severe friction between the tradition and western culture. Given seeing the results shown in the main-living behavior by floor type, that the rest and TV watching were shown to be high in terms of a free-standing type can be said that An-bang is more for the individual rest than far the purpose of family harmony. On the other hand, that the family courtesy was shown to be a little higher a sitting-down type, could be understood that the sitting-down style, which is a traditional living mode, is appearing in An-bang.

• 벤처창업연구
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• 제15권2호
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• pp.1-18
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• 2020

본 연구는 계획된 행동이론을 바탕으로 증권형 크라우드펀딩 투자자의 참여의도에 영향을 미치는 주요 변인들의 영향력을 확인하고, 참여 의도와 지각된 행동통제가 투자자의 무리행동에 미치는 영향을 간접효과 분석을 포함하여 살펴보고자 하였다. 본 연구의 궁극적인 목적은 연구 결과를 통해 증권형 크라우드펀딩 투자자들의 투자 행태를 이해하고 관계 당사자들에게 동 제도 활성화 및 투자자 보호를 위한 각종 정책 및 사업계획 수립에 도움을 주기 위함이다. 본 연구 수행을 위해 증권형 크라우드펀딩에 투자한 경험이 있거나 관심이 있는 잠재 투자자들을 대상으로 온라인 설문조사를 실시하여 총 276부의 응답지를 받았다. 이 중 부적합 응답을 제외한 총 261명의 설문이 최종 분석에 사용되었다. 자료 분석은 SPSS 22.0 및 Amos 22.0 통계 패키지를 통한 구조방정식 모형 분석을 실시하였다. 연구 결과 계획된 행동이론의 주요변인 중 태도와 주관적 규범은 증권형 크라우드펀딩 투자자의 참여의도에 정(+)의 영향을 미치는 것으로 확인되었다. 그리고 간접효과 분석 결과 참여의도는 태도, 주관적 규범과 무리행동 사이에서 매개적 역할을 하는 것으로 확인되었다. 그러나 계획된 행동이론에서 행동의도의 주요 변인으로 제시된 지각된 행동통제는 참여의도에 미치는 영향이 통계적으로 비유의적인 것으로 나타났다. 대신 무리행동에는 직접적으로 정(+)의 영향을 미치는 것으로 확인되었다. 이는 투자자들이 증권형 크라우드펀딩에 쉽게 참여할 수 있다고 지각하고 있더라도 증권형 크라우드펀딩은 손실위험이 큰 초기창업기업에 대한 투자행위이기 때문에 참여의도에는 유의적인 영향을 미치지 않는 것으로 보인다. 한편 국내 증권형 크라우드펀딩 투자자는 실제 투자행동을 할 때 플랫폼에서 제공되는 펀딩 진행정보를 일종의 신호로 보고 다수의 다른 투자자를 모방하여 무리행동을 한다는 것을 실증적으로 확인하였다는 점에서 그 의미가 크다고 본다. 본 연구를 통해 국내 증권형 크라우드펀딩 투자자의 참여의도와 무리행동에 영향을 미치는 주요 변인들을 실증적으로 확인함으로써 향후 크라우드펀딩 감독기관의 정책 수립이나 크라우드펀딩 플랫폼 사업자의 사업계획 및 활성화 방안 수립 등에 유의미한 연구 결과로 활용될 수 있을 것이다.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2006년도 추계학술대회 논문집
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• pp.447-453
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• 2006

The major objective of this study is to investigate the fatigue behavior evaluation of immovability crossing for railway turnout by the field test. In railway engineering, an appliance is necessary to allow a vehicle to move from one track to another. This appliance came to be known technically as turnout. So, turnout is required very complex railway technologies such as rolling stock, track. Due to the plan under the application of high speed train, turnout are needed more stable for fatigue behaviors. It analyzed the mechanical behaviors of turnout crossing with propose its advanced technical type on the field test and fatigue evaluation for the dynamic fatigue characteristics. As a result, the advanced type crossing are obviously effective for the fatigue damage ratio and dynamic response which is non-modified type. The analytical and experimental study are carried out to investigate the passing path of contact surface and fatigue damage trend decrease dynamic stresses and deflections on advanced crossing type. And the advanced type reduce dynamic fatigue damage ratio and increase fatigue life(about each 38%)more than non-modified type. From the field test results of the servicing turnout crossing, it is evaluated that the modification of contact angle, weight, material and sectional properties is very effective for ensure against fatigue risks.

• 한국실내디자인학회논문집
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• 제15권2호
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• pp.150-157
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• 2006

Founded on a close relationship between exhibition scenarios and media, this study was conducted 1) to establish exhibition arrangement types by using three analytical indicators, such as arrangement types of exhibition, groupings of similar exhibition media, and exhibition density; and 2) to demonstrate the importance of considering the characteristics of exhibition arrangement types by using viewing behavior codes as a major analytical indicator. The following three types were investigated in this research: First, the Independent type (Type C) was found to be strongly influenced by architectural and spatial forms, especially by low exhibition density and high visual information. Also, compared with the Wall Dominant type, low number of viewing behavior codes and distribution was found even though there were high correlations among viewing behavior codes. This is assumed to be due to low exhibition density. Second, the Wall Dominant type (Type A) was found to be not influenced by architectural and spatial forms. This is because space is planned and restructured centering on the wall type showcases. At the planning stage of exhibition, it is easy to divide or combine space according to the contents and structure of exhibition scenarios. Compared with the Independent type, low correlations were found among viewing behavior codes. This is due to low participation or manipulation exhibitions. However, this implies that more active viewing behaviors can be induced if appropriate exhibition techniques and arrangement methods are used for each exhibition content. Third, the Independent Dominant type (Type B) was found to confuse visitors in selecting routes by displaying too many exhibits at a limited space in a disorderly fashion. It failed to attract visitors to the main exhibition area, where a big space is formed in the center. Visitors were found to view exhibits that are arranged near the major traffic line.