• The Journal of Fisheries Business Administration
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• v.42 no.2
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• pp.47-68
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• 2011

Values are lasting beliefs that are at the center of human behavior and not be often changed. Different values make different behaviors, and similar values form similar behaviors. Consumers' values affect not only the cognitive process but also behaviors in a powerful and comprehensive way. There have been many studies regarding prediction of consumer patterns and identification, measurement methods of values. This is because if we can accurately measure the value system, it can be used in many areas of marketing such as market segmentation, new product development, and advertisement. In case of seafood, it is also necessary to make marketing strategies by segmenting consumers based on their value systems. The objectives of this study are as follows: First, it is to find out the connection process from the properties of seafood products that consumers consider important, to the benefits, and finally to the values they pursue by applying the means-end chain theory, using the Laddering method. Second, using a two-step cluster analysis, we aim to segment seafood markets based on consumers' values and investigate characteristics of segmented markets. Based on objectives, it is expected that this study would provide informations on seafood consumers and help to establish seafood marketing strategies for producers and distributors. Analytical results of the value system using a means-end chain theory indicated that there were seven complete links, that is, ladders among fresh seafood products. In case of processed seafood products, there were total 9 complete ladders. The empirical analytical results of market segmentation according to the values showed fresh seafood products were divided into three groups. In case of processed seafood products were segmented into two groups.

• Journal of Environmental Science International
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• v.23 no.8
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• pp.1455-1462
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• 2014

The purpose of this study is to examine green consumer behavior (green product purchasing behavior and green consumption life) affected by demographical characteristics, and cognition degree of green life (cognition of a green indicator, a green life catalyst system, and environmental problems). It's also to promote strategy and suggest effective activation plans for the vitalization of green consumer behavior. To carry out the task, verification of credibility, multiple regression analysis, two-step cluster analysis, and multinomial logistic analysis were used. The results are as follows: First, the factors that effect green product purchasing behavior were gender, age, cognitive of a green indicator, carbon points system, electricity peak hour system, and seriousness of environmental damage due to lifestyle. Second, the factors that effect green lifestyle were gender, age, carbon grade indicator system, cognition of a green system, and the seriousness of environmental damage due to lifestyle. Third, the comparative group characteristic analysis showed low rates for careless green consumer behavior groups compared to the passive green consumer behavior groups in cognition of a green indicator, green system, and environmental problems. For active green consumer behavior groups, the analysis showed high rates in cognition of carbon grades, eco-labeling, electricity peak hour system, and environmental damage due to lifestyle. In order to encourage green consumer behavior, it's evident that cognition of a green indicator, a green life catalyst system, and environmental problems need to be improved through strategic education and continuous encouragement.

• Survey Research
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• v.7 no.1
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• pp.55-84
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• 2006

This study has classified development stages (Embryonic-Growth-Maturity) of mobile telecommunication industry based on Industry Life Cycle theory. There are two steps to be analyzed in this study, In the first step, cluster was investigated through cluster analysis using mobile density to categorize development stages of mobile telecommunication industry. In the second step, we compared on indexes of market structure, market efficiency and market performance to find out characteristics of each stage of development. The results are as follows. First, HHI is higher at embryonic stage than at growth and maturity stages, Second, ARPU(Average Revenue Per User) and RPM(Revenue Per Minute) are getting higher as the stages move on. Third, EBITDA margins, an index of market performance, is decreasing along the three stages. Finally, this study presents a clue to define the stage of development of mobile telecommunication industry and build a proper strategy for the market change.

• The Journal of the Korea Contents Association
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• v.17 no.11
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• pp.479-490
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• 2017

The study analyzed the relationship between dating violence and limerence and ruminative response in romentic relationship. The subjects were 205 college students who had experience of dating. And mean age of subjects was 22.1 years. Analysis methods were correlation analysis, ANOVA, two-step cluster analysis, and multinomial logistic regression analysis. The results of this study are as follows. First, self-reproach ruminative respone were significantly higher the victim group and perpetrator victim group than the general group. Second, all sub-factors of ruminative respone were significantly higher the victim group and perpetrator victim group than the general group. Third, the self-reproach ruminative respone was significant positive explanatory variable on dating violence. Fifth, the victim limerence experience significantly increased the odds ratio of victim group of dating violence by 3.3 times, and that of perpetrator victim group of dating violence by 10.9 times. Based on these findings, he discussed the importance of dating violence and the importance of limerence and rumination.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.399-408
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• 2016

This research was conducted to analyze the relationship among school bullying types, collaboration empathy skills, and adaptation of school life. A survey was conducted for the research, and asked 213 adolescents in middle and high schools in capital area(middle school: 106, high school: 107). Data Analysis was used a two-step cluster analysis to classify the type of bullying, explanation of a prediction variable according to the groups were analyzed by a multiple logistic regression analysis. The results of analysis of the research are as in the following. First, experience of afflicting or suffering from school bullying had negative correlation with collaboration empathy skills, and also with school life adaptation. Secondly, assailant group and victim group of school bullying was related to the lack of collaboration skill, and also related with empathy skill. Thirdly, collaboration empathy skills was influential factor on the adaptation of school life. Based on the results, collaboration empathy skills reduce the experience of bullying, and have a positive impact on the adaptation of school life. It confirmed the need for a social skills training program and discussed the implications.

• The KIPS Transactions:PartC
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• v.12C no.5 s.101
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• pp.649-658
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• 2005

Since the Network based attack Is extensive in the real state of damage, It is very important to detect intrusion quickly at the beginning. But the intrusion detection using supervised learning needs either the preprocessing enormous data or the manager's analysis. Also it has two difficulties to detect abnormal traffic that the manager's analysis might be incorrect and would miss the real time detection. In this paper, we propose a traffic attributes correlation analysis mechanism based on self-organizing maps(SOM) for the real-time intrusion detection. The proposed mechanism has three steps. First, with unsupervised learning build a map cluster composed of similar traffic. Second, label each map cluster to divide the map into normal traffic and abnormal traffic. In this step there is a rule which is created through the correlation analysis with SOM. At last, the mechanism would the process real-time detecting and updating gradually. During a lot of experiments the proposed mechanism has good performance in real-time intrusion to combine of unsupervised learning and supervised learning than that of supervised learning.

• Journal of the Korean Society of Food Culture
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• v.34 no.3
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• pp.268-276
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• 2019

This study separated different factors into the Korean Wave and Korean health food according to the interest in Korean culture among the Chinese living in China. We then conducted a two-step cluster analysis with gender, marriage status, academic background, interest in Korean culture, command of the Korean language and the status of having visited Korea as variables. The subjects were split into a Korean wave-preferring group, highly interested in Korean food as health food group and a low interested group according to clusters, and we then investigated for preference differences for 20 Korean food dishes. Between these two groups the statistics indicated a significant influence with a level p<0.001 for Bulgogi, Bibimbap, Kimchi, Galbi-tang, Galbi-gui, Chicken, Samgyepsal, Doenjang-Jjgae, Dak-galbi, Japchae and Gimbap p<0.01 for Samgye-tang and p<0.05 for Naengmyeon, Kimchi-Jjigae, Dak-galbi, Seolleongtang, Haemul-tang, Hanjeongsik and Tteok-bokki. Jeon and Juk did not show any statistically significant difference. Chinese consumers preferred Korean food for Samgyeopsal, Bulgogi and chicken and less preferred gruel, Hanjeongsik and Kimchi-Jjigae. The highly interested in Korean culture group preferred Samgyeopal, Bulgogi and Chicken, and less preferred Juk, Jeon and Hanjeonsik in that order. This study offers information on the Chinese's preference for different Korean food to any food service enterprises that manage Korean restaurants in China or that sell Korean cuisine and also basic data for differentiated marketing to those entering the Chinese market.

• Journal of the Korea Society of Computer and Information
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• v.10 no.4 s.36
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• pp.1-16
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• 2005

When Web-based special retrieval systems for scientific field extremely restrict the expression of user's information request, the process of the information content analysis and that of the information acquisition become inconsistent. Accordingly, this study suggests the re-ranking retrieval model which reflects the content based similarity between user's inquiry terms and index words by grasping the document knowledge structure. In order to accomplish this, the former constructs a thesaurus and similarity relation matrix to provide the subject analysis mechanism and the latter propose the algorithm which establishes a search model such as query expansion in order to analyze the user's demands. Therefore, the algorithm that this study suggests as retrieval utilizing the information structure of a retrieval system can be content-based retrieval mechanism to establish a 2-step search model for the preservation of recall and improvement of accuracy which was a weak point of the previous fuzzy retrieval model.

• Journal of Korean Neurosurgical Society
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• v.54 no.5
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• pp.390-398
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• 2013

Objective : We determined whether the relationship between the neuropsychological performance of patients with mild traumatic brain injury (TBI) and their psychopathological characteristics measured by disability evaluation are interrelated. In addition, we assessed which psychopathological variable was most influential on neuropsychological performance via statistical clustering of the same characteristics of mild TBI. Methods : A total of 219 disability evaluation participants with mild brain injury were selected. All participants were classified into three groups, based on their psychopathological characteristics, via a two-step cluster analysis using validity and clinical scales from the Minnesota Multiphasic Personality Inventory (MMPI) and Symptom Checklist-90-revised (SCL-90-R). The Korean Wechsler Adult Intelligence Scale (K-WAIS), Korean Memory Assessment Scale (K-MAS) and the Korean Boston Naming Test (K-BNT) were used to evaluate the neurocognitive functions of mild TBI patients. Results : Over a quarter (26.9%) experienced severe psychopathological symptoms and 43.4% experienced mild or moderate psychopathological symptoms, and all of the mild TBI patients showed a significant relationship between neurocognitive functions and subjective and/or objective psychopathic symptoms, but the degree of this relationship was moderate. Variances of neurocognitive function were explained by neurotic and psychotic symptoms, but the role of these factors were different to each other and participants did not show intelligence and other cognitive domain decrement except for global memory abilities compared to the non-psychopathology group. Conclusion : Certain patients with mild TBI showed psychopathological symptoms, but these were not directly related to cognitive decrement. Psychopathology and cognitive decrement are discrete aspects in patients with mild TBI. Furthermore, the neurotic symptoms of mild TBI patients made positive complements to decrements or impairments of neurocognitive functions, but the psychotic symptoms had a negative effect on neurocognitive functions.

• Journal of Digital Convergence
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• v.18 no.10
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• pp.527-535
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• 2020

The purpose of research is to examine mothers with elementary school children in Chungcheong and the convergence effect of recognition of food labeling standards on purchasing behavior. A two-step cluster analysis was performed for group classification according to the purchase behavior of processed foods and the collection was determined by Schwarz's BIC criteria. Three types were determined: "convenience pursuit," "large mart preference," and "high cost reverse purchase". The proportion of college graduates in 'large mart preference' was higher, the proportion of employment mothers in 'high cost reverse purchase' was higher, and the need for food labeling standards was higher in 'large mart preference'. 'Shelf life' was recognized as the most important item. 'Large market preference' scored higher in 'used materials' and 'food additives', 'nutrition labelling'. In order to improve the purchasing behavior of processed foods, above all else, it is necessary to develop customized educational media that can be easily applied to real life.