• Title/Summary/Keyword: Trust management

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Technical, Individual and Situational Factors Affecting Intention to Use of Mobile Easy Payment Service : Focusing on the Moderating Effects of Subjective Norms (기술, 개인, 상황 특성이 모바일 간편 결제서비스 이용의도에 미치는 영향 : 주관적 규범의 조절효과)

  • Park, Hyunsun;Kim, Sanghyun
    • Journal of Digital Convergence
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    • v.16 no.6
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    • pp.105-115
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    • 2018
  • With the development of information and communication technologies, popularization of smart phones, and relaxation of the government regulation, mobile easy payment service is rapidly growing as a major financial service. Therefore, this study examines factors that influence the intention to use mobile easy payment service through empirical analysis. We collected 386 responses by survey and formed structural equation modeling with AMOS 22.0. The results show that technical factors(relative advantage, security), individual factor(self-efficacy), situational factors(trust in prior services and satisfaction of prior services) had a positive effect on the perceived value. In addition, perceived value had a positive effect on the intention to use mobile easy payment services. Lastly, subjective norms are closely related to the relationship between perceived value and intention to use mobile easy payment services. The results can be expected to provide useful references to the Fintech related industry fields.

A Study on the Recognition and Satisfaction of Aesthetic Plastic Surgery using Social Commerce (소셜커머스를 이용한 미용성형시술의 인식 및 만족도에 관한 연구)

  • Yoon, Suhwa;Park, Cecilia;Li, Shun-Hua
    • Journal of Digital Convergence
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    • v.16 no.6
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    • pp.427-436
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    • 2018
  • In this study, out of the 530 beauty social commerce users, 244 people who had experience purchasing coupons for cosmetic surgery were surveyed to analyze the impact of the awareness of cosmetic surgery on satisfaction and on the purchase of new products. The reason why we did not purchase the coupon for cosmetic surgery was because we did not have enough information and did not trust the company and aong the factors used for cosmetic surgery, convenience, satisfaction, and repurchase are found to have a positive (+) effect (p<0.001) and We recognized convenience as an important factor. therefore, It is believed that social commerce companies and aesthetic medical agencies will need to improve their customer service, how to use the site, and provide objective information.

Research on Consumer Awareness Due to Origin Declaration of Beef in General Restaurant (일반음식점의 쇠고기 원산지 표시에 대한 소비자 인식 연구)

  • Lee, Seung-Mi;Jin, Yang-Ho
    • Culinary science and hospitality research
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    • v.15 no.3
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    • pp.112-127
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    • 2009
  • In 2007, due to the outcome of the Korea-U.S. FTA negotiations, the opportunities for American beef greatly increased and a serious change in the domestic dining market is expected. The market currently faces issues such as the settlement of the beef origin declaration policy and the fulfillment of customer needs on domestic and imported beef. The following are the summary of the results of the aforementioned research and analysis. First, the consumer awareness level of origin declarations was comparatively low. Second, the reason behind the propensity for imported beef was the comparatively cheaper price despite the lower taste quality, and it was determined that there is a high level of distrust on domestic beef sold in general restaurants. Third, domestic beef showed a high valuation in taste, safety and freshness, while imported beef showed results which were below average. Concluding from the above research results, a dining environment should be created where consumers can trust what they eat through settlement of an origin declaration policy, and more efforts should be put into fulfilling consumer needs for both domestic and imported beef.

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A Comparative Study on Arbitration Law of Some Countries in the North-East Asia (동북아 주요국의 중재법제 비교연구)

  • Kim, Suk-Chul
    • Journal of Arbitration Studies
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    • v.17 no.3
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    • pp.31-56
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    • 2007
  • The purpose of this thesis lies on building the foundation for the further activation of trade among the Northeast Asian countries such as South Korea, Japan, China, Russia, and North Korea through an analytical comparison of their arbitration systems. Further activation of trade cannot be reached without previously building safety measures on the negotiation of exports, the control on defective imported merchandise, the returns on investments, and the stable management of businesses. Throughout this thesis an analytical comparison of these five countries' most important areas on arbitration will be carried out. These areas are the arbitration laws and organizations; the structures of the laws; scope of arbitration; form of arbitration agreement, appointment of arbitratiors, place of arbitration, hearing, court assistance in taking evidence, governing law, decision making by panel of arbitrators, form and contents of awards, effective of award, recourse against award, recognition and enforcement of awards. etc. It was found in each of the areas cases to be identical, similar or verydifferent; also, cases unable to arbitrate. This phenomenon was found to occur due to the differences in political and economic systems and perception of arbitration among these countries. Additionally, this thesis points out what should each country do for its integration. It is also suggested the organization of a common arbitration research body to continue the efforts for raising the awareness, building trust, and mutual recognition among the countries to ultimately create a common arbitration system. Lastly, it is a personal will that this thesis will serve as the starting point for in depth researches in each of the presented areas.

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A Study on Distributed Cooperation Intrusion Detection Technique based on Region (영역 기반 분산협력 침입탐지 기법에 관한 연구)

  • Yang, Hwan Seok;Yoo, Seung Jae
    • Convergence Security Journal
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    • v.14 no.7
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    • pp.53-58
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    • 2014
  • MANET can quickly build a network because it is configured with only the mobile node and it is very popular today due to its various application range. However, MANET should solve vulnerable security problem that dynamic topology, limited resources of each nodes, and wireless communication by the frequent movement of nodes have. In this paper, we propose a domain-based distributed cooperative intrusion detection techniques that can perform accurate intrusion detection by reducing overhead. In the proposed intrusion detection techniques, the local detection and global detection is performed after network is divided into certain size. The local detection performs on all the nodes to detect abnormal behavior of the nodes and the global detection performs signature-based attack detection on gateway node. Signature DB managed by the gateway node accomplishes periodic update by configuring neighboring gateway node and honeynet and maintains the reliability of nodes in the domain by the trust management module. The excellent performance is confirmed through comparative experiments of a multi-layer cluster technique and proposed technique in order to confirm intrusion detection performance of the proposed technique.

Class Conflict and Empathetic Society in Korea: Crisis Management in the COVID-19 Era (한국 계층갈등의 지형과 공감사회: 코로나 시대의 극복방안)

  • Suh, Moon-Gi
    • Journal of the Economic Geographical Society of Korea
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    • v.23 no.3
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    • pp.197-208
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    • 2020
  • This study attempts to identify the structure of class conflict in Korea and to suggest an alternative framework for a empathetic society. The objective and subjective level of satisfaction with life and class consciousness are in direct proportion, and status consistency signifies polarization. Distorted distribution structures and cultural values make income disparity and property disputes widen, which in turn lead to educational divides and status fixations, refracting or blocking the possibility of social mobility. By overcoming the COVID-19 crisis, it is not appropriate to go back to the past but to correct wrong consciousness and practices in the past, and the consistency between the state and members of society must be re-established. Through the process of innovation at the economic, global, and digital level, a major transformation is required in the new normal era, which prioritizes social development for human values. The conflict resolution depends on the solidarity of the community as a social foundation, since an empathetic society needs the trust and communication of the members of the society.

A Study on the factors affecting Purchasing Intentions of Internet Shopping Mall (인터넷 쇼핑몰의 구매 의도에 미치는 영향요인)

  • Gam, Hua-Jun;Kim, Dae-Ho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.3
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    • pp.105-113
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    • 2012
  • There are many studies about the relationship between customer satisfaction and SCM, web site quality or online Word of Mouth (WOM). When a customer wants to purchase any product online, he has to watch the detail of a online shopping web by computer. So the web sits' quality can be very important for the customer to get enough information. Recently, internet shopping malls are very much prospered. To understand why these kinds of internet transactions become very popular, this study investigates a possible effect of such crucial factors as web site quality, supply chain management(or deliver service), and online Word of Mouth(WOM) of an internet shopping mall to its customer satisfaction and trust, eventually leading to purchasing product and services. This study develops a experimental research model and tests it based on 170 survey response using regression analysis.. The finding of this research implies that system quality, information quality, quick and correct, accurate delivery service, and online WOM are influential factors to the performance of online shopping mall, while design quality, cost of delivery do not affect relationship significantly.

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Blockchain E-voting System and Governance: The Case of Korean National Pension Service (블록체인 기술을 활용한 전자투표시스템과 지배구조: 국민연금 사례를 중심으로)

  • Chung, Hae Jin
    • The Journal of Society for e-Business Studies
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    • v.24 no.4
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    • pp.1-16
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    • 2019
  • Blockchain technology prevents tampering of central authorities that manage voting process, enhancing trust in the vote results. This technology enables citizens to participate more directly in the areas where delegation was inevitable due to the difficulties in polling fair and trustworthy public opinions. There are many projects around the world proposing to implement voting system for public decision making using blockchain technology. The blockchain voting system is expected to work as a transparent and fair channel for polling public opinions, which will transform the public decision-making process and governance. Korean National Pension Service (NPS) recently introduced stewardship code to better represent the interest of beneficiaries. However, because of the mistrust in governance of NPS, introduction of stewardship code is facing criticism for potential misuse of their voting rights against the interest of beneficiaries and for government's interference with corporate management. This study proposes a voting system applying blockchain technology for polling the opinions of National Pension Fund's beneficiaries to support public decision-making, and discusses social and institutional conditions for implementation of the proposed system.

Analysis of the Impact of Start-up Mentoring on Strengthening Business Capabilities of One-man Design Entrepreneur -Focusing on 'Creative Maestro Job Creation Project' (창업 멘토링이 1인 디자인 창업가의 비즈니스 역량 강화에 미치는 영향 분석 -'창의적 마에스터 일자리 창출사업'을 중심으로-)

  • Jeon, Young-Ok
    • Journal of Digital Convergence
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    • v.16 no.2
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    • pp.343-349
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    • 2018
  • The purpose of this study is to examine the implications of the business start-up mentoring that overcomes limitations of government support projects' mentoring. The start-up mentoring of 'Creative Maestar Job Creation Project' supported to match mentors and mentees regardless of location, provide a SNS mentoring that allows 24-hour open consulting, and visit a products production site accompanying mentors and mentees. These institutional devices encouraged the preparers of design start-ups to develop effective communication skills and managerial mindset, not material support. In addition, mentors and mentees have become facilitators of learning that grow their mutual capabilities by constantly exchanging new ways of thinking, behaviors, and values. As a result, this study implies the importance of mentoring a talented person focusing on cultivating the qualities of a one-man design entrepreneur and a mentor's relationship with a mentor based on human trust.

A Study on the Satisfaction of the Elderly with Mild Dementia using the Dementia Care Center (경증치매노인의 치매안심센터 이용만족도에 관한 연구)

  • Kim, In-Ok
    • Journal of Digital Convergence
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    • v.18 no.5
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    • pp.505-512
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    • 2020
  • This study is done to provide basic data on the effective operation of the new policies by examining the satisfaction level of the elderly with dementia visiting dementia care centers located in 25 autonomous districts of S city. Self-administered questionnaires were distributed to 217 elderly with dementia who visited the above dementia care center from July 1 to September 30, 2019. The satisfaction tool is a chart score scale that displays negative-positive expressions at both ends of a straight line. The result shows that satisfaction level is significantly higher in the group with trust in the visiting institutions than in the group with distrust (t=9.74, p<.001), higher in cognitive impairment group than in dementia group (t=0.13, p=.034), and higher in mild depression group than in more severe depression group (t=2.31, p=.022). Satisfaction ratios analyzed by logistic regression shows significant differences in factors like gender, age, education, and walking pattern. In conclusion, it is important to run health support programs that consider user characteristics to improve the satisfaction of newly introduced dementia care centers.