• Title/Summary/Keyword: Trust management

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A Study on Information Bias Perceived by Users of AI-driven News Recommendation Services: Focusing on the Establishment of Ethical Principles for AI Services (AI 자동 뉴스 추천 서비스 사용자가 인지하는 정보 편향성에 대한 연구: AI 서비스의 윤리 원칙 수립을 중심으로)

  • Minjung Park;Sangmi Chai
    • Knowledge Management Research
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    • v.25 no.3
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    • pp.47-71
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    • 2024
  • AI-driven news recommendation systems are widely used today, providing personalized news consumption experiences. However, there are significant concerns that these systems might increase users' information bias by mainly showing information from limited perspectives. This lack of diverse information access can prevent users from forming well-rounded viewpoints on specific issues, leading to social problems like Filter bubbles or Echo chambers. These issues can deepen social divides and information inequality. This study aims to explore how AI-based news recommendation services affect users' perceived information bias and to create a foundation for ethical principles in AI services. Specifically, the study looks at the impact of ethical principles like accountability, the right to explanation, the right to choose, and privacy protection on users' perceptions of information bias in AI news systems. The findings emphasize the need for AI service providers to strengthen ethical standards to improve service quality and build user trust for long-term use. By identifying which ethical principles should be prioritized in the design and implementation of AI services, this study aims to help develop corporate ethical frameworks, internal policies, and national AI ethics guidelines.

The NACUFOK Business Consulting's Influence on the Management Performance of the Primary Credit Unions (신협중앙회 경영컨설팅이 단위신협의 경영성과에 미치는 영향)

  • Kang, Seong Moo;Ryu, Duk Wi
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.4
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    • pp.101-112
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    • 2012
  • Business consulting which aims at advising overall management, comparative advantage in competitive environment, administration and so forth is deemed to be significant so that a credit union may flexibly respond to rapid and complicated financial environment. Accordingly, business consulting has been initiated and implemented in credit union since 2002, which seemingly leads to positive outcome to enhance its competitiveness. However, very few research exists which analyze the credit union's competitiveness and business performance after the business consulting. Thus, the research intends to verify how consulting influences on management performance by its various factors. With the above studies in mind, hypothesis is formed that the characteristics of a consulting comsumer and the characteristics of supplier will give a meaningful impact on management performance. The test shows the result as followings: Firstly, a primary credit union's trust and NACUFOK's expertise demonstrate that they are closely relevant to financial and non financial management performance. Secondly, support and willingness to apply states that they influences on non financial performance, while no direct impact is found to financial performance. Thirdly, NACUFOK's capability is rarely interrelated to financial and non financial performance. The present study implies that the credit union as a consulting beneficiary should participate in the consulting, accept the result, and make effort to solve the management problems. In addition, NACUFOK as a consulting supplier should initiate the organization in exclusive charge, perform the professional group, and foster the professional consultant for the development of consulting method, the improvement of consulting process, and the specialization of consultant including the enhancement of core competencies. When these perspectives are sufficient, it will be connected to the management outcomes, further, it will be boosted up the competitiveness of the Credit Union. Hopefully the present study helps to motivate the consulting of primary credit union, boost up the effectiveness of consulting, further, providing the perspective on consulting the credit union. And these may result in the indication of consulting development direction and the competitiveness of Credit Union.

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A National Integrated Cooperation System for Invigorating the Digital Content Industry (디지털콘텐츠산업 활성화를 위한 국가적 통합협력 시스템)

  • Kim, Sun-Bae
    • Journal of Digital Convergence
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    • v.6 no.3
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    • pp.45-52
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    • 2008
  • For the domestic digital contents, it is particularly important that the planning and mediating functions should cover the whole Industries so that dividends and assistance to reach all the way back to the primary contents-creating level, where economic risks are especially high. A proactive cooperation system or framework between the government, the businesses and research institutions, which would allow for free flow of interaction among these players, can play that role. We can broadly define cooperation frameworks into two; one between the central and the local governments and another among private-sector groups, such as companies, associations and groups. These players in the framework have differing, sometimes, conflicting views regarding the digital contents industry whether the digital contents should aim for skilled applicability or the abstract or whether the emphasis should rest on public interest or profitability. Immature competition and lack of trust among these players also give rise to such inefficiencies as overlap in investments, inexpertness and inefficient use of resources. We have proposed and realized the National Integrated Cooperation System to bridge these gaps among the major players in the industry. The National Integrated Cooperation System rests on the following major functions. The first major function of the NICS is to decipher any ambiguity that may be embedded in external Inputs by stratified role and bias. The second function is to create cooperative groups that will deal with the ambiguities based on its consequent situation. The third is a feedback function that will draw out a new cooperative way by re-feeding the capacities and the conflicts that stem from the existing organizations and strategies into cooperation and adjustment process. Our NICS has compared and evaluated with England and Australia digital content industry models under AHP(Analytic Hierarchy Process) method. NICS has turned out to be well designed and have strong points based on OECD innovation and cooperation criteria.

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A Study on The Structure and Contents of Streetscape Design Guideline as a Tool of Residents' Participation (주민참여 도구로써 가로경관 디자인 가이드라인 구성 연구)

  • Kang, Hye Yon;Lee, Yeun Sook
    • KIEAE Journal
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    • v.12 no.4
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    • pp.59-69
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    • 2012
  • In order to create humanitarian living environment with sustainable ecological environment, urban regeneration project has been implemented recently seeking diverse methods for residents'participation stressing the process of communication with the residents changing from the existing one way planning by limited number of experts. Particularly, it is essential to develop systematic tools to promote the voluntary and positive participation of the residents because residents have to perform as the master of urban streetscape design project that requires sophisticated knowledge and experience and also because the residents have to function as sustainable maintainers and managers of their streetscape. This study intends to identify the organizational structure and major contents of design guideline as a tool to support the voluntary and positive participation of the residents in streetscape maintenance. For this purpose based on the structural system and characteristics of Chicago streetscape design guideline that was developed as tool for residents' participation, efforts were made to set up framework of design guideline for sustainable streetscape project with the users' participation with their overall understanding and trust. In detail, the author studied the resident participatory process for sustainable maintenance and management in a long term landscape project and the principle and theories of design planning for streetscape that supports the utilizing behaviors of the users, and how this information should be linked and organized to form the structure and contents of design guideline. As a tool supporting residents' participation and helping the residents perform the responsible function as sustainable maintainers and managers of their streetscape through social maturity with ontological sense of masters of their local community as they experience the gradual processes of their streetscape maintenance project, streetscape design guideline has its meaning in the efforts that tried to achieve deep participation of the residents through researches converging the two academic sectors of urban architecture and social psychology.

Effects of Dental Personnels' Relationship Orientation on Rapport and Loyalty (치과종사자의 관계지향성이 레포와 충성도에 미치는 영향)

  • Lee, Eun-Ju
    • Journal of dental hygiene science
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    • v.9 no.3
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    • pp.265-270
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    • 2009
  • This research provides the point of view by operating SPSS(14.0) about effective management and marketing focusing on customer by comparing and analyzing the effect which affects loyalty for the dental clinic and the rapport occurring when the dental worker communicates affirmatively with customers. The data was gathered from 300 customers visiting to a private dental clinic through the self-administered questionnaire in Jinju, Gyeng-nam. The communication(.017) and value property(.006) of service provider affects the rapport significantly. Last, the trust(.000), value property(.023) and the rapport(.000) affect the loyalty-a result variable-significantly.

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An Analysis on the Job Satisfaction and Job Characteristic for the dietitians who perform Nutrition Service in the field of Industry Foodservice (영양서비스업무를 수행하는 사업체급식소 영양사의 직무만족 및 직무특성 분석)

  • Kim, Jeong-Mi;Song, Jun-Hui
    • Journal of the Korean Dietetic Association
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    • v.8 no.1
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    • pp.33-41
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    • 2002
  • This study has been focused on understandings for the problems of dietitian who perform nutrition service in the field of industry foodservice and then focused on using of its findings as basic material for smooth nutrition service performance through analyzing job satisfaction, job characteristic and its importance of dietitians' task in industry foodservice. A questionnaire survey of 120 nutritionists who have engaged themselves in industry foodservice―60 are under direct management and 60, held in trust―has been performed, and 95 responses (79%) have been collected and categorized, except some unfinished responses. The examined data have been classified statistically by using of SPSS, and then analyzed into frequency, percentage, mean value, standard deviation, and correlation among factors, according to questionnaires. The findings of the research can be summarized as following: The details of the surveyed dietitians were: 20-25 years old on an average; working less than two years; college graduates; mere employees; receiving monthly pay of 70~100 won on an average; working more than 52 hours weekly; and providing with four meals a day in a single menu. For job satisfaction and job characteristic, the service itself and the understanding of the service appear as main features. For the relative importance of the service, the findings show that the menu making, sanitation and cost control occupy an important position, while nutrition counseling, nutrition education and dietary control by ailments make up very low portion. For the cause of not enacting the nutrition service, the lack of counseling ability and the overburden of food service are at the top. The findings of this research, therefore, present the needs of the service capacity education and the reduction of excessive foodservice hours of dietitians in order to secure the efficient nutrition service in industry foodservice. To achieve this goal, first of all, there should be an intensive education course in school by using of practice hours. for enhancing practical service adaptability, and then the computerization of foodservice should be executed perfectly to reduce the excessive foodservice hours.

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Structural Model of health status in Rural Community: Social Trust, Medical Communication, and Health Information (사회적 자본과 건강정보, 의료 커뮤니케이션 요인이 농어촌 지역의 건강상태에 미치는 영향에 대한 구조모델)

  • Jang, Han-Jin;Noh, Ghee-Young
    • Journal of Digital Convergence
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    • v.13 no.8
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    • pp.483-493
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    • 2015
  • Industrialization and urbanization have caused health inequality between rural areas and cities. Health care in rural area is insufficient comparing to urban areas. This study examined the effects of social capital, Health Information, and medical communication factors on Health status in rural community using structural equation modeling. First, social capital has an effect on medical communication with physicians and medical communication impacts on health status. Second, health information orientation has an impact on health behavior and Internet health information. Lastly, health information orientation influenced by Internet health information as a mediator affects health status. As a whole, this study contributes to theoretical explanation about determinants of health status in communities by examining structural path of the effects of social factors and communication factors on health status in rural area.

The Influence on the Korean Uzzul(Boasting) Psychological Characteristic on the Consumer Attitude of Luxury Good (한국인의 우쭐 심리적 특성이 명품에 관한 소비자 태도에 미치는 영향)

  • Youm, Dong-Sup;Yu, Seung-Yeob
    • Journal of Digital Convergence
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    • v.10 no.8
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    • pp.111-118
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    • 2012
  • This study examined the psychological characteristics of the Koreans Uzzul(Boasting) about the impact on consumer attitudes about the brand. Elated about the psychological characteristics of Korean literature on the basis of an analysis of these Koreans Uzzul(Boasting) psychological characteristics were examined for luxury consumer attitudes and whether any relationship was confirmed. Firstly, the psychological characteristics of Koreans Uzzul(Boasting) were six sub-factors. Second, consumer attitudes about the luxury factor analysis was the result of two factors. Third, the psychological characteristics of Koreans Uzzul(Boasting) impact on consumer attitudes about the brand. Arrogant sense and self-esteem factors had a significant impact on hedonic attitudes. In addition, the relative recognition factors had an impact on the quality trust attitude. The results of this study did not cover the face of conspicuous luxury-related studies have mainly dealt with the psychological variables. Whereas Koreans Uzzul(Boasting) psychological characteristics based on research in progress by virtue of the fact that it is worth. Offered practitioners to consider the characteristics of the target group of Uzzul(Boasting) psychological implications for the future designer to create ads.

A Study on limit of Policeman's Exertion in Police Questioning (불심검문시 경찰관의 유형력행사의 한계)

  • Yoo, In Chang
    • Journal of Digital Convergence
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    • v.10 no.10
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    • pp.229-235
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    • 2012
  • Police questioning is police measure for acquiring information or inquiring an identification without questionee's will in order to accomplish the goal under the Police Act. However, like spear and shield, it has its own inherent limits between both sides of public power and human right and has stirred an hot issue in our society for longtime. The core problem is whether policeman can force a questionee stop when the questionee refuses policeman's stop requirement, the first step for police questioning. Some opinions argue that police questioning has somewhat effects on crime prevention and suspect arrest but people still have inconvenience and refusal from experiences of reckless police questioning in the past. Because of this, the police needs to recover people's trust on police questioning. In order to do so, in case of police questioning, human right should be superior to crime prevention or suspect arrest. This is the time's call. So when there is a police questioning, policeman's exertion of it on the questionee who refuse it should be conducted under strict conditions.

A Study on Chinese User Resistance of Mobile Banking (모바일 뱅킹에 대한 중국 사용자 저항에 관한 연구)

  • Cheng, Shuang;Lee, Sang-Joon;Lee, Kyeong-Rak
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.105-114
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    • 2014
  • There are many studies on the adoption intentions for mobile banking. But there are no apparent effect on the popularity of it. This is so because the users have resistance to innovation on Mobile Banking. Therefore, it is necessary to identify empirically the problem of user resistance. In this paper, we identified hindrance factors of mobile banking with previous papers. And then we conducted empirical study by survey reply from undergraduates and graduate students in China. The results of this study are as follows. Social Influence and Perceived Complexity have positive effect on Perceived Risk, and Trust has negative effect on Perceived Risk. Perceived Security and Perceived Protection of Private information have no effect on Perceived Risk. Perceived Risk has effect on User Resistance. The significance of this paper is that financial institutions and telecommunications companies of China could potentially establish new and more accurate strategies based on the resistance factors identified in this paper to gain more profits.