• Title/Summary/Keyword: Trust Level

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An Empirical Research how ISO application and Partnership process affect on Business Performance of Import and Export Manufacturing Firms in Korea (한국 수출입 제조 기업의 국제표준인증 활용과 파트너십 프로세스에 대한 연구)

  • Kim, Chang Bong;Koo, Yun Cheol
    • International Commerce and Information Review
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    • v.18 no.2
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    • pp.131-150
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    • 2016
  • As global partnership is recently getting important in order to establish supply chain network in global managing environment, companies tend to improve quality and warranty in SCM(Supply Chain Management) by certifying ISO(International Organization for Standardization). This research investigated structural relationship how strategic and operational ISO application level and trust, immersion, collaborative factors in partnership process affect to companies business performance. This research was surveyed with 147 manufacturing companies in South Korea and conducted empirical analysis using Structural equation model. The research hypothesis and model was derived from the basis of existing theory and empirical research, and obtained the following results. Firstly, the strategic ISO level showed positive(+) effect on trust and immersion factor. Second, the operational ISO level showed positive(+) effect on trust and collaborative factor. Third, trust factor in the partnership process showed positive(+) effect on immersion factor. Lastly, collaborative factor in partnership process showed positive(+) effect on companies business performance. Implication for this research is that companies must consider ISO application in establishing partnership and companies require prolonged effort using trust, immersing, collaborative factors into partnership process to improve business performance.

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An Elliptic Curve Cryptosystem based on Trust and RBAC to Reduce Security Overhead in Sensor Networks (센서네트워크의 보안 오버헤드를 줄이기 위한 신뢰와 RBAC 기반의 타원곡선암호)

  • Kim, Hyojin;Park, Ho-Hyun
    • KIPS Transactions on Software and Data Engineering
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    • v.2 no.11
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    • pp.747-756
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    • 2013
  • It is important to reduce unnecessary overhead in sensor network using battery. In addition encryption is important because of necessity of security. Since unavoidable overhead occurs in case of encryption, security and overhead are in trade-off condition. In this paper, we use a concept called trust to reduce the encryption overhead. We reduce overhead by controlling encryption key sizes while maintaining the security level where high and low trust nodes are mixed. We simulated and compared normal encryption and trust value based encryption. As a result, the latter has lower execution time and overhead. If we define a standard of trust levels considering purpose and circumstances of real network, we can use constrained resources efficiently in sensor network.

The Effect of Corporate Social Responsibility on Corporate Trust and Purchase Intention (기업의 사회적 책임 속성이 기업 신뢰와 구매 의도에 미치는 영향)

  • Nam, Hyun-Dong;Nam, Taewoo
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.43 no.3
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    • pp.243-253
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    • 2020
  • As economic profits and social influences of firms grow with economic development and their organizational expansion, consumers increasingly require firms to have their social responsibility. Because social responsibility strongly influences corporate reliability, consumers' intention to purchase, customer loyalty to the products and the recognition of an ethical firm have gained attention as a concept of strategical importance. The prosperity of society should be proceeded for the sustainable development of a firm and the necessity of social responsibility should be emphasized to achieve virtuous circle structure that promotes growth. Additionally, the social responsibility should be proceeded to form trust on a firm. It is very important to change the recognition of consumers to purchase products and increase the profit of a company. This study aims to analyze how social responsibility properties of firms (economic, ethical, discretionary, and legal aspects as low-level factors of social responsibility which Carroll (1979) defined) affect corporate reliability and purchase intention. The analysis found that consumers trust in firms are positively influenced by ethical responsibility (0.391), economic responsibility (0.293), legal responsibility (0.251), and discretionary responsibility (0.248). The relationship between sub-factor of social responsibility and purchase intention is not significantly influenced by other explanatory variables. Corporate trust exerts a direct influence on purchase Intention (0.456). The social responsibility of a firm didn't influence a direct purchase intention. It was found that it brought positive effect on the purchase intention in the course of forming trust. This study suggests that firms should make efforts to understand the relationship between corporate trust and purchase intention along with the characteristics of social responsibility that consumers recognize and improve management strategies for mutual complementary interests.

An Empirical Study on the Effects of CSR Activities on Organization Trust and Job Satisfaction in Enterprises (기업의 CSR 활동이 조직신뢰와 직무만족에 미치는 영향에 관한 실증연구)

  • Jung, Doo-Sig;Yang, Hang-Jin
    • Journal of Digital Convergence
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    • v.19 no.10
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    • pp.545-554
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    • 2021
  • The purpose of this study was to empirically examine the effects of CSR activities on a defense manufacturing employees' organizational trust and job satisfaction and the mediating effect of organizational trust. To conduct such examinationusing, 289 valid samples collected from field employees of H-company(defense manufacturer) in Chang Won. The empirical analysis results are summarized as follows. First, corporate CSR activities were found to affect job satisfaction of field employees. Second, corporate CSR activities were analyzed to be a very important motivator for field employees. In other words, it can be interpreted that employees who perceive that their organization is actively fulfilling social responsibilities have a high level of perception of organizational trust. Third, it was found that the higher the organizational trust of the employees, the higher the job satisfaction. Fourth, as a result of verifying whether there is a mediating effect of organizational trust in the relationship between corporate CSR activity and job satisfaction, it was found that the full mediating effect and the partial mediating effect were mixed.

TCA: A Trusted Collaborative Anonymity Construction Scheme for Location Privacy Protection in VANETs

  • Zhang, Wenbo;Chen, Lin;Su, Hengtao;Wang, Yin;Feng, Jingyu
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.16 no.10
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    • pp.3438-3457
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    • 2022
  • As location-based services (LBS) are widely used in vehicular ad-hoc networks (VANETs), location privacy has become an utmost concern. Spatial cloaking is a popular location privacy protection approach, which uses a cloaking area containing k-1 collaborative vehicles (CVs) to replace the real location of the requested vehicle (RV). However, all CVs are assumed as honest in k-anonymity, and thus giving opportunities for dishonest CVs to submit false location information during the cloaking area construction. Attackers could exploit dishonest CVs' false location information to speculate the real location of RV. To suppress this threat, an edge-assisted Trusted Collaborative Anonymity construction scheme called TCA is proposed with trust mechanism. From the design idea of trusted observations within variable radius r, the trust value is not only utilized to select honest CVs to construct a cloaking area by restricting r's search range but also used to verify false location information from dishonest CVs. In order to obtain the variable radius r of searching CVs, a multiple linear regression model is established based on the privacy level and service quality of RV. By using the above approaches, the trust relationship among vehicles can be predicted, and the most suitable CVs can be selected according to RV's preference, so as to construct the trusted cloaking area. Moreover, to deal with the massive trust value calculation brought by large quantities of LBS requests, edge computing is employed during the trust evaluation. The performance analysis indicates that the malicious response of TCA is only 22% of the collaborative anonymity construction scheme without trust mechanism, and the location privacy leakage is about 32% of the traditional Enhanced Location Privacy Preserving (ELPP) scheme.

Influence of Relationship Factors on Collaborative IT Activities and Firm Performance (기업간 관계요인이 협업적 IT 활동과 기업성과에 미치는 영향)

  • Jang, Si-Young;Choi, Young-Jin
    • Korean Management Science Review
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    • v.23 no.2
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    • pp.1-16
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    • 2006
  • With the diffusion of the Internet, firms try to electronically collaborate with their partners in order to cut costs and gain profits. This, electronic Partnership, called 'Collaborative IT' is quite popular between large purchase enterprises and small-to-medium sized sub-contractors. This study investigates such relations. This study proposes three groups of research variables-interorganizational relationship, collaborative IT activity, and firm performance. the interorganizational relationship consists of trust, commitment, and asymmetry of commitment. Collaborative IT activity is composed of information sharing and workflow integration. The ultimate dependent variable is firm performance. It is hypothesized that the relationship factors influence the level of collaborative IT activity, while the latter in turn affects the firm performance. The relationship factors nay also directly affect the dependent variable. In addition, collaborative IT motive, as a moderating variable, may influence the causal relationship. By means of survey, ore hundred and eighty-two responses were obtained. Most sample companies are small-sized, in the manufacturing sector. The analysis of data reveals that both trust and commitment positively affects the level of collaborative IT activity, while asymmetry of commitment has negative effects. The workflow integration is significantly related with firm performance. Information sharing, however, has no signific3nt effects. Furthermore, asymmetry of commitment shows reverse relationship with firm performance. Collaborative IT motive works as a moderating variable between information sharing and firm performance. Finally, workflow integration is believed to mediate between relationship factors and firm performance.

Age Effects of Social Capital on the Economic Well-Being in Korea (중년기 및 노년기 사회자본의 경제적 복지 효과 비교)

  • Seo, Jiwon
    • Journal of the Korean Home Economics Association
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    • v.51 no.2
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    • pp.207-218
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    • 2013
  • Social capital theory provides a framework for analyzing the economic well-being. The purpose of this study is to analyze the age effect of social capital by comparing middle aged and the elderly, as well as to investigate the independent effects of social capital on their subjective economic well-being, respectively. The two concepts of "trust" and "social network" were used to measure the level of social capital. Comparisons between the age groups were made regarding the relationships between social capital and economic well-being of four age groups, including younger middle-aged, older middle-aged, younger elderly, and older elderly. Data from the $2^{nd}$ wave of the Korean Longitudinal Study of Ageing (KLoSA) were used. The final sample for this analysis is 8,406 respondents aged 45~84. The major findings are as follows. First, the level of social capital, trust and social network, is statistically different by age groups. Second, the model fits in the case of model including social capital variables are all larger than their counterparts in the four age groups. Third, social capital is "resource" that can contribute to increasing the subjective economic well-being. Based on the empirical results, implications for welfare policies related with issues of social security for the elderly in Korea are provided.

The Effects of Parenting Behaviors on Dispositional Gratitude of Adolescents (부모 양육행동이 청소년의 감사성향에 미치는 영향)

  • Lim, JungHa;Kim, Joo Hyun;Kim, Hyun Kyung;Xiong, Yan Ni
    • Human Ecology Research
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    • v.53 no.4
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    • pp.413-424
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    • 2015
  • The purpose of this study was to examine the relationship between perceived parenting behaviors and dispositional gratitude of adolescent children in Korea. Participants consisted of 403 high school students from the Seoul and Gyeonggi areas. Dispositional gratitude of adolescents and parenting behaviors (including respect, lessons, attention, and lack of trust) were reported by adolescents. The data were analyzed using descriptive statistics, Pearson's correlations, and multiple regression analyses. The results were as follows. First, the average levels of parental lack of trust and maternal attention were different as a function of gender. Second, girls showed higher levels of dispositional gratitude than boys. Third, greater parental respect, lessons, and attention were linked to higher levels of dispositional gratitude of adolescent children; whereas lack of trust was linked to lower levels of dispositional gratitude. Fourth, paternal lessons was the most meaningful factor in explaining the level of dispositional gratitude in boys while maternal attention was the most meaningful factor in girls. These results suggest that parents play an important role in the development of dispositional gratitude in adolescents. Differential parental roles were discussed to promote the level of dispositional gratitude for adolescents.

A Study on Factors that Affect Intention to Use Accommodation Sharing Service (숙박공유서비스 이용의도에 영향을 미치는 요인에 관한 연구)

  • Yun, Jeong-Hwan;Lee, Sang-Joon
    • The Journal of Information Systems
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    • v.26 no.3
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    • pp.187-209
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    • 2017
  • Purpose The sharing economy is the most important keyword that is changing the paradigm of the world economy and management, and it was selected as one of 10 ideas to change the world in 2011 in Time magazine. The purpose of this study is to verify the structural relationship between perceived value and risk, network effect, usefulness, trust, and intention to use of accommodation service. In addition, the effects of utility and trust, and the experience of using accommodation service are controlled by the effect of empirical value and reciprocal value among the perceived value of sharing economic service, The purpose of this study is to propose a plan to activate the accommodation sharing service. Design/methodology/approach This study was designed to investigate the structural relationship between perceived value, perceived risk, network effect, usefulness, trust, and intention to use. Empirical analysis was done using SPSS 21.0 and AMOS 21.0 Findings Based on the results of this study, the following conclusions can be drawn. First, it was concluded that the higher the economic value of the accommodation sharing service is, the more useful and reliable the service is. Second, the higher the experiential value of the accommodation sharing service is, the higher the usefulness and reliability of the service are. Third, it was concluded that the higher the value of the mutual benefit of the accommodation sharing service is, the higher the trust level of the service is, but not the usefulness of the service. Fourth, it was concluded that the higher the perceived risk of accommodation sharing service is, the lower the service trust level is, but the service usability is not affected. Fifth, it was concluded that the larger the network effect of the accommodation sharing service is, the more useful the service is, but it does not affect the reliability of the service. Sixth, it was concluded that the higher the overall reliability of the accommodation sharing service is, the higher the usefulness of the service is. Seventh, it was concluded that the higher the overall usefulness and reliability of the accommodation sharing service are, the higher the intention to use the sharing service is. Finally, in order to test the effect of the experience on the use of trust and usefulness of the accommodation sharing service, multiple group analysis was conducted to examine the relationship between trust and usefulness, It is shown that there is a moderating effect in the path.

A Study on the Factors Affecting Citizens' Commitment to Police Activities: Focusing on the Mediation Effect of Police Confidence (시민의 경찰협력 의사에 영향을 미치는 요인에 관한 연구: 경찰신뢰의 매개효과를 중심으로)

  • Hong, Seung-Pyo;Park, Jong-Seung
    • Korean Security Journal
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    • no.61
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    • pp.353-376
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    • 2019
  • The study aims to analyze the factors affecting citizens' willingness to cooperate in police activities and to verify the intermediation effects of citizens' trust in police in these relationships. In order to achieve the purpose of such research, we selected factors that are expected to affect cooperation in police activities and police confidence by conducting a survey of 502 adult men and women living in Seoul and utilized them for analysis. The results from the analysis are summarized as follows. First, procedural fairness was confirmed as an influence factor on the cooperative history of police activities. In other words, it is necessary to have police activities conducted more fairly and citizens recognize them in order to induce cooperation from citizens, as the fairer police activities are shown to increase the willingness of citizens to cooperate. Second, it was confirmed that the level of citizen awareness of patrol activities and level of disorder in the community affected cooperation in police activities through the medium of police trust. It can be said that the more positively citizens evaluate police patrol activities, the more police confidence increases and this trust leads to citizens' cooperation in police activities. In addition, as the disorderly environment in the community improves, citizens' trust in the police increases, leading to civic cooperation in police activities. Based on this, the police trust was able to confirm that it had a fully operational effect. Third, if the procedural fairness of police activities increases, citizens trust the police, and this police trust leads to cooperation in police activities. In addition, it was found that procedural fairness had a direct impact on citizens' cooperation in police activities, so it was able to confirm that there was a partial selling effect.