• Title/Summary/Keyword: Trust

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The Housewives' Purchase Behaviors on Environment-friendly Agricultural Products in Daejeon Area (대전지역 주부의 친환경농산물 구매행동)

  • Kim, In-Jung;Lee, Joon-Ho
    • Korean Journal of Community Nutrition
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    • v.16 no.3
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    • pp.386-397
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    • 2011
  • This study was to investigate the housewives' purchase behaviors on the environment-friendly agricultural products (EFAP) by survey in Daejeon area housewives. 390 questionnaires were used and analysed. Most of the subjects were female (92.6%) distributed evenly in their 40's (55.4%), and graduated from high school (43.6%) or college (36.4%). Subjects' occupation was most housewives (64.1%) and 77.4% of the subjects had monthly family income of 2 million won or more. 76.9% of the subjects had purchased EFAP already. The reason of purchasing EFAP was mainly "good for health" (80.3%), and reason for non-purchasing was "high prices" (28%) or "not so trustworthy" (25.6%). The most purchasing frequency was "once a week" (29%). 46.7% of the subjects spent 20% of their agricultural product cost for EFAP and 38.7% of them spent less than 30,000 won per month for EFAP. On checking of EFAP labeling, the housewives scored 3.59 for the validate date, 3.25 for the place of origin, 2.8 for the quality certification mark by 4-point Likert scale. 65.1% of the subject had intention to increase purchasing of EFAP in future. To promote the consumption of EFAP, the improvement factors were price-cutting (47.9%), trust on producers (18.2%) and quality betterment (17.7%). Accordingly, the consumers prefer EFAP for wellbeing health of families; however, they hesitate to buy due to their high price and the low reliability on producers of EFAP. Thus the producers and the related organization of EFAP should contrive proper countermeasures to increase consumer's satisfaction level on their credibility and price of EFAP.

A Study on the Evaluation System for On-line Community Service (온라인 커뮤니티 평가 시스템 개발에 관한 연구)

  • 이종호;변정환
    • Archives of design research
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    • v.16 no.1
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    • pp.149-158
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    • 2003
  • On-line community service should be considered with sociability and usability as well in website development because community in general is composed of various social factors. But, most on-line community services are developed and operated without having correct concepts and strategies concerning social factors. For that reason, community services in most web sites are not that successful. In this paper, twelve social factors are identified for developing community service evaluation system. Those factors are as follows: 1) Purpose, 2) Identity, 3) Reputation, 4) Governance, 5) Communication, 6) Groups, 7) Environment, 8) Boundaries, 9) Trust, 10) Exchange, 11) Expression, 12) History. Eight different types of community services are evaluated to see variations of 12 social factors. As a result, each types of community services has different types of value variations. The evaluation diagrams of each type will be used as a guideline for comparison and this comparative research will tell designers future development direction of their community services.

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The Korean Public Understanding of Irradiated Food (방사선조사 식품의 국민이해 연구 - '인상(impression)'의 차이와 정보제공효과를 중심으로 -)

  • Park, Sung-Chol;Kim, Hak-Soo
    • Journal of the Korean Society of Food Culture
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    • v.16 no.1
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    • pp.1-12
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    • 2001
  • The main purposes of this study are to know the contents and forms of impressions that the general public, and the consumerists and environmentalists have of irradiated food, and to know what information of irradiated food influences their impressions. Other purposes are to know what sources those impressions derive from, to know which media they have recently been exposed to and paid attention to irradiated food through, to know which sources they trust of information regarding irradiated food most greatly, and finally to suggest policies and strategies of communication in order to shed positive impressions of irradiated food on people. This study was conducted through the person-to-person interview survey toward 1,200 adults, and 150 consumerists and environmentalists in 1999. Adults are sampled nationally in South Korea. Only 8.7% of the general public have heard of irradiated food. Impressions of irradiated food that the general public mentioned most frequently are: harmful, insecure, negative, etc. The consumerists and environmentalists were found to have the most inaccurate knowledge of irradiated food. Television and newspaper were the major sources of impressions of, exposure to and focus of attention on irradiated food. Based on these results, we seem to devise methods to enhance impression of irradiated food by disseminating information of advantages and benefits that irradiation provides food with and to promote the fact that irradiation on food is totally irrelevant to being radioactive, danger of a nuclear power plant, genetically modifying food, etc.

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ELiSyR: Efficient, Lightweight and Sybil-Resilient File Search in P2P Networks

  • Kim, Hyeong-S.;Jung, Eun-Jin;Yeom, Heon-Y.
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.4 no.6
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    • pp.1311-1326
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    • 2010
  • Peer-to-peer (P2P) networks consume the most bandwidth in the current Internet and file sharing accounts for the majority of the P2P traffic. Thus it is important for a P2P file sharing application to be efficient in bandwidth consumption. Bandwidth consumption as much as downloaded file sizes is inevitable, but those in file search and bad downloads, e.g. wrong, corrupted, or malicious file downloads, are overheads. In this paper, we target to reduce these overheads even in the presence of high volume of malicious users and their bad files. Sybil attacks are the example of such hostile environment. Sybil attacker creates a large number of identities (Sybil nodes) and unfairly influences the system. When a large portion of the system is subverted, either in terms of the number of users or the number of files shared in the system, the overheads due to the bad downloads rapidly increase. We propose ELiSyR, a file search protocol that can tolerate such a hostile environment. ELiSyR uses social networks for P2P file search and finds benign files in 71% of searches even when more than half of the users are malicious. Furthermore, ELiSyR provides similar success with less bandwidth than other general efforts against Sybil attacks. We compare our algorithm to SybilGuard, SybilLimit and EigenTrust in terms of bandwidth consumption and the likelihood of bad downloads. Our algorithm shows lower bandwidth consumption, similar chances of bad downloads and fairer distribution of computation loads than these general efforts. In return, our algorithm takes more rounds of search than them. However the time required for search is usually much less than the time required for downloads, so the delay in search is justifiable compared to the cost of bad downloads and subsequent re-search and downloads.

The Effect of Leadership and Organizational Culture on Organizational Effectiveness : A Dental Clinics-Based Study (의료기관에서 리더십과 조직문화가 조직유효성에 미치는 영향에 관한 연구 -치과의원 중심으로-)

  • Kim, Yong-Tea;Shin, Dong-Myeon
    • Health Policy and Management
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    • v.20 no.3
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    • pp.73-103
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    • 2010
  • This study aims to explore how the transformational leadership (consisting of three factors"charisma, individualized consideration, and intellectual stimulation) and the organizational culture (typified by developmental, rational, consensual, and hierarchical culture) are related to the organizational effectiveness (consisting of job satisfaction, organizational commitment, and intention to leave a job) of dental clinics. We found the following empirical results through a survey of 378 persons who work in dental clinics. Firstly, the respondents acknowledged charismatic leadership as the typical type of leadership ; as for organizational culture, a culture of consensus is recognized as the representative type. Secondly, transformational leadership has different effects according to the type of organizational culture: a positive influence in developmental and rational cultures, but a negative influence in consensual and hierarchical cultures. Thirdly, developmental culture has proven to be the most suitable for increasing job satisfaction and organizational commitment. The developmental, rational, and consensual cultures have all contributed to reducing intention to leave among clinic staff, whereas in the hierarchical culture, intention has been elevated. Fourthly, transformational leadership has a positive effect on the job satisfaction and organizational commitment; the intent to leave has been lessened under individualized consideration and charismatic leadership, but has been increased under leadership of intellectual stimulation. Fifthly, it is consideration and charisma that help to increase organizational effectiveness. These influences will become more effective through a developmental culture. Based on the above empirical results, we propose practical measures to improve the organizational effectiveness of clinics, in particular dental clinics. In order to build developmental culture, the doctor (manager) should produce an atmosphere in the clinic in which staff members are able to create and jointly own ideas and then promote awareness of staff participation. Additionally, in order to bring leadership of charisma and consideration into full play, the doctor should shape a relationship of mutual trust mainly by recognizing and praising the work of clinic staff. Finally, the doctor needs to acknowledge that organizational effectiveness can be significantly improved by increasing the transparency of the business.

Informally Patients Prediction Model of Admission Patients (입원환자 데이터를 이용한 예약부도환자 이탈방지 모형 연구)

  • Kim, Eun-Yeob;Ham, Sung-Woo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.11
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    • pp.3465-3472
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    • 2009
  • The aims of this study is to medical record data warehouse which had been collected from hospital information systems. continuous patient 2,118 60.5%, informally patient 1,385 39.5%. In using survival factors sex, age, area, insurance, admission-course, medical treatment, out-patient lesson, out-patient form, conference diagnosis, operation, cancer, medical reservation. As a result of making a predictive modeling using the logistic regression, the fitness of the predictive modeling of informally patient was 66.0% and neural network, the predictive was 66.72% and CHAID, the predictive was 63.25%, which is a data mining. The expected modeling of the informally patients, the hospital through the continuous patient management and trust of hospital.

Survey for the Police Service about Mass Rally (다중운집행사의 안전 확보를 위한 경찰개입 인식조사)

  • Kim, Sangwoon;Shin, Jaehun
    • Journal of the Society of Disaster Information
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    • v.13 no.2
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    • pp.139-146
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    • 2017
  • This research verified that how citizen feel about police protection for the mass rally and how they trust about police and private security. Mass rally is lots of people gathering therefore, each of member could feel fear for their safe. And that kind fear has effect on success of rally Therefore we researched that security level by police and private security and the result is that most of people think that the charge of security is police and they think police member need to be more for their security. And police should be involved for the rally security. But they don't think for the private security.

Effects of Rewards Perceived by Construction Company Members in the Degree of Transfer Through Organizational Commitment and Job Perception (건설기업 조직원이 지각한 보상이 조직몰입과 직무착근도를 통하여 이직의도에 미치는 영향)

  • Han, Sanglo;Hwang, Changyu;Kwon, Dosoon
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.16 no.1
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    • pp.111-129
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    • 2020
  • The differentiators of this study are as follows. I would like to consider the factors that the compensation, considering the characteristics of the members of the ICT construction company, affects the turnover and suggest ways to promote the welfare of ICT construction company members in the fourth industrial revolution. The purpose of this study is to look at how perceived compensation affects the degree of turnover by members of small ICT construction companies through organizational Commitment and job placement. Specifically, the independent variable looks at the causal relationship between organizational civic behavior and organizational trust through Turnover intention. First, in the fourth industrial revolution, the management of the tasks of members of ICT construction companies was found to have a positive impact on their organizational immersion and job alignment. Second, in the fourth industrial revolution, the management of wages by members of ICT construction companies was found to have a positive impact on organizational immersion and job alignment. Third, in the fourth industrial revolution, the promotion management of members of ICT construction companies did not have a positive impact on their organizational immersion and job alignment Fourth, in the fourth industrial revolution, the concentration of members of ICT construction companies' organization is found to have a positive influence on turnover. Fifth, in the fourth industrial revolution, the job alignment of members of ICT construction companies was found to have a positive impact on turnover.

Sequential Approximate Optimization of Shock Absorption System for Lunar Lander by using Quadratic Polynomial Regression Meta-model (2차 다항회귀 메타모델을 이용한 달착륙선 충격흡수 시스템의 순차적 근사 최적설계)

  • Oh, Min-Hwan;Cho, Young-Min;Lee, Hee-Jun;Cho, Jin-Yeon;Hwang, Do-Soon
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.39 no.4
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    • pp.314-320
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    • 2011
  • In this work, optimization of two-stage shock absorption system for lunar lander has been carried out. Because of complexity of impact phenomena of shock absorption system, a 1-D constitutive model is proposed to describe the behavior of shock absorption system. Quadratic polynomial regression meta-model is constructed by using a commercial software ABAQUS with the proposed 1-D constitutive model, and sequential approximate optimization of two-stage shock absorption system has been carried out along with the constructed meta-model. Through the optimization, it is verified that landing impact force on lunar lander can be considerably reduced by changing the cell size and foil thickness of honeycomb structure in two-stage shock absorption system.

Consumers attitude towards Internet banking services in an underdeveloped country: A case of Pokhara, Nepal

  • Shrestha, Deepanjal;Wenan, Tan;Rajkarnikar, Neesha;Jeong, Seung Ryul
    • Journal of Internet Computing and Services
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    • v.21 no.5
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    • pp.75-85
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    • 2020
  • The application of Internet technology has created enormous impact on banking sector with the implementation of many techno-oriented services like Internet banking, EFT, branchless banking, Automated Clearing House (ACH) transactions etc. Study of customer's attitude in terms of trust, perceived risk and ease of use of a particular technology is as an important parameter for acceptance or rejection of a technology. To explore the customers'attitude for Internet banking this research is undertaken. The research is carried out in Pokhara valley which is the second largest city and tourism capital of Nepal. The study employs descriptive research design with stratified sampling procedure for eight top commercial banks. A set of 25 customers is taken from each selected 8 banks making a sample size of 200 respondents. A fixed set of question related to demographic factors is provided personally or by visiting the location of the customers of Internet banking service and collected accordingly. Reliability test is performed using Cronbach's alpha and data is analyzed using inferential statistics to present the results of the study. This study provides knowledge on the current scenario of Internet banking and helps banks in cost saving, mass customization, product innovation, improved marketing and communication. This study is very important for financial institutions like banks, government agencies and business houses to understand the perception of customers towards Internet banking and technology as a whole. The study also supplements the gap in literature on technology and banking in Nepal and serves as an important knowledge base.