• KSCE Journal of Civil and Environmental Engineering Research
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• v.35 no.5
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• pp.1103-1110
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• 2015

Ratio of a day's tour for Geoje-si, 22.6 percent, has increased to 48.6 percent since the opening of Busan-Geoje fixed link. Eight cities of Yeungnam area including Busan-Ulsan and Daegu-Gyeongbuk has been directly affected by the changed route from GJ Bridge to BG Bridge. In order to compare the range of departure area for a one-day trip in Geoje tourist attractions before and after the new fixed link, duration variation of visitors is described as individual difference by normal distribution function. One-day tour trip model based on a circular trip is also suggested under comparatively simple supposition. Since average area after the opening is equal to maximum area before as minimum area after is equal to average area before, the effect of access improvement by the new bridge is revealed definitely. In addition, the effect of cities located in the middle and long distance is greater. Although cities proximity to Geoje are not influenced significantly, every citizen is capable of taking a one-day trip anywhere.

• The Journal of Fisheries Business Administration
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• v.47 no.1
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• pp.21-29
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• 2016

The purpose of this study is to estimate the economic value of skin scuba marine tourism activity in Jeju Island. The economic value is estimated as consumer surplus using count data models including the truncated Poisson model and the truncated negative binominal distribution model. This study collects the effective 369 questionnaires from skin scuba marine tourists through three times in Jeju Island. The truncated Poisson model was statistically more suitable and valid than other models. The truncated Poisson model was applied to estimate consumer surplus as economic value from skin scuba in Jeju Island. A consumer surplus value per trip was estimated as about 4,081,633 won. The annual economic value from skin scuba marine tourism activity was estimated as 8,428,571 won in Jeju Island. Consequently, skin scuba marine tourism activity has a very large economic value in Jeju Island.

• Journal of Korean Society of Transportation
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• v.21 no.3
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• pp.15-22
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• 2003

In general, the linear regression model has been used to estimate trip generation in the travel demand forecasting procedure. However, the model suffers from several methodological limitations. First, trips as a dependent variable with non-negative integer show discrete distribution but the model assumes that the dependent variable is continuously distributed between -$\infty$ and +$\infty$. Second, the model may produce negative estimates. Third, even if estimated trips are within the valid range, the model offers only forecasted trips without discrete probability distribution of them. To overcome these limitations, a poisson model with a assumption of equidispersion has frequently been used to analyze count data such as trip frequencies. However, if the variance of data is greater than the mean. the poisson model tends to underestimate errors, resulting in unreliable estimates. Using overdispersion test, this study proved that the poisson model is not appropriate and by using Vuong test, zero inflated negative binomial model is optimal. Model reliability was checked by likelihood test and the accuracy of model by Theil inequality coefficient as well. Finally, marginal effect of the change of socio-demographic characteristics of households on trips was analyzed.

• Journal of Korean Society of Transportation
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• v.33 no.4
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• pp.393-404
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• 2015

Gravity model has had the major problem that the model explains the characteristics of travel behavior with only deterrence factors such as travel time or cost. In modern society, travel behavior can be affected not only deterrence factors but also zonal characteristics or transportation service. Therefore, those features have to be considered to estimate the future travel demand accurately. In this regard, there are two primary aims of this study: 1. to identify the characteristics of inter-zonal travel, 2. to develop the new type of calibration method. By employing accessibility variable which can explain the manifold pattern of trip, we define the zonal travel behavior newly. Furthermore, we suggest 2-phase calibration method, since existing calibration method cannot find the optimum solution when organizing the deterrence function with the new variables. The new method proceeds with 2 steps; step 1.estimating deterrence parameter, step 2. finding balancing factors. The validation results with RMSE, E-norm, C.R show that this study model explains the inter-zonal travel pattern adequately and estimate the O/D pairs precisely than existing gravity model. Especially, the problem with estimation of short distance trip is overcomed. In conclusion, it is possible to draw the conclusion that this study suggests the possibility of improvement for trip distribution model.

• Journal of Distribution Science
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• v.18 no.6
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• pp.25-35
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• 2020

Purpose:Travel agencies have use digital tools in order to shift the paradigm in how business is conducted. Online travel agencies provide the same services as a normal travel agency, including hotels, transportation, guided tours, reservations, and related services, but using an "online platform. Travelers planning a trip can use a lot of forms to collect information and have access to a larger amount of information, so the factors that influence the user's behavioral intention are very important. This research has the conducted to find what factors lead to the attitudes of consumers in using OTA using the UTAUT model. Research design, data and methodology: The object of this study were respondents of a google survey using convenient sample extraction method, chosen among consumers who gathered information, or purchased a product. A total of 217 of the 235 questionnaires Google survey answered were used in the final analysis, excluding insincere responses. Using PSS v.21 and AMOS v.21, frequency analysis, feasibility and reliability analysis, path analysis was performed. Results: UTAUT affects OTA use satisfaction and trust, and OTA satisfaction and trust affect behavior intention. Conclusions: Research was conducted using the UTAUT model to explore factors that affect the attitudes of users of online travel agencies (OTA).

• Journal of Korean Society of Transportation
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• v.14 no.1
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• pp.29-42
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• 1996

Among trip distribution models, The BPR type Gravity Model is the one which is the most widely used. The key issue associated with this model is a functional form of friction factor which should be calibrated in the process, and interpretation for socioeconomic factor known as K-factor(Kij) which is used to adjust the difference between observed zone-to-zone trips and the estimated trips. In this study, the BPR type Gravity Model has been fitted to 1990 O/D data for Seoul. Two type of function form for friction factor has been employed : one is a form of Generalized function and the orther is UTP function. With above two function, the parameters for travel distance(Skin-tree) are prepared. The relationship between socioeconomic factor and trips is identified by calculating and analyzing the characteristics of Kij. Consequently, both of the friction factor functions are statistically signified. However, it show an overestimation tendency when estimated with UTP function. It is found that the Generalized function is suitable for the city of Seoul, and also, in case there are a lot of trips correlatively, the socioeconomic factor is close to 1, on the other hand if it's small, it shows a bias which is dispersed around 1.

• Journal of the Economic Geographical Society of Korea
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• v.15 no.1
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• pp.95-115
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• 2012

The initial market of alternative-fuel vehicle (AFV) will show geographically uneven distribution due to AFV's high price, and thus efficient location model should consider spatial variation of demand. This paper estimates AFV trips by incorporating an AFV demand estimation model with origin-destination (OD) trips. The estimates are the input for the flow-refueling location model that maximizes the OD flows that can be refueled by the given number of stations considering AFV's limited range per refueling. A scenario analysis is conducted by varying assumptions in estimating demands and AFV acceptance rate. Optimal location alternatives for Orland metropolitan area are provided and results are compared.

• Journal of Korean Society for Atmospheric Environment
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• v.2 no.2
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• pp.31-40
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• 1986

Motor vehicle related air pollution has become more serious because of rapid increase of number of cars, specially in the urban area. The increase trend seems to be accelerated, however, the fact is that road conditions, parking facilities and traffic control systems are far behind coping with this situation. In spite of the lack of related basic data, urban transportation planning (UPT) and air pollution dispersion models were applied to predict air pollution level. In standard UPT model, trip generation, distribution, modal split and network assignment were estimated by experimental equations and appropriate models. The air pollution level in the central business area was believed to be higher and it will increase continuously due to the increase of traffic demand. To meet this situation, air pollution problem should be considered as a part of integrated plannings of urban plans or transportation plans as well as more stringent motor vehicle emission standards, have to be enforced.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.33 no.1
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• pp.287-295
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• 2013

This paper developed advanced gravity model for higher estimation accuracy, that deals with residuals. Previously studied paper using gravity model's residual, residual calculated that observed O-D value minus derived O-D value from gravity model, and this residual added to the target year's estimated value from gravity model. In this paper, residuals calculated on gravity model parameter estimation process, and this residual is revealed the same value that observed O-D value devided by derived O-D value from gravity model. And case study resulted that developed new gravity model that applied accordance rate of observed O-D value and derived O-D value from gravity model has higher estimation accuracy than other gravity models as basic gravity model and residual plused gravity model.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.3
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• pp.617-631
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• 2019

In the four-step demand model, a gravity mode is used most commonly at the trip distribution stage. The purpose of this study was to develop a new friction factor that can express the accessibility property as a single friction factor to compensate for the variable limits of the gravity model parameters (travel time, travel cost). To derive a new friction factor, a new friction factor was derived using the space syntax that can quantify the characteristics of the urban space structure, deriving the link-unit integration degree and then using the travel time and travel distance relationship. Calibration of the derived friction factor resulted in a similar level to that of the existing friction factor. As a result of verifying the various indicators, the explanatory power was found to be excellent in the short - and long - distance range. Therefore, it is possible to derive and apply the new friction factor using the integration index, which can complement the accessibility beyond the limit of the existing shortest distance, and it is believed to be more advantageous in future utilization.