• 제목/요약/키워드: Trip attraction

검색결과 27건 처리시간 0.026초

Destinations analytics with massive tourist-generated content: Applying the Communication-Persuasion Paradigm

  • Hlee, Sun-Young;Ham, Ju-Yeon;Chung, Nam-Ho
    • 한국정보시스템학회지:정보시스템연구
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    • 제27권3호
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    • pp.203-225
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    • 2018
  • Purpose This study investigated the impact of review language style (affective vs. cognitive) on review helpfulness and the moderating effects of the types of attractions in the relationships between the review language and its helpfulness. Design/methodology/approach This study investigates the impact of review language style (affective vs. cognitive) on review helpfulness and the moderating effects of the types of attractions in the relationships between the review language and its helpfulness. This study selected two hedonic and utilitarian attractions (Hedonic: Brandenburg Gate, Utilitarian: Peragamon Museum) located in Berlin. A total of 3,320 reviews was collected from TripAdvisor. We divided online reviews posted for these places into reviews with more affective language and with more cognitive language by using the LIWC. Then, we investigated the impact of language effect on review helpfulness across the attraction type. Findings The findings suggest that peers tend to judge more helpful toward cognitive language in attraction reviews regardless of attraction type. This study found that peers tend to perceive more helpful toward cognitive review in utilitarian attractions. Even though there was an interaction effect between review language and attraction type, in hedonic attractions, the influence of cognitive language was reduced, but still cognitive reviews would get more helpful votes.

통행분포/수단선택 통합모형 및 민감도분석 (Integrated Trip Distribution/Mode Choice Model and Sensitivity Analysis)

  • 임용택
    • 대한교통학회지
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    • 제29권2호
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    • pp.81-89
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    • 2011
  • 통행분포(trip distribution)는 4단계 통행수요추정의 첫 단계인 통행발생(trip generation)에서 구해진 통행생성(trip production)과 통행 유인(trip attraction)을 연결시키는 작업이다. 즉 하나의 존에서 생성 또는 유인되는 통행량을 다른 존에 분포시키는 과정이다. 이에 반해, 통행수단선택(transport mode choice)은 통행자들이 어떤 교통수단을 선택할 것인지를 결정하는 단계이다. 그러나, 이들 통행분포단계와 통행수단선택단계는 서로 밀접한 관계가 있음에도 불구하고, 서로 독립적으로 수행되어온 경향이 있었다. 본 연구에서는 통행분포단계와 통행수단선택단계를 통합한 모형을 제시하고 이를 풀기 위한 알고리듬도 제시한다. 통합모형의 통행분포모형으로는 중력모형(gravity model)을 적용되며, 수단선택모형으로는 로짓모형(logit model)을 이용한다. 본 연구의 통합모형은 각 단계별로 개별적으로 진행되는 추정단계가 하나의 모형 틀 안에서 통합적으로 이루어져 좀 더 현실적이며, 통행비용의 불일치 문제가 해소될 수 있다. 또한, 통합모형에서도 균형조건(equilibrium condition)이 존재함을 증명하며, 통합모형의 민감도 분석을 통하여 기존 모형과의 차이점을 설명한다.

무선통신 자료를 활용한 통행발생량 분석 (Trip Generation Analysis Using Mobile Phone Data)

  • 김경태;이인묵;민재홍;곽호찬
    • 한국철도학회논문집
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    • 제18권5호
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    • pp.481-488
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    • 2015
  • 현재 통행발생량 산정 등 교통계획 정보의 생성 체계가 기존 조사 중심 체계에서 외부 데이터를 접목하여 조사 비용을 저감시키고 정확성을 높이는 방향으로 전환되고 있다. 우리나라는 인구보다 많은 휴대전화가 보급되어 있기 때문에 이로부터 구축된 무선통신 자료는 교통계획에 매우 유용한 정보를 줄 수 있을 것이다. 본 연구에서는 이동통신사에서 제공하는 수도권 지역 성 연령별 유동인구 자료로부터 교통계획의 중요한 자료인 통행발생량을 산정하기 위한 방안을 제시하고 이를 KTDB의 통행발생량과 상관성 분석을 통하여 자료의 활용 가능성을 확인하였다. 그 결과 무선통신 자료를 이용한 통행발생량 추정은 기존의 KTDB에서 구축한 직접 조사 방식 기반에 의한 결과와 매우 높은 상관관계를 가지는 것으로 분석되었다.

중력모형에서 존내 분포통행 예측방법에 관한 연구 (A Study on Inner Zone Trip Estimation Method in Gravity Model)

  • 유영근
    • 대한토목학회논문집
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    • 제26권5D호
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    • pp.763-769
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    • 2006
  • 중력모형은 출발 존의 유출통행량과 도착존의 유입통행량, 그리고 출발존 중심에서 도착존 중심까지의 교통저항을 이용하여 장래 분포통행을 예측한다. 중력모형에서 존내통행 예측의 경우 교통저항이 "0"로 산정되기 때문에 중력모형에 의해 예측하지 못하고 성장율법과 같은 타 방법에 의해 예측을 행해야 하는 어려움이 존재했다. 본 연구에서는 중력모형에 의한 분포통행 예측시 구축된 중력모형을 이용하여 존내 분포통행을 예측하는 방법을 제안하였는데, 제안한 방법은 기준연도의 존내 분포통행량과 유출, 유입통행량을 존간통행에서 구축된 중력모형식에 대입하여 존내 교통저항을 산출하고 이를 다시 중력 모형에 대입하여 장래 존내 분포통행 예측을 행하는 것이다. 1988년 O-D표를 기준연도 O-D로 하고, 본 연구에서 제안한 방법과 기존의 방법인 성장률법과 회귀모형법의 1992년과 2004년 예측결과들을 실제 O-D와 $x^2$, RMSE, 상관계수 등으로 비교 분석해 본 결과, 본 연구에서 제안한 방법이 우수한 결과를 나타내었다.

사용자 평형을 이루는 통행분포와 통행배정을 위한 유전알고리즘 (A Genetic Algorithm for Trip Distribution and Traffic Assignment from Traffic Counts in a Stochastic User Equilibrium)

  • Sung, Ki-Seok
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2006년도 추계학술대회
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    • pp.599-617
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    • 2006
  • 혼잡한 교통네트워크에서 조사된 통행량으로부터 확률적 사용자 평형을 이루는 통행분포와 통행배정을 동시에 구하기 위한 네트워크 모델과 유전알고리즘을 제안하였다. 확률적 사용자 평형을 이루는 모델은 선형제약을 가진 비선형 목적함수를 최소화하는 문제로 정식화하였다. 네트워크 모델에서는 해의 탐색공간을 줄이고 조사된 통행량을 만족시키기 위해서 흐름보존제약을 활용하였다. 목적함수는 흐름보존, 통행발생량, 통행유입량, 조사통행량 등의 제약을 만족하는 링크통행량과, 경로통행배정을 통하여 구한, 확률적 사용자 평형을 이루는 경로통행량을 만족하는 링크통행량의 차이를 최소화하는 것으로 정식화하였다. 제안된 유전알고리즘에서 유전자는 통행분포, 링크통행량, 여행비용계수 등을 나타내는 벡터로 정의하였다. 각 유전자는 목적함수의 값으로 구한 적합도에 따라 평가되며, 병행단체교차와 돌연변이에 의하여 진화한다.

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한정된 O-D조사자료를 이용한 주 전체의 트럭교통예측방법 개발 (DEVELOPMENT OF STATEWIDE TRUCK TRAFFIC FORECASTING METHOD BY USING LIMITED O-D SURVEY DATA)

  • 박만배
    • 대한교통학회:학술대회논문집
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    • 대한교통학회 1995년도 제27회 학술발표회
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    • pp.101-113
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    • 1995
  • The objective of this research is to test the feasibility of developing a statewide truck traffic forecasting methodology for Wisconsin by using Origin-Destination surveys, traffic counts, classification counts, and other data that are routinely collected by the Wisconsin Department of Transportation (WisDOT). Development of a feasible model will permit estimation of future truck traffic for every major link in the network. This will provide the basis for improved estimation of future pavement deterioration. Pavement damage rises exponentially as axle weight increases, and trucks are responsible for most of the traffic-induced damage to pavement. Consequently, forecasts of truck traffic are critical to pavement management systems. The pavement Management Decision Supporting System (PMDSS) prepared by WisDOT in May 1990 combines pavement inventory and performance data with a knowledge base consisting of rules for evaluation, problem identification and rehabilitation recommendation. Without a r.easonable truck traffic forecasting methodology, PMDSS is not able to project pavement performance trends in order to make assessment and recommendations in the future years. However, none of WisDOT's existing forecasting methodologies has been designed specifically for predicting truck movements on a statewide highway network. For this research, the Origin-Destination survey data avaiiable from WisDOT, including two stateline areas, one county, and five cities, are analyzed and the zone-to'||'&'||'not;zone truck trip tables are developed. The resulting Origin-Destination Trip Length Frequency (00 TLF) distributions by trip type are applied to the Gravity Model (GM) for comparison with comparable TLFs from the GM. The gravity model is calibrated to obtain friction factor curves for the three trip types, Internal-Internal (I-I), Internal-External (I-E), and External-External (E-E). ~oth "macro-scale" calibration and "micro-scale" calibration are performed. The comparison of the statewide GM TLF with the 00 TLF for the macro-scale calibration does not provide suitable results because the available 00 survey data do not represent an unbiased sample of statewide truck trips. For the "micro-scale" calibration, "partial" GM trip tables that correspond to the 00 survey trip tables are extracted from the full statewide GM trip table. These "partial" GM trip tables are then merged and a partial GM TLF is created. The GM friction factor curves are adjusted until the partial GM TLF matches the 00 TLF. Three friction factor curves, one for each trip type, resulting from the micro-scale calibration produce a reasonable GM truck trip model. A key methodological issue for GM. calibration involves the use of multiple friction factor curves versus a single friction factor curve for each trip type in order to estimate truck trips with reasonable accuracy. A single friction factor curve for each of the three trip types was found to reproduce the 00 TLFs from the calibration data base. Given the very limited trip generation data available for this research, additional refinement of the gravity model using multiple mction factor curves for each trip type was not warranted. In the traditional urban transportation planning studies, the zonal trip productions and attractions and region-wide OD TLFs are available. However, for this research, the information available for the development .of the GM model is limited to Ground Counts (GC) and a limited set ofOD TLFs. The GM is calibrated using the limited OD data, but the OD data are not adequate to obtain good estimates of truck trip productions and attractions .. Consequently, zonal productions and attractions are estimated using zonal population as a first approximation. Then, Selected Link based (SELINK) analyses are used to adjust the productions and attractions and possibly recalibrate the GM. The SELINK adjustment process involves identifying the origins and destinations of all truck trips that are assigned to a specified "selected link" as the result of a standard traffic assignment. A link adjustment factor is computed as the ratio of the actual volume for the link (ground count) to the total assigned volume. This link adjustment factor is then applied to all of the origin and destination zones of the trips using that "selected link". Selected link based analyses are conducted by using both 16 selected links and 32 selected links. The result of SELINK analysis by u~ing 32 selected links provides the least %RMSE in the screenline volume analysis. In addition, the stability of the GM truck estimating model is preserved by using 32 selected links with three SELINK adjustments, that is, the GM remains calibrated despite substantial changes in the input productions and attractions. The coverage of zones provided by 32 selected links is satisfactory. Increasing the number of repetitions beyond four is not reasonable because the stability of GM model in reproducing the OD TLF reaches its limits. The total volume of truck traffic captured by 32 selected links is 107% of total trip productions. But more importantly, ~ELINK adjustment factors for all of the zones can be computed. Evaluation of the travel demand model resulting from the SELINK adjustments is conducted by using screenline volume analysis, functional class and route specific volume analysis, area specific volume analysis, production and attraction analysis, and Vehicle Miles of Travel (VMT) analysis. Screenline volume analysis by using four screenlines with 28 check points are used for evaluation of the adequacy of the overall model. The total trucks crossing the screenlines are compared to the ground count totals. L V/GC ratios of 0.958 by using 32 selected links and 1.001 by using 16 selected links are obtained. The %RM:SE for the four screenlines is inversely proportional to the average ground count totals by screenline .. The magnitude of %RM:SE for the four screenlines resulting from the fourth and last GM run by using 32 and 16 selected links is 22% and 31 % respectively. These results are similar to the overall %RMSE achieved for the 32 and 16 selected links themselves of 19% and 33% respectively. This implies that the SELINICanalysis results are reasonable for all sections of the state.Functional class and route specific volume analysis is possible by using the available 154 classification count check points. The truck traffic crossing the Interstate highways (ISH) with 37 check points, the US highways (USH) with 50 check points, and the State highways (STH) with 67 check points is compared to the actual ground count totals. The magnitude of the overall link volume to ground count ratio by route does not provide any specific pattern of over or underestimate. However, the %R11SE for the ISH shows the least value while that for the STH shows the largest value. This pattern is consistent with the screenline analysis and the overall relationship between %RMSE and ground count volume groups. Area specific volume analysis provides another broad statewide measure of the performance of the overall model. The truck traffic in the North area with 26 check points, the West area with 36 check points, the East area with 29 check points, and the South area with 64 check points are compared to the actual ground count totals. The four areas show similar results. No specific patterns in the L V/GC ratio by area are found. In addition, the %RMSE is computed for each of the four areas. The %RMSEs for the North, West, East, and South areas are 92%, 49%, 27%, and 35% respectively, whereas, the average ground counts are 481, 1383, 1532, and 3154 respectively. As for the screenline and volume range analyses, the %RMSE is inversely related to average link volume. 'The SELINK adjustments of productions and attractions resulted in a very substantial reduction in the total in-state zonal productions and attractions. The initial in-state zonal trip generation model can now be revised with a new trip production's trip rate (total adjusted productions/total population) and a new trip attraction's trip rate. Revised zonal production and attraction adjustment factors can then be developed that only reflect the impact of the SELINK adjustments that cause mcreases or , decreases from the revised zonal estimate of productions and attractions. Analysis of the revised production adjustment factors is conducted by plotting the factors on the state map. The east area of the state including the counties of Brown, Outagamie, Shawano, Wmnebago, Fond du Lac, Marathon shows comparatively large values of the revised adjustment factors. Overall, both small and large values of the revised adjustment factors are scattered around Wisconsin. This suggests that more independent variables beyond just 226; population are needed for the development of the heavy truck trip generation model. More independent variables including zonal employment data (office employees and manufacturing employees) by industry type, zonal private trucks 226; owned and zonal income data which are not available currently should be considered. A plot of frequency distribution of the in-state zones as a function of the revised production and attraction adjustment factors shows the overall " adjustment resulting from the SELINK analysis process. Overall, the revised SELINK adjustments show that the productions for many zones are reduced by, a factor of 0.5 to 0.8 while the productions for ~ relatively few zones are increased by factors from 1.1 to 4 with most of the factors in the 3.0 range. No obvious explanation for the frequency distribution could be found. The revised SELINK adjustments overall appear to be reasonable. The heavy truck VMT analysis is conducted by comparing the 1990 heavy truck VMT that is forecasted by the GM truck forecasting model, 2.975 billions, with the WisDOT computed data. This gives an estimate that is 18.3% less than the WisDOT computation of 3.642 billions of VMT. The WisDOT estimates are based on the sampling the link volumes for USH, 8TH, and CTH. This implies potential error in sampling the average link volume. The WisDOT estimate of heavy truck VMT cannot be tabulated by the three trip types, I-I, I-E ('||'&'||'pound;-I), and E-E. In contrast, the GM forecasting model shows that the proportion ofE-E VMT out of total VMT is 21.24%. In addition, tabulation of heavy truck VMT by route functional class shows that the proportion of truck traffic traversing the freeways and expressways is 76.5%. Only 14.1% of total freeway truck traffic is I-I trips, while 80% of total collector truck traffic is I-I trips. This implies that freeways are traversed mainly by I-E and E-E truck traffic while collectors are used mainly by I-I truck traffic. Other tabulations such as average heavy truck speed by trip type, average travel distance by trip type and the VMT distribution by trip type, route functional class and travel speed are useful information for highway planners to understand the characteristics of statewide heavy truck trip patternS. Heavy truck volumes for the target year 2010 are forecasted by using the GM truck forecasting model. Four scenarios are used. Fo~ better forecasting, ground count- based segment adjustment factors are developed and applied. ISH 90 '||'&'||' 94 and USH 41 are used as example routes. The forecasting results by using the ground count-based segment adjustment factors are satisfactory for long range planning purposes, but additional ground counts would be useful for USH 41. Sensitivity analysis provides estimates of the impacts of the alternative growth rates including information about changes in the trip types using key routes. The network'||'&'||'not;based GMcan easily model scenarios with different rates of growth in rural versus . . urban areas, small versus large cities, and in-state zones versus external stations. cities, and in-state zones versus external stations.

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The Impact of Online Reviews on Hotel Ratings through the Lens of Elaboration Likelihood Model: A Text Mining Approach

  • Qiannan Guo;Jinzhe Yan
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제17권10호
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    • pp.2609-2626
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    • 2023
  • The hotel industry is an example of experiential services. As consumers cannot fully evaluate the online review content and quality of their services before booking, they must rely on several online reviews to reduce their perceived risks. However, individuals face information overload owing to the explosion of online reviews. Therefore, consumer cognitive fluency is an individual's subjective experience of the difficulty in processing information. Information complexity influences the receiver's attitude, behavior, and purchase decisions. Individuals who cannot process complex information rely on the peripheral route, whereas those who can process more information prefer the central route. This study further discusses the influence of the complexity of review information on hotel ratings using online attraction review data retrieved from TripAdvisor.com. This study conducts a two-level empirical analysis to explore the factors that affect review value. First, in the Peripheral Route model, we introduce a negative binomial regression model to examine the impact of intuitive and straightforward information on hotel ratings. In the Central Route model, we use a Tobit regression model with expert reviews as moderator variables to analyze the impact of complex information on hotel ratings. According to the analysis, five-star and budget hotels have different effects on hotel ratings. These findings have immediate implications for hotel managers in terms of better identifying potentially valuable reviews.

공간가중회귀분석을 이용한 통행발생모형 (Trip Generation Model based on Geographically Weighted Regression)

  • 김진희;박일섭;정진혁
    • 대한교통학회지
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    • 제29권2호
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    • pp.101-109
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    • 2011
  • 대다수의 현대 도시들은 집적의 이익을 극대화하기 위해 군집을 형성하고 각 지역 간에 다양한 공간적 영향을 주고받는다. 그러나 전통적 4단계 수요예측방법의 첫 단계인 통행발생단계에서 주로 적용되는 선형회귀분석모형은 공간적 영향을 반영할 수 없다는 단점이 있다. 이러한 문제를 해결하기 위해서 공간적 상관성을 반영할 수 있는 통행 발생모형을 구축하는 것이 필요하다. 본 연구에서는 공간적 상관성을 고려할 수 있는 통행발생모형으로 공간가중회귀모형(Geographically Weighted Regression)을 제안한다. 공간가중회귀모형은 공간적 상관성을 고려할 수 있는 가중치 행렬을 추정하고 이를 이용하여 회귀식의 계수를 각 존별로 추정하는 것이다. 본 연구에서는 대구광역권 통행자료를 이용하여 공간가중회귀모형을 적용하였다. 공간가중회귀모형의 우수성을 평가하기 위하여 일반적인 회귀모형과 적합도, RMSE 등을 비교분석하였다. 또한 국지적 공간상관성을 측정하는 척도인 LISA(Local Indicator of Spatial Association) 지표를 각 모형별로 산출하였다. LISA 지표를 통하여 현재 분석대상지역은 국지적 공간상관성이 존재함을 확인할 수 있으며 공간가중회귀모형을 적용함으로써 공간상관성으로 인한 오차가 크게 개선됨을 확인할 수 있다.

수도권(首都圈)에 있어서 도시교통발생특성(都市交通發生特性)과 그 예측모형(豫測模型) (Characteristics and Forecasting Models of Urban Traffic Generation in Seoul Metropolitan Area)

  • 김대웅;김언동
    • 대한토목학회논문집
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    • 제6권2호
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    • pp.45-55
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    • 1986
  • 본(本) 연구(硏究)는 도시교통계획(都市交通計劃)에서 장래교통발생예측시(將來交通發生豫測時) 항상 문제(問題)로 되는 설명변수선택(說明變數選擇)의 애매성(曖昧性)을 해결(解決)하기 위하여 교통발생(交通發生)의 설명지표(說明指標)를 제안(提案)하는 동시(同時)에 최량(最良)의 도시교통발생(都市交通發生) Model을 작성(作成)하였다. 제안(提案)된 설명지표(說明指標)를 사용(使用)하여 목적별(目的別) 교통발생중회귀(交通發生重回歸) 모델을 작성(作成)하고, 단일변수(單一變數)로 설명(說明)이 가능(可能)한 것은 교통발생(交通발生)의 비손성(非負性)을 확보(確保)하기 위하여 단회귀(單回歸)모델로 수정(修正)하였다. 그러나 다변수(多變數)가 도입(導入)되어도 설명(說明)이 불충분(不充分)한 목적별(目的別) 교통(交通)(등교집중(等校集中)과 자유목적(自由目的)의 발생(發生)모델)은 동질(同質)의 토지이용활동(土地利用活動)으로부터 발생(發生)하는 교통(交通)의 발생특성(發生特性)이 유이(類似)함에 주목(注目)하여 각(各) zone을 특성별(特性別)로 분류(分類)하고 zone 군별(群別)로 교통발생(交通發生) 모델을 작성(作成)하여 통계적(統計的)으로 유의성(有意性)을 검토(檢討)하였다. 그리고 장래교통발생예측(將來交通發生豫測)은 단순(單純)하면서도 예측정도(豫測精度)의 제고(提高)가 바람직하므로 토지이용활동별(土地利用活動別)로 교통발생원단위(交通發生原單位)를 작성(作成)하고 안정성(安定性)을 고찰(考察)하여 교통발생예측시(交通發生豫測時) 실용가능(實用可能)한 원단위(原單位)를 제안(提案)하였다.

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미얀마 만달레이시의 단순화된 교통망을 이용한 전통적인 4단계 교통 모델에 관한 연구 (Exercising The Traditional Four-Step Transportation Model Using Simplified Transport Network of Mandalay City in Myanmar)

  • 웃위린;윤병조;이선민
    • 한국재난정보학회 논문집
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    • 제20권2호
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    • pp.257-269
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    • 2024
  • Purpose: The purpose of this study is to explain the pivotal role of the travel forecasting process in urban transportation planning. This study emphasizes the use of travel forecasting models to anticipate future traffic. Method: This study examines the methodology used in urban travel demand modeling within transportation planning, specifically focusing on the Urban Transportation Modeling System (UTMS). UTMS is designed to predict various aspects of urban transportation, including quantities, temporal patterns, origin-destination pairs, modal preferences, and optimal routes in metropolitan areas. By analyzing UTMS and its operational framework, this research aims to enhance an understanding of contemporary urban travel demand modeling practices and their implications for transportation planning and urban mobility management. Result: The result of this study provides a nuanced understanding of travel dynamics, emphasizing the influence of variables such as average income, household size, and vehicle ownership on travel patterns. Furthermore, the attraction model highlights specific areas of significance, elucidating the role of retail locations, non-retail areas, and other locales in shaping the observed dynamics of transportation. Conclusion: The study methodically addressed urban travel dynamics in a four-ward area, employing a comprehensive modeling approach involving trip generation, attraction, distribution, modal split, and assignment. The findings, such as the prevalence of motorbikes as the primary mode of transportation and the impact of adjusted traffic patterns on reduced travel times, offer valuable insights for urban planners and policymakers in optimizing transportation networks. These insights can inform strategic decisions to enhance efficiency and sustainability in urban mobility planning.