• Journal of Distribution Science
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• v.17 no.8
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• pp.87-97
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• 2019

Purpose - This study focuses on the effectiveness of the athlete endorsement on the purchase intention of customers and investigates the attributes of the athlete identification. The Athlete Identification is defined by the expertise, trustworthiness, attractiveness, toughness and transgression. Athlete identification and athlete endorsement help marketers with a thorough look at the trend of using famous sports player to promote products. Research design and methodology - 450 questionnaires were delivered to respondents in Ho Chi Minh city and 433 were returned completed. Descriptive statistics, reliability, exploratory factor analysis, confirmatory factor analysis and structural equation modeling were conducted to test the relationship between independent and dependent variables. Results - The expertise, trustworthiness, attractiveness and toughness exert positive impacts on athlete identification. Transgression affects negatively athlete identification and athlete endorsement. This research confirmed results of previous studies. Conclusions - The athlete first needs to create their own Identification from a set of attributes in order to be out-standing in the sport and leisure industry before becoming an endorser for a particular product. From the company's perspectives, decision makers should choose an acclaimed sports player to boost the purchase intention of consumers.

• Proceedings of the KSME Conference
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• 2003.11a
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• pp.616-621
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• 2003

Fluid-elastic instability is believed to be a cause of the large-amplitude vibration and resulting rapid wear of heat exchanger tubes when the flow velocity exceeds a critical value. For sub-critical flow velocities, the random turbulence excitation is the main mechanism to be considered in predicting the long-term wear of steam generator tubes. Since flow-induced interactions of the tubes with tube supports in the sub-critical flow velocity can cause a localized tube wear, tube movement in the clearance between the tube and tube support as well as the normal contact force on the tubes by fluid should be maintained as low as possible. A simplified method is used for predicting fretting-wear damage of the double $90^{\circ}$U-bend tubes. The approach employed is based on the straight single-span tube analytical model proposed by Connors, the linear structural dynamic theory of Appendix N-1300 to ASME Section III and the Archard's equation for adhesive wear. Results from the presented method show a similar trend compared with the field data. This method can be utilized to predict the fretting-wear of the double $90^{\circ}$U-bend tubes in steam generators.

• Preventive Nutrition and Food Science
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• v.2 no.1
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• pp.1-5
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• 1997

Solution Properties of polyelectrolytic biopolymers such as chitosen, pectin, alginate and etc. are significantly influenced by molecular weight and salt concentrations. The effect of NaCI concentration on the hydrodynamic properties of chitosan in dilute region was investigated for chitosans of varying molecular weight. Intrinsic vicosity([η]) of citosans with 5 different molecular weight was determined by glass capillary viscometer, and the viscosity average molecular weight was calculated using Mark-Houwink equation. Intrinsic viscosity decreased with increasing NaCI concentration for all chitosan samples, and it was proportional to the logarithmic NaCI concentration, i.e.,[η]∝log{TEX}$(C_{NaCl})^{$\alpha$}${/TEX}. Decreasing trend of[η] with NaCI concentration became more pronounced with increasing molecular weight. It was also found that the a values, indicating {TEX}$C_{NaCl}${/TEX} dependence of[η], were linearly correlated with the logarithmic molecular weight({TEX}$R^{2}${/TEX}=0.980). The chain stiffness parameters(B) were calculated by B=S./{TEX}$([η]_{0.1})^{1.32}${/TEX}, in which S was obtained from slope of [η] va {TEX}$I^{-1/2}${/TEX}. The B values of chitosan samples were determined to be 0.113~0071 with a average of 0.09.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.12 no.3
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• pp.231-238
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• 1992

Error vector propagation method is applied to the elliptic mild slope equation in order to reduce the computation time. Results from the elliptic, parabolic, and hyperbolic models are compared with experimental data for an elliptic shoal. Also, results of the elliptic and hyperbolic models are compared with experimental data for a detached breakwater. As a result of applying this model. it is concluded that the present model satisfactorily reduces the computation time compared with other numerical models. In the accuracy of solutions, there are some oscillations but the trend compares well with other models.

• Journal of Korean Society for Atmospheric Environment
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• v.21 no.3
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• pp.377-397
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• 2005

A new box model is proposed to describe the dynamic trend of the spatially averaged concentrations of pollutants over a large urban area such as metropolitan Seoul. Being averaged temporally and spatially over a thresh-hold scales, the dynamics of the pollutant concentration becomes simple enough that the governing equation can be expressed in an explicit algebraic form as a function of several meteorological factors and the pollutant emission rate. The single most important meteorological factor is the wind speed dominating the daily variations of the pollutant concentrations. Given the meteorological data from the surface station in the metropolitan Seoul, the model concentration shows excellent agreement with observations from January 1, 1990 to December 31, 2000: the modeling uncertainty, for example, of $NO_2$ concentrations, defined as mean differences between the model concentrations and observations is $16\%$ of the model concentrations. Even for $PM_{10}$ of which secondary sources are considered to be very important and simple box model is irrelevant to, the model performance turns out good, modeling uncertainty being about $32\%$.

• Transactions of Materials Processing
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• v.17 no.3
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• pp.218-224
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• 2008

A recent trend in automotive parts has been an integration of sub-assemblies with unified shapes. Tube structures also have been integrated to one body structure by using a near net shape forming instead of adopting welding. A cylindrical elastomer-forming process can be utilized to form a steel tube compressed in a radial direction. This process has some advantages compared to a hydro-forming or a swaging process in the viewpoint of a lower investment and a higher productivity. In order to predict a feasible specification of products within a work capability of the elastomer-forming equipment developed previously, effects of geometrical parameters of a tube on its shape accuracy are examined. Two characteristic parameters to account for the shape accuracy are chosen. One is the curvature radius at the corner part and the other is the straight ratio of the formed region. Careful examination of two parameters has led that the shape accuracy can be easily predicted by the regression equation obtained from the response surface method.

• Proceedings of the Korean Society for Technology of Plasticity Conference
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• 2003.08a
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• pp.13-20
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• 2003

The implicit, finite element analysis program for analyzing the springback in the warm forming process of aluminum alloy sheets was developed. For the description of planar anisotropy in warm forming temperatures, Barlat's yield function is employed, and the power law type constitutive equation is used in terms of working temperatures fur the depiction of work hardening in high temperatures. Also, Jetture's 4-node shell elements are introduced for reflecting the mechanical behavior of aluminum alloy sheet and the non-steady heat balance equations are solved for considering heat gain and loss during the forming process. For the springback evaluation, Newton-Raphson iteration method is introduced for overcoming the geometric nonlinearlity problem. In order to verify the validity of the FEM program developed, the stretching bending and springback processes are simulated. Though springback analysis results are slightly bigger than experimental ones, they have the same trend of the decreasing springback as the forming temperature increases.

• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.25 no.2
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• pp.75-82
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• 2015

Noises from the large scale marine propeller are calculated numerically on non-cavitation condition. The hydrodynamic analysis is carried out by potential based panel method with time marching free wake approach. The distribution of hydrodynamic loads on the propeller surface and noise signals are obtained using the unsteady Bernoulli's equation and the Farasssat's formula respectively. It turns out that the noise signal at the narrow band shows strong peak at the blade passage frequency, and the peak value at the 1/3 octave band also shows the same trend. Noise signals and directivity patterns for both the thickness and the loading noise are compared with each other. The directivity pattern for the loading noise shows minor lobe at the backward side of the rotating disc plane.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.8
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• pp.1210-1221
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• 2006

The strength of the PB(Private Brand) is that it can eliminate intermediary in the distribution channel and thoroughly control the quality under its own name. This study has developed traditional studies on private brand proneness in approaching data processing and empirical point of view of a consumer's attitude buildup process on PB through 'recognition-attitude-action(behavioral attitude)'. The subjects of this study are consumers in their $20s{\sim}40s$ who are main customer groups of PBs. A screening process has taken place to select consumers with purchasing experiences of retailor PBs. The data is analyzed by 'Structural Equation Modeling' of Amos 5.0 to verify consumer attitude formation model on private apparel brand. The results generated from this study are as follows: First, the proposed consumer attitude model on private apparel brand consists of store evaluation, experiential product evaluation, cognitive product evaluation, hedonic attitude, utilitarian attitude and purchase intention. Second, not only positively influence on utilitarian attitude but hedonic attitude can arouse positive emotional reaction of a consumer. Third, the store evaluation is ahead of the product evaluation because PB is more related to the image of a store. The influence of the store on PB is relatively stronger when compared with NB.

• Journal of the Korean Society for Aeronautical & Space Sciences
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• v.33 no.1
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• pp.93-103
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• 2005

SEDT(System Engineering Design Tool) has been developed for small satellite conceptual design with an aim to verifying the nanosatellite HAUSAT-2 design. The program can calculate the mass and power of whole satellite system having specific mission and estimate the system cost based on mission and user requirements. It is containing various analysis data of more than 200 small satellites. The database will provide the trend analysis results of the small satellites which will become important design factors. This tool has also been verified by applying more than 10 small satellite data through case studies.