• 농업과학연구
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• 제31권2호
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• pp.123-134
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• 2004

Since 1989, 9 major complex have been invested with government funds, for the purpose of developing agricultural tourism to increase agricultural income and job opportunity, as well as providing urban population leisure opportunity. However, systematic and comprehensive approaches were rarely done in analyzing its economic impacts. This study, therefore, focuses on analyzing tourism effect and its economic value and implication for a representative rural tourism site,"Daeho rural tourism complex". To analyze travel pattern, expenditure pattern, and degree of satisfaction from travel to Daeho complex, Travel Cost Method(TCM) was employed based on survey method. Results from linear model with statistical significance implies that tourism benefit for each visitor is 28,373 won and total annual benefit for the Daeho site is 7 billion won. Considering annual benefit stream, the present value of total benefits are 132.9 billion won and 70 billion won at 5% and 10% of discounting rate, respectively. Using the values of benefit estimated from this study and investment cost, B/C ratio, IRR, and NPV were calculated to be 1.01, 1.67 billion won, and 5.19% at 5% of discounting rate. These results could be directly compared with the previous analyses.

• 한국정보통신학회논문지
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• 제19권10호
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• pp.2241-2246
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• 2015

최근 기업들은 효율적인 경영을 위해 소셜 미디어상의 빅 데이터를 분석하는 시스템을 이용하여 고객피드백에 관한 정보를 수집하고 분석하고 있다. 소셜 미디어상에는 실시간으로 자발적인 고객의 의견들이 대량 포함되어 있어 고객 피드백을 파악할 수 있는 방법으로 소셜 빅 데이터를 이용하는 것이 매우 효율적 이다. 본 논문에서는 관광서비스 산업의 대표기업인 여행사에 관해 소셜 미디어 상의 빅 데이터를 이용하여 보다 정확하고 효율적인 고객피드백 정보수집과 분석이 가능한 평가방안을 제안한다. 그것을 위해 우선 서비스 모델을 설계하고 구축하고 테스트 베드로서 국내 최대 규모의 여행사를 중심으로 빅5 여행사에 대해 미디어 채널, 소비자 만족도 , 브랜드 이미지 등을 분석한다. 또한 긍정지수와 부정지수로 호감도를 평가하여 비교분석한 결과를 제시한다. 평가항목에 따라 개선해야 되는 분야를 알 수 있어 제안한 평가방법은 해당 여행사가 보다 효율적으로 고객을 관리하는데 효과적임을 알 수 있다.

• 한국조리학회지
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• 제23권6호
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• pp.27-35
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• 2017

The purpose of this study was to examine the causal relationship among restaurant selection attributes and customer satisfaction and recommendation tastes for young people in their twenties who use tickets for Rail-ro. Data collection was conducted to utilize questionnaire survey with online and offline distribution. The collected data were analyzed using a statistical program SPSS 21.0 with frequency analysis, reliability analysis, factor analysis, and regression analysis. The results of the study showed that Internet search is the most common source of information about restaurants during the trip, and restaurant choice attributes have an important impact on customer satisfaction, food quality, employee service and reputation, but hygiene did not have a big effect on customer satisfaction. In addition, customer satisfaction has a significant effect on recommendation intention. Concluding the results from this study, it investigated the significant attributes for customers selection of restaurants and provide meaningful advice for market managers to make useful marketing strategies to attract more clients and augment economic benefits.

• 국제물리치료학회지
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• 제5권2호
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• pp.764-771
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• 2014

This study was conducted in order to examine relationship between stroke patients' degree of satisfaction with leisure and quality of life according to their leisure activity types and whether they conducted leisure activities. A direct survey was performed from April 8 to May 3, 2013 on 92 inpatients and outpatients who received occupational therapy at hospitals located in Jeonju and Gunsan. A frequency analysis was carried out in order to look at the general characteristics of the subjects, their degree of participation in leisure activities, and their degree of satisfaction with leisure activities. A Pearson's coefficient was used to examine relationship between their degree of satisfaction and quality of life according to participation in leisure activities. Their degree of satisfaction according to participation in leisure activities was significantly higher when they took part in leisure activities such as handicraft activities, sports activities, or travel or tourism activities than when they did not perform any leisure activities. Their quality of life according to participation in leisure activities was higher when they conducted sports activities, outing activities, or tourism activities than when they did not. There was significant correlation between their degree of satisfaction with leisure and quality of life according to leisure activities.

• 한국항공운항학회:학술대회논문집
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• 한국항공운항학회 2015년도 추계학술대회
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• pp.231-236
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• 2015

Ever since the permission of overseas travel by the Chinese government in 1983, the Chinese outbound travel market has been growing at an expanding rate. The Republic of Korea has been able to reap great benefits from this growth, and this has been noticeable especially in the aviation market. Chinese passengers count for 23.9% of the total passengers at Incheon International Airport (IIA), and it is no doubt Chinese passengers will remain important customers for IIA. Given the fact that China has such a huge territory and possesses a population of more than 1.3 billion, there rises the need to divide China into smaller regions. By doing so, the different thoughts Chinese passengers have, and the actions they show in terms of travel and airport service consumption according to differing regions can be figured out. With knowledge of the differences, IIA can provide different services to fit Chinese passengers from differing regions, hence increasing the total consumer value and satisfaction rate of IIA. This study has divided China into 5 different regions according to official regional recognition of China, and difference of economical, social factors, etc... With the results obtained from this study, different strategies can be implemented for the 5 regions.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2016년도 추계학술대회
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• pp.605-607
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• 2016

국내외 여행자가 늘어나는 추세이다. 여행 전부터 조사하여 계획을 짜는 사람들, 여행을 떠났으나 길을 몰라 목적지를 잘 찾지 못하는 사람들이 존재한다. 이러한 문제점을 해결하고자 본 논문에서는 스마트폰 애플리케이션을 통해 여행에서의 이동 간 효율성을 제공한다. 동시에 편리함, 만족감 등을 향상시키기 위해 여행 시스템을 통하여 국가와 목적지를 선택하고 선택한 여러 목적지 중 현재 사용자의 위치에서 최단 경로에 위치한 목적지를 안내하여 여행 경로를 단축시키고 시간을 절약한다. 또한 부가적인 시설의 위치를 안내해주는 편의성을 제공하고자 구현하였다.

• 산경연구논집
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• 제10권7호
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• pp.83-89
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• 2019

Purpose - It is a very important issue for the Korean tourism industry to increase tourism revenue by attracting foreign tourists. Although Japanese tourists have been an important part of the Korean tourism industry for a long time, the level of tourist satisfaction including accommodation has been at the worst compared to other foreign visitors, which strongly requires concrete solutions. Therefore, this study focuses on improving the satisfaction level of Japanese visitors in the use of accommodation, and find out the influence of the managerial response. Research design, data, and methodology - In this study, customer review and managerial response of hotels in Seoul were collected from "Rakuten Travel" which is the most representative online travel agency in Japan. As a result of collecting data from 2016 to 2018, 6,190 customer reviews and 1,241 managerial responses from 120 hotels were used for analysis. In addition, information on the properties of 120 hotels, such as the number of rooms, classification, types of hotel facilities, types of room facilities, accessibility and prices, were collected. To test the hypotheses, moderated multiple regression analysis was conducted with SPSS 22.0. Results - It was found that only 25 sites, 20.8% of the total 120 sites, were implementing managerial response and average response rate was 66.42% among them. As a result of examining the main effects of the hotel attributes on the ratings, accessibility and price are confirmed as effective variables. We also found that the response rate has a significant moderate effect in both the accessibility and price. In other words, there was a significant difference in the influence of accessibility and price on the ratings depending on the response rate. Also, it was confirmed that the response rate is not a pure moderator variable but a quasi moderator variable. Overall, the evidences partially supported the hypothesis. Conclusion - It was possible to provide important suggestions to the hotel managers who were concerned about managing tourist satisfaction with accessibility problems. It was found that the accessibility problem could be overcome by increasing the response rate. It was also confirmed that high ratings can be more effectively achieved for high priced hotels by increasing the response rate.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2008년도 춘계 종합학술대회 논문집
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• pp.763-767
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• 2008

본 연구는 기획여행상품의 가치, 여행자 만족 및 기획여행상품의 원가구성요소에 대한 이론적 기초의 정리에서 출발하여 이와 관련한 선행연구들의 선택된 원가구성요소에 대하여 알아본다. 이론적 연구의 구체적인 고찰을 통해 기획여행상품의 가치와 여행자 만족과는 어떠한 유기적인 관계가 있는지를 파악하고, 여행자 만족을 평가하기 위해 적용된 기획여행상품 원가구성요소의 선택기준에 대한 시사점은 무엇인지를 분석한다. 이러한 연구고찰을 통해 여행사는 기획여행상품의 기획 및 판매시 중점적으로 지원해야 될 부분이 무엇인지, 소비자의 의도가 무엇인지를 파악할 수 있으며, 또한 기획여행상품 생산자의 입장에서 고객의 욕구에 부합하는 기획여행상품 개발에 이를 활용할 수 있을 것이다. 한편 본 연구는 다른 하나의 핵심적인 목적을 위해 시행된 바, 원가구성 요소의 선택기준을 근거로 여행자 및 여행사 입장에서의 기획여행상품의 평가지표 중요도 연구 등에 활용하고자 한다.

• 한국환경생태학회지
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• 제33권4호
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• pp.481-492
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• 2019

최근 문화체육관광부에서는 범국민적 여행분위기 조성과 여름철 집중된 국내 관광수요 분산 등을 위해 2014년부터 '여행주간'을 정하여 운영하고 있다. 이 사업의 일환으로 국립공원공단에서도 2018년부터 '여행주간' 동안 전국 국립공원에서 자연을 주제로 한 볼거리 즐길거리를 제공하는 국민 참여형 저지대 탐방 프로그램을 운영하고 있다. 따라서 본 연구의 목적은 국가 정책으로 시행되고 있는 '여행주간' 동안 국립공원에서 진행되었던 '국립공원 봄 여행주간 프로그램' 참가자를 대상으로 프로그램 만족도와 재참여의향에 대한 인식 특성을 파악하기 위해 진행되었다. 연구방법은 전국의 총 18개 국립공원에서 진행된 '2019년 국립공원 봄 주간 프로그램'에 참여한 탐방객 1,281명을 대상으로 자기보고식 설문조사를 실시하였다. 연구결과, 참가자의 '국립공원 봄 주간 프로그램' 사전 인지 여부에 따른 만족도 및 재참여의향 차이를 분석한 결과, 국립공원 방문 전 프로그램을 인지한 참가자의 만족도와 재참여의향은 사전에 인지하지 못했던 참가자 보다 만족도와 재참여의향 모두 평균값이 통계적으로 유의하게 높게 나타났다. 국립공원 유형별로 살펴보면, '해상 해안형 국립공원'과 '사적형 국립공원'이 '도시형 국립공원' 보다 만족도와 재참여의향 평균값이 통계적으로 유의하게 높게 나타났다. 프로그램 유형별로 살펴보면, 참가자의 만족도는 '전시회', '홍보부스', '캠페인' 보다 '문화공연'과 '탐방체험' 형태가 통계적으로 유의하게 평균값이 높았고, 재참여의향은 '전시회', '홍보부스' 형태 보다 '문화공연'과 '탐방체험'에서 평균값이 통계적으로 유의하게 높았다. 본 연구는 향후 국립공원 여름 성수기 외에도 봄과 가을 탐방객 수 증가에 대응한 탐방서비스 개선을 위한 탐방정책 수립을 위한 기초자료로서 활용될 수 있다.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.381-391
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• 2020

This research article investigates the way eWOM in social media influences the formation of destination image through development of trust and satisfaction for the potential tourist. The research involved administering an 18-point questionnaire taking online reviews, tourist involvement, and eWOM, destination image components of trust and satisfaction as variables. Data was collected from 554 individuals forming a cross-section of social media users and analyzed using multi-variate techniques (Reliability, CFA, and SEM). Results indicate a positive and significant relationship between all except online review and destination trust and satisfaction. Indirect and direct effects indicate that eWOM fully mediates the relationship between destination satisfaction and involvement and partially mediates the relationship between destination trust and involvement. In the case of online reviews, eWOM acts as a full mediator between destination trust and destination satisfaction for the future traveler using social media. The study proposes that components of image vary depending upon the degree of involvement, volume online reviews and eWOM generated also termed as 'virality' and these in turn influence the intention to revisit or recommend a destination. The study highlights its utility for National Tourist Organizations (NTOs) and online travel intermediaries to enhance destination marketing efforts.