• The Journal of the Convergence on Culture Technology
• /
• v.6 no.4
• /
• pp.317-322
• /
• 2020

This study was conducted to examine the effect of parenting attitude perceived by adult children on marriage values and marriage image. For this purpose, online and face-to-face surveys were conducted for 411 unmarried men and women in their 20~30s living in the Daegu, Gyeongsangbuk-do and Gyeongsangnam-do areas. The SPSS 25.0 program was used for analysis and the results are as follows. First, in the general characteristics of the study subjects, there was a significant difference in marriage values according to gender, age, marriage type of parents, religion, and birth order, but no significance found according to education and occupation, family members living together, monthly average household income, or education of parents. Also, marriage image showed significant difference based on gender, marriage type of parents, and marriage intention. Second, the parenting attitude perceived by adult children confirmed that the lower the father's rejective parenting attitude and the higher the mother's acceptive parenting attitude, the more stable the value of marriage was and that the effect of parenting attitude on marriage image confirmed that the lower the father's rejective parenting attitude, the better the marriage image.

• The Journal of the Korea Contents Association
• /
• v.9 no.6
• /
• pp.357-369
• /
• 2009

With the development and generalization of internet and information technology, airlines has tried to reduce their business expenses and commissions to travel agencies and enhance service qualities through service automation and simplification, such as internet booking and ticketing, self check-in, in-flight internet and RFID for checked baggage. The statistical techniques conducted for this empirical analysis are frequency analysis, reliability analysis, factor analysis, confirmatory factor analysis and multiple regression analysis. This research has tried to examine factors of airline e-services that influence on recommendation re-purchase intention and satisfaction. Results has found that only on-line reservation and ticketing factor had significant effect for recommendation and re-purchase intention and all e-service factors produced significant effect to total satisfaction. It was also recommend that airlines have to provide easy and more familiar e-service system to their passengers to deliver better services.

• Journal of Digital Convergence
• /
• v.19 no.7
• /
• pp.87-94
• /
• 2021

The purpose of this study is to categorize tourists according to the types of Korean popular culture as travel motives and to explore their characteristics and behavior in the tourism-related decision-making process. A sample of 12,914 leisure tourists from the 2018 foreign tourist survey data was analyzed using MNL and ANOVA. The popular cultural tourists were categorized into K-food, K-fashion, and K-pop groups. They showed a higher percentage of female tourists, social media usage in the tourism information search, and visits from countries geographically close to Korea. K-pop tourists did not hesitate to choose Korea as the destination and visited Korea the most frequently. They showed the highest satisfaction, revisit intention and recommendation intention, suggesting loyalty and growth potential.

• The Journal of the Korea institute of electronic communication sciences
• /
• v.8 no.8
• /
• pp.1171-1177
• /
• 2013

Since existing location-based services suggest a search result, not considering user's environment, intention, or preference, situational awareness is required to resolve this problem. In this paper, an Android-based situational-awareness dynamic scheduling will be suggested and a tourist information service application will be embodied and tested. In other words, a real-time tourist scheduling service that calculates an estimated travel time from user's location to destination and reminds a user before the expected departure time will be developed. In addition to tourist information, an added scheduler provides convenience and improves its functionality.

• The Journal of Asian Finance, Economics and Business
• /
• v.7 no.3
• /
• pp.201-210
• /
• 2020

The study aims to investigate determinants of performance indicator and perceptions of existing and potential customers in accommodation sharing. This study uses data of Airbnb in Busan and Jeju from January 1 to December 31 in 2018, provided by AirDNA. The total number of listed accommodation sharing were 5,109 accommodations in Busan and 11,502 accommodations in Jeju. More than 90 property types of registered accommodation are subcategorized and re-classified in this study. Study 1 examined current usage and effects of factors on performance indicator in tourism destinations by applying Airbnb data. Study 2 investigated effects of perceived factors on satisfaction, intention to use, loyalty, and tourism competitiveness by applying online survey data. This study applies statistical analyses such as factor and regression analyses, ANOVA, t-test, and MANOVA. Results of Study 1 showed that usage and effects of accommodation sharing differ from regulation that is related to sharing types. Effects also differ based on travel destinations. Results of Study 2 showed how customers perceive accommodation sharing differ from pure meaning of sharing. The results of Study 1 and 2 found significant effects of price and service factors on performance indicator and customer satisfaction. The findings of Study 2 showed significant effects on loyalty and tourism competitiveness.

• The Journal of Asian Finance, Economics and Business
• /
• v.7 no.11
• /
• pp.381-391
• /
• 2020

This research article investigates the way eWOM in social media influences the formation of destination image through development of trust and satisfaction for the potential tourist. The research involved administering an 18-point questionnaire taking online reviews, tourist involvement, and eWOM, destination image components of trust and satisfaction as variables. Data was collected from 554 individuals forming a cross-section of social media users and analyzed using multi-variate techniques (Reliability, CFA, and SEM). Results indicate a positive and significant relationship between all except online review and destination trust and satisfaction. Indirect and direct effects indicate that eWOM fully mediates the relationship between destination satisfaction and involvement and partially mediates the relationship between destination trust and involvement. In the case of online reviews, eWOM acts as a full mediator between destination trust and destination satisfaction for the future traveler using social media. The study proposes that components of image vary depending upon the degree of involvement, volume online reviews and eWOM generated also termed as 'virality' and these in turn influence the intention to revisit or recommend a destination. The study highlights its utility for National Tourist Organizations (NTOs) and online travel intermediaries to enhance destination marketing efforts.

• The Journal of Fisheries Business Administration
• /
• v.39 no.2
• /
• pp.41-60
• /
• 2008

This study is basically to investigate the possibility of revitalizing the fishing village economy by targeting on trip type, propensity, and awareness of visitors who visited Gogunsan in JeonBuk by applying Blue Amenity. As the result of survey, it showed that visitors in Gosunsan islands generally were satisfied with trip, and they had considerably higher intention of revisit. However, it showed that the improvement and publicity of various travel services including resources and facilities were demanded. In particular, it should pay attention to requirements depending on age and selection of main visitors with reference to revisit, and as the result, the factors having the most important influence on are traffic, and natural scenery, so it is considered that these factors must be maintained to increase the rate of revisit with full of concentration. Besides, it is confirmed that Visitors are unfamiliar with Blue Amenity applying fishing village's own historical cultural resources with reference to preferring islands trip, and they were much concerned about the establishment of tentatively named "regional(urban - fishing village) center" to revitalize the fishing village economy. Moreover it could grasp the tourist industry operated jointly by fishing villages, the pride of town to characterize, advantage in promoting the tourist industry as compared with other regions, and difficulties or recommendations in promoting the tourist industry. And comprehensive investigation of Blue Amenity resources in this region and the measures of improving life environment must be performed in future.

• Human Ecology Research
• /
• v.53 no.4
• /
• pp.375-390
• /
• 2015

This study was designed to understand the residential experience of Korean women living in tropical country. For qualitative research, interviewees were selected by snowball sampling among Korean women living in Malaysia for over 20 years. The selection criteria for interviewees included husband's nationality, occupational experience, future living plan, frequency of travel to Korea. In-depth group and individual interviews were conducted from August 23 to October 7 2014. Subsequently (1) interviewees' general residential experiences in Malaysia were summarized, (2) interviewee's identity and lifestyle with housing pathways approach were clarified, (3) interviewees' residential experiences in 5 issues, reciprocity in residential area, intention of environmental change, meaning of housing and interaction, housing adaptation, and residential satisfaction/dissatisfaction were prescribed and interpreted. In conclusion, the reflection of interviewees' experiences in tropical country, suggested variations of housing structure type within a residential complex, air well and pocket by setback in building block for improving ventilation and noise prevention from neighbors, and ceiling fans in the house were suggested for the upcoming subtropical climate in Korea. Full option and minus options were also suggested for the presale market to reduce before occupancy remodeling needs. The research results implies valuable suggestions for a multicultural society, ecological housing and stronger communities.

• Smart Media Journal
• /
• v.13 no.1
• /
• pp.76-85
• /
• 2024

This study examined the Presence experience, resulting effects, and re-viewing intentions of visitors to experiential exhibition content. For this purpose a survey was conducted targeting 246 visitors to experiential exhibition content based on Hyecho's travel story and SilkRoad cultural heritage. As a result of the survey, understanding and interest in the content material and similar exhibition viewing experience did not affect Presence experience. In addition the higher the Presence experience of exhibition content, the greater the awareness and emotion that is the effect of Presence. And among the effects of Presence, emotion had a positive effect on revisiting intentions. Therefore, it was confirmed that future experiential exhibition contents require planning, production, and exhibition that allow users to experience Presence.

• Journal of the Korean Society for Aviation and Aeronautics
• /
• v.32 no.2
• /
• pp.124-134
• /
• 2024

This study is based on the Expectation Confirmation Theory (ECT) and categorizes trust types in non-face-to-face boarding services into three dimensions: structural assurance, platform, and service provider. It analyzes the impact of these trust types on users' perceived usefulness, satisfaction, and continuous usage intentions. Using a structural equation model, the study found that the three dimensions of trust positively influence users' satisfaction and perception of usefulness, thereby promoting intentions for continuous use. However, perceived risk weakens the positive relationship between trust and continuous usage intentions. By exploring the moderating role of perceived risk in non-face-to-face boarding services, this study analyzes its impact on user behavior patterns, contributing to the optimization of service design and enhancement of user trust. This study promotes widespread acceptance and continuous use of the service, and is crucial for developing effective non-contact service strategies that meet the needs and expectations of Chinese travelers in the post-pandemic travel environment. The findings provide a new perspective and empirical evidence for understanding user attitudes and behaviors towards non-face-to-face services, holding significant theoretical and practical implications.