• 경영정보학연구
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• 제25권2호
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• pp.1-30
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• 2023

본 연구는 샤오홍슈 앱(RED app)을 이용하여 한국에 장기간 체류하는 중국인을 대상으로 설문조사를 실시하여 중국인의 한국 관광행위를 조사하고 분석하였다. 기억할만한 관광경험(MTEs: Memorable Tourism Experiences) 모델을 기반으로 몇 가지 변수를 추가하여 한국에서 장기간 체유하는 중국인의 여행 행동을 분석합니다. 최근 사용자 수가 많은 모바일 앱: 샤우홍슈(RED)의 이용자를 대상으로 조사했다. 212개의 유효한 표본분석을 통해 몇 가지 결론을 도출하였다. (1) 경치, 오락 및 정보성이 사람들의 여행 경험 공유에게 긍정적 영향을 주지만 상호작용 요인이 그렇지 않다는 결론을 발견하였다. (2) 여행 경험을 공유하는 행위는 여행 만족도와 다른 목적지에 방문하는 의도에 긍정적인 영향을 미치고 여행 만족도는 한국에 있는 다른 목적지에 방문하는 의도에 긍정적인 영향을 파악했다. 이 연구는 기억할만한 관광경험과 사용자 생성 콘텐츠(UGC: User-Generated Content) 모델을 결합하여 관광에 대한 문헌을 확장하여 외국인의 한국 관광행위에 관련하는 연구를 파악할 수 있다.

• 유통과학연구
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• 제18권6호
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• pp.25-35
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• 2020

Purpose:Travel agencies have use digital tools in order to shift the paradigm in how business is conducted. Online travel agencies provide the same services as a normal travel agency, including hotels, transportation, guided tours, reservations, and related services, but using an "online platform. Travelers planning a trip can use a lot of forms to collect information and have access to a larger amount of information, so the factors that influence the user's behavioral intention are very important. This research has the conducted to find what factors lead to the attitudes of consumers in using OTA using the UTAUT model. Research design, data and methodology: The object of this study were respondents of a google survey using convenient sample extraction method, chosen among consumers who gathered information, or purchased a product. A total of 217 of the 235 questionnaires Google survey answered were used in the final analysis, excluding insincere responses. Using PSS v.21 and AMOS v.21, frequency analysis, feasibility and reliability analysis, path analysis was performed. Results: UTAUT affects OTA use satisfaction and trust, and OTA satisfaction and trust affect behavior intention. Conclusions: Research was conducted using the UTAUT model to explore factors that affect the attitudes of users of online travel agencies (OTA).

• 대한교통학회지
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• 제7권1호
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• pp.19-34
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• 1989

In general, Shopping centers are located in the center of transportation, which induce more traffic concentration than other facilities. As a result, it becomes to one of the aggravating factors of urban ＆ transportation problem such as traffic conjestion, parking problems. Thus, in planning shopping-center, it is desirable that consumer\`s trip pattern is should lie more carefully analyzed in order to alleviate the above problems. This study is aimed at finding the characteristics of shopping tripes and analyzing the choice behavior of shopping center and mode-to-shop. This study has developed a nested logit model in which consumers choose shopping center and mode-to-shop with a sequential structure. The model was estimated using household data from the 1989 May, Seoul metropolitan area and the 18 alternatives of shopping center and 5 mode alternatives. The estimated model have been evaluated and it may be concluded that this model for shopping trips is effective and fesible. The conclusion of this study are as fellows. 1. Out-of-vehicle travel time is more important factor affecting behavior of mode choice than in-vehicle travel time. 2. All of direct-elasticities for mode with respect to the travel time is more elastic than travel cost. 3. Accessibility to shop is more important factor affecting the choice of shopping center than parking space. 4. The value of out-of-vehicle travel time exceeds the value of in-vesicle travel time by 1.64 times.

• 대한교통학회지
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• 제15권4호
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• pp.35-51
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• 1997

본 연구에서는 1일(24시간) 단위로 표현되는 통근통행자의 통행패턴을 분석하기 위해 가정과 직장 및 기타 목적지를 선택하여 이루어지는 하루 동안의 통행패턴을 유형화하여 이들 선택대안의 선택행태를 분석하였다. 이러한 연구목적을 충족시키기 위하여 본 연구에서는 경산시와 영천시에 직장을 가진 직장인(통근통행 자)에 대하여 실시한 통행 설문조사자료를 이용하여 네스티드 로짓모형을 이용한 경험적 모형을 추정하고, 모형의 추정결과를 논의하였다. 본 연구에서는 통근통행자의 통행패턴이 단일목적 혹은 다목적 통행의 선택을 높은 단계, tour의 수를 낮은 단계의 선택으로 하는 네스티드 로짓모형에 의해 표현된다고 가정하였다. 이렇게 표현된 네스티드 로짓모형의 경험적 추정결과로부터 본 연구에서 가설화된 네스티드 로짓모형구조의 타당성을 확인할 수 있었다. 아울러 모형의 경험적 추정결과는 개인의 행태적 측면을 적절히 반영하는 것으로 확인되었다.

• 대한교통학회지
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• 제31권4호
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• pp.47-57
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• 2013

본 연구는 지역간 형평성을 분석하기 위하여 교통인프라지표와 통행행태를 통합적으로 고려하였다. 교통인프라지표로는 도로시설, 대중교통시설, 지역특수지수를 이용하였다. 통행행태는 1일자의 버스교통카드데이터를 이용하였다. 공간군집 분석과 전역적 국지적 분석을 통해 얻은 결과 분석단위를 읍 면 동으로 하였을 때 해당지역과 주변지역의 인프라수준이 높은지역(High-High)에서 모두 낮은지역(Low-Low)등 4개의 수준으로 구분되었다. HH type의 지역에서는 버스이용자, 통행, 환승 수가 높고, LL Type의 지역은 내부통행수, 통행시간, 통행거리, 통행속도, 요금항목이 높게 나타났다. 전역적 회귀분석에 의해 교통인프라 수준을 통행행태 변수로 회귀한 결과, 버스이용자수(bus users), 평균환승수(mean_trans), 평균내부통행수(mean_inside), 평균통행속도(mean_speed), 총 4개의 통행특성 변수가 유의하게 추출되었다. 이들 변수를 적용하여 국지적 회귀분석(GWR)을 수행한 결과 전역적 회귀분석에 비해 AIC와 ANOVA 결과 모두 모형의 결과를 유의하게 향상시켜, 경기도 내 통행행태 특성이 교통인프라 수준을 설명하는 데 있어 지역 간 차이가 많이 존재하는 것을 다시 한 번 확인시켜주었다.

• 한국조리학회지
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• 제7권1호
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• pp.147-180
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• 2001

Competition of today's markets get to compete the relationship of one system and another system. Competition in relationship of system emphasis molding of cooperate relationship-strycture between enetrprices and It appears competitiveness enriched effects of enterprices in systems. In the rapidly changing economy and marketing situation, Travel agency got worse management situation of themselves more excessive competitiveness then competitiveness efforts between Tourism Relationship Enterprices. So, Relationship marketing will lays a foundation of new travel agency's environment through competitive of relation to travel agency and travel agency, travel agency and hotel or travel agency and airplane. This study's object are present relationships between travel agency and travel relation enterprise of cooperation, complication and competitiveness to relation form. And this study are presents suggestion to generate of hereafter travel relation enterprise through study on relationship with hotel and airplane. A final object of this study are presents a model applys relation method of travel agency and travel agency, hotel and airplane through inspect to specialist analysis. In the result of study, Travel agency are low position and difficult with hotel and airplane at the cooperation but acually It's difficult with travel relation enterprise. So, Travel agency will be operates characteritic system and regulations for win with travel relation enterprise for efficiency of working more than hotel and airplane. Airplane is the best big travel relation enterprise. So, The most airplane has to high cooperate with travel agency. That's why airplane keep going close cooperation with travel agency. Travel agency has to close cooperate with hotels secondly through marketing, exchanging information and union advertisement etc. Hotels are low in complications than travel agency but high in complications than airplane. Although travel relation enterprise are different system individually, because of all of us working with union object, Travel agency and travel compliment-cooperation relationship.relation enterprise has to autonomy behavior with close cooperation through.

• 한국의상디자인학회지
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• 제18권2호
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• pp.207-219
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• 2016

This study was performed to investigate shopping behavior of Chinese, Japanese, and US tourists in Korea. For this purpose, travel activities and shopping items were identified first. And thereafter the shopping satisfaction, travel satisfaction, intention to word-of-mouth, and intention to re-visit were compared by country, gender and age. Finally, the effect of shopping satisfaction on travel evaluations as well as the effect of demographics on shopping satisfaction were examined. Secondary data were used for this survey, while ${\chi}^2$ test, t-test, ANOVA, Duncan test and regression analysis were applied to analyze data. The results were listed below. First, main travel activities were shopping, followed by enjoying natural scenery and visiting historic sites. Apparel, cosmetics, leather goods, and shoes were major shopping products. Chinese and Japanese tourists preferred cosmetics and apparel most, while US travellers bought lots of apparel and shoes. Men and older tourists tended to buy food products more than women and younger people did. Second, degree of shopping satisfaction significantly differed by country and age. The US tourists showed highest satisfaction, followed by Japanese and Chinese ones. Younger people tended to be satisfied more than older people significantly. In terms of travel satisfaction and intention for word-of-mouth, the US tourists, women, and younger people revealed higher scores than the other counterparts. Intention to re-visit Korea were significantly different, based on country and gender, showing higher for the US people and women. Third, shopping satisfaction was found to affect travel satisfaction, intention for word-of- mouth, and intention to revisit Korea significantly. In turn, travel satisfaction was also shown significantly to affect on intention for word-of-mouth, and intention to re-visit Korea.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2011년도 춘계학술대회 논문집
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• pp.1282-1289
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• 2011

The rail passenger demand for the railroad operations required a short-term demand rather than a long-term demand. The rail passenger demand can be classified according to the purpose. First, the rail passenger demand will be use to the restructure of line planning on the current operating line. Second, the rail passenger demand will be use to the line planning on the new line and purchasing the train vehicles. The objective of study is to analyze the travel behavior of rail passenger for modeling of short-term demand forecasting. The scope of research is the passenger of KTX. The travel behavior was analyzed the daily trips, origin/destination trips for KTX passenger using the ANOVA and the clustering analysis. The results of analysis provide the directions of the short-term demand forecasting model.

• 대한지리학회지
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• 제46권6호
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• pp.781-796
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• 2011

우리나라 인구의 급격한 노령화 추세로 인해 노인 인구의 모빌리티는 중요한 사회적 이슈가 되어 있다. 본 연구는 청장년과 비교한 노인의 통행행태의 특성을 검토하고 세계에서 가장 빠른 노령화가 진행되는 우리나라에서 그러한 특성이 어떻게 변화하고 있는지를 살펴보고자 한다. 이를 위해 본 연구는 2002년도와 2006년도의 수도권 가구통행실태조사 자료를 분석한다. 연구 결과, 노인통행은 청장년과는 많은 측면에서 큰 차이들을 보이며, 노인 인구, 특히 65세에서 69세 사이의 '젊은' 노인 인구의 모빌리티는 크게 증가한 것을 알 수 있었다. 최근의 도시 대중교통체계 개편은 이러한 노인 인구의 모빌리티 증진에 영향을 미친 것으로 보인다.

• Journal of Information Technology Applications and Management
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• 제25권4호
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• pp.171-184
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• 2018

Social media has been integrated into a part of travel industry. Subsequently, it has influenced tourists' travel behavior. Prior studies claim that individuals have different behaviors regarding the use of social media for travel purposes. With lack of studies focusing on age group, the objective of this study is to determine whether there is a difference in the motivation among three generations in using social media for the sake of sharing travel experiences. Finding shows that all generations use social media with similar motivation for travel purposes. They have high motivation in obtaining travel information before the trip and in sharing memorable travel experiences through social media. They also wanted to keep such information as personal document during and after the traveling.