Information Systems Review (경영정보학연구)

The Korea Society of Management Information Systems (한국경영정보학회)
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Tourism Experience Sharing of Long-term Living Chinese in South Korea: Case of Xiaohongshu App (RED)

한국 장기체류 중국인 관광앱 사용경험: 샤오홍슈(Xiaohongshu) 앱 사례

  • Tian Zhang (Smart Tourism Platform, Kyunghee University) ;
  • Jialing Zhang (Smart Tourism Platform, Kyunghee University) ;
  • Chulmo Koo (Department of Convention Management/Smart tourism platform, Kyunghee University)
  • 장티엔 (경희대학교 스마트관광원) ;
  • 장가령 (경희대학교 스마트관광원) ;
  • 구철모 (경희대학교 호텔관광대학원 스마트관광원 )
  • Received : 2023.01.03
  • Accepted : 2023.02.03
  • Published : 2023.05.31
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Abstract

This study analyzes and examines the travel behavior of Chinese people in Korea through a questionnaire survey of Chinese people who are long-term residents in Korea using Xiaohongshu App (RED). In this study, we add some variables to the MTEs (Memorable Tourism Experiences) model to analyze the travel behavior of Chinese people who are in Korea for a long period of time. We also chose to survey the users of Xiaohongshu App (RED), a popular software in recent years, and found the following findings in 240 valid questionnaires: (1) Scenery, Entertainment, and Informativeness have positive effects on people sharing travel experiences, while interaction does not. (2) Sharing travel experiences had a positive effect on travel satisfaction and the intention to go to other destinations, and travel satisfaction had a positive effect on the intention to go to other destinations. This paper extends the literature on tourism by combining MTEs and UGC (User-Generated Content) models, and also provides relevant suggestions for further research on the travel behavior of foreigners in Korea.

본 연구는 샤오홍슈 앱(RED app)을 이용하여 한국에 장기간 체류하는 중국인을 대상으로 설문조사를 실시하여 중국인의 한국 관광행위를 조사하고 분석하였다. 기억할만한 관광경험(MTEs: Memorable Tourism Experiences) 모델을 기반으로 몇 가지 변수를 추가하여 한국에서 장기간 체유하는 중국인의 여행 행동을 분석합니다. 최근 사용자 수가 많은 모바일 앱: 샤우홍슈(RED)의 이용자를 대상으로 조사했다. 212개의 유효한 표본분석을 통해 몇 가지 결론을 도출하였다. (1) 경치, 오락 및 정보성이 사람들의 여행 경험 공유에게 긍정적 영향을 주지만 상호작용 요인이 그렇지 않다는 결론을 발견하였다. (2) 여행 경험을 공유하는 행위는 여행 만족도와 다른 목적지에 방문하는 의도에 긍정적인 영향을 미치고 여행 만족도는 한국에 있는 다른 목적지에 방문하는 의도에 긍정적인 영향을 파악했다. 이 연구는 기억할만한 관광경험과 사용자 생성 콘텐츠(UGC: User-Generated Content) 모델을 결합하여 관광에 대한 문헌을 확장하여 외국인의 한국 관광행위에 관련하는 연구를 파악할 수 있다.

Keywords

Acknowledgement

이 논문 또는 저서는 2019년 대한민국 교육부와 한국연구재단의 지원을 받아 수행된 연구임(NRF-2019S1A3A2098438).

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