• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2002.11a
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• pp.45-51
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• 2002

As the circumstances surrounding world ports have changed rapidly, Port competition to attract more cargoes is increasing fiercely. Especially, fierce competition to attract the increasing container cargoes has cause main container ports on only to invest enormous fund to modernize its port facilities but also to improve efficiency in port operation and management. But, it is hard to build differentiation strategy with general port operation according to investing continuously enormous fund into main ports. In this situation, port marketing like 4P mix is of the immediate necessity and in this point, this paper estimated Brand Equity that have risen the core ability of marketing strategy, to transshipment port using Conjoint Analysis. In this analysis result, this paper shows that the brand equity of port significantly devoted to selection of transshipment port. This means that brand of port can attract considerable transshipment cargo. Then it have to induce customer loyalty for this brand extension.

• Journal of the Korean Society of Marine Environment & Safety
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• v.26 no.1
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• pp.1-7
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• 2020

In recent years, cargo lashing has received much importance, to help prevent the sinking of passenger ships due to the failure of vehicle and cargo lashing during the transshipment of cargo. Consequently, the standards for lashing equipment and the structure of car ferries have been revised. According to the current standards, all vehicles loaded on a car ferry sailing in smooth sea areas must be secured if the wind speed and wave height exceed 7 m/s and 1.5 m, respectively. In this study, we measured the roll and pitch of a passenger ship sailing in smooth sea areas, and compared the measurements with the results of the New Strip Method (NSM). The vessel had a maximum pitch of 1.41° and a maximum roll of 1.37° at a wind speed of 6-8 m/s and a wave height of 0.5-1.0 m, and a maximum pitch of 1.49° and a maximum roll of 2.43° at a wind speed of 10-12 m/s and a wave height of 1.0-1.5 m. A comparison of the external forces due to the motion of the hull and the bearing capacity without lashing indicated that the bearing capacity was stronger. This suggests that vehicles without lashing will not slip or fall due to weather conditions. In future, the existing vehicle lashing standards can be revised after measuring the hull motions of various ships, and comparing the external force and bearing capacity, to establish more reasonable requirements.

• Journal of Navigation and Port Research
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• v.45 no.3
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• pp.117-129
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• 2021

This study intends to verify the effectiveness of incentive schemes at Busan Port' aimed at promoting transshipment cargo. The current incentive schemes of Busan port intended to increase the T/S cargo volume have been disputed constantly. It is imperative, therefore, to restructure the system in accordance with the planned strategy. In this study, in order to ensure objectivity of the incentive schemes, all the parties (carriers, terminal operators and Port Authority) with a direct interest are answered and analyzed using the AHP methodology. Effectiveness is the top priority in the analysis of beneficiary validity of incentive schemes, when incentives are provided to Global overseas carriers compared with Global national carriers, IntraAsia carriers and Terminal operators. In the analysis of incentive schemes, direct cash support corresponding to the quantity of the T/S cargo had the highest effectiveness compared with exemption of port dues, cost compensation, port infrastructure support and subsidy for the service opening. The study results, therefore, reference the Port Authority when restructuring the schemes. This study has been conducted only focusing on the Busan port; however, the findings may have significant implications for overseas Port Authorities intending to implement incentive systems to promote cargo volumes similar to those at Busan port.

• Journal of Navigation and Port Research
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• v.28 no.9
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• pp.783-790
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• 2004

For a nearly decade Busan has been the pre-dominant force in Northeast Asian port community, but during the last couple of years, several competitors have looked to directly challenge Busan's regional dominance, most notably, northern Chinese ports. Faced with this challenging and formidable trend, Busan has had to respond appropriately to ensure that Busan remains a regional hub well into the 21st century. The aim of this paper is to make some considerations for a regional hub container port in Northeast Asia in response to changes in the shipping industry with particular reference to Korea.

• Journal of Korean Society of Transportation
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• v.20 no.7
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• pp.43-50
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• 2002

Competition to attract the increasing container cargoes of North China and the West Japan in North-East Asia region is fairly intensed in recent days between the main ports of Korea, China, and Japan. Inducing a new container cargo make those countries possible to invest enormous fund to mordernize its port facilities, as well as to improve efficiency in Port operation and management. In this situation, Strategy to attract transshipment cargoes is of the immediate necessity, This study, therefore, aims to establish the feasible strategies to attract transshipment container cargoes in the North-East Asian region by empirical analysis, he major output of the research is as follows : First, Busan Port to attract transshipment cargoes is required to adjust port tariff and free storage period with flexibility for liner shipping companies and freight forwarder. Second, Price-Demand function of Busan port between main competitive ports in North-East Asian region that is derived from strategies to attract transshipment cargoes, helps marketing manager to fix scientifically port price as understanding the change of demand quantity.

• Journal of Korea Port Economic Association
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• v.26 no.4
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• pp.19-39
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• 2010

The growth of T/S cargoes maintained a highly upward trend by an increase of throughputs of North Chinese ports in the early 2000s. Recently, however, it has fallen dramatically due to large developmental projects of infrastructures for North Chinese ports. Despite this situation, an increase rate of T/S cargoes between Korean and Japanese ports is showing relatively high by 8 to 9 percent. Therefore this study pursues to choose objectives for marketing target of a total of 23 ports in the west of Japan by analyzing factors like a trade characteristics with Busan ports, an increase rate, a market share and a fluctuation rate of throughputs. The result of this study shows that Moji, Niigata, Naha, Shimonoseki and Kanazawa port are selected as the objectives for core marketing and Hakata, Akita, Tokuyama, Imari, Ishikari and Sakata port are chosen as ports for continuous marketing.

• Journal of the Korean Institute of Intelligent Systems
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• v.22 no.2
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• pp.261-266
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• 2012

Due to rapid growth of East Asian economy, some changes are being made in trade volume and shipping market of this area. Busan port in Korea and Shanghai port in China are continually increasing their investment in port development and competitiveness in order to become the logistics hub of Northeast Asia. Especially the competition for transshipment containers becomes more and more fierce. So in this study, we set a goal of increasing the port competitiveness on transshipment cargo by an analysis of competition strategies. We choose the Busan port and the Shanghai port as the research objects, game competition model and real data is used to analyze the two ports' price strategies and market share. According to the results, some advices will be put forward to enhance competitiveness of the two ports.

• Journal of Navigation and Port Research
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• v.27 no.2
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• pp.179-184
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• 2003

In order to mitigate the overcapacity of Busan port, Busan new port has been developed as transshipment port which is capable of handling 8,000 TEU containership. Generally, design of transshipment port has to reflect the capacity of feeder because both mother vessels and feeders enter the planned port at the same time. However, the existing plan of Busan new port capacity needs to be reexamined since the adopted capacity of each berth at new port, 300,000 TEU, does not seem to be enough to handle both mother vessels and feeders. Therefore, in this study we calculated the required number of berth and berth length by considering cargo handling capacity in terms of the ship size and this study makes some implications in relation with the terminal development plan.

• Journal of Navigation and Port Research
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• v.44 no.4
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• pp.298-304
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• 2020

The purpose of this study was to identify evaluation factors and analyze the relative importance among factors to select a suitable transportation method for transferring the increasing amount of transshipment at multiple terminals at the Busan new port. To accomplish this, the evaluation factors were selected through a literature survey and brainstorming of a group of experts associated with the port operation, and were classified into five major factors and 15 middle factors. The evaluation factors classified hierarchically were surveyed relative to workers in organizations such as shipping companies, port corporations, container terminals, and related ministries. The importance of each factor was calculated using the hierarchical analysis process (AHP). As a result of the importance analysis, priority was assigned in order of safety, productivity, investment efficiency, operational efficiency, and policy conformity. Through this, it was necessary to select a suitable transportation method for the transshipment cargo in terminals while focusing on the cargo and terminal security and preventing accidents. As a result of calculating from six ITT transportation candidates, the priority was determined in order of monorail, Autocon, and so on as ITT transportation suitable for the Busan new port..

• Asian Journal of Atmospheric Environment
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• v.5 no.1
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• pp.41-46
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• 2011

The port of Busan is the fifth busiest container port in the world in terms of total mass of 20-foot equivalent units transported. Yet no attempts have been made to estimate the greenhouse gas (GHG) emissions from the port of Busan by accounting for all port-related activities of the various transportation modes. With these challenges in mind, this study estimates the first activity-based GHG emissions inventory in the port of Busan, which consists of four transportation modes: marine vessels, cargo-handling equipment, heavy-duty trucks, and railroad locomotives. The estimation results based on the most recent and complete port-related activity data are as follows. First, the average annual transportation GHG emission in the port of Busan during the analysis period from 2000 to 2007 was 802 Gg $CO_2$-eq, with a lower value of 773 Gg $CO_2$-eq and an upper value of 813 Gg $CO_2$-eq. Second, the increase in the transportation-related GHG emissions in the port of Busan during the analysis period can be systematically explained by the amount of cargo handled ($R^2$=0.98). Third, about 64% of total GHG emissions in the port of Busan were from marine vessels because more than 40% of all maritime containerized trade flows in the port were transshipment traffic. Fourth, approximately 22% of the total GHG emissions in the port of Busan were from on-road or railroad vehicles, which transport cargo to and from the port of Busan. Finally, the remaining 14% of total GHG emissions were from the cargo handling equipment, such as cranes, yard tractors, and reach stackers.