• 복식문화연구
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• 제22권1호
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• pp.86-98
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• 2014

This study analyzed fashion businesses based on the 6P's, products, prices, place, promotion, people, and patron for business owners in the Myeongdong commercial fashion district. Furthermore, this study proposed plans that would activate the Myeongdong fashion district and continuously develop it as a global fashion city. A survey was conducted from August to September, 2012 for 249 fashion business owners in Myeongdong. Eventually, only 208 questionnaires were used for the analysis. The research results were as follows. First, domestic brands have the largest share in the market and sales of fashion accessories were higher than the sales of clothes. Second, the prices for those fashion items ranged from low to mid-price. Third, the opening of new shops keeps increasing, and the size of the shops falls between ten and twenty pyeong generally. 'Self-production' was the highest form of production compared to any other form, and regarding importation sites, importation from overseas was the highest. Fourth, regarding promotion types, the sales in shops was the most commonly used promotion method compared to television and magazine advertising, and personal selling. Fifth, the proportion of male proprietors was larger than that of female proprietors. Most employees had less than five years of sales experience. Sixth, the main customers were females in their 20s and the proportions of Korean and foreign customers was similar.

• Journal of the Korean Data and Information Science Society
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• 제20권6호
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• pp.1061-1073
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• 2009

주가지수 옵션투자는 과학적인 투자기법이며 다양한 지표 및 투자전략이 개발되어 있다. 본 연구의 목적은 현재 까지 시장에 소개된 다양한 옵션투자 기법들을 적용하여 과거 옵션 데이터를 통해 사후 검증하는데 있다. 옵션 데이터는 2001년 9월부터 2007년 1월까지 실제 증권거래소에서 거래되었던 틱 데이터를 기반으로 하고 있으며 비주얼 베이직을 활용하여 옵션 백 테스팅 모델을 제안하였다. 사후 검증은 틱 데이트를 10분봉으로 변형하여 실증분석 하였으며 옵션에 관한 모든 전략을 모델에 적용시킨 만큼 전략의 유용성을 쉽게 알아 볼 수 있다. 옵션투자는 레버리지가 높아 높은 위험, 높은 이익 구조를 가치는 만큼 시장상황에 맞게 옵션전략을 구사한다면 낮은 위험으로 안정적 수익을 추구할 수 있다.

• Journal of the Korean Data and Information Science Society
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• 제20권6호
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• pp.1049-1060
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• 2009

국내 금융시장의 변동성의 확대는 개인투자자들의 직접투자를 어렵게 만들면서 펀드를 통한 간접 투자 비중을 증가시켰다. 본 연구의 목적은 여러 가지 형태의 펀드 중에서도 인덱스펀드를 바탕으로 초과수익을 추구하는 인핸스드 인덱스 펀드 모델을 구축하는데 있다. 유전자알고리즘을 활용하여 인덱스펀드 관리를 위한 포트폴리오 최적화 모델을 제안하고, 이렇게 얻은 인덱스펀드의 수익에 초과수익을 얻을 수 있도록 기준지수의 일별 거래대금과 종가를 활용하였다. 실증분석 결과 본 연구의 제안모델은 코스피 200의 움직임을 잘 반영하고 있으며, 이를 활용한 전략은 순수 인덱스펀드에 의한 단순매수 후 보유 전략보다 적절한 개수의 종목을 편입시킨다면 높은 수익률을 가져다줌을 알 수 있었다.

• 지식경영연구
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• 제21권1호
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• pp.61-78
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• 2020

Recently, in the global financial transaction field, global transactions using computer systems and server hubs between foreign exchanges beyond the one-dimensional offline transactions and two-dimensional online transactions have been actively conducted. In the previous research by Lee Hyung-wook and Lee Min-jae (2018), as the globalization has accelerated following the development of digital technology and the expansion of ubiquitous communication network, the role of companies, the attribute of economic value creation and economic structure are being reorganized. It is said that O2O (Online to Offline) transactions are increasing due to the development. As a result, a new financial transaction paradigm is emerging that solves the inconveniences of existing financial services and enhances speed and convenience. Considering the global network trend and the rapidly developing and evolving digital bank environment, the necessity of utilizing the business platform model is emerging. However, despite this necessity, there are very limited cases in which such an attempt has been applied in practice. Accordingly, this study seeks to explore the business platform of the new financial transaction system. Specifically, the case study systematically examines the actual implementation of a unique network connection model with Koscom's global investment bank, which is currently in charge of the domestic financial transaction system, and improves ICT innovation performance and process through this. I would like to suggest a solution. In particular, this study analyzed a variety of business model construction and use cases by pursuing a platform connection with digital banks, which has recently been increasingly in demand. Therefore, this study intends to pursue the original and long-term profitability of the company by utilizing ICT innovation and platform business model, and also analyzes the convenience and excellence of trading for institutional and individual investors using the platform of digital bank. The implications of this study are significant in that it explores and explores the actual cases of ICT innovation and additional digital bank platform-connected business models based on this, and suggests a unique and preemptive business strategy of the company in the future.

• 농촌계획
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• 제13권3호
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• pp.13-21
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• 2007

This study focus on the pilot case of a scenic landscape agriculture in Go-Chang county for the innovative rural development strategy related the green tourism in Korea. The Go-Chang county in Jeon-Buk province has been progressed the diversified agricultural crops production region. The Go-Chang county is known as the famous cultural tour place that has the many historical and cultural resources (provincial natural park, traditional music, great stone cluster area, military castle walls, good tasted eel food and wine). But, today, the circumstances of global agricultural free trading situations is rapidly proliferated, it invited the depression of the agricultural incomes in rural regions in Korea. So, the Go-Chang county seeks trying to alternative development methods. The new frontier like scenic landscape agriculture is the one of the innovative strategies in this processes. The Go-Chang county selects and supports the scenic landscape agriculture for the new income production policy in connection with the green tourism. This study finds out the important components of the success of a scenic landscape agriculture for the introduction to the new frontier of peen tourism in Go-Chang county. First the scenic landscape agriculture development must be related the 4 season-ecological cultivation methods connected well-being trends. Second, it will be increased the income level of rural people by the competitive the rural green products and diversified green tourism programs which produced by the efforts of the rural people. Third, the success of scenic landscape agriculture and place marketing of rural green tourism depend on the creative community leaders.

• 한국콘텐츠학회논문지
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• 제15권8호
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• pp.130-140
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• 2015

미디어 플랫폼이 증가하고 콘텐츠 시장의 경쟁이 치열해지면서 성공한 콘텐츠를 다른 미디어 장르로 재매개하는 크로스미디어 스토리텔링이 주목을 받고 있다. 특히 웹툰이 원천 콘텐츠(source genre)로 급부상하고 있는 가운데 본 연구는 웹툰 <미생>이 TV드라마로 재매개 되는 과정에서 어떤 방식으로 서사가 확장되고 개조되었는지 분석하고, 이러한 변형을 불러온 미디어의 특성과 수용자와의 관련성을 논의하였다. 분석결과 상대적으로 특정 대상층을 목표로 하는 웹툰 <미생>이 바둑의 기보를 바탕으로 종합상사 비정규직 계약사원을 중심으로 직장인의 삶과 애환을 담담하게 그려냈다면, 보다 폭넓은 시청자를 확보해야 하는 TV드라마에서는 사회적 이슈가 되고 있는 '비정규직의 애환', '직장내 성차별과 성희롱', '워킹맘의 애환' '신입 동기들간의 로맨스' 등 대중적 서사를 강화한 '확장' 전략을 사용하였다. 또 극적 재미를 위해 명확히 선악이 구분되는 인물 구도를 통한 갈등의 고조, 휴머니즘과 희극성의 강화를 드라마의 스토리텔링 전략으로 사용하였다.

• 한국생활과학회지
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• 제13권6호
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• pp.997-1005
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• 2004

The purpose of this research is to measure the sensibility and preference of American consumers for domestically-manufactured cotton fabrics through 7-points scale questionnaires and the 4-dimensions and 8-axes system. The key words included such images as masculine-feminine, new-old, casual-classic, and ambiguous-orderly. The images of cotton fabrics were classified through a cluster analysis. This research also included an investigation of relationship between sensibilities for cotton fabrics and their physical characteristics. The sensibilities of cotton fabrics were classified into 4 groups: 'feminine sensibility,' 'masculine sensibility,' 'new sensibility,' and 'casual sensibility.' This result represents that American consumers' sensibility is simpler than Koreans'. The order of preference was 'feminine sensibility', 'masculine sensibility', 'new sensibility', and 'casual sensibility.' The sensibilities of cotton fabrics were explained significantly by stiffness, weight, weft density, value, and chroma. Specifically, those were more influenced by color characteristics such as value, chroma, and hue than by physical characteristics. We should be able to tell a difference in the reaction of a trading country's consumers and domestic consumers to domestically-manufactured cotton fabrics through comparing this research with the previous work(Shin & Lee, 2002). Additionally, we will be able to establish a basic strategy for successfully advancing Korean fabrics into the American domestic textile industry. In this way we can expect to increase the competitive power of our domestic clothes brands.

• 경영정보학연구
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• 제8권2호
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• pp.103-117
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• 2006

기업간 전자상거래에서 조합경매(combinational auction)에 대한 관심이 증가함에 따라 다양한 조합경매 유형이 제시되고 있다. 조합경매의 실용성에 대한 잠재적 중요성을 고려할 때, 다양한 조합경매모델을 지원할 수 있는 통합적이고 체계적인 설계방법이 필요하다. 조합경매 설계에 대한 기존 연구들은 조합경매에 관한 일부 설계요소들에 대해서만 제시하였으며, 부분적인 측면에서 연구가 진행되어 전체적인 관점에서의 설계체계가 제시되지 않았다. 이에 본 연구에서는 조합경매모형에 대한 설계의 토대가 될 수 있는 체계적인 틀을 제시하고자 한다. 설계단계는 크게 아키텍처, 프로토콜, 거래전략 설계 과정으로 이루어진다. 설계과정에서 아키텍처 유형과 프로세스 유형을 분류하고 이들의 조합으로 나타나는 메커니즘 유형을 분류하여 조합경매 모형에 대한 분류체계를 제시하였다. 또한, 거래전략 설계 단계에서는, 거래 당사자들의 다양한 전략을 반영하여 최적의 거래대상을 선정하는 최적화 모형에 기반한 효과적인 조합경매모형 설계방법을 제안하였다. 마지막으로, 본 방법론에 기반하여 새로운 조합경매 모형인 다자간 일반 조합경매 시장에 대한 설계과정을 예시함으로써, 본 방법론의 적용 가능성을 제시하였다.

• 통상정보연구
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• 제6권2호
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• pp.107-127
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• 2004

The rapid development of internet information technology has increased interest in e-Trade these days, but it is not activated greatly up to now. In order to promote e-Trade, it is essential to construct cooperative process such as connecting systems among trade related parties. Building e-Trade platform which is based on the infrastructure of the past trade automatic system is key point of promoting e-Trade. To do this, a study on the basic concept and specific components of e-Trade platform is needed absolutely. At this point of view, after this paper has examined domestic and foreign studies on the fundamental technologies about electronic commerce, it drew several key technologies that could be applied to e-Trade considering the current IT trend. Then it evaluates these technologies according to Technology Reference Model(TRM) of the National Computerization Agency. This will help us to show the operation strategy as well as the concept of future e-Trade platform and its composition. On the basis of the theoretical background, this paper classified NCA's technology model into 6 fields, which are application. data, platform, communication, security and management. Considering the key technologies, e-Trade platform has to be mutually connected and accept international standards such as XML. In the aspect of business side, trade relative agencies' business process as well as trading company's process has to be considered. Therefore, e-Trade platform can be classified into 3 parts which are service, infrastructure and connection. Infrastructure part is compared of circulating and managing system of electronic document, interface and service framework. Connecting service (application service) and additional service (application service) consist of service part. Connecting part is a linking mutual parts and can be divided into B2B service and B20 service. The organization operating this e-trade platform must have few responsibilities and requirements. It needs to positively accept existing infrastructure of trade automatic system and improving the system to complete e-trade platform. It also have to continuously develop new services and possess ability to operate the system for providing proper services to demanders. As a result, private sector that can play a role as TTP(Third Trust Party) is adequate for operating the system. In this case, revising law is necessary to support the responsibility and requirement of private sector.

• 재무관리연구
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• 제26권3호
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• pp.31-64
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• 2009

본 연구에서는 국내 코스피 및 코스닥의 비금융 상장사를 대상으로 2000년부터 2008년까지 분기별 현금흐름에 반영된 달러화, 유로화, 엔화, 위안화 등 주요 외국통화의 단기 환노출을 측정하여 보았다. 현금흐름을 사용할 경우 환율변동이 미치는 단기적인 영향(단기노출)을 장기적인 영향과 분리하여 측정할 수 있다는 장점을 가진다. 기업의 환헷지는 환율변동이 가져오는 장단기 영향에 대해 차별적인 효과를 미친다는 점을 고려하면 현금흐름으로 측정된 환노출은 기업의 헷지전략에 유용한 정보를 제공한다. 분석 결과, 국내 비금융 상장사는 개별 환율에 대해서는 기존의 연구와 비슷한 결과를 보였으나, 위안화를 제외한 세 개의 환율 전체에 대해서는 30%를 훨씬 웃도는 단기 노출비중을 보였다. 단기 환노출은 헷지가 비교적 쉽다는 점을 고려하면 위의 결과는 국내 기업이 환위험 관리에 취약함을 나타낸다. 또한 코스닥 기업이 코스피 기업에 비해 유의적으로 더 높은 노출 수준으로 보여, 코스닥 기업의 환위험 관리가 더욱 허술함을 알 수 있다. 한편 기존의 연구와는 달리, 영업이익으로 측정된 현금흐름의 환노출 부호는 양으로 나타나 국내 기업의 경영현실을 주가보다는 단기 현금흐름이 더욱 잘 반영하였다. 또한 위안화를 제외한 환율-기업 표본을 가지고 분석한 결과, 규모 및 부채비율은 환노출 수준에 대해 유의적인 설명력을 갖는데 반해 수출비중은 설명력이 없었다.